digital marketing agencies in borivali

Borivali is a prominent and vital suburban locality of the Mumbai. Apart from plush residential premises, there are also many small, medium and large size business houses. Due to the evergrowing number of businesses and competition, there is a need for a full-time digital marketer or the services of digital marketing agencies in Borivali.

To know more about the history and growth of Borivali east & west, please refer the Wikipedia article.

Companies are now more aware of the digitalization of their business processes and are quick in adapting to the new technologies and ideas.

Today customers visit search engines through their mobiles or desktop.

Along with the search engines, social media is also a popular place to find products and services.

Due to the growth of the internet and smartphones in India, it has become easier to market your products/services to any corner of the world.

In this blog post, we shall share some digital marketing (SEO)  and social media marketing tips to promote your goods & services.

We shall be discussing in this blog post the services and features from the Google. The intent is to make the digital marketing agencies in Borivali to make aware and use these vital services as apart of long-term SEO strategy.

Google is the most preferred search engine by searchers for any information, product, services or places. The digital marketing agencies in Borivali must have a strong client presence in the Google search engine result pages.

There are various options for the digital marketing agencies to reach the target audiences such as a website, knowledge panel, Google My Business, PPC advertising and much more.

As per the report published in The Business Standard on June 23, 2018, the search engine giant is planning to enter global e-commerce debut from India market.

Google India

Google India

If the reports are believed to be true it will be a major game changer in the e-commerce sector.

With this intent as per the report, Tez, a payment app under the Google umbrella, was launched with the idea of populating the seller database as per the official blog post from Google by Caesar Sengupta -VP, Next Billion Users Team Published on Sep 18, 2017.

The search engine is taking its own time to study the market situations in India and accordingly strategically enter the market.

The digital marketers need to keep a watch on this development. This will help them to restructure their digital marketing strategy.

For companies and business establishments in Borivali along with other payment solutions, Tez from Google is another alternative.

Why Tez?

The answer is simple. Tez comes straight from the search engine giant Google. They will ensure the product is having all the best of features, reliability and security.

For converting qualified leads from the search queries to facilitate making purchase and payments, the payment app or mobile wallets are the preferred option.

Digital marketing agencies in Borivali

Many small and medium-sized businesses tend to ask, Why their business need digital marketing?

Why should we hire a digital marketing agency?

The answer is simple. Compared to 10 years before the internet, smartphones and new technologies such as mobile apps were not so popular.

There has been digitalization of all business process and the initiatives taken by the Government of India for Digital India.

The intent is very simple to save time, cost and speed up business transactions.

digital marketing strategy 2018

digital marketing strategy 2018

Today with search engines such as Google or Bing you can easily search for a product or services nearby your local area or any part of the world easily.

Secondly, digital marketing is a vast subject.  You require prior knowledge and understanding of the various tools.

The company and digital marketers need to regularly update with new guidelines from search engines and technology.

  • The first option is to learn digital marketing yourself, it will require a significant amount of time investment.
  • Second, hire a full time experienced employee.
  • Third, hire the services of digital marketing agencies in Borivali.

It is entirely as per your business requirements the option you select. But it is important to have digital marketing plan or strategy for your business.

Now some tips and guidelines for making a great website experience

It is always said the first impression lasts long. Similarly, in digital search when a visitor visits your website for the first time, a lasting impression has to be created such as:

  1. Responsive website - Mobile, Tablets and Desktops
  2. Loads instantly within <3 seconds
  3. High on performance
  4. Easy navigation
  5. Media - Images/Videos
  6. Contact and other forms
  7. Screen sizes
  8. Payment Request API
  9. Credential Management API
  10. Device capabilities
  11. Security
  12. Call-to-action

For complying with the above guidelines please refer to the detailed article released by Google Developers.

Google has stated in their blog post, Web Fundamentals and Web Starter Kit: Resources for Modern Web Development a detailed website development guide.

The blog post in detail lists the best practices requirement for making a user-friendly website.

With this intent, Google has published  Web Fundamentals and Web Starter Kit - to build multi-device experiences with the Beta release of the Web Starter Kit (currently not supported by Google).

What is Google Fundamentals?

As stated by Google at their Web Fundamentals website:

Google's opinionated reference for building amazing web experiences.

 

Google has laid down the components or foundations of a delightful web experience are:

  • Fast
  • Integrated
  • Reliable
  • Engaging

Companies can delegate their digital marketing team with the task of following above guidelines.

Companies those don't have a dedicated internet marketing team must take the advice of SEO company in Borivali.

Social Media Marketing

Social media has grown tremendously in the last 5 years. The major players in India are Facebook, Twitter, Whats App, Pinterest, Instagram,  LinkedIn and YouTube.

The digital marketing agencies in Borivali must ensure the clients have a social media presence in all the major platforms and the account is updated.

social media marketing firm

social media marketing firm

With the social media, companies can now share important news, announcements, new product & services launch and customer engagement.

The main benefit of the social media presence is that the client or existing customers can upload a review of your products and services.

These reviews get viral and can help prospective customers to make a purchasing decision.

It also gives an opportunity for the SEO company in Borivali to handle the negative feedbacks and improve them.

The social media account must be regularly updated with media (images and videos), blog post and company profile information.

Video Marketing

Videos are an effective media to convey your messages to your audiences. As compared to reading post many customers enjoy watching videos.

Today, it is not expensive to make engaging videos. Your digital marketing team must be aware of all the free and paid video marketing tools.

Video marketing strategy is going to stay for a long time.

The digital marketing agencies in Borivali have special knowledge and expertise in creating an engaging video.

Tips for making a great video are:

  1. It must be short 2 to 3 minutes
  2. Start introduction with client pain areas or problem
  3. How your product has helped existing customers
  4. Price comparison in industry
  5. Offers or Discounts
  6. Captions in English and local language
  7.  Product Support
  8. In the end a clear call to action - sales team number, email or website URL
Use Payment Request API for online or e-commerce transactions

The ultimate goal of any digital marketing planning is to increase the sales of client product and services.

The SEO company in Borivali will suggest and implement all the latest digital marketing tools and SEO strategy.

As said above to facilitate and make easy the payment process in the sales funnel. Google has introduced Payment Request API.

payment request api

payment request API

Image Courtesy: Google

What are Payment Request API?

For example, you want to purchase a T-shirt and after searching google you have landed on the company website of a clothing brand.

After checking all the types of T-shirt you have decided to make a  purchase.

For completing the payment transaction at the checkup point, you are asked to fill a big form with full of your details.

With the desktop due to the big screen size, it is not that difficult but often painful to fill out all the detailed information.

In mobile devices due to small screen sized it is even difficult.

To overcome this problem and speed up the payment process Google has introduced payment request API.

How Payment Request AP works?

As per Google website:

Simply your browser is acting as an intermediary and the basic information filling process is automated by the browser before the final payment approval.

All the important information is stored in your browser. The purchaser just needs to confirm and make the payment.

It is a cross-browser standard which reduces the traditional payment checkout process. It allows the businesses to request and accept payment with a single API call.

With this, it will be less frustrating for the buyer to fill out all the data and make the payment process faster.

Companies must ask the digital marketing agencies in Borivali to assist you in setting up the purchase payment API.

Plan for social media channel Whats App to make online payments

Social media channels will no longer be a tool to share images, videos, send and receive messages.

The social media is geared up for some important commercial transactions.

Now with the popular social media sharing app Whats app you can make online purchases and make payments.

The digital marketing companies in Borivali must change their SEO strategy to this update.

This will push up the brand advertisement and open up marketing opportunities.

Potential customers in Borivali and nearby heavily use Whats app for communication. Whats app is testing its payments services in India, and on 24th June 2018, it’s updating its terms of service and privacy policy to “reflect the addition of payment interoperability features” ahead of the full-fledged launch of the service.

As per the report published in the Financial Express, nearly one million people are “testing” WhatsApp payments service in India, which is the largest base for the Facebook-owned company that has over 1.5 billion users globally.

WhatsApp has over 200 million users in India.

As per the WhatsApp, the spokesperson told PTI.

