How to improve google pagerank

By Prashaant KD, Post updated on 2018-09-26 21:46:09

How to improve Google PageRank?

Search Engine Optimization or SEO has changed a long way. As compared to 10 years ago!

Today the focus is entirely on the user. To provide a relevant answer to search queries, at the right time and with speed.

Accuracy and reliability of information are very important for search engines.

The  SEO experts need to work hard and do proper research of the data and source of information.

In the blog, we shall see how SEO can help improve in the ranking of web pages.

To be visible on the first page of Google or to improve your organic search appearance in Google search takes time and effort.

All businesses wish and like to be on the first page of search engine rankings or search engine result pages (SERP).

As per Google, page speed is one of major influencing ranking factor while deciding your website page rank.

You can analyze your PageRank algorithm at above link and follow the Google recommendations to increase page speed.

Best seo tips to improve page rank

Best SEO tips to improve page rank

Check your website speed at Google page speed tool Insights 

There are over 200 Google PageRank ranking signals which decide the ranking of pages of your website.

So how can businesses use these ranking signals to improve their search rankings? In 2018 let’s start a systematic planning, strategy, and execution of methods to boost your Google PageRank plan.

Steps to Improve Page Rank

There are a systematic method, planning and appropriate financial resource allocation devoted to achieving your Google search appearance goal.

The easiest way to be on the first page is by a paid medium such as Google AdWords, Facebook Adverts or Bing Ads. This will help you in executing short-term digital marketing strategy.

But for a long-term, you have to devote time and efforts.

There are two simple ways to achieve your above brand building goal and acquiring new customers.

First, do it by yourself!

This requires time devotion. Still, you are not sure how much time it will take to deliver desired results.

Still, you are not sure how much time it will take to deliver desired results.

Secondly, hire services of a digital marketer. To be visible on Google search engine result pages (SERP) and in social media, businesses need to allocate some of their financial resources to get timely results.

Even if you are doing online marketing on your own or hiring an SEO professional or expert, given below are some important guidelines to which all businesses must pay attention.

Plan your digital marketing strategy

Have a methodical plan for your digital marketing strategy in 2018. Involve all the key stakeholders in your organization.

Setup well-defined goals your company wants to achieve in 2018.

It is a teamwork and every small input can be of great value in making a strategic planning for increasing sales of your products & services.

Keyword stuffing

Generally, digital marketers get carried away in a haste to stuff keywords in their content marketing strategy. All the keywords which are used repeatedly in your blog articles or content thereby creating a poor quality content.  This is called keyword stuffing or keyword stacking.

Google bots are smart enough to identify thin quality pages. The main purpose of your content writing should be to provide quality information over the web.

It should be useful to your visitors coming to your website for information relating to goods or services of your company or brand.


  • Write high-quality articles with the intent of providing useful information to your website visitors.
  • Use the keyword tool to identify the search terms your business customers are searching for
  • Writing blogs regularly will update your clients about your product & services
  • Use your main keywords sparingly 2 -3 keywords per 500 words.
  • Content marketing is very effective in increasing website traffic, generating leads, enabling sales and contributing to SEO by complete website optimization.

SEO Content Writing

Content marketing, content writing or blog writing for your company is very important. They are the main face of your company.

These are very vital to improve your Google Pagerank.

Given below are some important free article writing tips:

  • Create original or fresh content
  • Create an informative Anchor Text for your titles and links. It helps in on page SEO
  • Try to use simple language for your readers to understand easily
  • Avoid grammatical mistakes
  • Use your article title carefully. It should have a connection with your main article
  • Use keywords wisely. Don’t overload your blog content or articles with it
  • Use rich media in your articles such as images, infographics, presentations etc.
  • Create link-worthy content
  • Keep your articles reader-friendly with an emotional touch
  • Use empathy in your articles.  Put yourself in the position of your customers seeking information/solution.
  • Give honest opinions/view/suggestion to your readers
  • Built a loyal pool of readers or customers
  • Promote your content on all social media sites
  • Update yourself with Google Panda, Google Penguin and Google Hummingbird updates 

So now you have a useful, informative and well-researched content ready and published it on your website.

You want visitors to visit your new blog post by submitting it to the Google search engine called indexing.

The SEO tools you have applied to your website will take some time may be days or months.

You cannot afford to wait so long. You have to promote your website content through a social network. Submit your post to social sites such as Facebook, LinkedIn, Twitter, Google+ etc.

Social Media Marketing

Organizations are today aware of the importance and role of social media platforms in marketing and promotion of their products and services.

Web marketing is the buzz of today’s online marketing.

