How to improve google pagerank

By Prashaant KD, Post updated on 2018-09-26 21:46:09

How to improve Google PageRank?

Search Engine Optimization or SEO has changed a long way. As compared to 10 years ago!

Today the focus is entirely on the user. To provide a relevant answer to search queries, at the right time and with speed.

Accuracy and reliability of information are very important for search engines.

The  SEO experts need to work hard and do proper research of the data and source of information.

In the blog, we shall see how SEO can help improve in the ranking of web pages.

To be visible on the first page of Google or to improve your organic search appearance in Google search takes time and effort.

All businesses wish and like to be on the first page of search engine rankings or search engine result pages (SERP).

As per Google, page speed is one of major influencing ranking factor while deciding your website page rank.

You can analyze your PageRank algorithm at above link and follow the Google recommendations to increase page speed.

Best seo tips to improve page rank

Best SEO tips to improve page rank

Check your website speed at Google page speed tool Insights 

There are over 200 Google PageRank ranking signals which decide the ranking of pages of your website.

So how can businesses use these ranking signals to improve their search rankings? In 2018 let’s start a systematic planning, strategy, and execution of methods to boost your Google PageRank plan.

Steps to Improve Page Rank

There are a systematic method, planning and appropriate financial resource allocation devoted to achieving your Google search appearance goal.

The easiest way to be on the first page is by a paid medium such as Google AdWords, Facebook Adverts or Bing Ads. This will help you in executing short-term digital marketing strategy.

But for a long-term, you have to devote time and efforts.

There are two simple ways to achieve your above brand building goal and acquiring new customers.

First, do it by yourself!

This requires time devotion. Still, you are not sure how much time it will take to deliver desired results.

Still, you are not sure how much time it will take to deliver desired results.

Secondly, hire services of a digital marketer. To be visible on Google search engine result pages (SERP) and in social media, businesses need to allocate some of their financial resources to get timely results.

Even if you are doing online marketing on your own or hiring an SEO professional or expert, given below are some important guidelines to which all businesses must pay attention.

Plan your digital marketing strategy

Have a methodical plan for your digital marketing strategy in 2018. Involve all the key stakeholders in your organization.

Setup well-defined goals your company wants to achieve in 2018.

It is a teamwork and every small input can be of great value in making a strategic planning for increasing sales of your products & services.

Keyword stuffing

Generally, digital marketers get carried away in a haste to stuff keywords in their content marketing strategy. All the keywords which are used repeatedly in your blog articles or content thereby creating a poor quality content.  This is called keyword stuffing or keyword stacking.

Google bots are smart enough to identify thin quality pages. The main purpose of your content writing should be to provide quality information over the web.

It should be useful to your visitors coming to your website for information relating to goods or services of your company or brand.

Solution

  • Write high-quality articles with the intent of providing useful information to your website visitors.
  • Use the keyword tool to identify the search terms your business customers are searching for
  • Writing blogs regularly will update your clients about your product & services
  • Use your main keywords sparingly 2 -3 keywords per 500 words.
  • Content marketing is very effective in increasing website traffic, generating leads, enabling sales and contributing to SEO by complete website optimization.

SEO Content Writing

Content marketing, content writing or blog writing for your company is very important. They are the main face of your company.

These are very vital to improve your Google Pagerank.

Given below are some important free article writing tips:

  • Create original or fresh content
  • Create an informative Anchor Text for your titles and links. It helps in on page SEO
  • Try to use simple language for your readers to understand easily
  • Avoid grammatical mistakes
  • Use your article title carefully. It should have a connection with your main article
  • Use keywords wisely. Don’t overload your blog content or articles with it
  • Use rich media in your articles such as images, infographics, presentations etc.
  • Create link-worthy content
  • Keep your articles reader-friendly with an emotional touch
  • Use empathy in your articles.  Put yourself in the position of your customers seeking information/solution.
  • Give honest opinions/view/suggestion to your readers
  • Built a loyal pool of readers or customers
  • Promote your content on all social media sites
  • Update yourself with Google Panda, Google Penguin and Google Hummingbird updates 

So now you have a useful, informative and well-researched content ready and published it on your website.

You want visitors to visit your new blog post by submitting it to the Google search engine called indexing.

The SEO tools you have applied to your website will take some time may be days or months.

You cannot afford to wait so long. You have to promote your website content through a social network. Submit your post to social sites such as Facebook, LinkedIn, Twitter, Google+ etc.

Social Media Marketing

Organizations are today aware of the importance and role of social media platforms in marketing and promotion of their products and services.

Web marketing is the buzz of today’s online marketing.

It is a time-consuming task but yet very vital for your business to connect with their clients.

By having a presence at various social sites such as Facebook, Google+, Twitter, Instagram LinkedIn and much more, your company can enhance its brand value and reach out to remote market which was not possible earlier.

If you can take some time or have a team who can dedicate time for social media optimization it is a great choice.

But if you are unable to do both then you can think of hiring a social media marketing companies to achieve your business goals.

They have all the skills and knowledge to start off with a result oriented social media strategy.

Have an Email Marketing Strategy

Email marketing is often ignored today since the popularity and growth of social network marketing.

Emails even today are more effective, direct and meaningful way to link directly with your clients.

Mobile Marketing

Compared to the desktop the share of mobile visitors has significantly increased during past years. The number of smartphone users is the crucial segment of your audiences to focus on.

As per the reports from the Mobile Marketing Association and Radium One, digital marketers are yet to completely penetrate into their mobile marketing strategy in 2018.

As per the report, after taking interview of over 300 digital marketers they were still not convinced that they have fully understood their consumer behaviour

Get familiar with Google RankBrain

You must have seen in movies robots performing the task with their Artificial Intelligence (AI). 

The same technology Google has applied in its new Google search algorithm Google RankBrain.

What is Google RankBrain? How does it work?

