Social media optimization tips 2018

In today’s blog, we shall see important social media optimization tips 2018 and how we can best leverage social media for achieving corporate goals.

Now, Social media is an intense part of marketing strategy of the organization’s. It all started with sharing news, information, a common interest in professions, careers, sports etc.

Social media strategy 2018

Social media strategy 2018

Later in the past few years, it has taken as a serious marketing tool by online marketers.

Top digital marketing agencies in Mumbai, India have a dedicated social media department for the promotion of products and services of their clients and online lead generation.

What are the different types of social media?

The intent and purpose of interaction at the social media are responsible for the types of social media people use to interact.

The best digital marketing agency in Mumbai, India will take into consideration the products and services of their clients.

Thier geographical market, audiences, local market competition and customer demographics.

There are many popular social media sites.  There are more than 60+ social media platforms.

social media marketing tips 2018

social media marketing tips 2018

The list of some popular and major social media in India are:

  1. Facebook
  2. LinkedIn
  3. Twitter
  4. Google+
  5. WhatsApp
  6. WeChat
  8. Instagram
  9. Skype
  10. Viber
  11. Line
  12. Snapchat

The list is much more, but we are restricting it to the popular ones in India.

Social media optimization tips 2018

Social media is a part of daily life now. Almost all of us, use at least one type of social media platform.

Let us understand, how best we can use social media for our business and the best Social media optimization tips 2018

How social media can contribute to sales, revenue generation, customer service, brand promotion etc.

Why use social media for business promotion?

Social media is playing the role of influencer. Your customer using any type of social media are actively using social media.

Social media is used by your customers to find products or services, reviews, product descriptions, features, usage etc.

Your target audiences are also looking to the community for their reviews.

In other words, it is working as brand value enhancer.

Social media influence on Online Shopping

Social media influence on Online Shopping

Almost all corporates have a web presence either through a website, e-commerce site, mobile app or social media platform.

As per the reports and based on a survey of 22,618 consumers across 5 continents and 25 countries and territories. Given below are some interesting facts.

  • Almost 78% of your target audiences are influenced by social media when they shop online
  • 45% of them read reviews or comments before shopping online
  • 44% of them shop after receiving promotional offers
  • 30% shop after getting influenced by advertisements on social media
  • 25% of them go with the trends of the market
  • 22% of them engage in writing reviews or comments
  • 20% associate themselves with brands/retailers and
  • 16% of them purchase directly

The above case study clearly reveals the growing role of social media in the buying patterns of online shoppers all over the world.

What digital marketers and companies can learn from the above case study?

  1. Have a dedicated social media presence with profile/identity
  2. If they launch a new product/service, then consider for paid advertising on social media
  3. Offering promotional offers works
  4. Maintain and give due importance and credit to your brand social media profile as you do it on your website
  5. Post at your social media accounts with regular updates and announcements
  6. Regularly reply to any queries or comments
  7. Always address any negative remark or comment with a positive note and a commitment to improving the goods and services
  8. Post rich media such as images, videos, infographics, case studies, white papers.
  9. Always include a call to action button to your social media accounts such as a link to your website URL,  contact number or email
  10. Assign a dedicated person with the responsibility of handling of your social media profile and accounts.

Let us look at some data reports on social media users in India from Statista

India number of social network users 2015-2022

India number of social network users 2015-2022

The above statistics are important from the numbers point of view.

The number of social media users in India has increased from 168.10 million in 2016 to 196.02 million in 2017.

In 2018  it is expected to increase to 226 million number of social media users in India.

The most popular social media platform in India are YouTube and Facebook.

The Facebook is projected to reach 319 million users in 2021.

Digital marketers can easily guess how actively their target audiences are on the social media sites.

So, the numbers tell the story. Internet marketers need to be more focused and have a proper marketing strategy in place to interact with their target customers.

Social media is a game changer and great influencer if used strategically in line with sales and marketing goals of your organization.

Now the next question is how to use social media effectively for your business? or how to best use social media for business promotion?

Digital marketing strategies have not seen success in the past with the intent of only sales.