It is a time-consuming task but yet very vital for your business to connect with their clients.

By having a presence at various social sites such as Facebook, Google+, Twitter, Instagram LinkedIn and much more, your company can enhance its brand value and reach out to remote market which was not possible earlier.

If you can take some time or have a team who can dedicate time for social media optimization it is a great choice.

But if you are unable to do both then you can think of hiring a social media marketing companies to achieve your business goals.

They have all the skills and knowledge to start off with a result oriented social media strategy.

Have an Email Marketing Strategy

Email marketing is often ignored today since the popularity and growth of social network marketing.

Emails even today are more effective, direct and meaningful way to link directly with your clients.

Mobile Marketing

Compared to the desktop the share of mobile visitors has significantly increased during past years. The number of smartphone users is the crucial segment of your audiences to focus on.

As per the reports from the Mobile Marketing Association and Radium One, digital marketers are yet to completely penetrate into their mobile marketing strategy in 2018.

As per the report, after taking interview of over 300 digital marketers they were still not convinced that they have fully understood their consumer behaviour

Get familiar with Google RankBrain

You must have seen in movies robots performing the task with their Artificial Intelligence (AI). 

The same technology Google has applied in its new Google search algorithm Google RankBrain.

What is Google RankBrain? How does it work?

As said above it is an artificial intelligence called Machine Learning. With machine learning, machines are able to learn what to do without the aid of a human programmer or software developer.

The Intelligent algorithms are modelled after neural networks in the human brain; teach software programs how to complete tasks on their own.

Software engineers no longer need to reprogram these computer systems; the software learns, adapts, and updates it.

Twitter Marketing

Twitter is being used all over the world by people to express their emotions, feeling and opinions.

People like to keep pace with what’s happening around them.

Visitors are logging into their Twitter accounts for not only what their peers, celebrities, politicians and friends are expressing.

They are even ready to open up brands and organizations. They are ready to hear from them about their product & services.

According to Emarketer,  Google and Facebook, jointly occupy almost (51.6%)share of their paid advertisement market. Twitter is the 3rd most preferred channel.

Given below are the few tips to spice up your Twitter marketing efforts:

  • Conduct Twitter Polls
  • By induction twitter polls, you can understand the opinion and views about your brands
  • Upload Native Videos

Native videos should be an important part of your Twitter marketing strategy for 2018.

Twitter has its native video duration of 140 seconds.

This duration is sufficient to update your consumers about any new product & services or provide other valuable information.

Search Engine Optimization (SEO) is not dead

SEO in 2018 is going to be more unpredictable and challenging with the advent of new technologies applied by search engines.

It revolves around artificial intelligence, digital assistants, voice search, machine learning and much more.

On page SEO and SEO analysis in 2018 has to be proved with established data and changes in search trends of consumers. While making an SEO strategy a few key points to be taken note are:

Mobile friendliness

Google has been regularly emphasizing the importance of the mobile-first approach in their search engine result pages (SERP).

They are building a mobile-first index and it is clearly visible the preference of an Accelerated Mobile Pages (AMP) ahead of non-amp pages.

Searches have become personal and predictive

With the emergence of voice assistance, Amazon Alexa and Google Home, it is quite evident that searches have become highly personalized and search queries have become conversational.

Visitors in Google search are no longer typing hospital + locations; instead, they are speaking “hospitals near me”.

You can test the mobile-friendliness of your website by following the link and logging into your google search console account

link for google mobile friendly test page

Google Mobile-Friendly Test Page Link for websites

Have a good local SEO strategy in 2018

All the thoughts are given above are in general and may take some time to deliver results.

For small and mid-sized businesses that are interested in their nearby areas or limited to a particular city, a local SEO strategy is very vital for them.

To start with:

  • Verify your Google my business listing and claim your Google my business page. The process takes maximum 2 weeks and your business starts appearing in Google listings.
  • Be sure to have a same consistent business address (contact information) on all online platforms.  Ensure the business name, address, and phone number of each of your company locations is consistent throughout the website (homepage, contact us page, header, footer, etc.) and on other websites like Google My Business, Yelp and Facebook, LinkedIn, Twitter etc.
  • Embed a Google Map on your website and include a GeoTag to show your location to search engines such as Google, Bing, and Yandex etc.
  • Submit your website to local business directories for citations
  • Request and insist on your clients or customers write a review for your business.
  • Publish a separate website page for each geographical location of your business.
  • Optimize meta tags, meta description, meta keywords and your website page content for local search keywords
  • Use WordPress as your preferred Content Management System (CMS)
  • WordPress is the most used platform for websites as compared to Drupal or Joomla. It has incredible features and most importantly no coding knowledge is essential.
  • Anyone can straightaway start using this WordPress content management system. This is the main use of it. It is free software and can be downloaded at Generally, it comes free along with all web hosting service providers.
The main benefits of WordPress platform are:
  • Writing and publishing content/articles is easy
  • It has SEO friendly permalinks
  • No coding language knowledge is essential
  • RSS feed stands for Really Simple Syndication. They improve SEO by sending your content to a feed directory with a link coming back to your website
  • Great support through forums and blog post articles
  • It has an infinite number of free and paid plugins
  • In WordPress, you can ping new articles or posts
  • Images can be optimized for SEO purposes
  • Create categories and tags for a user-friendly experience
  • Easy submission of Google sitemaps
  • Your website can be linked directly to your Google Analytics account and Google Adwords account