“We’ll be updating our WhatsApp payments Terms of Service and Privacy Policy to provide simpler language on how the payments feature operates. It also reflects the addition of payment interoperability features we’ve added since the beta started”

The digital marketing agencies in Borivali must start preparing for the marketing strategy to market their client product or services.

New Google My Business Agency Dashboard

As per the new development of Google for its partners now the digital marketing agencies in Borivali can easily manage thousands of locations with the Google My Business Agency Dashboard.

As per the Google blog post was written on June 05, 2018 by Aditya Tendulkar, Product Manager, Google My Business. New agency dashboard was launched.

The new dashboard lets agencies manage multiple listings faster, simpler and more intuitively.

New Agency Dashboard Google My Business

New Agency Dashboard Google My Business

Image Courtesy: Google My Business 

The major highlights of the new agency dashboard are:

  1. Manage all your locations under one account - cap of maximum 100 removed
  2. Send and receive invitations to manage listings
  3. Location Groups
  4. User Groups
  5. Search

SEO companies in Borivali should note that to access the above feature of the new agency dashboard they need to signup first with Google My Business.

The above will facilitate and help the agencies to manage all their client accounts more efficiently and easily.

Conclusion

The ultimate goal of all digital marketing tools, new technologies and apps is to generate business.

Take the expert help of the digital marketing agencies in Borivali to get the maximum benefit and sales.

All your digital marketing plans and strategy will take some time to get good results. Patience is required to fetch the desired ROI from investment in digital marketing plans.

All the above-mentioned tips are to improve customer experience. A good user experience will be rewarded by the search engines with improvement in website ranking.

The SEO company in Borivali will take of all the above fundamental factors important for the ranking of your website.

365 digital marketing is committed to offering its offer its expert SEO services for generating qualified leads, higher page rankings in search engine result pages and a great user experience UX.

Our services are Search Engine Optimization (SEO), Search Engine Marketing, Content Writing Services, Email Marketing, Social Media Marketing.

We offer affordable digital marketing and SEO packages. Check our plans and pricing for details of services offered.

For any information email us at contact@365digitalmarketing.in or call +91-8879181833.

digital marketing agency in malad

The internet and along with it the number of websites has grown tremendously. Ten years back it was easy to rank for your keywords and website. Today, it takes quite an effort and the expert guidance of digital marketing agency in Malad.

In this blog post, we shall discuss the issues, challenges and problems faced by internet marketers in ranking the website for their clients.

The commercial epicentre of Mumbai we are going to discuss is Malad.

In the last decade, Malad has grown tremendously in terms of property value, commercial and residential premises with constant improvement in infrastructure facilities.

The details and history of the Malad are well briefed in the Wikipedia article.

Digital marketing agency in Malad

Intense competition and performance targets are compelling digital marketers to find fresh and innovative ideas.

The SEO company in Malad can help in right planning, execution and analysis of your sales and marketing goals.

Given below are some fresh sales and marketing strategy:

Effectively use Google Map Platform (Free & Premium)

The customers must easily and in minimum time must discover your website and actual geographical location of your business.

For example, if your customer is in Navi Mumbai and wants to reach your office at Malad by driving his car.

google maps platform

google maps platform

As we are aware of the traffic conditions in Mumbai having a correct map is valuable.

In the blog post of Google developers blog published on May 3, 2018. Google announced the new features and pricing structure for Google Maps Platform.

As per the blog post, it has a series of updates that designed to make it easier for users to start taking advantage of new location-based features and products.

There are total 18 individual Application Program Interface  APIs into three core products—Maps, Routes and Places, to make it easier for users.

Now you can easily find, explore and add new features to your apps and sites.

Advantages of Google Maps

Advantages of Google Maps

Google is offering both free and paid Google Map services through its Google Map Platform.

If you have registered and listed your business in Google Place there is an option to mark your business address in Google Maps.

All companies must fill in all the complete details of their business location with nearby landmarks.

It will ensure your customers reach your place of business comfortably.

If you want to embed the Google Maps to your website or app then you can opt for Freemium version of its API.

In the Google Maps Platform, you get a free credit of $200. As per the new pricing plan to be effective from 16th July 2018 users will be billed on a pay as you use plan.

The main highlights of the Google Maps Platform are:

  • Complete Details
  • Current Place
  • Find Place
  • Autocomplete
  • Geocoding
  • Geolocation
  • Time Zone

With the initial $200 credit you can explore the API features to the following limits. After this, you will be billed on a pay as you use plan.

  1. Unlimited Dynamic maps mobile loads
  2. Unlimited Static maps mobile loads
  3. 1,00,000 Static maps web loads
  4. 28,500 dynamic maps web loads
  5. 25,000 Static Street View web loads
  6. 40,000 Directions calls
  7. 40,000 Distance Matrix calls
  8. ROUTES – 40,000 Roads calls
  9. 11,500 Places Details calls
  10. 10,000 Autocomplete sessions
  11. PLACES – 10,000 Find Place Calls

With the above statistics usage figures, it is clear that initially when your business is growing you will not be billed till you exhaust the credit limit of $200 monthly.

For pricing details of Google Maps Platform please read the link.

Responsive website design

Having a fast and SEO friendly website is the foundation of ranking on the first page of search results.

Benefits of Responsive website design

Benefits of Responsive website design

Both company and digital marketing agency in Malad must take care of the following parts of your website:

  1. Content
  2. Layout
  3. Graphic design
  4. Information architecture
  5. User experience

The benefit of the planning of the above resources of your website is

  • it will be user-friendly
  • make it easy for google bots to understand the site structure
  • crawl and index web pages of your website

SEO or SEM

There are many ways to reach your target audiences.

The first method, organically – ranking your website at the first, second or third page of search results. We use SEO or Search Engine Optimization for it.

PPC – Pay Per Click – in this we put an advertisement in search engines. We also call it Search Engine Marketing.

Direct Marketing – emails, messaging, trade shows, seminars etc.

Time and budget is the essence of all your marketing strategy.

The management and SEO company in Malad need to strike down the right marketing channels to start their marketing campaigns.

Search Engine Marketing requires a decent budget to start.

In SEM You are competing with your competitors who are bidding for the popular keywords.

Search Engine Optimization, on the other hand, takes some time and skills to get good results.

Email Marketing

Emails are highly underrated and implemented with incorrect email marketing strategy.

The digital marketing agency in Malad should discourage its clients sending junk email or “spam” that clutters up your inbox.

Email relevant information and offers to people who have already said they’d like to hear from you.

You can get people to sign up, or opt-in to receive emails from you. Then the rest is up to you.

You can send coupons to people who have made an appointment on your site, advertise special events, or promote sale items.

Prefer HTTPS over HTTP

Today we all are aware HTTPS have a better ranking advantage over HTTP websites.

Google has also through its Google developers website stressed the importance and need for implementing HTTPS version of your website

As per Google Developer, Kayce Basques (Technical Writer for Chrome DevTools)

You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.

Advantages of https website

Advantages of https website

The main advantages of HTTPS website are:

  • HTTPS protects the integrity of your website
  • HTTPS protects the privacy and security of your users
  • Higher page ranking

All search engines are concerned with the privacy and safety of the data of its users.

Especially after the Facebook data sharing row, the search engines are being more cautious.

Progressive Web Apps

Progressive Web Apps (PWA) are user experiences that have the reach of the web, and are:

  • Fast
  • Reliable
  • Engaging

PWA is all about the user experience with your website and app. Among the 200-page ranking factors of web pages. Speed, performance, push notifications and user experience UX are the higher in regard.

Why make Progressive Web Apps?

The answer is straight and simple:

  • Worthy of being on the home screen
  • delight your users
  • Increased engagement
  • Work reliably – no matter the network conditions
  • Improved conversions
  • Progressive Web Apps are installable and live on the user’s home screen of your mobile devices
  • No requirement of App store
  • Push notifications enabled.

Given above are some of the huge benefits of PWA.

The digital marketing agency in Malad must include the recommendations of Progressive Web Apps checklist in their digital marketing plan.