The social media is already a very crowded platform with all brands seeking to have a voice of their product and services.

To convey your message to your clients given below are the best practices to be followed:


Engagement with your customers is the top Social media optimization tips 2018. The digital marketers need to understand the purpose of people’s engagement at social media sites. Social media is a place where people visit to connect with their friends, exchanges ideas or any other useful information or entertainment.

The online marketers must promote their client’s product or services in an intelligent way with maximum audience reach.


Now, you are clear about the intent of your customers.

You have to be a clear authority on the goods or services you promote.

Try to listen, engage and interact with customers.

Always comment on feedback or any query from your clients.

Provide useful resources and information that can offer additional information regarding the goods and services you provide.

Try to explain how best your product and services can be useful to customers as compared to your competitors.


Social media marketers have to be consistent with the social media sites you use to interact with your customers.

It is not necessary to have a social media presence on all types of platforms.

You need to identify the top social media sites where your clients interact.

Post at least one daily updates about your organization. It can be an announcement, small post updates of 100 to 150 words, image, infographics or video.

The consistency of engagement with social media platform is the best Social media optimization tips 2018.


Social media optimization tips 2018 as given above will give you a right social media marketing strategy in 2018.

Social media sites have been a great digital marketing tool. The essence is to provide valuable information to your customers and choosing the right social platform.

Internet marketers are not expected to be a salesperson but rather help their customers in making the right informed decision.

The success of your social media efforts and return on investments in 2018 will depend on how well your digital marketer understands the target clients, their problems and offer a realistic solution to them.

365 digital marketing is a team of social media marketing experts in Mumbai. We offer result-driven social media marketing tools 2018 for business, educational institutions, manufacturing companies, real estate business,  e-commerce companies and many more.

social media marketing tools 2017

Social Media Marketing is the use and optimization of social media websites and social networks to market a company’s products and services. Social media marketing tools 2017 provides organizations a way to reach new customers and engage with existing customers. To the leverage, the best of social platforms social media marketing tools are very useful.

To the leverage, the best of social platforms, social media marketing tools are very useful.

Time is money and we all agree to it. Manually, we cannot reach everywhere. At some stage of business, you need to take help of social media tools for business so that you can save your time and focus on other areas of your business.

social media marketing platforms 2017

Social media networking platforms

Today, the social media is a crowded place. To make your presence will take efforts, time and patience. There is no instant formula to grow your social media rankings, Facebook likes.

In brief, the different and popular social media platforms 2017 where your future customers are:








Social media marketing uses techniques that target social networks/platforms and applications to spread your product and services brand awareness or promote them. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms where you are sure your target audiences spend their time.

Having a robust social media campaign

social media campaign is a joint marketing effort to execute or help with a business goal using popular social media platforms.  The campaigns you plan needs to be innovative and keep your target audiences involved and should be measurable. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.

best social media management tools 2017

Social media management tools for 2017

Now coming back to our main topic about the various social media marketing tools which we are going to discuss today. The list of most popular social media marketing tools are:







Social Metrics Pro


Post Planner

Social Clout



Let’s analyze the above social media tools:


The number of subscribers speaks itself for the buffer. It has over 3 millions subscribers. It is one of the most popular social media content sharing app among marketers and businesses.

The main feature of the buffer is it shares your content at the best possible times throughout the day. If enables your followers and fans see your updates more often.

If you have a very busy schedule, you can just either once in a day or week schedule your posts. They offer both free and premium plans.

How to create leads from social media networks

How to use social media in business


Another popular social media tool is Edgar. It is the most effective tool to double your traffic by automatically resharing your content.  It is the social media scheduling tool that grows your business.

Edgar increases engagement and gets you new fans. It ensures that you have content going out on social media regularly. Shuffle, start and stop at will – the queue auto-refills from your unlimited library of saved updates. They offer the only premium paid plans.


IFTTT is a free web-based service that people use to create chains of simple conditional statements known as applets. It brings all your services together to create a new experience. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest.An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user’s archive if someone tags a user in a photo.