Set up a Google Analytics Account

Now as you have done all the hard work as mentioned above now it’s time to assess the result of your internet marketing efforts.

The first thing your business needs to do is set up a Google Analytics Account.

Website analysis should be the core of your digital marketing strategy.

Google analytics account summarizes complete details of your website traffic, reach, search, indexability, audiences, crawl status sitemap errors, structured data and much more.

It will take some time for you to understand the technicalities and jargons used.

You can visit helpful resources from Google to understand them.

Now you can analyze your website traffic its source, paid or organic search, geographical locations, mobile or desktop visitors, and many more useful reports.

You have the option to create your own customized reports.

If you have not yet started with this free tool from Google, please start right now!

To implement the above recommendations take the help of the best SEO company in Mumbai.

There are various key performance indicators (KPI’S) to look for.

By understanding how your website is performing in Google Search you can have a better digital marketing plan which can help you in improving your page rank efforts.

365 digital marketing is a digital marketing agency in:

  • Andheri
  • Goregaon
  • Malad
  • Borivali
  • Rest of Mumbai
  • Navi Mumbai,
  • Thane
  • Mira Road

We offer specialized SEO services, article writing, email marketing, social media marketing strategy, website optimization, social media marketing and much more to our clients.

If you want further details or discuss your company’s online / internet marketing strategy, please feel free to call us at +91-8879181833 or write us at

About the Author-Prashaant KD

My Digital Marketing Journey
prashaant kd

Prashaant KD, Founder & Principal Consultant, brings 10+ years of experience (agency and in-house) with extensive knowledge of search engines from optimizing websites during his career.

He is also an accomplished blogger who has contributed to a multitude of authoritative blogs on the topics of SEO, Social Media Inbound Marketing and E-commerce.

He has experience in leading and training staff on Sales & Marketing, Content Writing, E-mail Marketing, Search Engine Marketing and SEO best practice to help companies realize their full website traffic and revenue potential.


On page seo tips in 2018

For generating website traffic Search Engine Optimization is the first tool of any best SEO services in India.  On page optimization of the website is the first step towards it. We shall share some important on-page SEO tips in 2018 in this blog post.

Internet marketers main target is to generate online leads with easy on page SEO techniques. We shall discuss an on page SEO checklist, tutorials and for mobile websites new Google AMP stories format. How to use AMP stories to your website.

Given below are some of the common SEO related questions of our clients:

How to increase website traffic fast?

How to increase website traffic through google?

how to maximize Google search results?

How to improve page rank on google?

How do you get to the top of a google search?

We shall answer all the above questions in our post below.

For those new to the Search Engine Optimization (SEO), let us see what is SEO?

“Search Engine Optimization in simple words is the technique of getting visibility of your website on the top pages of search engine result pages. The purpose is to render answers, information, knowledge of your product or services to the people.”

In the infographic given below, we shall broadly see all the components of on page and off page SEO.

On-Page & Off-Page SEO 2018

On-Page & Off-Page SEO

On page SEO tips in 2018

From the definition above it is clear the goal of SEO is to be on the first page of search engine result pages of Google, Bing, Yahoo, Yandex and other search engines.

SEO is the most effective strategy for your digital marketing/online marketing.

The goal is to reach top 1 or 2 page of search engine result pages (SERP).

SEO firm that follows the white-hat SEO tactics and implements search engine best practices guidelines have a greater percentage of appearing on top pages of search results.

There are many useful resources from SEO experts and search engines such as Google and Bing.

We shall discuss some very important on-page SEO tips in 2018 to attract more website traffic and higher ranking for your website.

Meta tag optimization

The <meta> tag provides metadata about the HTML document. Metadata will not be displayed on the page but will be machine parsable.