Ultimately all the search engines (Google, Bing, Yandex, Baidu etc.) are stretching to give a great user experience with performance.

As per Google,

53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast—no janky scrolling or slow-to-respond interfaces.

The SEO company in Malad in coordination with the marketing team of the client should draft a strategy for implementing PWA as per the recommendations in the checklist provided above.

Now it is time to test your website. To check whether all the criteria of the PWA checklist are compiled. Use Lighthouse to test your website.

Lighthouse

Lighthouse, an open-source, automated tool for improving the quality of your Progressive Web Apps.

Lighthouse - audit your website

Lighthouse – audit your website

Lighthouse has predefined performance and audit standards for:

  • Audits for performance
  • Accessibility
  • Progressive Web Apps
  • Best Practices
  • SEO

How to use Lighthouse?

You can run Lighthouse in Chrome DevTools in your chrome browser at the top right : symbol – Customize and control google chrome.

Click on the above button and under more tools find the option Developers tools.

You give Lighthouse your client URL to audit, it runs a series of audits for the website pages, and then it generates a report on how well the page did with score maximum being 100.

From there, use the failing audits as indicators on how to improve the page. Each audit has a reference document explaining why the audit is important, as well as how to fix it.

It is not quite easy to score 100/100 all the above-mentioned standards. Even if you get 80 plus in each is quite an impressive result.

Note from an SEO point of view the results are very important.

They form a ranking factor of your website. Secondly, it gives you a competitive edge over your competitors.

Conclusion

Above are some of the important recommendations to follow in 2018 to rank your website at the top of search results.

It certainly takes effort, planning, execution and analysis of your results. The digital marketing agency in Malad has the SEO experts to rightly guide you on the path of ranking your website.

What is your online marketing strategy?

Do you follow search engine guidelines?

Do share with us your feedback and experiences in the comments box below.

365 digital marketing is a digital marketing agency in Malad, Mumbai. We are your partners in your website growth and ranking.

For any digital marketing services such as SEO, Search Engine Marketing, Email Marketing, Content Writing Services write us at contact@365digitalmarketing.in or call us at +91-8879181833

digital marketing agency in goregaon

Goregaon has emerged as important commercial offices centre in Mumbai. With the increasing number of websites and competition among them, companies opt for the expert services of the digital marketing agency in Goregaon.

Digital marketing has become a vital part of overall sales & marketing campaigns of all corporates. Due to its wide reach instantly and low cost, it is suitable for all size of organizations such as small, medium and large business houses.

Both Goregaon east and west hosts a large number of commercial offices, advertising and media agencies, manufacturing units, industrial estates, hotels, real estate (both residential and commercial) and hospitals.

There are more than 30 plus schools and 10 plus colleges in both Goregaon east and west.

Above were some interesting facts about Goregaon and its growth as a commercial hub.

For companies operating their businesses, there is a need for a top digital marketing agency in Goregaon.

There are some important points to be taken note of before hiring the services of  SEO company in Goregaon.

Let start!

Digital marketing agency in Goregaon

Take the first step for online success

Business promotion is the daunting task of the marketing team. Investment of both time and financial budgets are involved.

The digital marketing agency in Goregaon in coordination with the management and marketing team should plan the way to promote client business online.

The SEO company in Goregaon must brief them on the digital channel which will work for their client. The options and how they can set up a well-defined marketing plan or strategy.

There are many ways to promote a business online.

But before you get started, you should familiarise your clients with how these digital channels work, which options are best suited for them.

Set up a clear plan or strategy that will help you achieve company goals and assess key performance indicators.

Clear client goals drafting

All digital marketing strategy and planning starts with clarity of client goal and vision. It may be generating leads, increasing brand value or customer engagement.

The digital marketing goals must be well defined and documented. It will help in delivering timely and accurate results by the SEO company in Goregaon.

Set realistic goals

Goals setting are the foundations of any sales and marketing planning.

Ambitious high goals are usually targetted. It must be realistic. All market factors must be properly researched with both company and industry historical data.

Business Goals Planning - SEO agency and Client

Business Goals Planning – SEO agency and Client

Accordingly, the digital plan must be drafted for both short-term and long-term goals.

After the implementation of the plan tools for tracking client result, A/B testing of marketing strategies and adapting to the new changes in technology and your niche.

Always remember! It takes some time to set up your digital presence and get results.

Understand how search engines work!

Now that you are ready with a perfect digital marketing plan created with the assistance of digital marketing agency in Goregaon.

The second step – a brief knowledge of how the search engine works

The SEO agency must brief the company stakeholders about the ways the search engines work.

They should explain to the client how Google discovers, crawls, and serves web pages.

How google search engine works

How google search engine works

It is interesting to understand How do search engines find web pages matching your query, and determine the order of search results?

As per the  Google webmasters support,

The three key processes in delivering search results to you are:

Crawling: Does Google know about your site? Can we find it?
Indexing: Can Google index your site?
Serving: Does the site have good and useful content that is relevant to the user’s search?

Googlebot, spider or bot is deployed with the task of crawling and fetching website pages.

These web pages are then indexed with google.

Whenever any searcher types a query in the search box of google.com or google.co.in the results are served.

As per google, there are over 200-page ranking factors. These factors decide the ranking of your website pages.

Building quality Links

Links are very important for ranking top in the search result pages.

Among the 200-page ranking factors, Backlinks are an authoritative signal to the search engines.

Blackhat SEO tactics must be completely avoided to build backlinks.

The digital marketing agency in Goregaon working in accordance with search engines guidelines and policy will always suggest the white hat SEO strategy for your website.

Join Google Assistant Developer Community Program

Invest in new technology. Both companies and digital marketing agency in Goregaon must take full advantage of the new technologies in the market.

Smartphone users are increasingly exploring the new smart devices and apps. Apart from the traditional methods of marketing.

One such latest technology that is increasingly becoming popular among smartphone users is Google Assistant.

The digital marketing agency in Goregaon must advise and encourage the marketing team with new ideas and technology trending in the market.

What is Google Assistant?

As per Wikipedia:

The Google Assistant is a virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations.

The highlights of google assistant are:

  1. the Assistant is able to search the Internet
  2. take photos
  3. play songs
  4. open folders & files
  5. schedule events and alarms
  6. adjust hardware settings on the user’s device
  7. show information from the user’s Google account and much more

Now you can also build an app for Google Assistant.

Secondly, Google is also rewarding developers for building the app.

The incentives they offer are:

  • A credit to the account associated with your app with up to $200 for Google Cloud services a month (applicable to any Firebase plan)- for a full year
  • A chance to meet google experts
  • Opportunity to participate in google events around the world
  • A free Google home
  •  A free Google Assistant T-shirt
Have a Mobile friendly website

Google, Bing and Yandex have always emphasised the importance of having a mobile-friendly website.

smartphones digital marketing strategy

smartphones digital marketing strategy

Today, the major searches and e-commerce transactions are done with smartphones.

It is logical to have a fully optimized mobile website.

In fact, Google has even clearly stated in their official website that mobile version of the website will be used for ranking, parsing structured data, and generating snippets in search results.

The SEO company in Goregaon must have a clear mobile marketing strategy for their client website.

The key areas to take care while making a mobile website strategy are:

Responsive web design
Dynamic serving
Separate URL

You can even test the mobile version of your website with free Google tool. You will get results and suggestions from the detailed audit report for improvements.

Local Awareness with Google My Business

Google my business is a very important and free tool to promote your online business in both local an international markets.

It is a summary of who you are and what you do with a clear call to action details.

If explored carefully there are many in-depth details in it.

The digital marketing agency in Goregaon must advise their clients to take maximum advantage of all the free features offered by Google My Business account.

Conclusion

Digital marketing including SEO is a long-term strategy. It takes right planning, timely execution, analysis and corrective actions.

Companies must be cautious of not falling prey to claims of very quick results. As the use of any black hat SEO tactics will damage your online reputation with search engines. In addition, they will penalize by the website and downgrade your rankings.

What is your SEO strategy?

What tools do you use for digital marketing?

Share your thoughts with our readers in the comment box below.

