Video marketing is the effective and intelligent digital marketing strategy. In this blog post, we shall discuss in detail some very important and easy video marketing tips 2018.
Videos have been there for quite some time. But in past couple of years, its use as an online marketing tool is extensively adopted by internet marketers.
As per reports from WordStream blog, given below are some interesting statistics on video marketing:
- 82% of Twitter users watch video content on Twitter
- YouTube has over a billion users, almost one-third of total internet users.
- 45% of people watch more than an hour of Facebook or YouTube videos a week
- More than 500 million hours of videos are watched on YouTube each day.
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years
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Video Marketing Tips 2018
Before we start with useful video marketing tips, let us understand some basic concepts used in video marketing.
What is video marketing?
Video marketing in simple words is the use of multimedia videos to your marketing campaigns. Ideally, the length of videos is 3-4 minutes.
The intention is to convey your company, brand, product and services message to your target audiences.
These videos are uploaded to the company website, blogs, social sharing sites such as YouTube, Facebook, LinkedIn, Twitter etc.
Why use video marketing for promotion?
Combination of images, sound and motion pictures have more impact on the mind of your consumers. As compared to text, motion pictures and sound have a more impressive and last long in your memory.
In short time videos, you convey the desired message with a call to action from your target audiences.
With the growth of the internet and social media platforms, videos today are easily and widely shared across multiple platforms.
Video marketing a game changer!
Due to the immense impact of video marketing on consumers, it is been seen as an effective digital marketing tool by digital marketing agencies in Mumbai.
Video marketing can be a game changer for your marketing strategy for B2B and B2C clients.
Let us see some useful Video marketing tips 2018:
Content is king
Strong content is the base of your online marketing strategy and best SEO tool.
The focus of digital marketers should be on creating content for their audiences or customers. It should be realistic, well written, precise and capable of delivering useful information.
The content must be capable of solving the intent of your visitors visiting your website or social media channels.
A great content as mentioned above is the base of your video marketing strategy.
The video content should be precise, to the point and finally with a call to action.
Make a series of Videos to convey your message
Have a video marketing strategy intelligently planned to engage your audiences and to create curiosity.
Instead of putting all the information, details, products or services in a single video, split it up into small videos.
The benefit of adopting this video marketing technique are:
- Shorter length of the videos
- Greater impact as short videos are easily remembered
- Higher click-through rate
- Use animated characters or cartoon characters to grab and retain attention
- Creates curiosity for next video
Selecting the right video format
The format plays a crucial role depending on the choice of your target audiences.
In India, for example, WhatsApp is one of the popular formats. The short video format of 10 to 15 seconds is desirable.
Long Video format
If you are intending to compete with the traditional marketing channel such as television, then YouTube videos are the ideal option.
Customer only – to be the center point of your video message
All the tools that you use for creating a great video will not get the desired call to action or return on investments without any customer action.
The customer needs to be fully convinced about the brand value, product utility, services efficiency and customer support as claimed in your video marketing strategies and messages.
Create shareable and viral videos
With your customer the center point video marketing strategies, the video must be of high quality and content to be shareable within your community.
Instead of direct selling technique use back door approach
All the best video marketing campaigns do not emphasize on direct selling tactics. Your video should attend to the pain area of the product or services your customers use.
A point on how best your product is as compared to your competitors. What value addition it can provide. Try to answer all the possible your customers may have with regard to the product or services.
Have a great beginning to the video for first 12-15 seconds
For having a higher click-through rate for your video, it is important to have a high impact introduction to your video.
Start with the pain area or problems your customers face with regard to the video. Explain them in the introduction on how they can save money, resources and time.
How to optimize video for search engines like Google, Yahoo, Bing, Yandex etc.?
Ok, so now you have a created a great video. Next-what?
You want your video to get viral and reach your target audiences.
Video marketing benefits will be limited if they are not reaching your customers and generate the desired call to action.
A successful video marketing is judged by the maximum number of clicks it gets. submission of inquiry from or a call relating to the product or services.
To start with, incorporate your video into your website. Then embed it across all your social media platforms.
Inform the search engines about your video and its availability to crawl and index.
Share your video with social networks
Share your video with your staff, stakeholders, customers, suppliers etc and request them to share it with their groups and community.
Get your video viral to the social networks at which your target audiences engage.
Now here are some interesting video marketing tips 2018 you should bear in mind while sharing videos with social networking sites.
The major social media platforms are Facebook, YouTube, Snapchat, Twitter and your own website.
- The video should have a 1:1 square format
- Add captions/subtitles to your videos as most videos are played without sound
- Upload video with a good resolution with 720p or 1080p
- Add drawing and text to your videos as they are more appealing
- Record the video in a vertical format
- Use the right hashtag and keywords for better engagement
Video reach measurement and analytics is the most important part of your video marketing strategy.
After doing all the hard work with planning, creating and distributing your corporate video, its time to analyze its reach.
You can add tracking code to your video in your Google Analytics report.
Various social media platform also offer analytics reports on their dashboard.
You can effectively analyze and measure the reach of your video with metrics such as demographics, click-through rate, impressions, number of views, referral traffic sources etc.
The above inputs from various metrics will help you understand how your video marketing strategy performed across multiple platforms.
You can make changes to your video marketing strategy and apply techniques that are delivering a high return on investments and target audience reach.
As discussed in detail above video marketing tips 2018 can drive traffic to your website and better marketing results.
The key is proper research, planning and the right format for your video marketing.
Various research data have proved the significance and higher impact of videos directly correlated with consumer actions.
Your organization can have a different type of video marketing strategy depending on the objective it wants to achieve. It can be short storytelling, how-to-do videos, explanatory and brand story video.
Finally, don’t forget to do analytics of your video marketing campaign. It will guide and help you to prepare for your future campaigns.
So start your video marketing campaign for 2018 and share your results with us!
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