How to improve google pagerank

By Prashaant KD, Post updated on 2018-09-26 21:46:09

How to improve Google PageRank?

Search Engine Optimization or SEO has changed a long way. As compared to 10 years ago!

Today the focus is entirely on the user. To provide a relevant answer to search queries, at the right time and with speed.

Accuracy and reliability of information are very important for search engines.

The  SEO experts need to work hard and do proper research of the data and source of information.

In the blog, we shall see how SEO can help improve in the ranking of web pages.

To be visible on the first page of Google or to improve your organic search appearance in Google search takes time and effort.

All businesses wish and like to be on the first page of search engine rankings or search engine result pages (SERP).

As per Google, page speed is one of major influencing ranking factor while deciding your website page rank.

You can analyze your PageRank algorithm at above link and follow the Google recommendations to increase page speed.

Best seo tips to improve page rank

Best SEO tips to improve page rank

Check your website speed at Google page speed tool Insights 

There are over 200 Google PageRank ranking signals which decide the ranking of pages of your website.

So how can businesses use these ranking signals to improve their search rankings? In 2018 let’s start a systematic planning, strategy, and execution of methods to boost your Google PageRank plan.

Steps to Improve Page Rank

There are a systematic method, planning and appropriate financial resource allocation devoted to achieving your Google search appearance goal.

The easiest way to be on the first page is by a paid medium such as Google AdWords, Facebook Adverts or Bing Ads. This will help you in executing short-term digital marketing strategy.

But for a long-term, you have to devote time and efforts.

There are two simple ways to achieve your above brand building goal and acquiring new customers.

First, do it by yourself!

This requires time devotion. Still, you are not sure how much time it will take to deliver desired results.

Still, you are not sure how much time it will take to deliver desired results.

Secondly, hire services of a digital marketer. To be visible on Google search engine result pages (SERP) and in social media, businesses need to allocate some of their financial resources to get timely results.

Even if you are doing online marketing on your own or hiring an SEO professional or expert, given below are some important guidelines to which all businesses must pay attention.

Plan your digital marketing strategy

Have a methodical plan for your digital marketing strategy in 2018. Involve all the key stakeholders in your organization.

Setup well-defined goals your company wants to achieve in 2018.

It is a teamwork and every small input can be of great value in making a strategic planning for increasing sales of your products & services.

Keyword stuffing

Generally, digital marketers get carried away in a haste to stuff keywords in their content marketing strategy. All the keywords which are used repeatedly in your blog articles or content thereby creating a poor quality content.  This is called keyword stuffing or keyword stacking.

Google bots are smart enough to identify thin quality pages. The main purpose of your content writing should be to provide quality information over the web.

It should be useful to your visitors coming to your website for information relating to goods or services of your company or brand.

Solution

  • Write high-quality articles with the intent of providing useful information to your website visitors.
  • Use the keyword tool to identify the search terms your business customers are searching for
  • Writing blogs regularly will update your clients about your product & services
  • Use your main keywords sparingly 2 -3 keywords per 500 words.
  • Content marketing is very effective in increasing website traffic, generating leads, enabling sales and contributing to SEO by complete website optimization.

SEO Content Writing

Content marketing, content writing or blog writing for your company is very important. They are the main face of your company.

These are very vital to improve your Google Pagerank.

Given below are some important free article writing tips:

  • Create original or fresh content
  • Create an informative Anchor Text for your titles and links. It helps in on page SEO
  • Try to use simple language for your readers to understand easily
  • Avoid grammatical mistakes
  • Use your article title carefully. It should have a connection with your main article
  • Use keywords wisely. Don’t overload your blog content or articles with it
  • Use rich media in your articles such as images, infographics, presentations etc.
  • Create link-worthy content
  • Keep your articles reader-friendly with an emotional touch
  • Use empathy in your articles.  Put yourself in the position of your customers seeking information/solution.
  • Give honest opinions/view/suggestion to your readers
  • Built a loyal pool of readers or customers
  • Promote your content on all social media sites
  • Update yourself with Google Panda, Google Penguin and Google Hummingbird updates 

So now you have a useful, informative and well-researched content ready and published it on your website.

You want visitors to visit your new blog post by submitting it to the Google search engine called indexing.

The SEO tools you have applied to your website will take some time may be days or months.

You cannot afford to wait so long. You have to promote your website content through a social network. Submit your post to social sites such as Facebook, LinkedIn, Twitter, Google+ etc.

Social Media Marketing

Organizations are today aware of the importance and role of social media platforms in marketing and promotion of their products and services.

Web marketing is the buzz of today’s online marketing.

It is a time-consuming task but yet very vital for your business to connect with their clients.

By having a presence at various social sites such as Facebook, Google+, Twitter, Instagram LinkedIn and much more, your company can enhance its brand value and reach out to remote market which was not possible earlier.

If you can take some time or have a team who can dedicate time for social media optimization it is a great choice.

But if you are unable to do both then you can think of hiring a social media marketing companies to achieve your business goals.

They have all the skills and knowledge to start off with a result oriented social media strategy.

Have an Email Marketing Strategy

Email marketing is often ignored today since the popularity and growth of social network marketing.

Emails even today are more effective, direct and meaningful way to link directly with your clients.

Mobile Marketing

Compared to the desktop the share of mobile visitors has significantly increased during past years. The number of smartphone users is the crucial segment of your audiences to focus on.

As per the reports from the Mobile Marketing Association and Radium One, digital marketers are yet to completely penetrate into their mobile marketing strategy in 2018.

As per the report, after taking interview of over 300 digital marketers they were still not convinced that they have fully understood their consumer behaviour

Get familiar with Google RankBrain

You must have seen in movies robots performing the task with their Artificial Intelligence (AI). 

The same technology Google has applied in its new Google search algorithm Google RankBrain.

What is Google RankBrain? How does it work?

As said above it is an artificial intelligence called Machine Learning. With machine learning, machines are able to learn what to do without the aid of a human programmer or software developer.

The Intelligent algorithms are modelled after neural networks in the human brain; teach software programs how to complete tasks on their own.

Software engineers no longer need to reprogram these computer systems; the software learns, adapts, and updates it.

Twitter Marketing

Twitter is being used all over the world by people to express their emotions, feeling and opinions.

People like to keep pace with what’s happening around them.