As said above it is an artificial intelligence called Machine Learning. With machine learning, machines are able to learn what to do without the aid of a human programmer or software developer.

The Intelligent algorithms are modelled after neural networks in the human brain; teach software programs how to complete tasks on their own.

Software engineers no longer need to reprogram these computer systems; the software learns, adapts, and updates it.

Twitter Marketing

Twitter is being used all over the world by people to express their emotions, feeling and opinions.

People like to keep pace with what’s happening around them.

Visitors are logging into their Twitter accounts for not only what their peers, celebrities, politicians and friends are expressing.

They are even ready to open up brands and organizations. They are ready to hear from them about their product & services.

According to Emarketer,  Google and Facebook, jointly occupy almost (51.6%)share of their paid advertisement market. Twitter is the 3rd most preferred channel.

Given below are the few tips to spice up your Twitter marketing efforts:

  • Conduct Twitter Polls
  • By induction twitter polls, you can understand the opinion and views about your brands
  • Upload Native Videos

Native videos should be an important part of your Twitter marketing strategy for 2018.

Twitter has its native video duration of 140 seconds.

This duration is sufficient to update your consumers about any new product & services or provide other valuable information.

Search Engine Optimization (SEO) is not dead

SEO in 2018 is going to be more unpredictable and challenging with the advent of new technologies applied by search engines.

It revolves around artificial intelligence, digital assistants, voice search, machine learning and much more.

On page SEO and SEO analysis in 2018 has to be proved with established data and changes in search trends of consumers. While making an SEO strategy a few key points to be taken note are:

Mobile friendliness

Google has been regularly emphasizing the importance of the mobile-first approach in their search engine result pages (SERP).

They are building a mobile-first index and it is clearly visible the preference of an Accelerated Mobile Pages (AMP) ahead of non-amp pages.

Searches have become personal and predictive

With the emergence of voice assistance, Amazon Alexa and Google Home, it is quite evident that searches have become highly personalized and search queries have become conversational.

Visitors in Google search are no longer typing hospital + locations; instead, they are speaking “hospitals near me”.

You can test the mobile-friendliness of your website by following the link and logging into your google search console account

link for google mobile friendly test page

Google Mobile-Friendly Test Page Link for websites

Have a good local SEO strategy in 2018

All the thoughts are given above are in general and may take some time to deliver results.

For small and mid-sized businesses that are interested in their nearby areas or limited to a particular city, a local SEO strategy is very vital for them.

To start with:

  • Verify your Google my business listing and claim your Google my business page. The process takes maximum 2 weeks and your business starts appearing in Google listings.
  • Be sure to have a same consistent business address (contact information) on all online platforms.  Ensure the business name, address, and phone number of each of your company locations is consistent throughout the website (homepage, contact us page, header, footer, etc.) and on other websites like Google My Business, Yelp and Facebook, LinkedIn, Twitter etc.
  • Embed a Google Map on your website and include a GeoTag to show your location to search engines such as Google, Bing, and Yandex etc.
  • Submit your website to local business directories for citations
  • Request and insist on your clients or customers write a review for your business.
  • Publish a separate website page for each geographical location of your business.
  • Optimize meta tags, meta description, meta keywords and your website page content for local search keywords
  • Use WordPress as your preferred Content Management System (CMS)
  • WordPress is the most used platform for websites as compared to Drupal or Joomla. It has incredible features and most importantly no coding knowledge is essential.
  • Anyone can straightaway start using this WordPress content management system. This is the main use of it. It is free software and can be downloaded at www.wordpress.org. Generally, it comes free along with all web hosting service providers.
The main benefits of WordPress platform are:
  • Writing and publishing content/articles is easy
  • It has SEO friendly permalinks
  • No coding language knowledge is essential
  • RSS feed stands for Really Simple Syndication. They improve SEO by sending your content to a feed directory with a link coming back to your website
  • Great support through forums and blog post articles
  • It has an infinite number of free and paid plugins
  • In WordPress, you can ping new articles or posts
  • Images can be optimized for SEO purposes
  • Create categories and tags for a user-friendly experience
  • Easy submission of Google sitemaps
  • Your website can be linked directly to your Google Analytics account and Google Adwords account

Set up a Google Analytics Account

Now as you have done all the hard work as mentioned above now it’s time to assess the result of your internet marketing efforts.

The first thing your business needs to do is set up a Google Analytics Account.

Website analysis should be the core of your digital marketing strategy.

Google analytics account summarizes complete details of your website traffic, reach, search, indexability, audiences, crawl status sitemap errors, structured data and much more.

It will take some time for you to understand the technicalities and jargons used.

You can visit helpful resources from Google to understand them.

Now you can analyze your website traffic its source, paid or organic search, geographical locations, mobile or desktop visitors, and many more useful reports.

You have the option to create your own customized reports.

If you have not yet started with this free tool from Google, please start right now!

To implement the above recommendations take the help of the best SEO company in Mumbai.

There are various key performance indicators (KPI’S) to look for.

By understanding how your website is performing in Google Search you can have a better digital marketing plan which can help you in improving your page rank efforts.

365 digital marketing is a digital marketing agency in:

  • Andheri
  • Goregaon
  • Malad
  • Borivali
  • Rest of Mumbai
  • Navi Mumbai,
  • Thane
  • Mira Road

We offer specialized SEO services, article writing, email marketing, social media marketing strategy, website optimization, social media marketing and much more to our clients.

If you want further details or discuss your company’s online / internet marketing strategy, please feel free to call us at +91-8879181833 or write us at contact@365digitalmarketing.in.

About the Author-Prashaant KD

My Digital Marketing Journey
prashaant kd

Prashaant KD, Founder & Principal Consultant, brings 10+ years of experience (agency and in-house) with extensive knowledge of search engines from optimizing websites during his career.

