e-commerce marketing

E-commerce marketing

In this blog post, we shall see the importance of digital marketing in e-commerce and e-commerce marketing tips, techniques and strategies for 2018. For your e-commerce website or portal, we shall elaborate in detail on how to drive website traffic, generate online leads and convert them into sales.

What is e-commerce or electronic commerce, opportunities and challenges for digital marketers in 2018, e-commerce marketing tips, e-commerce marketing tips techniques to help grow your business and brand value?

The e-commerce market in India is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.

The value of e-commerce market is expected to cross US$ 50 billion by 2018.

As per the reports from IBEF.org, the main reason for the growth of e-commerce market is the increased penetration of smartphones and internet.

Their report further stated the total number of intenet connected digital devices in India are expected to grow to two billion by 2021, from 1.4 billion in 2016.

As per reports from Mobile Broadband India Traffic Index and Hindustan Times, India has the largest growing number of internet users as per reports.

India is the second largest internet user base in the world, just second behind China, it still has low penetration of e-commerce business as compared to developed countries.

With increased data internet speed and cheaper rates, the pan-India mobile data usage increased from 128 (in PB) to 165 (in PB).

Another interesting statistics revealed by internetlivestats.com we can clearly see the year on year increase in number of internet users in India (see image below)

India internet users 2016

know the Internet users in India 2016

As per the report, the internet user penetration was 34.80% of total population in 2016

The number of internet user grew at 30.5% in 2016 as compared to 2015

internet users in India data in 2016

internet users India in 2016

The above data reveals interesting fact in growing number of internet users, mobile devices and data consumption trends in India.

As per reports from ibef.org   growth in the e-commerce industry in India is estimated to reach USD100 billion by 2020 from USD 22 billion in 2015.

As per the digital India mission statement of Government of India

“The Digital India program is a flagship program of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy.”

It is almost very essential for every digital marketer in whichever industrial sector they are, to understand the basis of electronic commerce and have a robust e-commerce business strategy for their business.

So, all the digital marketers in India, must be excited about the interesting facts on digitalization in India?

With increasing amount of digitalization, marketers are now facing extreme challenges across all industrial sectors to effectively, efficiently and creatively reach their target audiences.

“What is e-commerce?”

“What is e-commerce business?”

“E-commerce, electronic commerce or e-commerce is the means by which buying and selling of goods and services online or over internet”

E-commerce facilitates the buying, selling and transacting of goods and services over the internet.

what is e commerce

What is electronic commerce

It may be mobile, desktop, tablets, a point of sales (POS) etc.

There are six types of e-commerce:

Business-to-Business (B2B)

Business-to-Consumer (B2C)

Consumer-to-Consumer (C2C)

Consumer-to-Business (C2B)

Business-to-Administration (B2A)

Consumer-to-Administration (C2A)

“What is Business-to-Business (B2B) e-commerce?”

B2B e-commerce means business-to-business electronic commerce, is selling products or services between businesses through the internet.

 It is through an online sales portal.

“What is Consumer-to-Consumer (C2C) e-commerce?”

C2C customer-to-customer, or consumer-to-consumer, is a business model that facilitates the transaction of products or services between customers.

Examples are auctions, classified advertisements. E-commerce websites like OLX

“What is Consumer-to-Business (C2B) e-commerce?”

C2B or Customer to Business means the initiative comes from the customers (consumers) and enterprises are the target group. C2B (Customer to Business) is a term that refers to one of the electronic commerce models. Example Elance

“What is Business-to-Administration (B2A) e-commerce?”

Business-to-Administration (B2A) means public sector marketing which includes marketing of products and services to various government levels – including federal, state and local.

“What is Consumer-to-Administration (C2A) e-commerce?”

C2A is the relationship between citizens of a state with government administration establishments.

In India for example,  Aadhar Card, pan card, voter’s id etc.

From the above, we have understood what e-commerce is and its different types.

How to increase ecommerce website traffic?

How to boost ecommerce sales?

The ecommerce sites are dependent on website traffic for survival. The digital marketer has to explore ways to drive traffic to ecommerce site.

The online marketer needs to apply latest tools and ecommerce traffic strategies in 2018.

There is constant pressure from your client to drive website traffic and suggest ways for how to increase online sales fast.

Now let us understand how to use e-commerce in our business and to do implement it effectively for generating growth of your organization.

E-commerce can be trading or buying and selling of any tangible and intangible goods or services you can think of.

It may include goods such as clothes, watches, smartphones, computer, grocery, pharmacy food delivery, etc.