Visitors are logging into their Twitter accounts for not only what their peers, celebrities, politicians and friends are expressing.

They are even ready to open up brands and organizations. They are ready to hear from them about their product & services.

According to Emarketer,  Google and Facebook, jointly occupy almost (51.6%)share of their paid advertisement market. Twitter is the 3rd most preferred channel.

Given below are the few tips to spice up your Twitter marketing efforts:

  • Conduct Twitter Polls
  • By induction twitter polls, you can understand the opinion and views about your brands
  • Upload Native Videos

Native videos should be an important part of your Twitter marketing strategy for 2018.

Twitter has its native video duration of 140 seconds.

This duration is sufficient to update your consumers about any new product & services or provide other valuable information.

Search Engine Optimization (SEO) is not dead

SEO in 2018 is going to be more unpredictable and challenging with the advent of new technologies applied by search engines.

It revolves around artificial intelligence, digital assistants, voice search, machine learning and much more.

On page SEO and SEO analysis in 2018 has to be proved with established data and changes in search trends of consumers. While making an SEO strategy a few key points to be taken note are:

Mobile friendliness

Google has been regularly emphasizing the importance of the mobile-first approach in their search engine result pages (SERP).

They are building a mobile-first index and it is clearly visible the preference of an Accelerated Mobile Pages (AMP) ahead of non-amp pages.

Searches have become personal and predictive

With the emergence of voice assistance, Amazon Alexa and Google Home, it is quite evident that searches have become highly personalized and search queries have become conversational.

Visitors in Google search are no longer typing hospital + locations; instead, they are speaking “hospitals near me”.

You can test the mobile-friendliness of your website by following the link and logging into your google search console account

link for google mobile friendly test page

Google Mobile-Friendly Test Page Link for websites

Have a good local SEO strategy in 2018

All the thoughts are given above are in general and may take some time to deliver results.

For small and mid-sized businesses that are interested in their nearby areas or limited to a particular city, a local SEO strategy is very vital for them.

To start with:

  • Verify your Google my business listing and claim your Google my business page. The process takes maximum 2 weeks and your business starts appearing in Google listings.
  • Be sure to have a same consistent business address (contact information) on all online platforms.  Ensure the business name, address, and phone number of each of your company locations is consistent throughout the website (homepage, contact us page, header, footer, etc.) and on other websites like Google My Business, Yelp and Facebook, LinkedIn, Twitter etc.
  • Embed a Google Map on your website and include a GeoTag to show your location to search engines such as Google, Bing, and Yandex etc.
  • Submit your website to local business directories for citations
  • Request and insist on your clients or customers write a review for your business.
  • Publish a separate website page for each geographical location of your business.
  • Optimize meta tags, meta description, meta keywords and your website page content for local search keywords
  • Use WordPress as your preferred Content Management System (CMS)
  • WordPress is the most used platform for websites as compared to Drupal or Joomla. It has incredible features and most importantly no coding knowledge is essential.
  • Anyone can straightaway start using this WordPress content management system. This is the main use of it. It is free software and can be downloaded at www.wordpress.org. Generally, it comes free along with all web hosting service providers.
The main benefits of WordPress platform are:
  • Writing and publishing content/articles is easy
  • It has SEO friendly permalinks
  • No coding language knowledge is essential
  • RSS feed stands for Really Simple Syndication. They improve SEO by sending your content to a feed directory with a link coming back to your website
  • Great support through forums and blog post articles
  • It has an infinite number of free and paid plugins
  • In WordPress, you can ping new articles or posts
  • Images can be optimized for SEO purposes
  • Create categories and tags for a user-friendly experience
  • Easy submission of Google sitemaps
  • Your website can be linked directly to your Google Analytics account and Google Adwords account

Set up a Google Analytics Account

Now as you have done all the hard work as mentioned above now it’s time to assess the result of your internet marketing efforts.

The first thing your business needs to do is set up a Google Analytics Account.

Website analysis should be the core of your digital marketing strategy.

Google analytics account summarizes complete details of your website traffic, reach, search, indexability, audiences, crawl status sitemap errors, structured data and much more.

It will take some time for you to understand the technicalities and jargons used.

You can visit helpful resources from Google to understand them.

Now you can analyze your website traffic its source, paid or organic search, geographical locations, mobile or desktop visitors, and many more useful reports.

You have the option to create your own customized reports.

If you have not yet started with this free tool from Google, please start right now!

To implement the above recommendations take the help of the best SEO company in Mumbai.

There are various key performance indicators (KPI’S) to look for.

By understanding how your website is performing in Google Search you can have a better digital marketing plan which can help you in improving your page rank efforts.

365 digital marketing is a digital marketing agency in:

  • Andheri
  • Goregaon
  • Malad
  • Borivali
  • Rest of Mumbai
  • Navi Mumbai,
  • Thane
  • Mira Road

We offer specialized SEO services, article writing, email marketing, social media marketing strategy, website optimization, social media marketing and much more to our clients.

If you want further details or discuss your company’s online / internet marketing strategy, please feel free to call us at +91-8879181833 or write us at contact@365digitalmarketing.in.

About the Author-Prashaant KD

My Digital Marketing Journey
prashaant kd

Prashaant KD, Founder & Principal Consultant, brings 10+ years of experience (agency and in-house) with extensive knowledge of search engines from optimizing websites during his career.

He is also an accomplished blogger who has contributed to a multitude of authoritative blogs on the topics of SEO, Social Media Inbound Marketing and E-commerce.

He has experience in leading and training staff on Sales & Marketing, Content Writing, E-mail Marketing, Search Engine Marketing and SEO best practice to help companies realize their full website traffic and revenue potential.

 

Social media optimization tips 2018

In today’s blog, we shall see important social media optimization tips 2018 and how we can best leverage social media for achieving corporate goals.

Now, Social media is an intense part of marketing strategy of the organization’s. It all started with sharing news, information, a common interest in professions, careers, sports etc.

Social media strategy 2018

Social media strategy 2018

Later in the past few years, it has taken as a serious marketing tool by online marketers.

Top digital marketing agencies in Mumbai, India have a dedicated social media department for the promotion of products and services of their clients and online lead generation.

What are the different types of social media?

The intent and purpose of interaction at the social media are responsible for the types of social media people use to interact.