Increase website traffic with a best digital marketing agency in Goregaon. Start with lowest SEO packages from top SEO company.

For any further information please write us at contact@365digitalmarketing.in or call us at +91-8878181833

digital marketing for hospitals

Digital marketing for hospitals is inevitable today. Mainly due to the growing number of hospitals and competition among them to render the best services.

The growing number of urban populations and diseases have splurged the number of both public and private hospitals.

The strategies and techniques that will be discussed are:

How to do digital marketing for hospitals, strategy, trends tips and techniques in 2018. SEO for hospital, healthcare, clinics, diagnostic centres, pathology labs and pharmaceutical companies from top healthcare SEO services agency.

 We shall discuss:

  1. digital marketing strategy for hospitals
    1. diagnostic centres
    2. pathology labs
    3. clinics – Dental, Eye, Physiotherapy centres etc
    4. Super Speciality Hospitals
    5. Multi Speciality Hospitals
  2. The role of digital marketing in healthcare, India
  3. The importance of digital marketing in healthcare, India
  4. indian healthcare industry opportunities and trends
  5. How to plan and developing a digital strategy for healthcare marketing
  6. how to do digital marketing for hospitals
  7. The significance of digital marketing to doctors/physicians

Before we start with the SEO and digital marketing strategies, techniques and tips for your hospital/healthcare in 2018.

Let us have a look at some vital statistics and data released by the Government of India and other agencies.

The World Health Organization (WHO) – India in collaboration with the Ministry of Health & Family Welfare (MoHFW) Government of India.

Both jointly organized a consultation with the scheme of “UNITE TO END TB: Leave no one behind.”

WHO, India planned to use digital technology in the healthcare sector to improve patient care.

Swasth E-Gurukul: A digital e-learning platform was launched.

The Indian government in the Union Budget speech from our Honourable Finance Minister Mr.Arun Jaitely on 1st February 2018.

The Finance Minister Shri.Arun Jaitely in his budget speech quoted as below:

We have taken up programmes to direct the benefits of structural changes and good growth to reach farmers, poor and other vulnerable sections of our society and to uplift the under-developed regions. This year’s Budget will consolidate these gains and particularly focus on strengthening agriculture and rural economy, provision of good healthcare to economically less privileged, taking care of senior citizens, infrastructure creation and working with the States to provide more resources for improving the quality of education in the country.

The budget significantly promoted healthcare in its core schemes. Given below are the statistics of budget allocation and expenditure for the financial years 2017-18 & 2018-19 in various healthcare related schemes such as:

  1. National Rural Drinking Water Mission
  2. Swacch Bharat Mission
  3. National Health Mission

The allocation in the various healthcare related schemes as mentioned above are given in the image below:

The allocation of Healthcare schemes- Budget India 2018-19

The allocation of Healthcare schemes- Budget India 2018-19

As per the budget speech of Maharashtra, India state government on 9th March 2018. The Honourable Finance Minister Mr.Shri Sudhir Mungantiwar has given due allocation to healthcare infrastructure.

The major highlights of the Maharashtra budget for 2018-19 for healthcare sector are:

  1. An outlay of Rs. 964 crores for National Health Mission
  2. Establishment of a multispecialty hospital in Sindhudurg
  3. An outlay of Rs. 576 crores for Mahatma Jyotiba Phule Jan Aarogya Abhiyan
Ayushman Bharat - National Health Protection Mission

Ayushman Bharat – National Health Protection Mission

As per the reports from PWC, the investment of Indian Government is only 1% of the Gross Domestic Product (GDP), lowest as compared to other countries in the world.

SEO-strategy-for-hospitals

The private sector in India is actively contributing in providing healthcare services in India along with Foreign Direct Investment (FDI).

In the healthcare sector including hospitals have been one of the most substantial sources of employment generation.

As per the PWC report with the investment of Rs.245 billion USD by the year 2034, additional employment opportunities of 4.30 million will be generated.

The emerging trends in the hospitals and healthcare funding as per the reports are:

  • Venture capital and private equity
  • Initial Public Offerings (IPOs)
  • National Health Protection Scheme (NHPS)
  • Public-private partnerships (PPP)
  • Foreign direct investments (FDI)

In the 1st edition of Hospital strategic summits in Mumbai on 6th March 2018.

The healthcare providers laid the emphasis on creating smart hospitals, hospital care and use of digital technologies.

According to the reports and statistics from India Brand Equity Foundation (IBEF), During 2008-20, the market is expected to record a CAGR of 16.50%

SEO-for-hospitals

As per IBEF, The Indian Government targets to expand the total health expenditure to 2.5 percent of Gross Domestic Product (GDP) by 2025 from the current 1.15 percent.

Digital marketing for hospitals

Now let us share some important tips on how you can successfully plan, execute and measure your digital marketing campaign.

Digital marketing strategy for hospitals

Digital marketing is the teamwork of different channels of online marketing such as:

digital marketing strategy for hospitals

Digital marketing strategy 2018 for Hospital

SEO – Search engine optimization is the foundation of your digital marketing plan.The distinctive aspects of your website optimized are:

  1. On Page SEO
  2. Off Page SEO

On Page SEO for Hospitals

On-Page & Off-Page SEO 2018

On-Page & Off-Page SEO for Hospitals

The critical components of the on-page SEO of your hospital are:

Keyword research – Healthcare industry keywords are the core of your content marketing strategy. Research for the right keywords typed by your searchers to find the hospital as their requirements.

Fresh content – Regularly update your website and all active social media platforms with informative and useful content for the patients.

Technical Audit of hospital website – Do a regular technical audit of your website. Take the help of SEO experts. They can guide you with:

  1. correct title tags
  2. meta descriptions for snippets
  3. headers and footers text
  4. Clear and specific Image Alt tags for search engine bots/spiders to understand the context of the image

Coding structure – In the digital marketing for hospitals, coding is very vital. The website must be fully responsive. Accessible easily on all the platforms such desktop, mobile and laptop.

Off-Page SEO for a hospital

As equal to on-page SEO, off-page SEO is also very crucial. The search engine optimization in healthcare is incomplete without off page strategy.

As shown in the image above, the components of off-page SEO are:

Link Building

Ranking in the Google search results is decided by 200-page ranking factors. Link Building is one of the vital signals to search engines. The authority of the website is established from the number of quality incoming links.

Domain authority and SSL Certification

The older your website domain and with SSL certification will promote you increase the online reputation of your hospital website.

Directory Listing

There are many reputed national and international healthcare directories for listing your hospital websites.

Develop Brand value of your hospital

Website search results position and ranking are all about the reputation of the website and number of quality links. The vision of your healthcare SEO services agency has to be building the brand value and image in the industry.

Patients impose a considerable weight on the reputation of the hospital before making a choice for treatment, surgeries or operation.

Beneficial information/educating the patients

The hospitals a part of its social responsibility must not only offer quality treatment. They must also offer resources or knowledge base for prevention of the diseases.

The hospital website as a part of its long-term strategy of digital marketing for hospitals should have a dedicated blog or journal.

The benefit of having a dedicated blog is:

  1. Your hospital website will appear search engine result pages (SERP)
  2. The website traffic will increase
  3. The patients will navigate different menus/departments/doctors of your website
  4. More traffic will improve the domain authority of your website
  5. The patient will put more trust in the hospital

Multilingual Website

  • The benefit of having a multilingual website is a numerous and dominant strategy of digital marketing for hospitals. The given below is the major advantages of a multilingual hospital website:
  • In India, diverse types of languages are spoken. It will assist such patients.
  • Overseas patients will also be able to translate and navigate your website. It will give a boost to medical tourism.
  • There will be a more engagement with both domestic and international patients resulting in more website traffic, return on investments.

Website search link box

There is a pool of information uploaded in the hospital website. In order to assist the patients retrieve information faster have a site search link box at the top of your website.

The patient need not navigate all the menus, pages the website. The site search link box will assist him to retrieve the information he is searching.

Social Media Marketing for Hospital

Patients are more active on the social media platforms today. Social media sites are the channel to drive patients to your hospital website. Digital marketing for hospitals is very effective, and you can get to your target audiences.

