video marketing tips 2018




Video marketing is the effective and intelligent digital marketing strategy. In this blog post, we shall discuss in detail some very important and easy video marketing tips 2018.

Videos have been there for quite some time. But in past couple of years, its use as an online marketing tool is extensively adopted by internet marketers.

As per reports from WordStream blog, given below are some interesting statistics on video marketing:

        1. 82% of Twitter users watch video content on Twitter
        2. YouTube has over a billion users, almost one-third of total internet users.
        3. 45% of people watch more than an hour of Facebook or YouTube videos a week
        4. More than 500 million hours of videos are watched on YouTube each day.
        5. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years
video marketing technique 2018

video marketing technique 2018

“365 digital marketing a digital marketing company in Thane”

Video Marketing Tips 2018

Before we start with useful video marketing tips, let us understand some basic concepts used in video marketing.

What is video marketing?

Video marketing in simple words is the use of multimedia videos to your marketing campaigns. Ideally, the length of videos is 3-4 minutes.

The intention is to convey your company, brand, product and services message to your target audiences.

These videos are uploaded to the company website, blogs, social sharing sites such as YouTube, Facebook, LinkedIn, Twitter etc.

Why use video marketing for promotion?

Combination of images, sound and motion pictures have more impact on the mind of your consumers. As compared to text, motion pictures and sound have a more impressive and last long in your memory.

In short time videos, you convey the desired message with a call to action from your target audiences.

With the growth of the internet and social media platforms, videos today are easily and widely shared across multiple platforms.

Video marketing a game changer!

Due to the immense impact of video marketing on consumers, it is been seen as an effective digital marketing tool by digital marketing agencies in Mumbai.

Video marketing can be a game changer for your marketing strategy for B2B and B2C clients.

Let us see some useful Video marketing tips 2018:

Content is king

Strong content is the base of your online marketing strategy and best SEO tool.

The focus of digital marketers should be on creating content for their audiences or customers. It should be realistic, well written, precise and capable of delivering useful information.

The content must be capable of solving the intent of your visitors visiting your website or social media channels.

A great content as mentioned above is the base of your video marketing strategy.

The video content should be precise, to the point and finally with a call to action.

Make a series of Videos to convey your message

Have a video marketing strategy intelligently planned to engage your audiences and to create curiosity.

Instead of putting all the information, details, products or services in a single video, split it up into small videos.

The benefit of adopting this video marketing technique are:

        • Shorter length of the videos
        • Greater impact as short videos are easily remembered
        • Higher click-through rate
        • Use animated characters or  cartoon characters to grab and retain attention
        • Creates curiosity for next video

Selecting the right video format

The format plays a crucial role depending on the choice of your target audiences.

In India, for example, WhatsApp is one of the popular formats. The short video format of 10 to 15 seconds is desirable.

Long Video format

If you are intending to compete with the traditional marketing channel such as television, then YouTube videos are the ideal option.

Customer only – to be the center point of your video message

All the tools that you use for creating a great video will not get the desired call to action or return on investments without any customer action.

The customer needs to be fully convinced about the brand value, product utility, services efficiency and customer support as claimed in your video marketing strategies and messages.

Create shareable and viral videos

With your customer the center point video marketing strategies, the video must be of high quality and content to be shareable within your community.

Instead of direct selling technique use back door approach

All the best video marketing campaigns do not emphasize on direct selling tactics. Your video should attend to the pain area of the product or services your customers use.

A point on how best your product is as compared to your competitors. What value addition it can provide. Try to answer all the possible your customers may have with regard to the product or services.

Have a great beginning to the video for first 12-15 seconds

For having a higher click-through rate for your video, it is important to have a high impact introduction to your video.

Start with the pain area or problems your customers face with regard to the video. Explain them in the introduction on how they can save money, resources and time.

How to optimize video for search engines like Google, Yahoo, Bing, Yandex etc.?

Ok, so now you have a created a great video. Next-what?

You want your video to get viral and reach your target audiences.

Video marketing benefits will be limited if they are not reaching your customers and generate the desired call to action.

A successful video marketing is judged by the maximum number of clicks it gets. submission of inquiry from or a call relating to the product or services.

To start with, incorporate your video into your website. Then embed it across all your social media platforms.

Inform the search engines about your video and its availability to crawl and index.

Share your video with social networks

Share your video with your staff, stakeholders, customers, suppliers etc and request them to share it with their groups and community.

Get your video viral to the social networks at which your target audiences engage.

Now here are some interesting video marketing tips 2018 you should bear in mind while sharing videos with social networking sites.

