All businesses and webmasters want to know how to increase website traffic. There is a common purpose among the organizations – generate more traffic, leads, customers and ultimately sales. In today’s blog post we shall see some highly effective ways to increase website traffic 5 simple tips free.
All internet marketers have common interest and question
How do I get people to my website?
How can I make my website popular?
How to increase website traffic?
How do you increase traffic to your website for free without paying ANYTHING for SEO?
How do I make my website show up on Google Search results on the first page?
We all understand the importance of getting website traffic but we are confused on how to get it.
There are many SEO guides and tips and you are not sure which to follow.
The answer is simple.
You need to follow all the basics as a digital marketing agency.
Let’s start!
How to increase website traffic 5 simple tips free in 2018
SEO Optimization
Search Engine Optimization (SEO) is the foundation of your website to be ranked in search engine result pages (SERP). Both on-page and off-page SEO needs to be done properly as shown in the infographics below will show you how to increase website traffic for free!
Local Listing
Google always pays more weight to local presence.
With a local listing of search engines, directories and forums there are great chances to get traffic to your website for free.
Digital marketing in India for companies completely targeting Indian consumers than local digital presence is a must.
Preferably go for a .in or .co.in domain to rank higher in Google Search Engine Result Pages in India. This rule applies to any company targeting audiences in a particular country.
Enrol your website URL listing in local business and trade directories. There are many free and paid directory services.
Not all of them worth dedicating your precious time. Try to register your website URL with complete business information with images and other media.
Your focus should be on top 5-7 minimum local business directories.
Local listing will be a deciding factor on how to increase website traffic 5 simple tips free in 2018
Join local forums and be part of conversations related to your category of goods and services. Try to go for reputed forums as they enjoy a higher domain authority and any link juice from them is of a higher value.
Maintain good PR with local journalists
Getting a good amount of website traffic depends on two major factors.
One high-quality content. The content or information on your website or your social media platforms must have great relevance.
It should offer valuable information, solution or useful knowledge.
If your content is answering the search query, search engines will show them on top of their search results.
Second, the reputation of the website is also vital.
Your website reputation depends on the number of quality links from reputed websites linking to your website.
So, how should I get quality links from the reputed website?
The next golden question is how to get quality backlinks without any black hat SEO tactics?
Link building is not easy. It requires patience, dedication, and a planned approach.
Reach out to influencers in your product/service category niche. Start with commenting on their personal blog post or website.
Then, subscribe to their monthly newsletter. Let them know, you appreciate their work and contribution to the industry.
After a couple of interactions, forward them a link to your website for an opinion.
Appreciate all their positive and negative feedback.
Digital marketing services from an SEO agency in Mumbai follow this digital marketing strategy.
Once you have made a personal repo with the journalist in your product or services. You can send them a free sample of your product or services for their review.
If they are impressed with it they might happily offer a review on their blog or website.
In this way, you have gained a quality backlink. Congratulations!
Remember high-quality content and backlinks from high reputed websites are secrets of higher page ranking in search engine results.
Getting quality backlinks from a trusted domain is the answer for how to increase website traffic 5 simple tips free in 2018.
Consistency
Any digital marketing tools or strategy you apply, consistency is the key.
Many digital marketers often miss out on this important factor.
Google pays relevance to the freshness and the frequency of new content added to your website. Google bot is always there to crawl and index new content for rendering answers to the billions of search queries it receives.
The rule also applies to your Social media marketing strategy.
It may be Facebook, Twitter, Google+, Instagram or any other social media platform you follow. Consistency is the key.
With being consistent with posting new and quality content frequently, you are inviting search engines to crawl your website and improve your page ranking.
Video Marketing
21st of November is World Television Day as declared by the United Nations General Assembly.
Television has by far the highest reach among the audiences.
But, it is expensive and not easily affordable for small businesses. Social media marketing agency Mumbai and all over the globe are finding a cost-effective alternative to television.
Video marketing is the answer and future in 2018 and beyond.
Video has emerged as a strong platform to reach and spread your message to your target audiences.
As a digital marketer, why should I care about video marketing?
Let us check some of the interesting facts from the study report of Octane of the status of digital marketing in India for 2017.
There are 300 million internet users in India and more 200 million will be added in 2017.
If prima facie we purely go by numbers this is a huge potential for social media agencies in Mumbai, India.
The video is a strong platform to effectively with low-cost investment as compared to television.
Customer acquisition and engagement is the primary goal of your video marketing strategy in 2018.
As per the Octane case study report, social media marketing had the maximum 40% customer engagement in 2016.
The report is inspiring for any digital marketing company.
Now, what next?
First, if you have a media team in your company you can simply put them to the job and create a high-quality video.
Please note the length of the video here is important. Ideally, the length of your video should be maximum 3-4 minutes.
As lengthy videos may not attract full viewership and engagement.
Try to be precise, short and informative about your content. Engage your target audiences on how your product or services will benefit the end customer and save money.
Always at the end of your video include a call-to-action such as a form submission, contact number of your salesperson or a link to your website.
There are also many free and online platforms today who offer ready to use templates for your videos.
If you have a modest budget and want to save time, then go for it!
Simply, go to Google search and type for video marketing tools. You will get tons of suggestions.
Now you have made an excellent video next what?
Promote! Promote and promote!
Yes!
To start with viral the video to your staff, existing customers and request them to viral in their circles.
Promote them on your official website and blog post.
Upload the video to your official Youtube channel and optimize with few keywords and tags.
Conclusion
In today’s overcrowded internet space all the organizations want an answer for how to increase website traffic for free in 2018.
The road for the digital marketers is long but steady and consistent efforts can get you the results and return on investments.
Given above are some of the simple free tips for the digital marketers who are preparing an online marketing strategy for 2018.
What is your digital marketing strategy and preparation for 2018, what existing tools you use?
Please share your thoughts with our readers!