Link Building with Social Media

There is an immense value of link building in SEO for hospitals. The more followers you have and they engage with your website. The more they will share links to your website. Social media are the most beneficial organic way to develop links.

With the social media, you can generate awareness, prevention of diseases and educate your patients.

Through social media, you can share case studies of complex patients treated. How well the patient care is taken. The link for the administrative help such as billing, admission, appointments, etc.

To summarize, if you are not promoting or sharing information on the social media sites regularly. You are not following a good SEO strategy for your hospital.

Don’t just have a facebook, twitter or Google Plus page. Regularly updated with latest information and announcements. Give a clear call to action like your hospital helpline numbers or website link.

Google Map

In providing prompt health care services time is very vital.

Every second count. Even a delay of a minute can cost a life.

For your hospital, clinic, diagnostic centre, pathology must have a Google map to guide your patients correctly and save their valuable time.

You can set up Google map in the Google My Business Account.

The Google map in addition to providing your healthcare location offers traffic alerts, travel options, distance etc.

I am sure your patients will thank you for this valuable information

Conclusion

Good Healthcare (hospitals) infrastructure is an essential need of all the countries. The public and private hospitals need to join hands to offer the best of medical treatment and facilities.

With the help of digital marketing – SEO, both government and private hospitals can spread the message and mission of their hospitals.

365 digital marketing is offering its internet marketing services to all types of hospitals like Multispeciality, Super-speciality and General Hospitals.

We offer online marketing and lead generation services to clinics, diagnostic centres, pathology labs and pharmaceutical companies.

We are offering digital marketing services (SEO) in the U.S.A., U.K, Canada, U.A.E.

Email: contact@365digitalmarketing.in

Call: +91-8879181833

social media marketing companies



Social media marketing companies in Mumbai and across the globe are trying to fully optimize the social media marketing tools 2018.

To achieve their client goals social media marketing websites are deploying the best possible social media monitoring tools in 2018. The client expectations and the significance of delivering results have prompted social media marketing companies to implement and execute the best social media marketing plan.

social media marketing firm

social media marketing firm

Social media marketing companies

So, what to expect from your social media agency in 2018?
The already crowded social media platform is posing an immense challenge and pressure on social media marketing companies.
There are need and urgency to identify the target the target audiences and engage with them.

Client Goals

The social media marketing firm in detailed discussion and analysis of market and industry reports and statistical data reports assign the goals.

Clients requirement may be building value, lead generation from social media, conveying information or announcement of product and services.

Some clients may target to directly market their products and services in their social media marketing strategy.

Your customer ultimate organization and goals and return on investments from social media has to be the center point of all social media marketing campaign.

Social media marketing platforms

Once you have identified the goals of your client the next step is to identify the right social media marketing platforms.

With the help of effective and reliable social media marketing tools and social media tracker in 2018, you understand the best social media platforms.
The benefits of using social media marketing tools for business are:

  1. Customer statistics with demographics
  2. Geographical location
  3. Who your followers are!
  4. How your followers engage with your social media sites
  5. Conversion rate pattern
  6. Feedback/comments

Facebook is the leading social media marketing platform in India as per statistical data reports from Statista in January 2018 with 250 million users.

Facebook users as of January 2018 in India

Facebook users as of January 2018 in India

Facebook is the center point of all the social media marketing campaigns.

The digital marketers need to regularly check and update their client’s Facebook page.

The social media analysis and social media management tools help the social media marketers to collect valuable insights and data from various social media platforms to plan, design, execute and measure social media marketing strategy and campaign.
Most importantly it will be easier for organizations to understand the impact and corporate goal achievement.

The social media marketing agency has also to take into consideration, how the social media marketing and promotion efforts are directly contributing to the results or bottom line of their clients. For example, how can we directly correlate sales and social media followers? or with the subscription of any services.

Finally, the client will be happy if your agency is offering results such as with 1,000 followers and good conversion rate as compared to 10,000 engaging with your social media site and lesser conversion rate.

There are many paid and free best social media marketing tools. It is up to the client to decide their budget and time limit of their social media campaign

Best free/paid social media marketing tools 2018

The list is big, but we shall cut them short with best social media marketing tools for 2018, some of them are totally free and other offers a starter free plan with an option to upgrade to paid plans:

  1. Google Analytics – Free
  2. Buffer
  3. FollowerWonk
  4. Viral Root
  5. Quintly
  6. Bing Webmasters Tool
  7. Cyfe
  8. Keyhole
  9. Tailwind

Readers are advised to go through in detail of the above mentioned social media analytics tools and decide the best for their organization. 365 digital marketing is not directly affiliated to any of the above-mentioned tools.

The deployment of free or paid social media tools depends on the client’s organization size, budget, social media engagement, and geographical locations.

Conclusion

Social media today is a big pie. It has grown huge and big over the years. Thanks to the various innovative social media platforms. It is for the digital and social media marketing consultant/agency to fully and best optimize its potential.

Companies with a smaller budget or no budget can also explore the social media marketing services. The ultimate goal of all your social media marketing plan is to generate leads, sales, brand promotion, announcement or any other as per individual corporate requirement.

365 digital marketing is a social media marketing companies in Mumbai. Our motto is to implement the social media optimization techniques to our clients.
We offer both free and paid social media marketing pricing subscription plans.

SEO Packages in Mumbai



365 digital marketing is offering best SEO Packages in Mumbai on 68th Indian Republic Day. As a part of the celebration, we are offering affordable SEO packages in India.

Our SEO packages in Mumbai, India are customized for all types or organizations. For details of SEO cost in India, please visit the link.

SEO Packages in Mumbai

365 digital marketing is among the list of top digital marketing agencies in Mumbai. Our SEO cost in India is the most competitive and reasonable packages as compared to other internet marketing companies.

Our digital marketing services in Mumbai

  • Search Engine Optimization
  • Social Media Marketing
  • Content Writing
  • Email Marketing
  • Online Lead Generation
  • Brand Management
  • Media Buying

Social media marketing companies in Mumbai

Social media is playing an important role in building brand value and generating online leads and customer loyalty. We partner in attaining your social media goals.

Subscribe to our YouTube Channel 365 digital marketing

 

 

 

 

 

 

video marketing tips 2018




Video marketing is the effective and intelligent digital marketing strategy. In this blog post, we shall discuss in detail some very important and easy video marketing tips 2018.

Videos have been there for quite some time. But in past couple of years, its use as an online marketing tool is extensively adopted by internet marketers.

As per reports from WordStream blog, given below are some interesting statistics on video marketing:

        1. 82% of Twitter users watch video content on Twitter
        2. YouTube has over a billion users, almost one-third of total internet users.
        3. 45% of people watch more than an hour of Facebook or YouTube videos a week
        4. More than 500 million hours of videos are watched on YouTube each day.
        5. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years
video marketing technique 2018

video marketing technique 2018

“365 digital marketing a digital marketing company in Thane”

Video Marketing Tips 2018

Before we start with useful video marketing tips, let us understand some basic concepts used in video marketing.

What is video marketing?

Video marketing in simple words is the use of multimedia videos to your marketing campaigns. Ideally, the length of videos is 3-4 minutes.

The intention is to convey your company, brand, product and services message to your target audiences.

These videos are uploaded to the company website, blogs, social sharing sites such as YouTube, Facebook, LinkedIn, Twitter etc.

Why use video marketing for promotion?

Combination of images, sound and motion pictures have more impact on the mind of your consumers. As compared to text, motion pictures and sound have a more impressive and last long in your memory.

In short time videos, you convey the desired message with a call to action from your target audiences.

With the growth of the internet and social media platforms, videos today are easily and widely shared across multiple platforms.

Video marketing a game changer!

Due to the immense impact of video marketing on consumers, it is been seen as an effective digital marketing tool by digital marketing agencies in Mumbai.

Video marketing can be a game changer for your marketing strategy for B2B and B2C clients.

Let us see some useful Video marketing tips 2018:

Content is king

Strong content is the base of your online marketing strategy and best SEO tool.

