How to increase website traffic 5 simple tips free in 2018

All businesses and webmasters want to know how to increase website traffic. There is a common purpose among the organizations – generate more traffic, leads, customers and ultimately sales. In today’s blog post we shall see some highly effective ways to increase website traffic 5 simple tips free.

All internet marketers have common interest and question

How do I get people to my website?

How can I make my website popular?

How to increase website traffic?

How do you increase traffic to your website for free without paying ANYTHING for SEO?

How do I make my website show up on Google Search results on the first page?

We all understand the importance of getting website traffic but we are confused on how to get it.

There are many SEO guides and tips and you are not sure which to follow.

The answer is simple.

You need to follow all the basics as a digital marketing agency.

Let’s start!

How to increase website traffic 5 simple tips free in 2018

SEO Optimization

Search Engine Optimization (SEO) is the foundation of your website to be ranked in search engine result pages (SERP). Both on-page and off-page SEO needs to be done properly as shown in the infographics below will show you how to increase website traffic for free!

On-Page & Off-Page SEO 2018

On-Page & Off-Page SEO

Local Listing

Google always pays more weight to local presence.

With a local listing of search engines, directories and forums there are great chances to get traffic to your website for free.

Digital marketing in India for companies completely targeting Indian consumers than local digital presence is a must.

Preferably go for a .in or .co.in domain to rank higher in Google Search Engine Result Pages in India. This rule applies to any company targeting audiences in a particular country.

Enrol your website URL listing in local business and trade directories. There are many free and paid directory services.

Not all of them worth dedicating your precious time. Try to register your website URL with complete business information with images and other media.

Your focus should be on top 5-7 minimum local business directories.

Local listing will be a deciding factor on how to increase website traffic 5 simple tips free in 2018

Join local forums and be part of conversations related to your category of goods and services. Try to go for reputed forums as they enjoy a higher domain authority and any link juice from them is of a higher value.

Maintain good PR with local journalists

Getting a good amount of website traffic depends on two major factors.

One high-quality content. The content or information on your website or your social media platforms must have great relevance.

It should offer valuable information, solution or useful knowledge.

If your content is answering the search query, search engines will show them on top of their search results.

Second, the reputation of the website is also vital.

Your website reputation depends on the number of quality links from reputed websites linking to your website.

So, how should I get quality links from the reputed website?

The next golden question is how to get quality backlinks without any black hat SEO tactics?

Link building is not easy. It requires patience, dedication, and a planned approach.

Reach out to influencers in your product/service category niche. Start with commenting on their personal blog post or website.

Then, subscribe to their monthly newsletter. Let them know, you appreciate their work and contribution to the industry.

After a couple of interactions, forward them a link to your website for an opinion.

Appreciate all their positive and negative feedback.

Digital marketing services from an SEO agency in Mumbai follow this digital marketing strategy.

Once you have made a personal repo with the journalist in your product or services. You can send them a free sample of your product or services for their review.

If they are impressed with it they might happily offer a review on their blog or website.

In this way, you have gained a quality backlink. Congratulations!

Remember high-quality content and backlinks from high reputed websites are secrets of higher page ranking in search engine results.

Getting quality backlinks from a trusted domain is the answer for how to increase website traffic 5 simple tips free in 2018.

Best SEO company in Mumbai

Best SEO company in Mumbai

Consistency

Any digital marketing tools or strategy you apply, consistency is the key.

Many digital marketers often miss out on this important factor.

Google pays relevance to the freshness and the frequency of new content added to your website. Google bot is always there to crawl and index new content for rendering answers to the billions of search queries it receives.

The rule also applies to your Social media marketing strategy.

It may be Facebook, Twitter, Google+, Instagram or any other social media platform you follow. Consistency is the key.

With being consistent with posting new and quality content frequently, you are inviting search engines to crawl your website and improve your page ranking.

Video Marketing

21st of November is World Television Day as declared by the United Nations General Assembly.

Television has by far the highest reach among the audiences.

But, it is expensive and not easily affordable for small businesses. Social media marketing agency Mumbai and all over the globe are finding a cost-effective alternative to television.

Video marketing is the answer and future in 2018 and beyond.

Video has emerged as a strong platform to reach and spread your message to your target audiences.

As a digital marketer, why should I care about video marketing?

Let us check some of the interesting facts from the study report of Octane of the status of digital marketing in India for 2017.

There are 300 million internet users in India and more 200 million will be added in 2017.

If prima facie we purely go by numbers this is a huge potential for social media agencies in Mumbai, India.

The video is a strong platform to effectively with low-cost investment as compared to television.

Customer acquisition and engagement is the primary goal of your video marketing strategy in 2018.

As per the Octane case study report, social media marketing had the maximum 40% customer engagement in 2016.

