With the growth and acceptance of digitalization in the suburbs of Thane, there is an increase in demand for SEO services in Thane. The thane is a both commercial and manufacturing epicentre of its sister city Mumbai.
In India, Thane is regarded as the next commercial hub for all major industrial sectors of India. As per the report of Government of India and Ministry of MSME – Micro, Small and Medium Enterprises, the vital industrial areas in the Thane district are:
- Tarapur
- Mira-Bhayander
- Dombivali
- Badlapur
- Ambernath
- Village Palle & Bohonoli
- Kalyan-Bhiwandi
- Murbad
- T.T.C
As per the Annual Report 2016-17 of MSME Development Institute, Mumbai and Ministry of MSME, India given below are some vital statistics businesses registered in the state of Maharashtra.
thane district map
Image Courtesy: pawsasia.org
No of Udyog Aadhaar Registered Enterprises in the State of Maharashtra during 2015-16 and
2016-17 from September 2015 till March, 2017 is as under:-
no of Udyog aadhar registered enterprises in Maharashtra & India 2017 including Thane
For complete information and details about the types of industrial enterprises registered in Maharashtra please visit the link above.
thane district new map
Image Courtesy: Thane.nic.in
Seo services in Thane
Due to the growing number of industrial enterprises and competition among local and international businesses, digital marketing is the right long-term strategy.
The various benefits of digital marketing to the business units in Thane, Maharashtra are:
- Search Engine Optimization
- Search Engine Marketing
- Right Content Management
- Email Marketing
- Online Lead Generation
- Social Media Marketing – for new customer acquisition, holding and loyalty
- Brand Management
In today’s blog post we shall discuss how SEO – Search Engine Optimization can help business to expand their business and generate more quality of client leads.
New Google Search with Google Assistant or Voice Search
Google Search has changed the way people now interact with search engines. With Google Assistant now you can talk instead of typing.
Now the searchers can just speak and ask for the product or services and information they are looking for. For example, they can talk,
- find the nearest bakery shop or restaurant
- Add Remainders
- Speak and ask any questions
- Discover things around you – ask for opening and closing time of your office
- Talk and send text messages, make phone calls and send emails
- Ask for maps and navigation routes
- View you schedules, bills and flight or train timings
- Updates as per your feed
For more details, please watch the YouTube video for more details to learn about the latest product and platform innovations at Google in a Keynote led by Sundar Pichai.
With the popularity and growth of Google Assistant, the SEO company in thane needs to align the digital marketing strategy with this new technology for their client.
All the important and product or service details with contact must be uploaded to your Google My Business profile for voice search results.
Use Google Manufacturer Centre
If you are a manufacturing company and manufacture different types of goods and services. There is a free tool from Google to list your products.
Secondly, the Google Manufacturer Centre tool is free to use.
In the Google Manufacturer Centre service, you upload all the details, images, prices, specifications of all the products manufactured by your company.
The information provided can be used for listing on Google Shopping and other Google services.
The data can also be used by retailers and distributors to create ads.
Please follow the YouTube video guideline to setup your Google Manufacturer Centre Account. The SEO company in Thane will help you in the account set up.
With Google Merchant Centre you also get complete analytics data for your products. For example, Review impressions, clicks, and other performance metrics against category benchmarks.
The other huge benefit is it Improve your presence on Google and its search partners.
Manufacturers must take full advantage of this free tool from Google. It is easier to retrieve data of their products whenever the ads are displayed.
Expert knowledge of SEO services in Thane is very useful in handling your account. Following all the guidelines and best practices of search engines.
Start with SEO best practices and guidelines
The business owners of the small company, startups, management and digital marketing team must have all the important basic understanding and knowledge of all the SEO terms, how SEO works, guidelines and best practices.
If the business owners in Thane are passionate about learning the SEO techniques and strategy the place to start is with SEO starter guide from Google Search Console help team.
If you can devote some time on a regular basis then you can get the knowledge and understanding of how the search engine works.
Google/Bing My Business
It is the first and most important part of your online presence in Thane, Maharashtra, India and abroad.
It is the first digital marketing strategy. You can also avail services of SEO services in Thane if you want to outsource Search Engine Optimization (SEO) of your business.
Collect complete benefit of this free services offered by almost all the major search engines giants such as Google, Bing, Yandex and others.
Even if you don’t have a website, please go ahead and register and authenticate your business with these search engines.
It will give the instant online presence of your company to the customers who are looking for your product and services.
The information that you can provide online relating to your business, i.e. Google My Business listing is:
- Address
- Google Map
- Product Images
- Contact numbers
- Website URL
- Opening and closing hours of your business
- Appointment booking
- Messaging feature
- Reviews of your customers
Country TLD Extension
If your primary geographical location of the business is Thane, Maharashtra, India then having a country code Top Level Domain Extension i.e. .co.in or .in is very essential.
Contrary, if you are targeting for website visitors all over the world, subsequently having a .com domain extensions is the right SEO strategy.
For selecting the right domain name and extension you can obtain the service of the best SEO services in Thane. They can help you plan and execute a long-term digital marketing strategy.