The focus of digital marketers should be on creating content for their audiences or customers. It should be realistic, well written, precise and capable of delivering useful information.

The content must be capable of solving the intent of your visitors visiting your website or social media channels.

A great content as mentioned above is the base of your video marketing strategy.

The video content should be precise, to the point and finally with a call to action.

Make a series of Videos to convey your message

Have a video marketing strategy intelligently planned to engage your audiences and to create curiosity.

Instead of putting all the information, details, products or services in a single video, split it up into small videos.

The benefit of adopting this video marketing technique are:

        • Shorter length of the videos
        • Greater impact as short videos are easily remembered
        • Higher click-through rate
        • Use animated characters or  cartoon characters to grab and retain attention
        • Creates curiosity for next video

Selecting the right video format

The format plays a crucial role depending on the choice of your target audiences.

In India, for example, WhatsApp is one of the popular formats. The short video format of 10 to 15 seconds is desirable.

Long Video format

If you are intending to compete with the traditional marketing channel such as television, then YouTube videos are the ideal option.

Customer only – to be the center point of your video message

All the tools that you use for creating a great video will not get the desired call to action or return on investments without any customer action.

The customer needs to be fully convinced about the brand value, product utility, services efficiency and customer support as claimed in your video marketing strategies and messages.

Create shareable and viral videos

With your customer the center point video marketing strategies, the video must be of high quality and content to be shareable within your community.

Instead of direct selling technique use back door approach

All the best video marketing campaigns do not emphasize on direct selling tactics. Your video should attend to the pain area of the product or services your customers use.

A point on how best your product is as compared to your competitors. What value addition it can provide. Try to answer all the possible your customers may have with regard to the product or services.

Have a great beginning to the video for first 12-15 seconds

For having a higher click-through rate for your video, it is important to have a high impact introduction to your video.

Start with the pain area or problems your customers face with regard to the video. Explain them in the introduction on how they can save money, resources and time.

How to optimize video for search engines like Google, Yahoo, Bing, Yandex etc.?

Ok, so now you have a created a great video. Next-what?

You want your video to get viral and reach your target audiences.

Video marketing benefits will be limited if they are not reaching your customers and generate the desired call to action.

A successful video marketing is judged by the maximum number of clicks it gets. submission of inquiry from or a call relating to the product or services.

To start with, incorporate your video into your website. Then embed it across all your social media platforms.

Inform the search engines about your video and its availability to crawl and index.

Share your video with social networks

Share your video with your staff, stakeholders, customers, suppliers etc and request them to share it with their groups and community.

Get your video viral to the social networks at which your target audiences engage.

Now here are some interesting video marketing tips 2018 you should bear in mind while sharing videos with social networking sites.

The major social media platforms are Facebook, YouTube, Snapchat, Twitter and your own website.

        • The video should have a 1:1 square format
        • Add captions/subtitles to your videos as most videos are played without sound
        • Upload video with a good resolution with 720p or 1080p
        • Add drawing and text to your videos as they are more appealing
        • Record the video in a vertical format
        • Use the right hashtag and keywords for better engagement

Video Analytics

video analytics

video analytics

Video reach measurement and analytics is the most important part of your video marketing strategy.

After doing all the hard work with planning, creating and distributing your corporate video, its time to analyze its reach.

You can add tracking code to your video in your Google Analytics report.

Various social media platform also offer analytics reports on their dashboard.

You can effectively analyze and measure the reach of your video with metrics such as demographics, click-through rate, impressions, number of views, referral traffic sources etc.

The above inputs from various metrics will help you understand how your video marketing strategy performed across multiple platforms.

You can make changes to your video marketing strategy and apply techniques that are delivering a high return on investments and target audience reach.

Summary

As discussed in detail above video marketing tips 2018 can drive traffic to your website and better marketing results.

The key is proper research, planning and the right format for your video marketing.

Various research data have proved the significance and higher impact of videos directly correlated with consumer actions.

Your organization can have a different type of video marketing strategy depending on the objective it wants to achieve. It can be short storytelling, how-to-do videos, explanatory and brand story video.

Finally, don’t forget to do analytics of your video marketing campaign. It will guide and help you to prepare for your future campaigns.

So start your video marketing campaign for 2018 and share your results with us!

365 digital marketing is an SEO expert Mumbai, offering online marketing in India. We also offer customized SEO long-term plans and also among best SEO company 2018.
We offer SEO services in Thane, Navi Mumbai, Mumbai, USA, and UK.

 

Social media optimization tips 2018

In today’s blog, we shall see important social media optimization tips 2018 and how we can best leverage social media for achieving corporate goals.

Now, Social media is an intense part of marketing strategy of the organization’s. It all started with sharing news, information, a common interest in professions, careers, sports etc.

Social media strategy 2018

Social media strategy 2018

Later in the past few years, it has taken as a serious marketing tool by online marketers.

Top digital marketing agencies in Mumbai, India have a dedicated social media department for the promotion of products and services of their clients and online lead generation.

What are the different types of social media?

The intent and purpose of interaction at the social media are responsible for the types of social media people use to interact.

The best digital marketing agency in Mumbai, India will take into consideration the products and services of their clients.

Thier geographical market, audiences, local market competition and customer demographics.

There are many popular social media sites.  There are more than 60+ social media platforms.

social media marketing tips 2018

social media marketing tips 2018

The list of some popular and major social media in India are:

  1. Facebook
  2. LinkedIn
  3. Twitter
  4. Google+
  5. WhatsApp
  6. WeChat
  7. TUMBLR
  8. Instagram
  9. Skype
  10. Viber
  11. Line
  12. Snapchat

The list is much more, but we are restricting it to the popular ones in India.

Social media optimization tips 2018

Social media is a part of daily life now. Almost all of us, use at least one type of social media platform.

Let us understand, how best we can use social media for our business and the best Social media optimization tips 2018

How social media can contribute to sales, revenue generation, customer service, brand promotion etc.

Why use social media for business promotion?

Social media is playing the role of influencer. Your customer using any type of social media are actively using social media.

Social media is used by your customers to find products or services, reviews, product descriptions, features, usage etc.

Your target audiences are also looking to the community for their reviews.

In other words, it is working as brand value enhancer.

Social media influence on Online Shopping

Social media influence on Online Shopping

Almost all corporates have a web presence either through a website, e-commerce site, mobile app or social media platform.

As per the reports and based on a survey of 22,618 consumers across 5 continents and 25 countries and territories. Given below are some interesting facts.

  • Almost 78% of your target audiences are influenced by social media when they shop online
  • 45% of them read reviews or comments before shopping online
  • 44% of them shop after receiving promotional offers
  • 30% shop after getting influenced by advertisements on social media
  • 25% of them go with the trends of the market
  • 22% of them engage in writing reviews or comments
  • 20% associate themselves with brands/retailers and
  • 16% of them purchase directly

The above case study clearly reveals the growing role of social media in the buying patterns of online shoppers all over the world.

What digital marketers and companies can learn from the above case study?

  1. Have a dedicated social media presence with profile/identity
  2. If they launch a new product/service, then consider for paid advertising on social media
  3. Offering promotional offers works
  4. Maintain and give due importance and credit to your brand social media profile as you do it on your website
  5. Post at your social media accounts with regular updates and announcements
  6. Regularly reply to any queries or comments
  7. Always address any negative remark or comment with a positive note and a commitment to improving the goods and services
  8. Post rich media such as images, videos, infographics, case studies, white papers.
  9. Always include a call to action button to your social media accounts such as a link to your website URL,  contact number or email
  10. Assign a dedicated person with the responsibility of handling of your social media profile and accounts.

Let us look at some data reports on social media users in India from Statista

India number of social network users 2015-2022

India number of social network users 2015-2022

The above statistics are important from the numbers point of view.

The number of social media users in India has increased from 168.10 million in 2016 to 196.02 million in 2017.

In 2018  it is expected to increase to 226 million number of social media users in India.

The most popular social media platform in India are YouTube and Facebook.

The Facebook is projected to reach 319 million users in 2021.

Digital marketers can easily guess how actively their target audiences are on the social media sites.