The best digital marketing agency in Mumbai, India will take into consideration the products and services of their clients.

Thier geographical market, audiences, local market competition and customer demographics.

There are many popular social media sites.  There are more than 60+ social media platforms.

social media marketing tips 2018

social media marketing tips 2018

The list of some popular and major social media in India are:

  1. Facebook
  2. LinkedIn
  3. Twitter
  4. Google+
  5. WhatsApp
  6. WeChat
  7. TUMBLR
  8. Instagram
  9. Skype
  10. Viber
  11. Line
  12. Snapchat

The list is much more, but we are restricting it to the popular ones in India.

Social media optimization tips 2018

Social media is a part of daily life now. Almost all of us, use at least one type of social media platform.

Let us understand, how best we can use social media for our business and the best Social media optimization tips 2018

How social media can contribute to sales, revenue generation, customer service, brand promotion etc.

Why use social media for business promotion?

Social media is playing the role of influencer. Your customer using any type of social media are actively using social media.

Social media is used by your customers to find products or services, reviews, product descriptions, features, usage etc.

Your target audiences are also looking to the community for their reviews.

In other words, it is working as brand value enhancer.

Social media influence on Online Shopping

Social media influence on Online Shopping

Almost all corporates have a web presence either through a website, e-commerce site, mobile app or social media platform.

As per the reports and based on a survey of 22,618 consumers across 5 continents and 25 countries and territories. Given below are some interesting facts.

  • Almost 78% of your target audiences are influenced by social media when they shop online
  • 45% of them read reviews or comments before shopping online
  • 44% of them shop after receiving promotional offers
  • 30% shop after getting influenced by advertisements on social media
  • 25% of them go with the trends of the market
  • 22% of them engage in writing reviews or comments
  • 20% associate themselves with brands/retailers and
  • 16% of them purchase directly

The above case study clearly reveals the growing role of social media in the buying patterns of online shoppers all over the world.

What digital marketers and companies can learn from the above case study?

  1. Have a dedicated social media presence with profile/identity
  2. If they launch a new product/service, then consider for paid advertising on social media
  3. Offering promotional offers works
  4. Maintain and give due importance and credit to your brand social media profile as you do it on your website
  5. Post at your social media accounts with regular updates and announcements
  6. Regularly reply to any queries or comments
  7. Always address any negative remark or comment with a positive note and a commitment to improving the goods and services
  8. Post rich media such as images, videos, infographics, case studies, white papers.
  9. Always include a call to action button to your social media accounts such as a link to your website URL,  contact number or email
  10. Assign a dedicated person with the responsibility of handling of your social media profile and accounts.

Let us look at some data reports on social media users in India from Statista

India number of social network users 2015-2022

India number of social network users 2015-2022

The above statistics are important from the numbers point of view.

The number of social media users in India has increased from 168.10 million in 2016 to 196.02 million in 2017.

In 2018  it is expected to increase to 226 million number of social media users in India.

The most popular social media platform in India are YouTube and Facebook.

The Facebook is projected to reach 319 million users in 2021.

Digital marketers can easily guess how actively their target audiences are on the social media sites.

So, the numbers tell the story. Internet marketers need to be more focused and have a proper marketing strategy in place to interact with their target customers.

Social media is a game changer and great influencer if used strategically in line with sales and marketing goals of your organization.

Now the next question is how to use social media effectively for your business? or how to best use social media for business promotion?

Digital marketing strategies have not seen success in the past with the intent of only sales.

The social media is already a very crowded platform with all brands seeking to have a voice of their product and services.

To convey your message to your clients given below are the best practices to be followed:

Engagement

Engagement with your customers is the top Social media optimization tips 2018. The digital marketers need to understand the purpose of people’s engagement at social media sites. Social media is a place where people visit to connect with their friends, exchanges ideas or any other useful information or entertainment.

The online marketers must promote their client’s product or services in an intelligent way with maximum audience reach.

Authority

Now, you are clear about the intent of your customers.

You have to be a clear authority on the goods or services you promote.

Try to listen, engage and interact with customers.

Always comment on feedback or any query from your clients.

Provide useful resources and information that can offer additional information regarding the goods and services you provide.

Try to explain how best your product and services can be useful to customers as compared to your competitors.

Consistency

Social media marketers have to be consistent with the social media sites you use to interact with your customers.

It is not necessary to have a social media presence on all types of platforms.

You need to identify the top social media sites where your clients interact.

Post at least one daily updates about your organization. It can be an announcement, small post updates of 100 to 150 words, image, infographics or video.

The consistency of engagement with social media platform is the best Social media optimization tips 2018.

Conclusion

Social media optimization tips 2018 as given above will give you a right social media marketing strategy in 2018.

Social media sites have been a great digital marketing tool. The essence is to provide valuable information to your customers and choosing the right social platform.

Internet marketers are not expected to be a salesperson but rather help their customers in making the right informed decision.

The success of your social media efforts and return on investments in 2018 will depend on how well your digital marketer understands the target clients, their problems and offer a realistic solution to them.

365 digital marketing is a team of social media marketing experts in Mumbai. We offer result-driven social media marketing tools 2018 for business, educational institutions, manufacturing companies, real estate business,  e-commerce companies and many more.

Social Media Marketing Strategy

Social Media Marketing in 2018

Social Media Marketing is an art of nurturing social traffic through various social media platforms. The goal is to attract attention, visibility, make a presence and drive website traffic and ultimately nurture leads, convert them into sales and generate revenue for your company. 

If you know how to plan and execute your social media plan or else take the services of social media marketing agency Mumbai.

Take a look at the statistics from Statista on the growing number of social media users in India with estimates till 2021.

Growing number of social media users in India

Social Media users in India

As per the data statistics above, we can clearly witness the growing number of social media users and its popularity in India. Social media agencies in Mumbai have to fully focus on the growing channel to tap prospects for their clients.

Social Media marketing is a process to make your product and brand value reach your audiences, buyers or prospective customers.

In this series of blog post, we shall dive in through the latest social media trends 2018 to follow for achieving the social media goals of your organization in 2018.

So, let’s start with it.

Today, everyone is almost aware and familiar with “what is social media?”