Mobile Optimized Website
Today Google has clearly stated in their blogs the significance of having a mobile-friendly website. Customers are now increasingly relying on their smartphones for accessing information.
Conduct a mobile test of your website from Google. Check the score and try to fix the issues and problems suggested in it. If you are unable to do it, take the help of top SEO services in Thane to fix them.
Google AMP Pages
For faster search results on mobile websites, Google has launched Accelerated Mobile Pages – AMP project.
You can visit Google developers website for further in-depth details on the project.
For fast page rendering and content delivery AMP is the answer.
The AMP project can also be implemented by digital marketing experts providing SEO services in Thane.
The AMP story format from Google is the latest feature of AMP Project.
It offers content publishers with a mobile-focused format for rendering news/information as visually rich, tap-through stories.
Please watch the AMP video
Social Media Marketing
For marketing your products and services, social media platform is also an important platform. Due to its immense popularity, companies can generate online leads, acquire new customers, make important announcements of its brands and much can more.
It may be noted that it is not mandatory to have a presence on all the social media platforms. Depending on the business and product or services of your organization, you can select the popular platform.
The leading social media platforms in Thane for social media marketing are:
- Whats App
Companies must plan and execute a long-term social media marketing for engaging with their clients and generate online leads in 2018.
On Page and Off Page SEO Strategy
Companies should equally important to both on page and off page for higher page ranking of their website.
On page SEO strategy includes:
- Heder Tags
- Meta Descriptions Tags
- Keyword Selection
- Internal Page Links
- External Page Links
- Image Alt Tags
- Title Tags
- Anchor Text
- Quality Content
Off Page SEO strategy are:
- Socal Networking
- Blogging
- Forum Posting
- Guest Posting
- Directory Listing
- Article Submission
- Press Releases
- Reviews
- Events Submissions
- Video Promotion/Marketing
- Online complaint handling
On-Page & Off-Page SEO
Local Directory Listing
It is an off page SEO strategy. The businesses must rightly implement this technique in 2018 for their online presence.
Depending on the geographical area, customers, products and services, they must list their businesses in popular trade directories.
Trade directories offer free backlinks and listing at their websites.
Google Adwords
Due to intense competition among websites and companies to attract the attention of new customers, pad advertising strategy is applied.
Appearing in the organic search results of Google or Bing will take some time. Companies cannot afford to wait for it. The advertising budget is allocated for both online and offline channels.
The above fact can be validated by the recent report published in the Livemint.com. As per the article published the Ad spends in India to grow by 12.5% in 2018.
For 2019 the estimates are even stronger due to the economic growth, the growth of the digital media, general elections in India and cricket world cup.
The SEO services company in Thane will proactively use this advertising channel for attracting new customers.
As per the report published on 21st June 2018 by IPG Media Brands-owned media agency Magna the Ad spending in India will increase at the rate of 12.50 per cent to cross the mark of Rs.68,000 crores in 2-18.
As per the report, the good news for the digital marketing services company in thane is that the digital media is pushing this growth.
The contribution is nearly 40% of the incremental advertising rupee and projected to grow by 27% in 2018.
This represents 19% of total advertising budgets currently and will touch quarter shares of media growing at CAGR of 22.6% by 2022.
Retail, BFSI (banking, financial services and insurance), FMCG, telecom and auto are major contributors to this growth.
The online marketers providing SEO services in thane must take a clear indication of the popularity of digital advertising platform from the above facts and statistics.
Google PPC Online Advertising Google Adwords is the right platform to start your digital marketing campaign. Your customers are looking to the online platform to search for the product or services.
Google Adwords Logo, Source: Google
The major highlight of the Google Adwords is that you get charged only when someone clicks your website, per thousand impressions or make a call.
Secondly, you can target your clients at all levels local, national and international level and also within a set mark of distance from your business, shop or establishment.
Thirdly, you also have the option to select how you want to reach your reach your target audiences such as:
- Text-Based Search Ads
- Graphics Display Ads
- YouTube Video Ads
- In-App Mobile Ads
- Third Party Websites
Get Google Adwords dashboard
With Google Adwords, you also get a dashboard to monitor and manage all your account activity.
You can easily check or monitor how your ads are performing.
Within the Adwords dashboard, you can check how many people are shown your ads, visit your website, or call your business.
You can even target specific types of people like male or female even a specific age group if your business is specialized.
Conclusion
There are an increasing number of companies over the internet and immense competition to rank on the first page of Search Engines like Google, Yahoo, Bing and others.
Companies need to have a long-term SEO strategy for increasing their web search page ranking and online presence.
365 digital marketing is providing top SEO services in Thane. We have all range of digital marketing services for achieving your organizational goals.
We are also the leading web development company in Thane, offering responsive websites for both desktop and mobile.
SEO services in thane generate website traffic and increase on page ranking from the top digital marketing company in Thane. We are among best SEO company with affordable and lowest SEO packages.
Please call us at +91-8879181833 or email us at contact@365digitalmarketing.in