So, the numbers tell the story. Internet marketers need to be more focused and have a proper marketing strategy in place to interact with their target customers.

Social media is a game changer and great influencer if used strategically in line with sales and marketing goals of your organization.

Now the next question is how to use social media effectively for your business? or how to best use social media for business promotion?

Digital marketing strategies have not seen success in the past with the intent of only sales.

The social media is already a very crowded platform with all brands seeking to have a voice of their product and services.

To convey your message to your clients given below are the best practices to be followed:

Engagement

Engagement with your customers is the top Social media optimization tips 2018. The digital marketers need to understand the purpose of people’s engagement at social media sites. Social media is a place where people visit to connect with their friends, exchanges ideas or any other useful information or entertainment.

The online marketers must promote their client’s product or services in an intelligent way with maximum audience reach.

Authority

Now, you are clear about the intent of your customers.

You have to be a clear authority on the goods or services you promote.

Try to listen, engage and interact with customers.

Always comment on feedback or any query from your clients.

Provide useful resources and information that can offer additional information regarding the goods and services you provide.

Try to explain how best your product and services can be useful to customers as compared to your competitors.

Consistency

Social media marketers have to be consistent with the social media sites you use to interact with your customers.

It is not necessary to have a social media presence on all types of platforms.

You need to identify the top social media sites where your clients interact.

Post at least one daily updates about your organization. It can be an announcement, small post updates of 100 to 150 words, image, infographics or video.

The consistency of engagement with social media platform is the best Social media optimization tips 2018.

Conclusion

Social media optimization tips 2018 as given above will give you a right social media marketing strategy in 2018.

Social media sites have been a great digital marketing tool. The essence is to provide valuable information to your customers and choosing the right social platform.

Internet marketers are not expected to be a salesperson but rather help their customers in making the right informed decision.

The success of your social media efforts and return on investments in 2018 will depend on how well your digital marketer understands the target clients, their problems and offer a realistic solution to them.

365 digital marketing is a team of social media marketing experts in Mumbai. We offer result-driven social media marketing tools 2018 for business, educational institutions, manufacturing companies, real estate business,  e-commerce companies and many more.

Search Engine Marketing Strategies for 2018

In today’s blog, we shall understand and reveal some good tips on how to optimize Search Engine Marketing Strategies for 2018.

We shall also give some useful tips on how to do search engine marketing.

The benefits of search engine marketing are many and if implemented strategically as mentioned in the article below will help to improve Google page rank and search result appearances.

Digital marketers and webmasters speak a lot about search engine marketing and how to apply it to your website.

In this blog post, we shall reveal how you can effectively use search engine marketing (SEM) to organically improve your website traffic with a balance and mix of paid advertising such as PPC advertising.

Organic search engine marketing

Organic search engine marketing

First, let us understand what is Search Engine Marketing?

As per the definition is given in Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising”.

Search Engine Marketing Strategies for 2018

From the above definition we can clearly make out the following important components of search engine marketing:

  • It is a part of your marketing strategy
  • With search engine marketing companies promote your website through it, your product and services
  • To improve the page rank of organization’s website URL and its linked pages
  • Application of paid advertising to increase visibility and interaction of visitors with the website

Before we start understanding in details how search engine marketing works and how best to optimize it.

Let us have a look at some interesting statistical data.

digital advertisement revenue worldwide

digital advertisement revenue worldwide

From the above statistics from Statista on different types of paid search engine marketing such as banner advertising, video advertising, search advertising and social media advertising.

There is a significant worldwide growth in the revenue from this various form of paid advertisements.

From the given below statistics we can also see the growth of paid search advertising spending in the Asia-Pacific region from the year 2013 to 2018 increased from 11.1 million U.S. dollars to 19.30 U.S. dollars. (Forecast for the year 2018)

 

asia pacific paid search ad spending

asia pacific paid search ad spending

Search Engine marketing is marketing strategy

You cannot ignore the role of search engines today in the success of the marketing strategy today.

All your competitors have an online presence in the form of a website, mobile apps, e-commerce site and major social media platforms.

Having a brick and mortar location and marketing strategy for the sale of your product and services will not have a cutting edge over your competitors.

How does search engine marketing works?

Search engine marketing is the core of getting your website on the top pages of search engine result pages.

Intent of searchers

It is very important to categorically understand the intent and the purpose of the website visitors.

The search engine optimization services company must keep in mind the queries, information and the nature of the transaction that consumers want to do before purchasing the goods or services.

Digital marketing in India has started getting the recognition from the organization’s sales & marketing stakeholders.

Search engine marketing strategies for 2018 needs to be worked out strategically to drive quality website traffic. The intent of the online marketing companies in Mumbai should be to have a clear customer engagement and interaction.

The SEO expert needs to understand the company product and services and how best they can convey the message to their target audiences.

The best SEO company in India will take care of all the important details of the company products range, area of services covered and the geographical presence of operations of the company.

To get free website traffic and organic growth of the search traffic of the website, different search engine marketing techniques need to be tested.

Relevant Content

Digital marketing Mumbai has a good pool of SEO firm who can plan, design and execute content that is both reader-friendly and search engines.

Content is king as per Google and other search engines.

Google has always pointed that quality and rich content will get a preference over their competitor content if they are answering the queries of searchers.

Google search results

Google search results

Keyword Analysis

Many search engine marketing examples have proved that keywords play an important role in the website ranking.

The SEO services company Mumbai use different tools to identify and implement the right selection of the keywords for the searchers and for the search engines to render rich results.

The SEO service provider needs to be creative and visualize himself as the actual end consumer and perform searches.

With this habit and practice of keyword and phrases analysis, the SEO consultant India can get the right keywords for the indexing of the search engines to display in search engine result pages (SERP).

Regular updating of information or content at the website

The best SEO services in India will always take care to regularly upload latest and useful information at their client website.

Search engines such as Google, Bing, Yahoo and Yandex are always crawling every second for the fresh content.

For example, if the visitor wants information on the specification of a new mobile phone launched. If your content has a complete description of the all the specification with the right keywords.

If you are among the first ones to write an article or review.

Then there are great chances of your website review page ranking on the first page of the search engines.

There are some other important SEO factors that have to be considered and to be included in the search engine marketing strategies for 2018 as below:

  • Website theme and design
  • Mobile responsiveness and mobile website
  • Accelerated Mobile Pages – AMP
  • Mobile marketing
  • Social Media Marketing
  • Off page SEO
  • Local directory citation
  • Getting quality links from  domains with reputation and authority
  • White hat SEO tactics
  • Search engines best practices and quality guidelines
  • No grammatical errors

Google algorithm and Search engine result pages are dynamic, unpredictable and constantly changing. The digital marketers should not be worried about the frequent algorithm changes.

They should focus on the right keywords, phrases, and long-tail keywords your consumers use to find the product or services.

So, this is how organic search engine marketing works.

Paid search engine marketing

Above we have understood the search engine marketing strategies for 2018 that top digital marketing companies in Mumbai, India implement for organically increasing the website traffic of their clients.

Now, take another scenario.

You have a new company, website or completely revamping your new website domain.

The pay per click services India is the answer.

The search engine marketing techniques as mentioned above take proper planning, research, study, implementation and execution of your digital marketing plan.

This may take time.

Maybe a couple of months for your website pages to completely get crawled, indexed and ranked by the search engines.

Plus there is huge competition in the market today.

There is pay per click marketing companies and SEO services India that are doing a great job for their clients.

Time is a very crucial factor.

New companies or websites cannot wait for a couple of months for their websites to be ranked with search engines such as Google and Bing.

The immediate solution is paid search engine marketing or pay per click advertising.

Pay Per Click Services

Pay per click services or PPC services is the mechanism of a paid form of search engine marketing (SEM).

The goal is very clear.

Get an edge over your competitors.

It is an open market for bidding of the keywords.

The highest bidder gets the keywords or phrases that the consumers may use to find the product or services.

In addition, there are other factors apart from the highest bid amount such as the quality score of your website.

The good feature of it is, you are charged only when the advertisement is clicked.