Meta tag displays valuable information about your website

On page seo tips in 2018

meta tag description

As seen above meta tags are the snippets describing the contents of the page in the SERP.

However, the code is not displayed in the search results.

Importance of meta tags

Meta tags help search engines to read the content and keywords of the page.

It is generally the job of your webmaster to generate the right meta tag for your website.

If you are using a content management system like WordPress, Drupal or Magento, any person with little or no knowledge of coding can do it.

digital marketing in India

Google search results

Canonical Tag

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the “canonical” or “preferred” version of a web page.

There are instances when you have more than one version of your URL.

For example,

HTTP or HTTPS (version) or

or any other version of the URL has the same information or content.

In such a  scenario, you need to tell the search engines like Google and Bing the correct URL version they should index.

The above best practice of canonical URL will index and render the right page you want to appear in search engine result pages and avoid dilution of any page rank of the specific page in question.

For more in-depth details on the correct use of canonical tags, please refer to the Google guidelines and get all the details of right implementation.

Heading Tags

If someone claims heading tags are an outdated SEO strategy, then please read this document carefully.

Heading tags are still more relevant and important today from SEO point of view.

Heading tags are the most vital part of your content marketing strategy and its success.

They tell the search engines about the content and intent of your articles and helps Google to render rich search engine result pages.

We keep on hearing a lot on h1, h2, h3, h4, h5, h6 and a lot has been written on it by internet marketers.

So, what is an h1?

“H1 is an HTML tag that indicates a heading on a website”

Right use and implementation of header tags are one of the main SEO strategy and digital marketing services of the top digital marketing companies in Mumbai and important On page SEO tips in 2018.

The only purpose of writing this article is to make aware, inform and educate business owners, webmasters, digital marketers to understand the essence of using h1 tags to your website and how it can drive more traffic to your website.

Please note h1 tag is among one of the ranking factors for your web pages.

Google Mobile AMP Stories for Mobile Friendliness

Google has just introduced AMP Stories i.e. bringing visual storytelling to the open web space on February 13th,  2018. You can ask your website developer to implement the AMP Stories format to your website. Please note that before the feature is available for free but only on the approved websites by Google.

You need to formally apply to Google developers team for the application of this feature on your website and on acceptance, you are informed by Google Team.


Search Engine Optimization is a long-term strategy. The main intention of all business owners is drive revenue through sales. To drive online sales more website traffic is crucial and get qualified leads to convert them into sales.

By paying attention to right SEO tactics and strategy you can get more organic traffic to your website. Given above were some useful On page SEO tips in 2018 through them you can effectively improve your page ranking and get more traffic from Google.

The above points can also be useful for aspiring digital marketers preparing for digital marketing job interviews 2018.

We also undertake SEO reseller program. With outsourcing, you can save on cost and time. So, just outsource and our online marketing expert team will do the work for you.

We give our clients free SEO updates 2018, SEO score checker tool services, audit report and SEO checkup.

365 digital marketing is one of the best seo company in India offering result oriented services to their clients.

We offer:

On page SEO tips in 2018 to increase website traffic and page rank. Generate online leads with easy on-page SEO techniques, Latest checklist, tutorials, tricks for on-page SEO techniques 2018.

For details email us at or call us at +91-8879181833.

How to increase website traffic 5 simple tips free in 2018

All businesses and webmasters want to know how to increase website traffic. There is a common purpose among the organizations – generate more traffic, leads, customers and ultimately sales. In today’s blog post we shall see some highly effective ways to increase website traffic 5 simple tips free.

All internet marketers have common interest and question

How do I get people to my website?

How can I make my website popular?

How to increase website traffic?

How do you increase traffic to your website for free without paying ANYTHING for SEO?

How do I make my website show up on Google Search results on the first page?

We all understand the importance of getting website traffic but we are confused on how to get it.

There are many SEO guides and tips and you are not sure which to follow.

The answer is simple.

You need to follow all the basics as a digital marketing agency.

Let’s start!

How to increase website traffic 5 simple tips free in 2018

SEO Optimization

Search Engine Optimization (SEO) is the foundation of your website to be ranked in search engine result pages (SERP). Both on-page and off-page SEO needs to be done properly as shown in the infographics below will show you how to increase website traffic for free!

On-Page & Off-Page SEO 2018

On-Page & Off-Page SEO

Local Listing

Google always pays more weight to local presence.

With a local listing of search engines, directories and forums there are great chances to get traffic to your website for free.

Digital marketing in India for companies completely targeting Indian consumers than local digital presence is a must.

Preferably go for a .in or domain to rank higher in Google Search Engine Result Pages in India. This rule applies to any company targeting audiences in a particular country.