He is also an accomplished blogger who has contributed to a multitude of authoritative blogs on the topics of SEO, Social Media Inbound Marketing and E-commerce.

He has experience in leading and training staff on Sales & Marketing, Content Writing, E-mail Marketing, Search Engine Marketing and SEO best practice to help companies realize their full website traffic and revenue potential.

 

seo experts in mumbai


Companies hire a full-time team of online marketing experts, seo professionals, content writers to make their website appear on the first page of search engines. The demand for hiring seo experts in Mumbai and India is increasing due to intense competition.

As per the reports from IBEF, Maharashtra chief minister Mr.Devendra Fadnavis stated the state of Maharashtra (Mumbai) to a 1 Trillion USD economy by the year 2025.

Maharashatra government was aiming for an annual growth rate of 15.40%.

As compared to all the other states India, Maharashtra tops Gross State Domestic Product (GSDP) stands for 12.98% of India’s gross domestic product (GDP) in 2015-16

The major industrial sectors in the state of Maharashtra, Mumbai are:

  • Pharmaceutical
  • Textiles
  • Engineering
  • Gems And Jewellery
  • Biotechnology
  •  IT
  •  Ites Electronics
  •  Auto And Auto Components
  • Oil And Gas
  • Food And Agro Processing
  • Banking Financial Services
  • Insurance (BFSI)

The above industries include all size of organizations such as micro, small, mid-sized and big corporates.

The intensity of competition is very high among these companies.

To be on the first page of search engines they have to adopt high quality digital marketing techniques. This calls for the best of SEO experts.

In today’s blog post, we shall understand what are the qualities and skills required for seo experts profile.

Seo experts in Mumbai

The first questions the company management need to consider is

  1. Why do they require hiring a seo services agency?
  2. What are the goals they want to achieve?
  3. Is it rational to have a team of seo experts?
  4. What is the return on investment expected from digital marketing investment?
  5. Does the company need a seo strategy?

Once the above basic questions are answered the management need plan, implement, execute and analyze the long term seo strategy.

seo for small buinsesses

seo for small businesses

The given below is some very essential points to be considered before hiring a seo experts in Mumbai:

Vision

The seo expert must plan the digital marketing strategy with the corporate vision. The seo strategy must be in accordance with the corporate goals and vision.

In-depth SEO Planning

The seo strategy must be drafted after detailed discussion with all the stakeholders. Your seo expert in Mumbai must understand the requirements of all the departments and include in the seo plan.

For example, if the company wants to offer excellent after sales services to retain customers. Then more emphasis should be given on website content relating to usage of product and services.

  • How to use the product?
  • The company help page link?
  • Clear replacement and warranty policy
  • Customer care number
  • Customer service center addresses

Fast Execution of SEO Strategy

The seo strategy as finally decided need to executed and implemented as soon as possible. The technical aspect of the seo needs to audited.

The important website changes to be considered are

  1. Menus
  2. Landing pages
  3. Anchor text
  4. Category Pages
  5. Tags
  6. Meta Description
  7. Title
Keywords Research

Keywords are the vital lifeline of any SEO strategy. The online marketers need to strategically use and deploy keywords at their blog post, pages, tags, categories, title, etc.

Best seo company in Mumbai

Best seo company in Mumbai

The goal of all your digital marketing activity including SEO is to get discovered by your target audiences.

You need thinking as a customer in real-time.

Use all the permutation and combinations that the customer might type in the search query box.

The other more precise method is to use free and paid keywords research tools.

If you are publishing adverts on Google, you have the privilege of using their keywords planner tool.

Those with the limited budget can opt for free keywords research tools. Simply you type for free keywords tools in the search box will get the result.

The intent is to get as precise and close as possible to what terms your clients are searching.

The seo expert in Mumbai are the more professional experts to assist you in getting this job executed.

Search Engine Crawling and Indexing

The basic of all your SEO strategy starts by making available your website to the search engines for crawling and indexing.

If all your website information such as blog post, pages, tags, categories are not fully crawled & indexed by search engines, it will not appear in search engine result pages.

All the major search engines such as Google, Yahoo and Bing have their free webmasters tool. SEO experts must take full advantage of this tools and submit their important webpages for indexing.

Robots.txt

Robots.txt file is very critical from search engine spiders/bots crawling point of view. If your robot.txt is blocking search spiders/bots to access your sites, the vital web pages will not be indexed.

Page Speed

There are more than 200 page ranking signals of the biggest search engine in the world i.e.Google.

Among the 200 page ranking signal, the page speed of your website rank among the tops.

Internet marketers along with the help of their webmasters should fix the page speed issues. There are free tools in the web to check your website page speed. The best among them are:

WEBPAGETEST

Google Page Speed Insights

Google Best Practices

SEO experts must always follow the best practices as laid down in their policy guidelines. They must strictly adhere to the white hat seo tactics.

Content duplication and paid links should be completely avoided.

The emphasis must be on creating high quality, original and useful content for the target audiences and not for the search engines.

Conclusion

Given above are some of the critical tips for selecting the right and reliable seo experts in Mumbai.

We are team of seo experts in Mumbai offering best internet marketing. We are among cheap seo company, India with low cost seo services for small business. 365 digital marketing is proved to be best seo companies for small businesses and best local seo company.

Our goal is to connect you with your target audiences and get the most adequate return on investments.

We are among cheap seo company, India with low cost seo services for small business.

365 digital marketing is proved to be best seo companies for small businesses and best local seo company.

The major parts India we offer our seo services including Thane, Navi Mumbai and Mumbai.

Call us today at +91-8878181833

Email us at contact@365digitalmarketing.

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On page seo tips in 2018

For generating website traffic Search Engine Optimization is the first tool of any best SEO services in India.  On page optimization of the website is the first step towards it. We shall share some important on-page SEO tips in 2018 in this blog post.