In simple words it is a form of online or electronic communication of websites and social media platforms to enable its users to create, write, share opinions,  feedback and participate through social networking sites such as Facebook, Google+, Twitter, LinkedIn, Instagram, Pinterest etc.

India digital Population as on Jan 2017

India Digital Population

Social Media Strategy in 2018

There has been a splurge of social media sites in the market today. All of them have their own pros and cons. Yet, they have their individual subscriber’s base. Social marketing is a core department of digital marketing services. Social media companies in Mumbai are now giving due attention to marketing and promoting clients product and services.

To get the list of social media agencies in Mumbai just search in Google search box and you will get a list of top suggestions.

Social Media the biggest influence

As per reports and data, Social Media is one of the major influencers in shopping and buying related decisions.

Through Social Media platforms like Facebook, Twitter and other opinions and views are frankly expressed and shared. As per the report shared below above 22000 plus across 5 continents and 25 countries some interesting facts are shared on the influence of social media on your online shopping behaviour.

social media shopping influence 2017

social media shopping influence

Have a social media marketing Plan

All your marketing activity starts off with a planning process. Have a social media optimization plan designed, prepared and well defined by best digital agencies in Mumbai with the goals that your company wants to achieve with this digital media marketing.

Your corporate goals should be well focused, targeted and measurable.

Facebook, YouTube, and WhatsApp are the top 3 leaders

You must know at which social media platforms your prospects are and the popular among them.

As per the data from Statista, it is clear that Facebook is the centre of all your social media marketing plan and strategy.

popular-social-network-sites-2017-by-active-users

popular-social-network-sites-2017-by-active-users

Digital advertising agencies in Mumbai often fail to clearly understand how to do social media management Mumbai or to draft a clear social media marketing strategy with social media analytics. In this post, we shall discuss some free tips on how to use this social media marketing tools to derive maximum results from your social media campaign and get the best return on investments (ROI) in this internet marketing service.

In your social media marketing campaign clearly define:

Who are your target audiences?

What is their demographics?

What are their regional preferences?

What is their income group?

What are their problems?

In your campaign ask for solutions?

The whole purpose of above exercise is to generate maximum audience engagement. It should not be only a one-sided communication.

In social media marketing, your major stakeholder is your audience, prospect or customer. How can there be a social media strategy ignoring their voices, views or opinion?

I suggest marketers, always first, put yourself in the shoes of your customer. Ask these questions to yourself first before hitting your campaign to the market:

Why should I buy the product or service?

What product features I want?

Who are the other competitors in the market?

What are the price comparisons?

How much appealing is the advertising campaign?

Does the product or service is as per my requirement?

What discount and offer are offered?

What is the presales Support?

What is the post-sales policy?

What are installation charges, if any?

What is the warranty or guarantee offered?

What are the quality standards of the product or service?

I know all these above questions are a bit of exercise, but trust me, if you comply with most of the above questions by asking them to yourself. There are good chances of getting better ROI on your campaign investments. A good idea is to make a questionnaire of these questions and ask for staff or team to submit an unbiased feedback.

different types of social media platforms

social media platforms

What should be taken care of while planning your social media campaign?

Before getting into the best practices or rules for social media strategy, all businesses should comply with all these given below minimum criteria:

  1. Have a Website
  2. Open at least 2 accounts with popular social media platforms (Example Google+, Facebook, Twitter, LinkedIn, Pinterest etc.)
  3. Have an email list

The reason is very simple, the customer can contact your or view and analyze your product or services.

Know where your target audiences are on Social Media

Before starting the social media campaign the digital marketers and businesses must know where the target audiences are spending their time. There are many social media sites, from the marketing strategy you have to target specific sites. Given below is a study of some popular social media sites, based on a survey of 454 digital marketers across 8 countries.

Top social networks of advertisers

Top social networks of advertisers

In all your social media platforms there must be a clear CTA Button Call-to-Action.

Given below are some effective rules or advice for a good social media campaign

Rule # 1

Always remember people on social media platforms such as snap chat, Whatsapp, Facebook, Google+, LinkedIn, Twitter come to connect with their peers and groups. So you have to respect their privacy.

Rule # 2

Don’t be a hard seller. People are not interested in another salesman knocking at their social media site. They want to relax, enjoy and have a cool time with their groups or friends.

Try a smarter marketing approach, use “indirect selling” policy.

If you are unable to devote time personally, hire the services of a professional social media marketing agency.

Rule # 3

As said above Indirect selling comes handy at social media sites to grab the attention of your product or services. The whole purpose or agenda of various social platforms is to connect.

You have to connect with your target audiences using indirect selling approach. The example of it is Tupperware videos. In their unique sales and marketing strategy, housewives have uploaded their YouTube videos with their benefits and experiences.

People want to see real people, real-life examples of end users, ultimately consuming your product or services.

Rule # 4

Tell your brand journey story

In your promotion articles, use “storytelling” tool.

Narrate your brand journey in a storytelling mode.

  1. When was the company formed?
  2. Main Purpose of starting the company?
  3. Promoters who floated the company?
  4. The number of successful years completed!
  5. Achievement and success story
  6. Experiences of loyal customers
  7. How long your loyal customers have been around?

Remember there are so many other brands and your competitors around and you have to be really distinct from others in your marketing strategy. If you are unable to write posts, hire the services of a website content writer. Various quality social media marketing services are offered today for writing articles for website promotion.

Growth with social media marketing tools

Social Media Strategy

Rule # 5

Be in constant contact with your audiences

Once you have identified your targeted social media platforms and where your target audiences are.   Take a practical example of a local boutique and a courier company. Both are distinct businesses. If the courier company promotes itself on the Pinterest platform, it will be a waste of resources and get a negative ROI.  In contrast, the Pinterest would be an ideal platform the local boutique to connect with their customers.

The next step is to be in constant contact with them.

Regularly write, post, comment on all the latest trends and updates of your brand, product & services. It applies to all B2B and B2C.

Rule # 6

Mobile Responsiveness

All the major social media accounts are today accessed by users by their smartphones. The digital marketers have to draft their social media campaign with mobile first on their mind. The images should be optimized as per the specifications given by the social media channels.

There is an urgent need for optimizing your website and social media accounts and to leverage the location to deliver more effective and relevant your social media advertisements.