It includes service such as banking, digital distribution of e-books, software’s, streaming media such as YouTube videos, music, podcasts etc.

E-commerce business in India is regulated by Information Technology Act 2000 for its regulation.

The main benefit or advantages of e-commerce marketing business:

  • It is easy to implement new business ideas or small business ideas
  • Convenient buying and selling of goods or services
  • Easy to find products
  • Limited geographical boundaries
  • Low operational costs
  • Low inventory cost
  • Low infrastructure cost

If you already have an eCommerce marketing business and want to expand or grow it and to get all the above-mentioned benefits of e-commerce to your organization, below are some free useful tips that you can apply:

  • Create a unique content marketing strategy
  • Google always mentions through it blog updates, content  will rule Google search
  • Informative, useful and relevant content adding rich value to your website visitors
  • Regularly update your customers on your products or new product & service
  • Promote your content on your all social media platforms such as Facebook, Google+, LinkedIn, Twitter etc.
  • Share images of your products on Instagram, Pinterest. As per a recent study, Instagram gives 25% higher engagement for your products or services as compared to other social media sites as per   Shopify report
  • Try different marketing tactics for example “upselling”. In this strategy, you are trying to convince your customer to buy a bit more expensive product than the one they are intending to buy.
  • Guess what it works in 20% of cases as per report of Econsultancy
  • Deploy local marketing and branding strategy
  • If you have outlet or shop then you need to have a good local marketing and branding strategy. Reach out to your customers with Google map location search, ads in local newspapers, promotions at nearby malls etc.

Email Marketing

email marketing

email marketing for ecommerce companies

Harness the benefits of email marketing. Ask for the email addresses of your client visiting your website or store. You can request them for referral email of their friends or relatives who might be interested in your product or services.

Don’t send automated emails

Your emails should have a personal or emotional touch. Try to pay attention to the pain areas of your customers. Highlight on their daily issues or problems. Try to offer a solution.

If your email only mentions about your products or services, chances are there they may straight away get thrashed.

Put the emphasis on your client first always!

Have a responsive e-commerce website design

Top or best e-commerce platforms 2018

To fly your business idea with e-commerce sites you require the right e-commerce marketing solutions. Given below are the best eCommerce platforms for startups or small business:

Magento – they are by far has the largest market share of approximately 24% as compared to other e-commerce websites.

Shopify – they have an attractive design template with over 1500 plus apps in their app store

BigCommerce – they have a mobile-friendly theme with SEO optimization and social media channels integration.

WooCommerce – if you are just starting your e-commerce business and have a limited budget, then WooCommerce is the best business idea. It is free and integrated with powerful WordPress Content Management System.

Sharetribe

The major advantage of Sharetribe is its ease of set up

  • They support many marketplace themes
  • High-quality inbuilt payment system
  • Mobile responsiveness – an important Google PageRank factor
  • Adopted by successful brands
  • It is not easy to choose from among the above-mentioned platforms. We have discussed only the pros of them. Their limitations we shall discuss in my coming blog post.

If you are new to eCommerce marketing business or want to execute new online business ideas then WooCommerce is a safer choice. It is free, world-class and you can experiment with it. You can also contact us for free advice on selecting the right one for your business.

Pay attention to abandoned carts!

As per Baymard Institute research data, almost 67.45% of shopping carts are abandoned.

These are huge numbers and you cannot afford to ignore them. Study the uncompleted conversion or transaction. There may be a number of reasons behind them such as:

  • They have not yet decided
  • Not convinced with the pricing
  • Looking for better discounts
  • Want free shipping
  • Their computer or mobile has lost internet connection

Solution

Free Email marketing tip for e-commerce marketing:

  • Make an email list of all such clients and send them a personalized email. Ask them to share their review and opinion about the product and services
  • Induction a poll opinion is a smart way and analyze views
  • Ask for the reason for not buying your product or services
  • Offer those freebies, discounts, coupons on the future purchase and free shipping etc.

Have a brand face for your company

People today don’t want to transact with a ghost identity. Have a face of your company or brand. This strategy works and puts trust in your brand.

Include images of your key management at your website, email campaigns or other key department staff.

Add images videos, images of your key staff, any type personalization approach will make your customer feel special. Today customers don’t trust anonymous connections.

Examples of such strategy are the famous brand “D-Mart”, Avenue SuperMarts Limited Mr.Radhakishan Damani. Mr.Mukesh Ambani of Reliance Industries

Have a Facebook Store

Facebook today is one of the biggest social media platforms. But still, many businesses are not fully utilizing its potential and reach.