Internet marketers main target is to generate online leads with easy on page SEO techniques. We shall discuss an on page SEO checklist, tutorials and for mobile websites new Google AMP stories format. How to use AMP stories to your website.

Given below are some of the common SEO related questions of our clients:

How to increase website traffic fast?

How to increase website traffic through google?

how to maximize Google search results?

How to improve page rank on google?

How do you get to the top of a google search?

We shall answer all the above questions in our post below.

For those new to the Search Engine Optimization (SEO), let us see what is SEO?

“Search Engine Optimization in simple words is the technique of getting visibility of your website on the top pages of search engine result pages. The purpose is to render answers, information, knowledge of your product or services to the people.”

In the infographic given below, we shall broadly see all the components of on page and off page SEO.

On-Page & Off-Page SEO 2018

On-Page & Off-Page SEO

On page SEO tips in 2018

From the definition above it is clear the goal of SEO is to be on the first page of search engine result pages of Google, Bing, Yahoo, Yandex and other search engines.

SEO is the most effective strategy for your digital marketing/online marketing.

The goal is to reach top 1 or 2 page of search engine result pages (SERP).

SEO firm that follows the white-hat SEO tactics and implements search engine best practices guidelines have a greater percentage of appearing on top pages of search results.

There are many useful resources from SEO experts and search engines such as Google and Bing.

We shall discuss some very important on-page SEO tips in 2018 to attract more website traffic and higher ranking for your website.

Meta tag optimization

The <meta> tag provides metadata about the HTML document. Metadata will not be displayed on the page but will be machine parsable.

Meta tag displays valuable information about your website

On page seo tips in 2018

meta tag description

As seen above meta tags are the snippets describing the contents of the page in the SERP.

However, the code is not displayed in the search results.

Importance of meta tags

Meta tags help search engines to read the content and keywords of the page.

It is generally the job of your webmaster to generate the right meta tag for your website.

If you are using a content management system like WordPress, Drupal or Magento, any person with little or no knowledge of coding can do it.

digital marketing in India

Google search results

Canonical Tag

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the “canonical” or “preferred” version of a web page.

There are instances when you have more than one version of your URL.

For example,

HTTP or HTTPS (version)

http://www.365digitalmarketing.in or http://365digitalmarketing.in

or any other version of the URL has the same information or content.

In such a  scenario, you need to tell the search engines like Google and Bing the correct URL version they should index.

The above best practice of canonical URL will index and render the right page you want to appear in search engine result pages and avoid dilution of any page rank of the specific page in question.

For more in-depth details on the correct use of canonical tags, please refer to the Google guidelines and get all the details of right implementation.

Heading Tags

If someone claims heading tags are an outdated SEO strategy, then please read this document carefully.

Heading tags are still more relevant and important today from SEO point of view.

Heading tags are the most vital part of your content marketing strategy and its success.

They tell the search engines about the content and intent of your articles and helps Google to render rich search engine result pages.

We keep on hearing a lot on h1, h2, h3, h4, h5, h6 and a lot has been written on it by internet marketers.

So, what is an h1?

“H1 is an HTML tag that indicates a heading on a website”

Right use and implementation of header tags are one of the main SEO strategy and digital marketing services of the top digital marketing companies in Mumbai and important On page SEO tips in 2018.

The only purpose of writing this article is to make aware, inform and educate business owners, webmasters, digital marketers to understand the essence of using h1 tags to your website and how it can drive more traffic to your website.

Please note h1 tag is among one of the ranking factors for your web pages.

Google Mobile AMP Stories for Mobile Friendliness

Google has just introduced AMP Stories i.e. bringing visual storytelling to the open web space on February 13th,  2018. You can ask your website developer to implement the AMP Stories format to your website. Please note that before the feature is available for free but only on the approved websites by Google.

You need to formally apply to Google developers team for the application of this feature on your website and on acceptance, you are informed by Google Team.

Conclusion

Search Engine Optimization is a long-term strategy. The main intention of all business owners is drive revenue through sales. To drive online sales more website traffic is crucial and get qualified leads to convert them into sales.

By paying attention to right SEO tactics and strategy you can get more organic traffic to your website. Given above were some useful On page SEO tips in 2018 through them you can effectively improve your page ranking and get more traffic from Google.

The above points can also be useful for aspiring digital marketers preparing for digital marketing job interviews 2018.

We also undertake SEO reseller program. With outsourcing, you can save on cost and time. So, just outsource and our online marketing expert team will do the work for you.

We give our clients free SEO updates 2018, SEO score checker tool services, audit report and SEO checkup.

365 digital marketing is one of the best seo company in India offering result oriented services to their clients.

We offer:

On page SEO tips in 2018 to increase website traffic and page rank. Generate online leads with easy on-page SEO techniques, Latest checklist, tutorials, tricks for on-page SEO techniques 2018.

For details email us at contact@365digitalmarketing.in or call us at +91-8879181833.

Search Engine Marketing Strategies for 2018

In today’s blog, we shall understand and reveal some good tips on how to optimize Search Engine Marketing Strategies for 2018.

We shall also give some useful tips on how to do search engine marketing.

The benefits of search engine marketing are many and if implemented strategically as mentioned in the article below will help to improve Google page rank and search result appearances.

Digital marketers and webmasters speak a lot about search engine marketing and how to apply it to your website.

In this blog post, we shall reveal how you can effectively use search engine marketing (SEM) to organically improve your website traffic with a balance and mix of paid advertising such as PPC advertising.

Organic search engine marketing

Organic search engine marketing

First, let us understand what is Search Engine Marketing?

As per the definition is given in Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising”.

Search Engine Marketing Strategies for 2018

From the above definition we can clearly make out the following important components of search engine marketing:

  • It is a part of your marketing strategy
  • With search engine marketing companies promote your website through it, your product and services
  • To improve the page rank of organization’s website URL and its linked pages
  • Application of paid advertising to increase visibility and interaction of visitors with the website

Before we start understanding in details how search engine marketing works and how best to optimize it.