The major social media platforms are Facebook, YouTube, Snapchat, Twitter and your own website.

        • The video should have a 1:1 square format
        • Add captions/subtitles to your videos as most videos are played without sound
        • Upload video with a good resolution with 720p or 1080p
        • Add drawing and text to your videos as they are more appealing
        • Record the video in a vertical format
        • Use the right hashtag and keywords for better engagement

Video Analytics

video analytics

video analytics

Video reach measurement and analytics is the most important part of your video marketing strategy.

After doing all the hard work with planning, creating and distributing your corporate video, its time to analyze its reach.

You can add tracking code to your video in your Google Analytics report.

Various social media platform also offer analytics reports on their dashboard.

You can effectively analyze and measure the reach of your video with metrics such as demographics, click-through rate, impressions, number of views, referral traffic sources etc.

The above inputs from various metrics will help you understand how your video marketing strategy performed across multiple platforms.

You can make changes to your video marketing strategy and apply techniques that are delivering a high return on investments and target audience reach.

Summary

As discussed in detail above video marketing tips 2018 can drive traffic to your website and better marketing results.

The key is proper research, planning and the right format for your video marketing.

Various research data have proved the significance and higher impact of videos directly correlated with consumer actions.

Your organization can have a different type of video marketing strategy depending on the objective it wants to achieve. It can be short storytelling, how-to-do videos, explanatory and brand story video.

Finally, don’t forget to do analytics of your video marketing campaign. It will guide and help you to prepare for your future campaigns.

So start your video marketing campaign for 2018 and share your results with us!

365 digital marketing is an SEO expert Mumbai, offering online marketing in India. We also offer customized SEO long-term plans and also among best SEO company 2018.
We offer SEO services in Thane, Navi Mumbai, Mumbai, USA, and UK.

 

Search Engine Marketing Strategies for 2018

In today’s blog, we shall understand and reveal some good tips on how to optimize Search Engine Marketing Strategies for 2018.

We shall also give some useful tips on how to do search engine marketing.

The benefits of search engine marketing are many and if implemented strategically as mentioned in the article below will help to improve Google page rank and search result appearances.

Digital marketers and webmasters speak a lot about search engine marketing and how to apply it to your website.

In this blog post, we shall reveal how you can effectively use search engine marketing (SEM) to organically improve your website traffic with a balance and mix of paid advertising such as PPC advertising.

Organic search engine marketing

Organic search engine marketing

First, let us understand what is Search Engine Marketing?

As per the definition is given in Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising”.

Search Engine Marketing Strategies for 2018

From the above definition we can clearly make out the following important components of search engine marketing:

  • It is a part of your marketing strategy
  • With search engine marketing companies promote your website through it, your product and services
  • To improve the page rank of organization’s website URL and its linked pages
  • Application of paid advertising to increase visibility and interaction of visitors with the website

Before we start understanding in details how search engine marketing works and how best to optimize it.

Let us have a look at some interesting statistical data.

digital advertisement revenue worldwide

digital advertisement revenue worldwide

From the above statistics from Statista on different types of paid search engine marketing such as banner advertising, video advertising, search advertising and social media advertising.

There is a significant worldwide growth in the revenue from this various form of paid advertisements.

From the given below statistics we can also see the growth of paid search advertising spending in the Asia-Pacific region from the year 2013 to 2018 increased from 11.1 million U.S. dollars to 19.30 U.S. dollars. (Forecast for the year 2018)

 

asia pacific paid search ad spending

asia pacific paid search ad spending

Search Engine marketing is marketing strategy

You cannot ignore the role of search engines today in the success of the marketing strategy today.

All your competitors have an online presence in the form of a website, mobile apps, e-commerce site and major social media platforms.

Having a brick and mortar location and marketing strategy for the sale of your product and services will not have a cutting edge over your competitors.

How does search engine marketing works?

Search engine marketing is the core of getting your website on the top pages of search engine result pages.

Intent of searchers

It is very important to categorically understand the intent and the purpose of the website visitors.

The search engine optimization services company must keep in mind the queries, information and the nature of the transaction that consumers want to do before purchasing the goods or services.

Digital marketing in India has started getting the recognition from the organization’s sales & marketing stakeholders.

Search engine marketing strategies for 2018 needs to be worked out strategically to drive quality website traffic. The intent of the online marketing companies in Mumbai should be to have a clear customer engagement and interaction.

The SEO expert needs to understand the company product and services and how best they can convey the message to their target audiences.