Enrol your website URL listing in local business and trade directories. There are many free and paid directory services.

Not all of them worth dedicating your precious time. Try to register your website URL with complete business information with images and other media.

Your focus should be on top 5-7 minimum local business directories.

Local listing will be a deciding factor on how to increase website traffic 5 simple tips free in 2018

Join local forums and be part of conversations related to your category of goods and services. Try to go for reputed forums as they enjoy a higher domain authority and any link juice from them is of a higher value.

Maintain good PR with local journalists

Getting a good amount of website traffic depends on two major factors.

One high-quality content. The content or information on your website or your social media platforms must have great relevance.

It should offer valuable information, solution or useful knowledge.

If your content is answering the search query, search engines will show them on top of their search results.

Second, the reputation of the website is also vital.

Your website reputation depends on the number of quality links from reputed websites linking to your website.

So, how should I get quality links from the reputed website?

The next golden question is how to get quality backlinks without any black hat SEO tactics?

Link building is not easy. It requires patience, dedication, and a planned approach.

Reach out to influencers in your product/service category niche. Start with commenting on their personal blog post or website.

Then, subscribe to their monthly newsletter. Let them know, you appreciate their work and contribution to the industry.

After a couple of interactions, forward them a link to your website for an opinion.

Appreciate all their positive and negative feedback.

Digital marketing services from an SEO agency in Mumbai follow this digital marketing strategy.

Once you have made a personal repo with the journalist in your product or services. You can send them a free sample of your product or services for their review.

If they are impressed with it they might happily offer a review on their blog or website.

In this way, you have gained a quality backlink. Congratulations!

Remember high-quality content and backlinks from high reputed websites are secrets of higher page ranking in search engine results.

Getting quality backlinks from a trusted domain is the answer for how to increase website traffic 5 simple tips free in 2018.

Best SEO company in Mumbai

Best SEO company in Mumbai


Any digital marketing tools or strategy you apply, consistency is the key.

Many digital marketers often miss out on this important factor.

Google pays relevance to the freshness and the frequency of new content added to your website. Google bot is always there to crawl and index new content for rendering answers to the billions of search queries it receives.

The rule also applies to your Social media marketing strategy.

It may be Facebook, Twitter, Google+, Instagram or any other social media platform you follow. Consistency is the key.

With being consistent with posting new and quality content frequently, you are inviting search engines to crawl your website and improve your page ranking.

Video Marketing

21st of November is World Television Day as declared by the United Nations General Assembly.

Television has by far the highest reach among the audiences.

But, it is expensive and not easily affordable for small businesses. Social media marketing agency Mumbai and all over the globe are finding a cost-effective alternative to television.

Video marketing is the answer and future in 2018 and beyond.

Video has emerged as a strong platform to reach and spread your message to your target audiences.

As a digital marketer, why should I care about video marketing?

Let us check some of the interesting facts from the study report of Octane of the status of digital marketing in India for 2017.

There are 300 million internet users in India and more 200 million will be added in 2017.

If prima facie we purely go by numbers this is a huge potential for social media agencies in Mumbai, India.

The video is a strong platform to effectively with low-cost investment as compared to television.

Customer acquisition and engagement is the primary goal of your video marketing strategy in 2018.

As per the Octane case study report, social media marketing had the maximum 40% customer engagement in 2016.

The report is inspiring for any digital marketing company.

Now, what next?

First, if you have a media team in your company you can simply put them to the job and create a high-quality video.

Please note the length of the video here is important. Ideally, the length of your video should be maximum 3-4 minutes.

As lengthy videos may not attract full viewership and engagement.

Try to be precise, short and informative about your content. Engage your target audiences on how your product or services will benefit the end customer and save money.

Always at the end of your video include a call-to-action such as a form submission, contact number of your salesperson or a link to your website.

There are also many free and online platforms today who offer ready to use templates for your videos.

If you have a modest budget and want to save time, then go for it!

Simply, go to Google search and type for video marketing tools. You will get tons of suggestions.

Now you have made an excellent video next what?

Promote! Promote and promote!


To start with viral the video to your staff, existing customers and request them to viral in their circles.

Promote them on your official website and blog post.

Upload the video to your official Youtube channel and optimize with few keywords and tags.


In today’s overcrowded internet space all the organizations want an answer for how to increase website traffic for free in 2018.

The road for the digital marketers is long but steady and consistent efforts can get you the results and return on investments.

Given above are some of the simple free tips for the digital marketers who are preparing an online marketing strategy for 2018.

What is your digital marketing strategy and preparation for 2018, what existing tools you use?

Please share your thoughts with our readers!