Let us have a look at some interesting statistical data.

digital advertisement revenue worldwide

digital advertisement revenue worldwide

From the above statistics from Statista on different types of paid search engine marketing such as banner advertising, video advertising, search advertising and social media advertising.

There is a significant worldwide growth in the revenue from this various form of paid advertisements.

From the given below statistics we can also see the growth of paid search advertising spending in the Asia-Pacific region from the year 2013 to 2018 increased from 11.1 million U.S. dollars to 19.30 U.S. dollars. (Forecast for the year 2018)

 

asia pacific paid search ad spending

asia pacific paid search ad spending

Search Engine marketing is marketing strategy

You cannot ignore the role of search engines today in the success of the marketing strategy today.

All your competitors have an online presence in the form of a website, mobile apps, e-commerce site and major social media platforms.

Having a brick and mortar location and marketing strategy for the sale of your product and services will not have a cutting edge over your competitors.

How does search engine marketing works?

Search engine marketing is the core of getting your website on the top pages of search engine result pages.

Intent of searchers

It is very important to categorically understand the intent and the purpose of the website visitors.

The search engine optimization services company must keep in mind the queries, information and the nature of the transaction that consumers want to do before purchasing the goods or services.

Digital marketing in India has started getting the recognition from the organization’s sales & marketing stakeholders.

Search engine marketing strategies for 2018 needs to be worked out strategically to drive quality website traffic. The intent of the online marketing companies in Mumbai should be to have a clear customer engagement and interaction.

The SEO expert needs to understand the company product and services and how best they can convey the message to their target audiences.

The best SEO company in India will take care of all the important details of the company products range, area of services covered and the geographical presence of operations of the company.

To get free website traffic and organic growth of the search traffic of the website, different search engine marketing techniques need to be tested.

Relevant Content

Digital marketing Mumbai has a good pool of SEO firm who can plan, design and execute content that is both reader-friendly and search engines.

Content is king as per Google and other search engines.

Google has always pointed that quality and rich content will get a preference over their competitor content if they are answering the queries of searchers.

Google search results

Google search results

Keyword Analysis

Many search engine marketing examples have proved that keywords play an important role in the website ranking.

The SEO services company Mumbai use different tools to identify and implement the right selection of the keywords for the searchers and for the search engines to render rich results.

The SEO service provider needs to be creative and visualize himself as the actual end consumer and perform searches.

With this habit and practice of keyword and phrases analysis, the SEO consultant India can get the right keywords for the indexing of the search engines to display in search engine result pages (SERP).

Regular updating of information or content at the website

The best SEO services in India will always take care to regularly upload latest and useful information at their client website.

Search engines such as Google, Bing, Yahoo and Yandex are always crawling every second for the fresh content.

For example, if the visitor wants information on the specification of a new mobile phone launched. If your content has a complete description of the all the specification with the right keywords.

If you are among the first ones to write an article or review.

Then there are great chances of your website review page ranking on the first page of the search engines.

There are some other important SEO factors that have to be considered and to be included in the search engine marketing strategies for 2018 as below:

  • Website theme and design
  • Mobile responsiveness and mobile website
  • Accelerated Mobile Pages – AMP
  • Mobile marketing
  • Social Media Marketing
  • Off page SEO
  • Local directory citation
  • Getting quality links from  domains with reputation and authority
  • White hat SEO tactics
  • Search engines best practices and quality guidelines
  • No grammatical errors

Google algorithm and Search engine result pages are dynamic, unpredictable and constantly changing. The digital marketers should not be worried about the frequent algorithm changes.

They should focus on the right keywords, phrases, and long-tail keywords your consumers use to find the product or services.

So, this is how organic search engine marketing works.

Paid search engine marketing

Above we have understood the search engine marketing strategies for 2018 that top digital marketing companies in Mumbai, India implement for organically increasing the website traffic of their clients.

Now, take another scenario.

You have a new company, website or completely revamping your new website domain.

The pay per click services India is the answer.

The search engine marketing techniques as mentioned above take proper planning, research, study, implementation and execution of your digital marketing plan.

This may take time.

Maybe a couple of months for your website pages to completely get crawled, indexed and ranked by the search engines.

Plus there is huge competition in the market today.

There is pay per click marketing companies and SEO services India that are doing a great job for their clients.

Time is a very crucial factor.

New companies or websites cannot wait for a couple of months for their websites to be ranked with search engines such as Google and Bing.

The immediate solution is paid search engine marketing or pay per click advertising.

Pay Per Click Services

Pay per click services or PPC services is the mechanism of a paid form of search engine marketing (SEM).

The goal is very clear.

Get an edge over your competitors.

It is an open market for bidding of the keywords.

The highest bidder gets the keywords or phrases that the consumers may use to find the product or services.

In addition, there are other factors apart from the highest bid amount such as the quality score of your website.

The good feature of it is, you are charged only when the advertisement is clicked.

It is also a good marketing tactic for new brands to get immediate recognition, discovery and impressions.

top social media ad revenue in the us

top social media ad revenue in the us

The social media platforms such as Facebook, Twitter and LinkedIn have shown a year on year growth in revenue from the advertising of various brands.

There are many options available for PPC services to marketing companies in Mumbai such as:

  • Google Adwords
  • Bing Advertising
  • Facebook Adverts
  • Twitter Advertising
  • Mobile App advertising
  • Third party advertisement solutions

The digital marketing agency in India has the expert knowledge of the way and mechanism pay per click marketing work.
Paid Search engine marketing strategies for 2018 should be a part your internet marketing strategy.

Especially, when the company is new or there is a new product or service launch.

Conclusion

Search engine marketing is constantly changing. With the search engine algorithm updates, that are not known to the SEO consultants or digital marketers.

The only golden rule that will never change is the high quality and relevant content of your website.