Set up a Facebook store for your product or service. It is easy to set up and integrates well with all major eCommerce platforms

Have a dedicated email campaign

Email is often not given their due share in your digital marketing strategy. All the best e-commerce sites use it effectively to reach their clients. It might be attracting a new prospect or retaining your existing customers.

As detailed above make it a habit to collect and store email addresses list. There are various occasions and special date when you can have scheduled emails to be sent to your clients, for example, birthday wishes or anniversary greetings.

Timing is very important in your email campaign. For example, just on the arrival of the summer season the inquiry or google search for best air conditioners increases. This is the right time to kick off your email campaign to such prospective buyers.

Promote indirect selling

Indirect selling is another secret weapon on your content marketing strategy. People are not really interested in what you are saying. You have a limited time, space and opportunity to make an effective impression.

Put yourself in your client place and think as you are the direct buyer. What are the factors you will consider before buying the product or service?

  • Price
  • Quality
  • Discount
  • Delivery
  • Installation
  • Warranty
  • Guaranty etc.

These are some basic questions you should ask yourself and craft it in your content writing. Try to answer all the possible queries and offer a solution.

Major search engines such as Google, Bing, Yandex, and others are also looking for quality, relevant websites that are offering meaningful answers, information or solutions to the visitors who are coming to their search platform.

Customer Loyalty Program

Customers are valuable assets and a future source of generating sales. Have a loyalty program to your existing customers who have made purchases from your online website. It may be offering discount coupons, free shipping, free e-books etc.

Search Engine Optimization

seo strategy in 2017

SEO strategy 2017

Optimize your e-commerce marketing website by following Google webmasters guidelines. Although it is a long-term effort, if you start early you will definitely see the results.  Hire a good SEO expert or best SEO services company in India.

Use social media post
social media sites

social media sites

Regularly post content on various social media networking sites such as Google+, Facebook, LinkedIn, Twitter etc. Take out some time to know the current trending topics and put your views on them.

Once you start receiving likes and shares for your post you can then plan your paid advertisements accordingly.

Have a clearly defined goal and social media marketing strategy. Remember developing new social network takes patience and time to deliver desirable results and return on investments (ROI).

Upload how to use your product videos on social media platforms

Installation, setup, implementations or how to use guides provides a valuable role in customer satisfaction. Generally, companies put up guides on the package of the products itself.

But to go one step further and make your customers have a live experience on how to use your product or services is a great idea. Example YouTube videos.

Videos have a great impact and this been established from the growth of videos uploaded on social sites such as YouTube, Vimeo, Facebook.

It enhances the brand reputation and customers feel satisfied with your product & service.

Encourage customers to write product review

Product reviews are very important. It works as a free mouth to mouth publicity or advertisement of your product and brand.

For example, if you are buying latest smartphone launched. We always ensure to read the reviews and on hand experience of the customers who have purchased and used the products.

Alternatively, you can also have a social sharing option for customers for expressing their views or opinion who have purchased your product or services during their exit from your e-commerce site.

Reviews play a significant role in influencing the purchase decision of your prospective buyers.

As per study reports, it may enhance your e-commerce conversion rate by 14 to 76%.

Have a dedicated blog page

Having a dedicated blog page is not only important from the point of view of engaging with your customers. It also helps from SEO ranking point of view.

There are two major advantages of having a dedicated blog at your e-commerce website

One, it updates, educates, informs its customers of your present and a new line of product & services or any new business ideas or products you are planning to launch in near future.

Secondly, by having a good content writing, application of various SEO tools on your blog. You have can expect good results in Google search engine result pages (SERP).

With a neat and clean blog writing, you can create an appealing content and help them to take a call to action by making a purchase at your e-commerce website.

If you don’t have the time or lack the ability to quality and SEO content writing, then hire the services of an SEO company, freelance writer or an SEO expert.

You need to allocate some financial resources and have a budget for managing your digital marketing campaign.

Do competitor Research

One good and effective strategy is to study what your competitors are doing in the market. Follow the sales and marketing strategy of successful companies in you niche products range.

Follow them on social media, visit their websites you will definitely get inputs or best business ideas.

Market Research

 Data analysis is very vital to the success and growth of sales of your products and services. Get an insight of recent industry trends.

With this, you can anticipate the shift in market trends and accordingly make changes in your manufacturing policy.

You can accordingly plan your sales and marketing strategy. Dig in deep into the past performances of your sales and marketing data and anticipate the future trends.