Rule # 7

Videos for Social Media Marketing

All the major social media platforms are adopting a video-first policy or vlogging for their advertising along with features like “live streaming” and “stories”. Video has a major impact on the minds of the viewer and they remember them for more time as compared to blog posts and images.

Rule # 8

The timing of Social Media Campaign

The timing of your social media campaigns is a decisive factor an important online marketing strategy. For particular brands, certain time period or season is a make or break situation. For example, AC – Air Condition manufacturers.

As per news reports from Business Standard, AC manufacturer Blue Star, just before the onset of summer season hiked their digital marketing budget to almost 10% of the company’s total advertising and social media budget from roughly 2% earlier.

Another good example is our prime minister success with social media during election time. As per news report in The Times of India, taking inspiration from the success of social media campaign of our Prime Minister Shri Narendra Modi. In UP alone the BJP used around 11,000 Whatsapp groups to connect with the voters in their constituency.

 The JS(S) state president Mr.H.D.Kumaraswamy launched a “social media barrage” to engage and interact with voters online ahead of 2018 assembly elections.

Rule # 9

Use of Wearables Media

As per data study reports from IDC, there has been a splurge in the wearable devices market in India. As per reports (see image below), there was a stringent growth of 41.9 per cent in Q2 2016 over the first quarter of 2016. Further, as per IDC Worldwide Quarterly Wearable Device Tracker, the total shipment in Q2 2016 reached over 567,000 units of which the basic Wearables, defined as Wearables which can’t run third-party applications, contributed nearly 94 per cent.

Market share of wearable devices in India

Wearable devices

As per the data reports from above, it is clear that the usage of wearable devices is gaining momentum. Online marketers should gear up for this emerging media segment.

Though the wearable devices segment is new in India, internet marketers need to adapt to it at the earliest. The strength of these devices lies in their ability to measure and monitor their users.  Advertisers and social marketers can have a better understanding of their customer behaviour and deliver a best social media campaign. Social media consultant or experts need to fully apply the physiological and behavioural data collected from wearable devices.

Rule # 10

Social Media Analytics or Data analysis

In India, data are not used, applied, analyzed or monitored as is done in many developed markets. Social media monitoring is the essence of social media for business. There are many factors behind that.

  1. Availability
  2. Reliability
  3. Source
  4. The habit of digital marketers/entrepreneur’s in exploring data
  5. Lack of local micro level market data

The benefit of data analysis should not be restricted to big corporate houses. Even Mid and Small sized businesses should take benefit of the available data. Analyze it and apply to their respective businesses.

One of the latest examples of usage of data analysis is by OLX.

OLX recently has come up with its campaign across all digital media called “6 months Break-up Challenge”.

They intelligently applied the research data based on the insights gathered from CRUST (Consumer Research on Used-Goods and Selling Trends) conducted by leading research firm IMRB, OLX’s annual consumer survey to understand user behaviour towards used goods and other consumer trends.

As per the reports, Indians are stocking unused goods to the tune of ₹ 78,300 Crores in their homes. The survey had also revealed that 37% of the respondents cite the age-old excuse of ‘I’ll use it one day’ as their top reason for stocking used items.

Rule # 11

Use Hashtags #

It is often found that digital marketers ignore the importance and benefits of using hashtags in their social media post. It is a kind of online library in which your content is categorized with hashtags.

It is a system of labelling, finding, updating your social media updates. Hashtags are created by users with the common interest, subject or theme which in turn ultimately helps in engaging with the post, images, tweets across social media platforms.

It is like targeting directly to your interested groups.

It is used by adding symbol “#” to a word or before a word without any space. This makes it easier to discover the information with a theme or targeted content. It is like a keyword to finding content.

What are the SEO benefits of using the hashtag (#)?

There are also SEO benefits of using the hashtag, so when you add a hashtag to your post, it is indexed by the social network and available for search to its users. In real time all the search results relevant to that hashtag is available when somebody clicks on that particular hashtag.

Why should I use Hashtags?

By incorporating a hashtag in all your social media campaigns, you get more visibility of your product and services to new prospects

Hashtags are an important SEO strategy for your business

With hashtags, you can also monitor and watch your competitor

For product or services having common theme or interest, hashtags are a better medium to connect and engage with users of social media.

How to use Hashtags?

The rule is simple capitalization does not matter in hashtags. The hashtag has to be one word. For example,

#SociaMediaCampaign and #socialmediacampaign word query will give you’re the same search result.

What are the best practices for using Hashtags?

First, do not overuse hashtags, limit them to maximum 2 or 3 each post or update.

Second, always capitalize the first letter of each word i.e. #SocialMarketingTools. It is now easier to distinguish every word so that it can be read easily.

How to find hashtag online:

Given below is a list of trending and popular hashtags:

How to find hashtags?

It is very easy to find a hashtag. Open any of your social media accounts. For example, go to Twitter, log into your account and in the search box type # followed by the word you want to search. You will get a list of all hashtags.

Rule # 12

Honesty

As well said honesty is the best policy. Never overrate or show features that your product or services don’t have. Just to be better off your competitor don’t portray the picture which you are not. If you don’t have a specific feature that your competitor has, tell honestly your prospects about it and instead reveal them the benefits your or services has over your competitors.

In your post and updates, you can inform your clients the coming up features of your product or services. Your audience will appreciate your honesty and will increase the brand value of your organization.

Rule # 13

Update your Social Pages

It is generally seen entrepreneurs have a lazy approach updating their company profile page. If a prospect is visiting your company page and is unable to find the desired information. Then it is a bad experience and you lose business.

Ensure your company pages is regularly updated with new products, upgrades, future projects and launches, change in address, the opening of a new branch etc.

The more information you provide will have a good customer experience and impression.

Conclusion

So, what is your social media marketing strategy in 2018?

Kindly, share your experiences with our readers for some interesting facts on your social media experiences. Social media is ever-changing and evolving with new tools and technologies. Digital marketers need to upgrade and keep a watch on new emerging trends. The more aware you are the better you standoff in the competition.

If you want further details or discuss your social media marketing strategy, please feel free to call us at +91-8879181833 or write us at contact@365digitalmarketing.in. We are also among the most preferred digital marketing companies in Mumbai for planning, implementing and executing social media marketing strategy and marketing campaigns.

We are also among the most preferred digital marketing companies in Mumbai for planning, implementing and executing social media marketing strategy and marketing campaigns.