The best SEO company in India will take care of all the important details of the company products range, area of services covered and the geographical presence of operations of the company.

To get free website traffic and organic growth of the search traffic of the website, different search engine marketing techniques need to be tested.

Relevant Content

Digital marketing Mumbai has a good pool of SEO firm who can plan, design and execute content that is both reader-friendly and search engines.

Content is king as per Google and other search engines.

Google has always pointed that quality and rich content will get a preference over their competitor content if they are answering the queries of searchers.

Google search results

Google search results

Keyword Analysis

Many search engine marketing examples have proved that keywords play an important role in the website ranking.

The SEO services company Mumbai use different tools to identify and implement the right selection of the keywords for the searchers and for the search engines to render rich results.

The SEO service provider needs to be creative and visualize himself as the actual end consumer and perform searches.

With this habit and practice of keyword and phrases analysis, the SEO consultant India can get the right keywords for the indexing of the search engines to display in search engine result pages (SERP).

Regular updating of information or content at the website

The best SEO services in India will always take care to regularly upload latest and useful information at their client website.

Search engines such as Google, Bing, Yahoo and Yandex are always crawling every second for the fresh content.

For example, if the visitor wants information on the specification of a new mobile phone launched. If your content has a complete description of the all the specification with the right keywords.

If you are among the first ones to write an article or review.

Then there are great chances of your website review page ranking on the first page of the search engines.

There are some other important SEO factors that have to be considered and to be included in the search engine marketing strategies for 2018 as below:

  • Website theme and design
  • Mobile responsiveness and mobile website
  • Accelerated Mobile Pages – AMP
  • Mobile marketing
  • Social Media Marketing
  • Off page SEO
  • Local directory citation
  • Getting quality links from  domains with reputation and authority
  • White hat SEO tactics
  • Search engines best practices and quality guidelines
  • No grammatical errors

Google algorithm and Search engine result pages are dynamic, unpredictable and constantly changing. The digital marketers should not be worried about the frequent algorithm changes.

They should focus on the right keywords, phrases, and long-tail keywords your consumers use to find the product or services.

So, this is how organic search engine marketing works.

Paid search engine marketing

Above we have understood the search engine marketing strategies for 2018 that top digital marketing companies in Mumbai, India implement for organically increasing the website traffic of their clients.

Now, take another scenario.

You have a new company, website or completely revamping your new website domain.

The pay per click services India is the answer.

The search engine marketing techniques as mentioned above take proper planning, research, study, implementation and execution of your digital marketing plan.

This may take time.

Maybe a couple of months for your website pages to completely get crawled, indexed and ranked by the search engines.

Plus there is huge competition in the market today.

There is pay per click marketing companies and SEO services India that are doing a great job for their clients.

Time is a very crucial factor.

New companies or websites cannot wait for a couple of months for their websites to be ranked with search engines such as Google and Bing.

The immediate solution is paid search engine marketing or pay per click advertising.

Pay Per Click Services

Pay per click services or PPC services is the mechanism of a paid form of search engine marketing (SEM).

The goal is very clear.

Get an edge over your competitors.

It is an open market for bidding of the keywords.

The highest bidder gets the keywords or phrases that the consumers may use to find the product or services.

In addition, there are other factors apart from the highest bid amount such as the quality score of your website.

The good feature of it is, you are charged only when the advertisement is clicked.

It is also a good marketing tactic for new brands to get immediate recognition, discovery and impressions.

top social media ad revenue in the us

top social media ad revenue in the us

The social media platforms such as Facebook, Twitter and LinkedIn have shown a year on year growth in revenue from the advertising of various brands.

There are many options available for PPC services to marketing companies in Mumbai such as:

  • Google Adwords
  • Bing Advertising
  • Facebook Adverts
  • Twitter Advertising
  • Mobile App advertising
  • Third party advertisement solutions

The digital marketing agency in India has the expert knowledge of the way and mechanism pay per click marketing work.
Paid Search engine marketing strategies for 2018 should be a part your internet marketing strategy.

Especially, when the company is new or there is a new product or service launch.

Conclusion

Search engine marketing is constantly changing. With the search engine algorithm updates, that are not known to the SEO consultants or digital marketers.

The only golden rule that will never change is the high quality and relevant content of your website.

Content marketing is the core of your online marketing.

Secondly, you should put emphasis on getting a quality of the backlinks from reputed domains in your industry.

Thirdly, have a mobile marketing strategy in place.

Google is also giving importance to the mobile responsiveness of the website in rendering search results.

Have a balance between the paid form of advertising and your SEO planning.