Services are the apps and devices we use in our everyday working life.  Each service has a useful applet that you can turn on. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest.An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user’s archive if someone tags a user in a photo.


Quuu is the unique source for content suggestions and the only place where each and every post has been hand-reviewed in-house. They have both free and premium paid plans.

In Quuu Select from over 300 interest categories to receive suggestions that matter to you and your audience. Then Choose how many suggestions you’d like to send to your social profiles via your Buffer or HubSpot account.

We shall take a look at some interesting statistical data of social media users in India. As per the data available from Statistia, there is a huge increase in the social media users every year.

Gowth of social media users in India

Growth of social media users in India

As per the data available above, there is 20% plus year on year growth in the number of users of social media in India.

Sprout Social

Founded in 2010, Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. Thier products help streamline and enhance those conversations—with customers, prospects and enthusiasts. They have all the handy features but stays out of the way to let brands easily engage with people and build lasting relationships.

Thier all plans are premium paid ones. Although, they offer a 30-day free trial. You can try their services and if you are satisfied upgrade to paid plans.


It is one of the popular news-reading apps. Panda 5 will boost and speed up your content curation process by allowing you to browse multiple websites at one go, integrate them with other websites and pull in RSS feeds of your business content.

Panda5 is a smart news reader built for productivity, powered by integrations. It can also be used as a Chrome and Safari extension. It is a free platform for users.


Socialoomph boosts your social media productivity. It doesn’t have to be a manual time-consuming process! Twitter, Facebook, Google+, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and much more!

Easily schedule updates, find quality people to follow, and monitor social media activity. The best part is they have both free and paid plans.

The main features of it are you can schedule your tweets, Track your keywords, save and reuse drafts and much more.

Social Metrics Pro

Social Metrics Pro is a useful WordPress plugin we use to monitor how our content performs on social networks such as Twitter and Facebook. It’s simple, neat and works precisely as you would expect it. Unfortunately, they don’t have any free trial plans.


HootSuite is another premium and popular social media platform. It allows you to save a lot of your time by automating your social media promotions.

With HootSuite, you can manage all of your company’s social networks in one convenient dashboard, and keep a track of what’s happening in your social world.

As said it is a premium paid plan, they offer a 30 day trial period.

Post Planner

Post Planner is another premium paid social media engagement platform. In this media, you can find the best content for your audience.

They offer best and recommended feeds based on your industry and interests. Discover new content by keyword, hashtag, Facebook page or Twitter handle. Gather your favorite content in one place.

Save and combine your feeds into powerful streams. Create a personal library organized the way you want.


Social clout is a social media monitoring software and analytics solution. Your marketing plan is not successful without a social media monitoring tool.

In this tool, you listen to the most active medium of social media and get insights about your brand, company, product and services across platforms like Facebook, Twitter, YouTube, Blogs, Forums etc.

You can also Manage your social campaigns across all your social platforms using a single interface. In addition, you can generate leads out these campaigns and get the power of best of the class reporting to make your campaigns more effective.

The good part is that they have a free plan. Their plans are suitable for all types of users.


In Buzzsumo you can analyze which of your content performs well in your social media channels. You can also check which of your competitors content is performing well.

Just enter the Url of the website and you will get a detailed analysis of which content is doing well. You can get Facebook engagements, twitter shares, Pinterest shares, the number of likes and much more.

They have been in social media analysis domain for a long time and done very well. They don’t have free plans. Although, they offer free trial period offer.


The most important thing your social media campaign requires is promotional materials. It can be flyers, banners, posters, cards, brochures, infographics etc. There are many free and paid tools. But, the best one in the industry is Canva. It is a very powerful tool for all your social media campaign and promotion requirements.

The best part is they have a free forever plan along with premium paid plans. So, go ahead and try Canva to its full potential and see what magic it can do.


There are many free and paid social media tools for 2017. What is your social promotion tool? If you have any interesting tool, please share with us.

Social media tools are there to save our time. Some tools are really good as seen above. If you are getting good results and return on investments (ROI), include it in your digital marketing strategy.