365 digital marketing is a social media marketing companies in Mumbai offering digital marketing agency services such as email marketing, content writing, social media marketing, Google Adwords, Facebook Adverts, Search Engine Optimization (SEO) etc. in India (Navi Mumbai, Thane Mira Road, Vasai-Virar).

We are also offering E-commerce SEO, Social Media Marketing and SEO services in Mumbai, US, UK, Australia, UAE and other countries.

 

Search Engine Marketing Strategy 2017

Search engine marketing strategy 2017 and website seo services have become the center point of all result oriented market and content distribution for digital marketers.

Search engine marketing consultant have to constantly analyze seo internet marketing or search engine marketing services and change their search engine marketing tactics. As the Google, continuously keeps on changing its algorithms, the focus has to be intense.

What is Search Engine Marketing?

We all know Search engine marketing (SEM) or seo online marketing is a type of Online/Internet marketing that focuses on the promotion of websites by enhancing their visibility in search engine results pages (SERPs) mainly through paid advertising such as Pay Per Click (PPC) campaigns.

Search engine optimization advertising is a long-term strategy and it has to be planned and executed with all the stakeholders of your sales & marketing department. The website optimization is to be delivered by the digital marketing team to attract more targeted audience traffic to your web portal.

If you are a SEO consultant/pursuing digital marketing and working in a SEO company, then this article must offer you some good industry insight.

At the Econsultancy event in Singapore, Digital Outlook 2017 Part 2 hosted by NTUC, delegates analyzed the overview of all significant changes Google executed. To summarize these are:

  • Constantly evaluate your Google AdWords campaigns
  • SEO is the center of all content delivery system
  • Google is emphasizing on mobile friendly sites
  • Finally, it is not possible to optimize your website for Rankbrian

The internet marketing/online seo services space is flooded with millions of content curated on a daily basis. To stand our the best among them is a challenge for the seo agency.

Don’t worry! There’s a simple solution to your search engine marketing strategy 2017.

  • All the seo basics need to be at the right place.
  • Keeps your eyes open and follow the current market trends
  • Socialize – spend time on social media to understand what your customers or prospects are behaving
  • Follow the leaders in the industry
  • Have a long mobile strategy and search engine marketing techniques for your website
  • Invest in time-saving search engine marketing tools
  • SEO marketing plan for customers not entirely for search engines

As mentioned above digital marketers need to get their basics implemented correctly. A few basic tips to follow are:

Techniques for search engine marketing strategy 2017

Indexing of Website

At least once in a week the marketers need to login their Google Search Console account and check the number of web pages successfully indexed by Google.

Until all the pages are properly indexed they may not show up in Google Search Engine Result Pages (SERPS).

SEO expert in Mumbai

SEO expert

Choose your keywords wisely

The whole game of Google search goes around keywords. Such is an immense importance of keywords to any website and digital marketer. Use Google keywords planner to know the best keywords for your website.

Search engine optimization cost should not be very high. It should be within your clients or Company’s budget.

Use Google Trends to know the latest happenings in the industry. Curate your content marketing strategy around your keywords.

Plan your Keyword Strategy 

First, I need to share with you some interesting statistics on Keyword. Please review the chart from Statistia.

Google Search engine market share by query and keyword size

Search engine market share by query size

Image Courtesy: Statistia

The above data show the keywords size typed by searchers in the different search engines such as Google, Yahoo, Bing, AOL, Ask and others.

One interesting thing that you must have noticed is that almost 40% share of keyword query size belongs to one word of Google and Bing!

Further, from the above data, it is very much clear Bing enjoys an upper hand in the share of searches of keywords by query size.

As we all know Google is the market leader as far as the share of search engines in the world today. To prove this Please refer the data given below. From the data available it is clear that in the U.S. Google is the market leader as far as the number of core search queries taken into account.

Search queries by U.S. search engines

Search queries by U.S. search engines

Image Courtesy: Statistia

The reason for displaying this data is to make the digital marketers and businesses the role of Google in the market share of search queries.

We all need to pay special attention to adhere all the web page quality guidelines regularly updated by the Google and follow all the white hat SEO tactics to avoid Google penalties such as Panda, Penguin, Hummingbird etc.

Patience

All digital marketers are well aware of the fact that social media marketing is a long-term strategy. Your digital marketing campaigns will take a time to show the desired results.

Google Adsense has revised its policies

Google has updated its AdSense ad policies, they are now no longer permitting the use of ads on pop-under pages.

The reason was that the company believes ads on pop-under pages do not provide a good user experience. It is now very essential for SEO experts to adhere to all the publishing guidelines of Google to be better placed in rankings of their web pages.

In simple words, if you want to rank well in Google’s algorithms and continue displaying AdSense ads, it’s best to refrain from using pop-unders.

“Google My Business” valuable Search engine marketing strategy 2017

Google my business is a free tool from the search engine giant. The purpose of it ease searchers and your potential customers discover your business location details and vital information. Digital marketers should religiously follow all the guidelines and provide all vital information of their business.

Social Media a website traffic driver magnet

Yes! social media is a very powerful tool in driving traffic to your website. Google webmasters are so occupied with their search engine marketing they often tend to overlook this vital segment.

Social media is the real-time place where your customers, prospects may be B2B, B2C exists. The two major benefits of it are:

You are in direct connection with your target audiences. You get an insight of their behaviors, preferences, and purchases.

As per the feedback, you receive from your audiences. You can make changes in your marketing strategies, product or service improvements, offer better customer services and much more.

So dear marketers do make sure to spend a part of your busy schedule exclusively for social media marketing.

Content Marketing Strategy for Consumers/Prospects, not Search Engines

This is the most vital strategy every digital marketing professional must religiously follow. Your main goal of all Search engine marketing strategy 2017, search engine optimization, and social media marketing is increasing sales of your product or services, acquire new clients and improve brand loyalty.

Your content does not exist only for search engines to consume. Google has always clarified that they will fetch your content to searchers if they are useful to them. 

If your content is offering the much-needed information or solving the problem of your searchers they will definitely be ranked higher in search engine result pages (SERP).

Get website index by major Search Engines

Any best seo company offering digital marketing services will primarily focus on google seo. As we are aware the top search engine is Google, Yahoo, Bing.