It is also a good marketing tactic for new brands to get immediate recognition, discovery and impressions.

top social media ad revenue in the us

top social media ad revenue in the us

The social media platforms such as Facebook, Twitter and LinkedIn have shown a year on year growth in revenue from the advertising of various brands.

There are many options available for PPC services to marketing companies in Mumbai such as:

  • Google Adwords
  • Bing Advertising
  • Facebook Adverts
  • Twitter Advertising
  • Mobile App advertising
  • Third party advertisement solutions

The digital marketing agency in India has the expert knowledge of the way and mechanism pay per click marketing work.
Paid Search engine marketing strategies for 2018 should be a part your internet marketing strategy.

Especially, when the company is new or there is a new product or service launch.

Conclusion

Search engine marketing is constantly changing. With the search engine algorithm updates, that are not known to the SEO consultants or digital marketers.

The only golden rule that will never change is the high quality and relevant content of your website.

Content marketing is the core of your online marketing.

Secondly, you should put emphasis on getting a quality of the backlinks from reputed domains in your industry.

Thirdly, have a mobile marketing strategy in place.

Google is also giving importance to the mobile responsiveness of the website in rendering search results.

Have a balance between the paid form of advertising and your SEO planning.

Different types of mobile marketing

Mobile is an important tool for marketing your product and services. Today, almost everyone is having a mobile handset or smartphone. So, it becomes logical for the digital marketers to have a strategy in place in 2018 for mobile marketing. There are many types of mobile marketing and we shall explore them in depth to get the best out of these latest mobile marketing tool.

The different types of mobile marketing are:

SMS marketing
MMS marketing
Push notifications
App-based marketing
In-game mobile marketing
Location-based marketing
Mobile search ads
QR codes
Mobile image

First, let us understand what is mobile marketing and how does it work?

Mobile marketing or M marketing to put in simple words is the marketing of goods and services to mobile devices such as smartphones, tablets, iPods and much more. It is an important type of digital marketing strategy There are different types of mobile marketing strategy as discussed in detail below. Through mobile marketing, you can effectively market your goods or services. Mobile marketing can reach the customers with the time and location sensitive information of customer’s behavior regarding its products. Today mobile marketing has emerged one of the biggest platforms where your consumers spend most of the time on mobile devices.  If your company does not have any properly planned mobile marketing strategy for 2016 then you are sent to lose a big potential market share that can be generated from mobile marketing trends taking place now. Mobiles are widely used as a global payment model as per data reports are shown below:

total revenue of global mobile payment market 2015 to 2019

global mobile payment market

Data Source: Statista

As per the reports, there has been a great change in the mobile usage as compared to desktop and this means of customers are using mobile platform for doing online shopping. It is also estimated that the search queries to surpass the desktop. There is a year on year increase in the number of mobile devices shipped to India as per reports.

types of mobile marketing

types of mobile marketing

Do I need mobile marketing?

The answer is simple and straightforward yes! The data are shown above today the Shoppers prefer online shopping through their mobile devices.

Advantages of Mobile Marketing

There are many advantages of mobile marketing today as given below

  • Large audience base – as many of your prospects are mobile today, you have a larger potential customer base to target.
  • Low Cost – The cost of mobile marketing is much lower as compared to other digital mediums such as print or television. There are many types of mobile media you can use to promote your goods or services. The major types of mobile media widely used are SMS, In-App advertisements, mobile-friendly website ads etc.
  • Easy tracking – Due to the advancement of app-based mobile advertising the tracking and performance of your mobile advertising campaign is
  • very easy now. You get complete analytics of the data such as impressions, click through rate, call to actions, demographics of your audiences and much more.
  • Quick Response – As the recipients of your mobile ads always are near to their smartphones or mobile devices the response is quick enough. Either some actions will be taken on your advertisement or it will be rejected.

Let us take a look at some interesting statistics on mobile spend in the United States of America in 2017

mobile share of digital ad spend US 2017

mobile share of digital ad spend US 2017

The above report is witnessing a sharp rise in moble advertising share of total digital advertisement expenditure in the U.S. from 2011 to 2017.

So how can I do mobile marketing?

Mobile marketing in India and all over the world can be done by placing different types of advertisements on mobile smartphones & tablets it may come in your header, footer, YouTube videos or as a pop up also. There are also different types of mobile marketing software’s available today.

It is absolutely clear that the mobile industry is clearly changing the game the way audiences today are engaging with their brands and products. People are opting to do all their daily works through mobile devices such as listening music; writing emails watching movies, Web browsing and much more. It is very important to engage your customers with their mobile devices.
In the US alone more and more people almost 60% are using mobile as the main source of using the Internet.

As per KPCB Internet Trends report 2016 the Indian mobile subscriber base is crossed 227MM in 2015 with a year on year increase of 33%.

Types of Mobile Marketing

SMS Marketing

SMS marketing it is one of the oldest forms of mobile marketing in this you send messages using phone numbers of your potential buyers.

MMS Marketing

Multimedia messaging service (MMS) it’s one of the oldest forms of mobile marketing. In this mobile media marketing is done by sending a timed slideshow of images, text, audio, and video. in this form, you can send both mobiles terminated and receive mobile originated rich content through MMS A2P person to person.

Push notifications

Push notifications are another important mobile marketing tool. It helps brands to communicate those messages to the potential buyers in a simple and effective way. This method is cheaper compared to SMS marketing if used for a longer period but for short-term it may be expensive.

App-based marketing

Today it is a known fact that people daily engage with their mobile apps. Daily huge number of apps is being downloaded on mobile devices. The most popular and market leader is Google app store. As per the reports, it is clear that Android smartphones are the winner.  As far as the download of the mobile app is concerned. This gives us great potential for direct engagement and targeting the right customers and generating revenue. One another successful example of Mobile app based marketing is Facebook. Facebook mobile promoted ad post is integrated so seamlessly with their feeds is that it is difficult to recognize them as any kind of distractions.

In-game mobile marketing

All types of age group people like to play games on their mobile devices. The huge success of Pokémon Go is the latest example.  This is a significant platform to engage with our target audience directly. Different types of advertisements can be displayed while playing the game such as banner pop up image advertisement video ads at the beginning in between or at the end of the game.

Location-based marketing

Marketing messages are sent to the website visitors depending on the geographical presence of the people. For example, a pizza outlet based in South Mumbai may wish to put ads for that specific location only and need not market the whole of Mumbai region.

Search Advertising

These are given as extra add-on extensions such as click2call; search advertising mainly used by the search engines such Google, Microsoft and MSN etc.

QR codes

QR codes are mainly used for Mobile gaming sites. QR codes are scanned by the users through their mobile camera and are taken to the site at which the QR code is linked.

Mobile image

Images are used as an important tool of mobile marketing, advertisements are placed at different places on the website such as header footer or as a pop-up of images.

Objective of mobile marketing

In the above paragraphs, we have discussed the different types of mobile marketing. Once your organizations are fully convinced with the adoption of a long-term mobile marketing strategy. The management has to clearly define the objectives they want to accomplish from mobile marketing.

It may be any one of the followings:

  • New lead generation
  • Customer retention
  • Detailed information on the goods and services of the company
  • Future plans and product launches
  • Brand engagement
Mobile marketing strategy

Many digital marketers must clearly understand the difference and approach towards marketing on a desktop website and mobile website.

First, both the URLs of desktop and mobile should be same.

Second, the links to all your social media platforms should be easily visible on both sites.

Third, the website design should be responsive on both desktop and mobile.

The more simple and less complicated the layout of your website is the more it will be user-friendly. There is special mobile SEO company who are specialized in this segment.

Conclusion

From the above discussion, it is clear that smartphones have become an inevitable part of our lives. People are spending most of their time on mobile handsets it may be making calls, messaging, chatting on social media, sending email, surfing the internet or doing online shopping. Digital marketers need to have a mobile media marketing strategy in their sales plans and to retain and increase their customer base. There are both pros and cons of mobile marketing, which I shall discuss in later posts. For now, if we look at the bigger picture there are surely more benefits of mobile marketing. If you want to share any views on mobile marketing, do share with us and we shall include on our blog.