Content marketing is the core of your online marketing.

Secondly, you should put emphasis on getting a quality of the backlinks from reputed domains in your industry.

Thirdly, have a mobile marketing strategy in place.

Google is also giving importance to the mobile responsiveness of the website in rendering search results.

Have a balance between the paid form of advertising and your SEO planning.

How to increase website traffic 5 simple tips free in 2018

All businesses and webmasters want to know how to increase website traffic. There is a common purpose among the organizations – generate more traffic, leads, customers and ultimately sales. In today’s blog post we shall see some highly effective ways to increase website traffic 5 simple tips free.

All internet marketers have common interest and question

How do I get people to my website?

How can I make my website popular?

How to increase website traffic?

How do you increase traffic to your website for free without paying ANYTHING for SEO?

How do I make my website show up on Google Search results on the first page?

We all understand the importance of getting website traffic but we are confused on how to get it.

There are many SEO guides and tips and you are not sure which to follow.

The answer is simple.

You need to follow all the basics as a digital marketing agency.

Let’s start!

How to increase website traffic 5 simple tips free in 2018

SEO Optimization

Search Engine Optimization (SEO) is the foundation of your website to be ranked in search engine result pages (SERP). Both on-page and off-page SEO needs to be done properly as shown in the infographics below will show you how to increase website traffic for free!

On-Page & Off-Page SEO 2018

On-Page & Off-Page SEO

Local Listing

Google always pays more weight to local presence.

With a local listing of search engines, directories and forums there are great chances to get traffic to your website for free.

Digital marketing in India for companies completely targeting Indian consumers than local digital presence is a must.

Preferably go for a .in or .co.in domain to rank higher in Google Search Engine Result Pages in India. This rule applies to any company targeting audiences in a particular country.

Enrol your website URL listing in local business and trade directories. There are many free and paid directory services.

Not all of them worth dedicating your precious time. Try to register your website URL with complete business information with images and other media.

Your focus should be on top 5-7 minimum local business directories.

Local listing will be a deciding factor on how to increase website traffic 5 simple tips free in 2018

Join local forums and be part of conversations related to your category of goods and services. Try to go for reputed forums as they enjoy a higher domain authority and any link juice from them is of a higher value.

Maintain good PR with local journalists

Getting a good amount of website traffic depends on two major factors.

One high-quality content. The content or information on your website or your social media platforms must have great relevance.

It should offer valuable information, solution or useful knowledge.

If your content is answering the search query, search engines will show them on top of their search results.

Second, the reputation of the website is also vital.

Your website reputation depends on the number of quality links from reputed websites linking to your website.

So, how should I get quality links from the reputed website?

The next golden question is how to get quality backlinks without any black hat SEO tactics?

Link building is not easy. It requires patience, dedication, and a planned approach.

Reach out to influencers in your product/service category niche. Start with commenting on their personal blog post or website.

Then, subscribe to their monthly newsletter. Let them know, you appreciate their work and contribution to the industry.

After a couple of interactions, forward them a link to your website for an opinion.

Appreciate all their positive and negative feedback.

Digital marketing services from an SEO agency in Mumbai follow this digital marketing strategy.

Once you have made a personal repo with the journalist in your product or services. You can send them a free sample of your product or services for their review.

If they are impressed with it they might happily offer a review on their blog or website.

In this way, you have gained a quality backlink. Congratulations!

Remember high-quality content and backlinks from high reputed websites are secrets of higher page ranking in search engine results.

Getting quality backlinks from a trusted domain is the answer for how to increase website traffic 5 simple tips free in 2018.

Best SEO company in Mumbai

Best SEO company in Mumbai

Consistency

Any digital marketing tools or strategy you apply, consistency is the key.

Many digital marketers often miss out on this important factor.

Google pays relevance to the freshness and the frequency of new content added to your website. Google bot is always there to crawl and index new content for rendering answers to the billions of search queries it receives.

The rule also applies to your Social media marketing strategy.

It may be Facebook, Twitter, Google+, Instagram or any other social media platform you follow. Consistency is the key.

With being consistent with posting new and quality content frequently, you are inviting search engines to crawl your website and improve your page ranking.

Video Marketing

21st of November is World Television Day as declared by the United Nations General Assembly.

Television has by far the highest reach among the audiences.

But, it is expensive and not easily affordable for small businesses. Social media marketing agency Mumbai and all over the globe are finding a cost-effective alternative to television.

Video marketing is the answer and future in 2018 and beyond.

Video has emerged as a strong platform to reach and spread your message to your target audiences.

As a digital marketer, why should I care about video marketing?

Let us check some of the interesting facts from the study report of Octane of the status of digital marketing in India for 2017.

There are 300 million internet users in India and more 200 million will be added in 2017.

If prima facie we purely go by numbers this is a huge potential for social media agencies in Mumbai, India.

The video is a strong platform to effectively with low-cost investment as compared to television.

Customer acquisition and engagement is the primary goal of your video marketing strategy in 2018.

As per the Octane case study report, social media marketing had the maximum 40% customer engagement in 2016.

The report is inspiring for any digital marketing company.

Now, what next?

First, if you have a media team in your company you can simply put them to the job and create a high-quality video.

Please note the length of the video here is important. Ideally, the length of your video should be maximum 3-4 minutes.

As lengthy videos may not attract full viewership and engagement.

Try to be precise, short and informative about your content. Engage your target audiences on how your product or services will benefit the end customer and save money.

Always at the end of your video include a call-to-action such as a form submission, contact number of your salesperson or a link to your website.

There are also many free and online platforms today who offer ready to use templates for your videos.

If you have a modest budget and want to save time, then go for it!

Simply, go to Google search and type for video marketing tools. You will get tons of suggestions.

Now you have made an excellent video next what?

Promote! Promote and promote!

Yes!

To start with viral the video to your staff, existing customers and request them to viral in their circles.