You should start with indexing of all your pages with google search engine submission first.

As one of the best seo company in India, our primary and first step is to check that all final pages are rendered for indexing to Google. 

You can also submit your site through Google Search Console. Internet marketing companies must adhere and follow strictly this practice of indexing of website pages to all major search engines.

Get quality links for your website

Good quality link building policy will always improve your google search engine page rankings.

Never fall prey to cheap and low-quality link building tactics. They can significantly damage and lower your page rank in google and other search engines.

Our seo services in India, U.S., U.K., Canada, U.A.E have zero tolerance policy for cheap and paid link building tactics.

To start with our seo experts will follow only white hat policies. It not only gets you quality links but also increases your google page rank. Internet marketing can only be successful when your website is visible on the first page of Google search results.

Conclusion

From the above, it is very clear that search engine marketing strategy is ever evolving and changing. If you are a budding digital professional working for a website optimisation company, then this guide must help you.

To summarize, always follow the white hat seo tactics for your company and clients.  The more quality Google guidelines and policies you adhere, the more benefits you will reap in long term. 

Search engine marketing strategy 2017 given above will definitely give you useful insights for digital marketing strategy.

365 digital marketing is one of the top 10 seo companies and online marketing agencies in India helping start-ups and entrepreneurs to conquer their digital marketing goals.We are also among top seo company in Pune offering the best internet marketing services to our clients.

social media marketing tools 2017

Social Media Marketing is the use and optimization of social media websites and social networks to market a company’s products and services. Social media marketing tools 2017 provides organizations a way to reach new customers and engage with existing customers. To the leverage, the best of social platforms social media marketing tools are very useful.

To the leverage, the best of social platforms, social media marketing tools are very useful.

Time is money and we all agree to it. Manually, we cannot reach everywhere. At some stage of business, you need to take help of social media tools for business so that you can save your time and focus on other areas of your business.

social media marketing platforms 2017

Social media networking platforms

Today, the social media is a crowded place. To make your presence will take efforts, time and patience. There is no instant formula to grow your social media rankings, Facebook likes.

In brief, the different and popular social media platforms 2017 where your future customers are:

Facebook

Instagram

Google+

Pinterest

Twitter

LinkedIn

Tumblr

Social media marketing uses techniques that target social networks/platforms and applications to spread your product and services brand awareness or promote them. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms where you are sure your target audiences spend their time.

Having a robust social media campaign

social media campaign is a joint marketing effort to execute or help with a business goal using popular social media platforms.  The campaigns you plan needs to be innovative and keep your target audiences involved and should be measurable. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.

best social media management tools 2017

Social media management tools for 2017

Now coming back to our main topic about the various social media marketing tools which we are going to discuss today. The list of most popular social media marketing tools are:

Buffer

MeetEdgar

IFTTT

SproutSocial

Panda5

Socialoomph

Social Metrics Pro

Hootsuite

Post Planner

Social Clout

Buzzsumo

Canva

Let’s analyze the above social media tools:

Buffer

The number of subscribers speaks itself for the buffer. It has over 3 millions subscribers. It is one of the most popular social media content sharing app among marketers and businesses.

The main feature of the buffer is it shares your content at the best possible times throughout the day. If enables your followers and fans see your updates more often.

If you have a very busy schedule, you can just either once in a day or week schedule your posts. They offer both free and premium plans.

How to create leads from social media networks

How to use social media in business

MeetEdgar

Another popular social media tool is Edgar. It is the most effective tool to double your traffic by automatically resharing your content.  It is the social media scheduling tool that grows your business.

Edgar increases engagement and gets you new fans. It ensures that you have content going out on social media regularly. Shuffle, start and stop at will – the queue auto-refills from your unlimited library of saved updates. They offer the only premium paid plans.

IFTTT

IFTTT is a free web-based service that people use to create chains of simple conditional statements known as applets. It brings all your services together to create a new experience. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest.An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user’s archive if someone tags a user in a photo.

Services are the apps and devices we use in our everyday working life.  Each service has a useful applet that you can turn on. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest.An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user’s archive if someone tags a user in a photo.

Quuu

Quuu is the unique source for content suggestions and the only place where each and every post has been hand-reviewed in-house. They have both free and premium paid plans.

In Quuu Select from over 300 interest categories to receive suggestions that matter to you and your audience. Then Choose how many suggestions you’d like to send to your social profiles via your Buffer or HubSpot account.

We shall take a look at some interesting statistical data of social media users in India. As per the data available from Statistia, there is a huge increase in the social media users every year.

Gowth of social media users in India

Growth of social media users in India

As per the data available above, there is 20% plus year on year growth in the number of users of social media in India.

Sprout Social

Founded in 2010, Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. Thier products help streamline and enhance those conversations—with customers, prospects and enthusiasts. They have all the handy features but stays out of the way to let brands easily engage with people and build lasting relationships.

Thier all plans are premium paid ones. Although, they offer a 30-day free trial. You can try their services and if you are satisfied upgrade to paid plans.

Panda5

It is one of the popular news-reading apps. Panda 5 will boost and speed up your content curation process by allowing you to browse multiple websites at one go, integrate them with other websites and pull in RSS feeds of your business content.

Panda5 is a smart news reader built for productivity, powered by integrations. It can also be used as a Chrome and Safari extension. It is a free platform for users.

Socialoomph

Socialoomph boosts your social media productivity. It doesn’t have to be a manual time-consuming process! Twitter, Facebook, Google+, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and much more!

Easily schedule updates, find quality people to follow, and monitor social media activity. The best part is they have both free and paid plans.

The main features of it are you can schedule your tweets, Track your keywords, save and reuse drafts and much more.

Social Metrics Pro

Social Metrics Pro is a useful WordPress plugin we use to monitor how our content performs on social networks such as Twitter and Facebook. It’s simple, neat and works precisely as you would expect it. Unfortunately, they don’t have any free trial plans.

Hootsuite 

HootSuite is another premium and popular social media platform. It allows you to save a lot of your time by automating your social media promotions.

With HootSuite, you can manage all of your company’s social networks in one convenient dashboard, and keep a track of what’s happening in your social world.

As said it is a premium paid plan, they offer a 30 day trial period.

Post Planner

Post Planner is another premium paid social media engagement platform. In this media, you can find the best content for your audience.