Best Digital Marketing Trends 2017


Companies today looking for new ways for creating new business opportunities and acquiring clients.

Because of the competition, you have to acquire all the latest skills and expertise to increase company sales by generating new leads and ultimately develop your business.

As a business owner, you are already occupied with multiple tasks. Your daily business activity ranges from production, management, finance and other key departments.

Generating new leads and ultimately expand your business.

As a business owner, you are already occupied with multiple tasks. Your daily business activity ranges from production, management, finance and other key departments.

For growth and increasing sales of your business, you have to constantly look for new channels to market your business brand and generate new sales leads and tap potential markets. But these activities demand special attention, time and knowledge to achieve them.
Here comes the role of digital marketer, who own specialized knowledge in this domain. They can assist you and help you grow your business with their specialized knowledge and skills.

A digital marketer’s expertise consists of expertise in:

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Social Media tools
  • Internet Marketing
  • Web Marketing
  • Search Engines Marketing
  • Marketing Online of your product & services
  • Knowledge of Social Networking Sites
  • Content Writing

Email marketing and much more

Content Curation

What is content curation?

As per the standard definition:
Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators.

Curation services can be used by businesses as well as end users.

If you can devote sufficient time, you can give a try. There are a number of content curation tools on the internet such as scoop, this tool has a Pinterest-esque interface, it is designed to give you a familiar user experience.

There is even other useful content curation software. If you are looking for professional and result oriented work than a digital marketer comes convenient.

YouTube Marketing

What is YouTube Marketing?

In today digital market YouTube marketing is imperative for both online and offline Businesses and internet marketers, YouTube Marketing is an important digital marketing tool to take advantage of the web’s massive shift toward media-video. That’s why it’s so important to learn and apply some strategies in your businesses.
The next question is how to do YouTube Marketing. What YouTube marketing strategy to apply to our business? A bit of research and digging into your business is required, understand your company long-term goals, have a long term planning in place for all key departments of your organization.

Take views, opinions, and feedback of all key stakeholders.

Understand and research what policies and tools your competitors are implementing to achieve their business goals.

Search Engine Optimization – seo 2017

Every business today should actively participate in search engine optimization. Seo 2017 is the key year for businesses, new tools and options are available to both businesses and webmasters.

Paid search options such as Google adwords are unviable and in reach of all small and medium-sized organizations. Financial resources are limited to be allocated wisely to different business growth channels.
All entrepreneurs should start investing some time in seo search activities. There are many free resources available on the internet today. You can fetch seo strategies 2017 from various seo professionals tutorials.

Social media marketing

For businesses just new to the digital marketing generally, would like to know what is social media marketing? The answer in words it is the promotion, marketing and awareness efforts of your company goods & services through various social media platforms such as Google, Facebook, Twitter, Linked In, Pinterest and other popular social media sites.

Through these popular social media, businesses connect directly with their present customers and prospective customers.
Organizations must clearly understand and planning of their digital marketing strategy. Companies have to apply a social media marketing strategy and with the help of latest social media marketing tools.
As customers are hooked to these social channels businesses cannot underestimate the role social media is playing in connecting your customers or potential customers to business brands.

There is a big influence of social media platform on the consumer behavior pattern. Companies have to actively adopt some top social media for business.

There is various short term and long terms social media strategy to apply. For example paid advertisements on Facebook can be termed as short term goal for the visibility and generating leads from your potential customers. Whereas regularly making a Facebook post and updating on new product and services of your company is a long-term strategy.

If you find these as a time-consuming task or are unable to devote time, there are good social media marketing agency which can assist you in connecting your company goods and services to your clients.
Above were some suggestions to keep in mind when planning for a long term digital marketing strategy for your company.

Please note paid models should be for gaining short-term goals or objectives of your sales lead generation or sales growth strategy. You have to constantly look for other non-paid yet effective models as a part of your digital marketing strategy in 2017.
There are good digital marketing and seo company in India which have quality seo experts. These seo professionals have great experience and domain knowledge and can save a great deal of your time in your internet marketing planning.
What is your online marketing strategy for your business goals? You are free to share your thoughts on the same.

If you want further details or discuss your email campaign or email marketing strategy, please feel free to call us at +91-8879181833 or write us at contact@365digitalmarketing.in.

365 digital marketing is a digital marketing agency in Mumbai, Navi Mumbai, Thane, Mira Road and other locations in India. We offer free and paid digital marketing plans.

We assist organizations in their efforts for marketing online, content writing, website optimization. With our digital marketing services, we are your partner in growth.