Use creative titles or headlines

Don’t make your contents for search engine consumption. Make them for your customers or visitors visiting your website for solutions. Don’t bother about over keywords optimization.

Instead, focus on useful titles and headlines serving the purpose of your customers

Engage with your clients or customers

Make it sure to have a personal contact or touch with your customers. The example of doing this is having a live chat option enabled on your e-commerce site.

But be careful that someone is always there to attend your customer chat request.

Always reply to comments on your blog, social media sites. It sends out a message to others that your company is caring and ready to pay attention to its clients.

Conclusion

Above were some of the online selling tactics that you can apply to your e-commerce marketing business. Though it may vary from business to business.

Let us know which of the tactics above you have used in your business or share your own online selling strategy.

If you want further details or discuss your company’s e-commerce marketing/internet marketing strategy, please feel free to call us at +91-8879181833 or write us at contact@365digitalmarketing.in.

365 digital marketing is an online marketing agency offering digital marketing services in India (Mumbai, Navi Mumbai, Thane Mira Road, Vasai-Virar, Pune and other parts of India

Why my business should go for digital marketing?

Why my business should go for digital marketing?

As a digital marketing or online marketing person often businesses new to this platform ask me this question why my business should go for digital marketing? Why should we go digital? The answer is Digital media / advertising is changing the whole perspective of sales and marketing process as we used to think back some years ago. With the advent of modern technologies virtual connectivity is instant and results are viral. I can connect A person from one place to B, C, D the list goes on virtually in real-time at nominal cost. As per the KPCB survey report India is now #2 global internet user surpassing USA and is one place behind China.  Ever since the mobile phone revolution has taken over India and with the reduction of data charges by telecom service providers has effectively helped India to gain this #2 spot. There has been a spurge of e commerce transaction.

What is e commerce?

In one line we can explain what is e commerce? Its simplest definition is commercial transactions conducted electronically on the internet. Due to the above surge of internet user base e-commerce business in India has grown many folds. All size of businesses whether big or small are taking advantages of e commerce.

Types of e commerce?

There are broadly 6 types of e commerce (this we shall discuss in detail in my next blog post)

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)
  • Consumer-to-Business (C2B).
  • Business-to-Administration (B2A)
  • Consumer-to-Administration (C2A)

Online media through its various platforms it may be social networking apps such as Google+, Facebook, Twitter, Snap chat, Whatsapp and many more. You can use an effective email marketing, content marketing, Search Engine Optimization (SEO) for your business. Why not use these platforms for net marketing. The shopping trend is changing now; online shopping is the new mantra in 2016 and in future. So if you don’t have a digital media presence you will lose a significant business.

Digital Marketing Strategies

digital marketing strategies

digital marketing strategies

All business whether small, medium or big have realized the importance and advantages of online marketing and have their sales & marketing team working on online / digital marketing strategies and tactics. There is an e market waiting for you to explore and capture. To prove this point one good example to prove the power of e marketing its influence on Tourism industry and a good online marketing strategies example. As per the article published in Hindustan Times on 25/09/2016 online travel reading influenced 47% Indians vacations destinations. Now this is a big data on the changing trend of travellers looking for their travel options as it was earlier hugely by word of mouth or discount coupon offered. It was as per a survey of more than 8,000 people from across 10 countries in the Asia-Pacific region.  The Skyscanner survey revealed one in four people surveyed were inspired by the digital media. Such as travellers reviews posted, city tour guides, photo / images / scenery galleries, travel highlights / features related blog post or articles. 30% people said they found travel tips from online travel or tourism linked post, where as 15% said these media got them valuable deals and discounts on their flight and hotels bookings.

So even though you are a small business, I always focus my blog post to encourage small and medium size businesses to have their online presence. I regularly reveal and update online marketing strategies for small business. Take a look at interesting info graphics to prove this point. The below data proves the surge of digital devices shipped to India. There is a constant increase in a year on year basis the shipment of mobile handsets in India. More and more people daily are using these mobile devices for getting their daily work done. They either engage through calling, sending and receiving messages, chats, emails or doing online shopping

Conclusion

At the end the main motto of any business is to make profits. Profits are derived not purely by saving on cost but by generating sales. Your sales and marketing plan or strategies has to complement each other to reach this goal. So you have to go with the latest trends or changes by which your customers or target audiences are shifting. Going digital is not choice but need of the hour. If you find it difficult to manage the digital marketing on your own. Hire the services of a consultant or digital agency. Dont treat it as an expense it an investment in your business.