They offer best and recommended feeds based on your industry and interests. Discover new content by keyword, hashtag, Facebook page or Twitter handle. Gather your favorite content in one place.

Save and combine your feeds into powerful streams. Create a personal library organized the way you want.

SocialClout

Social clout is a social media monitoring software and analytics solution. Your marketing plan is not successful without a social media monitoring tool.

In this tool, you listen to the most active medium of social media and get insights about your brand, company, product and services across platforms like Facebook, Twitter, YouTube, Blogs, Forums etc.

You can also Manage your social campaigns across all your social platforms using a single interface. In addition, you can generate leads out these campaigns and get the power of best of the class reporting to make your campaigns more effective.

The good part is that they have a free plan. Their plans are suitable for all types of users.

BuzzSumo

In Buzzsumo you can analyze which of your content performs well in your social media channels. You can also check which of your competitors content is performing well.

Just enter the Url of the website and you will get a detailed analysis of which content is doing well. You can get Facebook engagements, twitter shares, Pinterest shares, the number of likes and much more.

They have been in social media analysis domain for a long time and done very well. They don’t have free plans. Although, they offer free trial period offer.

Canva

The most important thing your social media campaign requires is promotional materials. It can be flyers, banners, posters, cards, brochures, infographics etc. There are many free and paid tools. But, the best one in the industry is Canva. It is a very powerful tool for all your social media campaign and promotion requirements.

The best part is they have a free forever plan along with premium paid plans. So, go ahead and try Canva to its full potential and see what magic it can do.

Conclusion

There are many free and paid social media tools for 2017. What is your social promotion tool? If you have any interesting tool, please share with us.

Social media tools are there to save our time. Some tools are really good as seen above. If you are getting good results and return on investments (ROI), include it in your digital marketing strategy.

 

Best Digital Marketing Trends 2017


Companies today looking for new ways for creating new business opportunities and acquiring clients.

Because of the competition, you have to acquire all the latest skills and expertise to increase company sales by generating new leads and ultimately develop your business.

As a business owner, you are already occupied with multiple tasks. Your daily business activity ranges from production, management, finance and other key departments.

Generating new leads and ultimately expand your business.

As a business owner, you are already occupied with multiple tasks. Your daily business activity ranges from production, management, finance and other key departments.

For growth and increasing sales of your business, you have to constantly look for new channels to market your business brand and generate new sales leads and tap potential markets. But these activities demand special attention, time and knowledge to achieve them.
Here comes the role of digital marketer, who own specialized knowledge in this domain. They can assist you and help you grow your business with their specialized knowledge and skills.

A digital marketer’s expertise consists of expertise in:

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Social Media tools
  • Internet Marketing
  • Web Marketing
  • Search Engines Marketing
  • Marketing Online of your product & services
  • Knowledge of Social Networking Sites
  • Content Writing

Email marketing and much more

Content Curation

What is content curation?

As per the standard definition:
Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators.

Curation services can be used by businesses as well as end users.

If you can devote sufficient time, you can give a try. There are a number of content curation tools on the internet such as scoop, this tool has a Pinterest-esque interface, it is designed to give you a familiar user experience.

There is even other useful content curation software. If you are looking for professional and result oriented work than a digital marketer comes convenient.

YouTube Marketing

What is YouTube Marketing?

In today digital market YouTube marketing is imperative for both online and offline Businesses and internet marketers, YouTube Marketing is an important digital marketing tool to take advantage of the web’s massive shift toward media-video. That’s why it’s so important to learn and apply some strategies in your businesses.
The next question is how to do YouTube Marketing. What YouTube marketing strategy to apply to our business? A bit of research and digging into your business is required, understand your company long-term goals, have a long term planning in place for all key departments of your organization.

Take views, opinions, and feedback of all key stakeholders.

Understand and research what policies and tools your competitors are implementing to achieve their business goals.

Search Engine Optimization – seo 2017

Every business today should actively participate in search engine optimization. Seo 2017 is the key year for businesses, new tools and options are available to both businesses and webmasters.

Paid search options such as Google adwords are unviable and in reach of all small and medium-sized organizations. Financial resources are limited to be allocated wisely to different business growth channels.
All entrepreneurs should start investing some time in seo search activities. There are many free resources available on the internet today. You can fetch seo strategies 2017 from various seo professionals tutorials.

Social media marketing

For businesses just new to the digital marketing generally, would like to know what is social media marketing? The answer in words it is the promotion, marketing and awareness efforts of your company goods & services through various social media platforms such as Google, Facebook, Twitter, Linked In, Pinterest and other popular social media sites.

Through these popular social media, businesses connect directly with their present customers and prospective customers.
Organizations must clearly understand and planning of their digital marketing strategy. Companies have to apply a social media marketing strategy and with the help of latest social media marketing tools.
As customers are hooked to these social channels businesses cannot underestimate the role social media is playing in connecting your customers or potential customers to business brands.

There is a big influence of social media platform on the consumer behavior pattern. Companies have to actively adopt some top social media for business.

There is various short term and long terms social media strategy to apply. For example paid advertisements on Facebook can be termed as short term goal for the visibility and generating leads from your potential customers. Whereas regularly making a Facebook post and updating on new product and services of your company is a long-term strategy.

If you find these as a time-consuming task or are unable to devote time, there are good social media marketing agency which can assist you in connecting your company goods and services to your clients.
Above were some suggestions to keep in mind when planning for a long term digital marketing strategy for your company.

Please note paid models should be for gaining short-term goals or objectives of your sales lead generation or sales growth strategy. You have to constantly look for other non-paid yet effective models as a part of your digital marketing strategy in 2017.
There are good digital marketing and seo company in India which have quality seo experts. These seo professionals have great experience and domain knowledge and can save a great deal of your time in your internet marketing planning.
What is your online marketing strategy for your business goals? You are free to share your thoughts on the same.

If you want further details or discuss your email campaign or email marketing strategy, please feel free to call us at +91-8879181833 or write us at contact@365digitalmarketing.in.

365 digital marketing is a digital marketing agency in Mumbai, Navi Mumbai, Thane, Mira Road and other locations in India. We offer free and paid digital marketing plans.

We assist organizations in their efforts for marketing online, content writing, website optimization. With our digital marketing services, we are your partner in growth.