Promote them on your official website and blog post.

Upload the video to your official Youtube channel and optimize with few keywords and tags.

Conclusion

In today’s overcrowded internet space all the organizations want an answer for how to increase website traffic for free in 2018.

The road for the digital marketers is long but steady and consistent efforts can get you the results and return on investments.

Given above are some of the simple free tips for the digital marketers who are preparing an online marketing strategy for 2018.

What is your digital marketing strategy and preparation for 2018, what existing tools you use?

Please share your thoughts with our readers!

 

 

 

Free seo plan with internet marketing services

For the first time in India, 365 digital marketing -internet marketing company in Mumbai is introducing Free seo plan with internet marketing services.

Our offers free trial plans and on getting the desired results, you can at any time upgrade to our premium paid plans.

we are also among the best ecommerce website development company in Mumbai. Your website is designed to get the maximum number of visitors with best user experience.

Social network marketing strategy is our main expertise and we have the best of experts offering quality services with return on investments. We offer the best results with right social media marketing tools.

We are among the best Social media companies offering services across all popular social media platforms such as Facebook, Twitter, LinkedIn, Google Plus. We offer customized social media marketing strategy of the success of your social media campaigns.

In India, businesses have become more conscious of the power and reach of digital marketing. But they have no clear picture how to start with it.

Free SEO plan with Internet Marketing Services

There are other internet marketing services companies offering various type of website optimization services such as social media marketing, content marketing, email marketing and much more.

But unfortunately, due to high pricing, it is not viable for small, new and mid-sized businesses to take advantage of these services in Mumbai, Navi Mumbai, Thane, Vasai-Virar, Mira Road and rest of  India we are offering the best SEO packages.

Digital marketing agency in Navi Mumbai

Navi Mumbai is the sister city of Mumbai. It has fast emerged as a growing industrial hub of India. We are offering the best of professional expert services in Navi Mumbai.

We are the only internet marketing in Mumbai offering affordable SEO packages in India. Our cheap SEO packages in India are suitable for all type of businesses such as startups, small, mid-sized and big corporates.

Digital marketing spending especially SEO is showing an increasing trend as the reports of Statistia in the U.S. below:

SEO Spending in U.S.

SEO Spending in U.S.

There are also other factors hampering the growth of digital marketing, as listed below

  • Transparency
  • Accountability
  • Return on Investments
  • Measurability

Businesses need to have transparency in pricing and services offered by the digital marketing agencies.

There is also a requirement for accountability on the part of SEO company / digital marketing company offering services

Finally, the businesses investing in digital marketing strategies need to get a good return on investments.

The success results of the business should be measurable by proper reporting.

All these above metrics should be kept in mind before finalizing a digital marketing agency.

We at 365 digital marketing implement best business practices with free SEO plan with internet marketing services.

Local SEO services

We are an internet marketing firm offering online marketing services with business intelligence and web analytics. Our specialization is in local SEO with a guaranteed return on your investments. The difference between other digital marketing agencies and us lies in transparency in pricing and return on investments provided by us.

Seo services in Mumbai

As a part of our contribution to #digitalIndia movement, we are offering free SEO and digital marketing plans to businesses who want to go for a specialized digital marketing agency services but are yet to be fully convinced about the role digital marketing can have on the growth of their business.

Secondly, they are concerned about the high prices charged by other agencies.

We have all type of plans to suit the budget and sales, marketing and branding requirements of start-ups, small, medium and big corporates.

For beginners, we have a lifetime free SEO plan with  digital marketing services

Once convinced with our services later in future anytime you can upgrade to premium paid plans.

For the Advanced user who is convinced of the role of digital marketing in their business or is using expensive services from other agencies.

Check out the details of all our plans at this link pricing

The motto of our agency is to:

  • Scale your business reach to new milestones
  • Generate leads and sales
  • Increase brand value
  • Reach your target customers
  • Retention existing customers
  • Create new geographical markets for your products/services
  • Get the best return on investments from digital marketing
On Page/Off Page Optimization – free SEO plan with internet marketing services

Our SEO expert Mumbai offer result oriented website optimization, social marketing campaigns, email marketing, social media marketing services. We offer the affordable SEO packages India with best results. We are one the best seo companies for small businesses as they have limited financial budget for their digital marketing campaigns.

To discuss the digital marketing plan call our Customer Growth Associate (CGA) at +919699938013. To subscribe to the Free seo plan with internet marketing services,

Email at contact@365digtial marketing.in

Simply, fill in the form below, we shall contact you.

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Search Engine Marketing Strategy 2017

Search engine marketing strategy 2017 and website seo services have become the center point of all result oriented market and content distribution for digital marketers.

Search engine marketing consultant have to constantly analyze seo internet marketing or search engine marketing services and change their search engine marketing tactics. As the Google, continuously keeps on changing its algorithms, the focus has to be intense.

What is Search Engine Marketing?

We all know Search engine marketing (SEM) or seo online marketing is a type of Online/Internet marketing that focuses on the promotion of websites by enhancing their visibility in search engine results pages (SERPs) mainly through paid advertising such as Pay Per Click (PPC) campaigns.

Search engine optimization advertising is a long-term strategy and it has to be planned and executed with all the stakeholders of your sales & marketing department. The website optimization is to be delivered by the digital marketing team to attract more targeted audience traffic to your web portal.

If you are a SEO consultant/pursuing digital marketing and working in a SEO company, then this article must offer you some good industry insight.

At the Econsultancy event in Singapore, Digital Outlook 2017 Part 2 hosted by NTUC, delegates analyzed the overview of all significant changes Google executed. To summarize these are:

  • Constantly evaluate your Google AdWords campaigns
  • SEO is the center of all content delivery system
  • Google is emphasizing on mobile friendly sites
  • Finally, it is not possible to optimize your website for Rankbrian

The internet marketing/online seo services space is flooded with millions of content curated on a daily basis. To stand our the best among them is a challenge for the seo agency.

