In today’s blog, we shall understand and reveal some good tips on how to optimize Search Engine Marketing Strategies for 2018.
We shall also give some useful tips on how to do search engine marketing.
The benefits of search engine marketing are many and if implemented strategically as mentioned in the article below will help to improve Google page rank and search result appearances.
Digital marketers and webmasters speak a lot about search engine marketing and how to apply it to your website.
In this blog post, we shall reveal how you can effectively use search engine marketing (SEM) to organically improve your website traffic with a balance and mix of paid advertising such as PPC advertising.
First, let us understand what is Search Engine Marketing?
As per the definition is given in Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising”.
Search Engine Marketing Strategies for 2018
From the above definition we can clearly make out the following important components of search engine marketing:
- It is a part of your marketing strategy
- With search engine marketing companies promote your website through it, your product and services
- To improve the page rank of organization’s website URL and its linked pages
- Application of paid advertising to increase visibility and interaction of visitors with the website
Before we start understanding in details how search engine marketing works and how best to optimize it.
Let us have a look at some interesting statistical data.
From the above statistics from Statista on different types of paid search engine marketing such as banner advertising, video advertising, search advertising and social media advertising.
There is a significant worldwide growth in the revenue from this various form of paid advertisements.
From the given below statistics we can also see the growth of paid search advertising spending in the Asia-Pacific region from the year 2013 to 2018 increased from 11.1 million U.S. dollars to 19.30 U.S. dollars. (Forecast for the year 2018)
Search Engine marketing is marketing strategy
You cannot ignore the role of search engines today in the success of the marketing strategy today.
All your competitors have an online presence in the form of a website, mobile apps, e-commerce site and major social media platforms.
Having a brick and mortar location and marketing strategy for the sale of your product and services will not have a cutting edge over your competitors.
How does search engine marketing works?
Search engine marketing is the core of getting your website on the top pages of search engine result pages.
Intent of searchers
It is very important to categorically understand the intent and the purpose of the website visitors.
The search engine optimization services company must keep in mind the queries, information and the nature of the transaction that consumers want to do before purchasing the goods or services.
Digital marketing in India has started getting the recognition from the organization’s sales & marketing stakeholders.
Search engine marketing strategies for 2018 needs to be worked out strategically to drive quality website traffic. The intent of the online marketing companies in Mumbai should be to have a clear customer engagement and interaction.
The SEO expert needs to understand the company product and services and how best they can convey the message to their target audiences.
The best SEO company in India will take care of all the important details of the company products range, area of services covered and the geographical presence of operations of the company.
To get free website traffic and organic growth of the search traffic of the website, different search engine marketing techniques need to be tested.
Digital marketing Mumbai has a good pool of SEO firm who can plan, design and execute content that is both reader-friendly and search engines.
Content is king as per Google and other search engines.
Google has always pointed that quality and rich content will get a preference over their competitor content if they are answering the queries of searchers.
Many search engine marketing examples have proved that keywords play an important role in the website ranking.
The SEO services company Mumbai use different tools to identify and implement the right selection of the keywords for the searchers and for the search engines to render rich results.
The SEO service provider needs to be creative and visualize himself as the actual end consumer and perform searches.
With this habit and practice of keyword and phrases analysis, the SEO consultant India can get the right keywords for the indexing of the search engines to display in search engine result pages (SERP).
Regular updating of information or content at the website
The best SEO services in India will always take care to regularly upload latest and useful information at their client website.
Search engines such as Google, Bing, Yahoo and Yandex are always crawling every second for the fresh content.
For example, if the visitor wants information on the specification of a new mobile phone launched. If your content has a complete description of the all the specification with the right keywords.
If you are among the first ones to write an article or review.
Then there are great chances of your website review page ranking on the first page of the search engines.
There are some other important SEO factors that have to be considered and to be included in the search engine marketing strategies for 2018 as below:
- Website theme and design
- Mobile responsiveness and mobile website
- Accelerated Mobile Pages – AMP
- Mobile marketing
- Social Media Marketing
- Off page SEO
- Local directory citation
- Getting quality links from domains with reputation and authority
- White hat SEO tactics
- Search engines best practices and quality guidelines
- No grammatical errors
Google algorithm and Search engine result pages are dynamic, unpredictable and constantly changing. The digital marketers should not be worried about the frequent algorithm changes.
They should focus on the right keywords, phrases, and long-tail keywords your consumers use to find the product or services.
So, this is how organic search engine marketing works.
Paid search engine marketing
Above we have understood the search engine marketing strategies for 2018 that top digital marketing companies in Mumbai, India implement for organically increasing the website traffic of their clients.
Now, take another scenario.
You have a new company, website or completely revamping your new website domain.
The pay per click services India is the answer.
The search engine marketing techniques as mentioned above take proper planning, research, study, implementation and execution of your digital marketing plan.
This may take time.
Maybe a couple of months for your website pages to completely get crawled, indexed and ranked by the search engines.
Plus there is huge competition in the market today.
There is pay per click marketing companies and SEO services India that are doing a great job for their clients.
Time is a very crucial factor.
New companies or websites cannot wait for a couple of months for their websites to be ranked with search engines such as Google and Bing.
The immediate solution is paid search engine marketing or pay per click advertising.
Pay Per Click Services
Pay per click services or PPC services is the mechanism of a paid form of search engine marketing (SEM).
The goal is very clear.
Get an edge over your competitors.
It is an open market for bidding of the keywords.
The highest bidder gets the keywords or phrases that the consumers may use to find the product or services.
In addition, there are other factors apart from the highest bid amount such as the quality score of your website.
The good feature of it is, you are charged only when the advertisement is clicked.
It is also a good marketing tactic for new brands to get immediate recognition, discovery and impressions.
The social media platforms such as Facebook, Twitter and LinkedIn have shown a year on year growth in revenue from the advertising of various brands.
There are many options available for PPC services to marketing companies in Mumbai such as:
- Google Adwords
- Bing Advertising
- Facebook Adverts
- Twitter Advertising
- Mobile App advertising
- Third party advertisement solutions
The digital marketing agency in India has the expert knowledge of the way and mechanism pay per click marketing work.
Paid Search engine marketing strategies for 2018 should be a part your internet marketing strategy.
Especially, when the company is new or there is a new product or service launch.
Search engine marketing is constantly changing. With the search engine algorithm updates, that are not known to the SEO consultants or digital marketers.
The only golden rule that will never change is the high quality and relevant content of your website.
Content marketing is the core of your online marketing.
Secondly, you should put emphasis on getting a quality of the backlinks from reputed domains in your industry.
Thirdly, have a mobile marketing strategy in place.
Google is also giving importance to the mobile responsiveness of the website in rendering search results.
Have a balance between the paid form of advertising and your SEO planning.