The report is inspiring for any digital marketing company.

Now, what next?

First, if you have a media team in your company you can simply put them to the job and create a high-quality video.

Please note the length of the video here is important. Ideally, the length of your video should be maximum 3-4 minutes.

As lengthy videos may not attract full viewership and engagement.

Try to be precise, short and informative about your content. Engage your target audiences on how your product or services will benefit the end customer and save money.

Always at the end of your video include a call-to-action such as a form submission, contact number of your salesperson or a link to your website.

There are also many free and online platforms today who offer ready to use templates for your videos.

If you have a modest budget and want to save time, then go for it!

Simply, go to Google search and type for video marketing tools. You will get tons of suggestions.

Now you have made an excellent video next what?

Promote! Promote and promote!

Yes!

To start with viral the video to your staff, existing customers and request them to viral in their circles.

Promote them on your official website and blog post.

Upload the video to your official Youtube channel and optimize with few keywords and tags.

Conclusion

In today’s overcrowded internet space all the organizations want an answer for how to increase website traffic for free in 2018.

The road for the digital marketers is long but steady and consistent efforts can get you the results and return on investments.

Given above are some of the simple free tips for the digital marketers who are preparing an online marketing strategy for 2018.

What is your digital marketing strategy and preparation for 2018, what existing tools you use?

Please share your thoughts with our readers!

 

 

 

Why my business should go for digital marketing?

Why my business should go for digital marketing?

As a digital marketing or online marketing person often businesses new to this platform ask me this question why my business should go for digital marketing? Why should we go digital? The answer is Digital media / advertising is changing the whole perspective of sales and marketing process as we used to think back some years ago. With the advent of modern technologies virtual connectivity is instant and results are viral. I can connect A person from one place to B, C, D the list goes on virtually in real-time at nominal cost. As per the KPCB survey report India is now #2 global internet user surpassing USA and is one place behind China.  Ever since the mobile phone revolution has taken over India and with the reduction of data charges by telecom service providers has effectively helped India to gain this #2 spot. There has been a spurge of e commerce transaction.

What is e commerce?

In one line we can explain what is e commerce? Its simplest definition is commercial transactions conducted electronically on the internet. Due to the above surge of internet user base e-commerce business in India has grown many folds. All size of businesses whether big or small are taking advantages of e commerce.

Types of e commerce?

There are broadly 6 types of e commerce (this we shall discuss in detail in my next blog post)

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)
  • Consumer-to-Business (C2B).
  • Business-to-Administration (B2A)
  • Consumer-to-Administration (C2A)

Online media through its various platforms it may be social networking apps such as Google+, Facebook, Twitter, Snap chat, Whatsapp and many more. You can use an effective email marketing, content marketing, Search Engine Optimization (SEO) for your business. Why not use these platforms for net marketing. The shopping trend is changing now; online shopping is the new mantra in 2016 and in future. So if you don’t have a digital media presence you will lose a significant business.

Digital Marketing Strategies

digital marketing strategies

digital marketing strategies

All business whether small, medium or big have realized the importance and advantages of online marketing and have their sales & marketing team working on online / digital marketing strategies and tactics. There is an e market waiting for you to explore and capture. To prove this point one good example to prove the power of e marketing its influence on Tourism industry and a good online marketing strategies example. As per the article published in Hindustan Times on 25/09/2016 online travel reading influenced 47% Indians vacations destinations. Now this is a big data on the changing trend of travellers looking for their travel options as it was earlier hugely by word of mouth or discount coupon offered. It was as per a survey of more than 8,000 people from across 10 countries in the Asia-Pacific region.  The Skyscanner survey revealed one in four people surveyed were inspired by the digital media. Such as travellers reviews posted, city tour guides, photo / images / scenery galleries, travel highlights / features related blog post or articles. 30% people said they found travel tips from online travel or tourism linked post, where as 15% said these media got them valuable deals and discounts on their flight and hotels bookings.

So even though you are a small business, I always focus my blog post to encourage small and medium size businesses to have their online presence. I regularly reveal and update online marketing strategies for small business. Take a look at interesting info graphics to prove this point. The below data proves the surge of digital devices shipped to India. There is a constant increase in a year on year basis the shipment of mobile handsets in India. More and more people daily are using these mobile devices for getting their daily work done. They either engage through calling, sending and receiving messages, chats, emails or doing online shopping

Conclusion

At the end the main motto of any business is to make profits. Profits are derived not purely by saving on cost but by generating sales. Your sales and marketing plan or strategies has to complement each other to reach this goal. So you have to go with the latest trends or changes by which your customers or target audiences are shifting. Going digital is not choice but need of the hour. If you find it difficult to manage the digital marketing on your own. Hire the services of a consultant or digital agency. Dont treat it as an expense it an investment in your business.