Don’t worry! There’s a simple solution to your search engine marketing strategy 2017.

  • All the seo basics need to be at the right place.
  • Keeps your eyes open and follow the current market trends
  • Socialize – spend time on social media to understand what your customers or prospects are behaving
  • Follow the leaders in the industry
  • Have a long mobile strategy and search engine marketing techniques for your website
  • Invest in time-saving search engine marketing tools
  • SEO marketing plan for customers not entirely for search engines

As mentioned above digital marketers need to get their basics implemented correctly. A few basic tips to follow are:

Techniques for search engine marketing strategy 2017

Indexing of Website

At least once in a week the marketers need to login their Google Search Console account and check the number of web pages successfully indexed by Google.

Until all the pages are properly indexed they may not show up in Google Search Engine Result Pages (SERPS).

SEO expert in Mumbai

SEO expert

Choose your keywords wisely

The whole game of Google search goes around keywords. Such is an immense importance of keywords to any website and digital marketer. Use Google keywords planner to know the best keywords for your website.

Search engine optimization cost should not be very high. It should be within your clients or Company’s budget.

Use Google Trends to know the latest happenings in the industry. Curate your content marketing strategy around your keywords.

Plan your Keyword Strategy 

First, I need to share with you some interesting statistics on Keyword. Please review the chart from Statistia.

Google Search engine market share by query and keyword size

Search engine market share by query size

Image Courtesy: Statistia

The above data show the keywords size typed by searchers in the different search engines such as Google, Yahoo, Bing, AOL, Ask and others.

One interesting thing that you must have noticed is that almost 40% share of keyword query size belongs to one word of Google and Bing!

Further, from the above data, it is very much clear Bing enjoys an upper hand in the share of searches of keywords by query size.

As we all know Google is the market leader as far as the share of search engines in the world today. To prove this Please refer the data given below. From the data available it is clear that in the U.S. Google is the market leader as far as the number of core search queries taken into account.

Search queries by U.S. search engines

Search queries by U.S. search engines

Image Courtesy: Statistia

The reason for displaying this data is to make the digital marketers and businesses the role of Google in the market share of search queries.

We all need to pay special attention to adhere all the web page quality guidelines regularly updated by the Google and follow all the white hat SEO tactics to avoid Google penalties such as Panda, Penguin, Hummingbird etc.

Patience

All digital marketers are well aware of the fact that social media marketing is a long-term strategy. Your digital marketing campaigns will take a time to show the desired results.

Google Adsense has revised its policies

Google has updated its AdSense ad policies, they are now no longer permitting the use of ads on pop-under pages.

The reason was that the company believes ads on pop-under pages do not provide a good user experience. It is now very essential for SEO experts to adhere to all the publishing guidelines of Google to be better placed in rankings of their web pages.

In simple words, if you want to rank well in Google’s algorithms and continue displaying AdSense ads, it’s best to refrain from using pop-unders.

“Google My Business” valuable Search engine marketing strategy 2017

Google my business is a free tool from the search engine giant. The purpose of it ease searchers and your potential customers discover your business location details and vital information. Digital marketers should religiously follow all the guidelines and provide all vital information of their business.

Social Media a website traffic driver magnet

Yes! social media is a very powerful tool in driving traffic to your website. Google webmasters are so occupied with their search engine marketing they often tend to overlook this vital segment.

Social media is the real-time place where your customers, prospects may be B2B, B2C exists. The two major benefits of it are:

You are in direct connection with your target audiences. You get an insight of their behaviors, preferences, and purchases.

As per the feedback, you receive from your audiences. You can make changes in your marketing strategies, product or service improvements, offer better customer services and much more.

So dear marketers do make sure to spend a part of your busy schedule exclusively for social media marketing.

Content Marketing Strategy for Consumers/Prospects, not Search Engines

This is the most vital strategy every digital marketing professional must religiously follow. Your main goal of all Search engine marketing strategy 2017, search engine optimization, and social media marketing is increasing sales of your product or services, acquire new clients and improve brand loyalty.

Your content does not exist only for search engines to consume. Google has always clarified that they will fetch your content to searchers if they are useful to them. 

If your content is offering the much-needed information or solving the problem of your searchers they will definitely be ranked higher in search engine result pages (SERP).

Get website index by major Search Engines

Any best seo company offering digital marketing services will primarily focus on google seo. As we are aware the top search engine is Google, Yahoo, Bing.

You should start with indexing of all your pages with google search engine submission first.

As one of the best seo company in India, our primary and first step is to check that all final pages are rendered for indexing to Google. 

You can also submit your site through Google Search Console. Internet marketing companies must adhere and follow strictly this practice of indexing of website pages to all major search engines.

Get quality links for your website

Good quality link building policy will always improve your google search engine page rankings.

Never fall prey to cheap and low-quality link building tactics. They can significantly damage and lower your page rank in google and other search engines.

Our seo services in India, U.S., U.K., Canada, U.A.E have zero tolerance policy for cheap and paid link building tactics.

To start with our seo experts will follow only white hat policies. It not only gets you quality links but also increases your google page rank. Internet marketing can only be successful when your website is visible on the first page of Google search results.

Conclusion

From the above, it is very clear that search engine marketing strategy is ever evolving and changing. If you are a budding digital professional working for a website optimisation company, then this guide must help you.

To summarize, always follow the white hat seo tactics for your company and clients.  The more quality Google guidelines and policies you adhere, the more benefits you will reap in long term. 

Search engine marketing strategy 2017 given above will definitely give you useful insights for digital marketing strategy.

365 digital marketing is one of the top 10 seo companies and online marketing agencies in India helping start-ups and entrepreneurs to conquer their digital marketing goals.We are also among top seo company in Pune offering the best internet marketing services to our clients.