Search Engine Marketing Strategies for 2018

In today’s blog, we shall understand and reveal some good tips on how to optimize Search Engine Marketing Strategies for 2018.

We shall also give some useful tips on how to do search engine marketing.

The benefits of search engine marketing are many and if implemented strategically as mentioned in the article below will help to improve Google page rank and search result appearances.

Digital marketers and webmasters speak a lot about search engine marketing and how to apply it to your website.

In this blog post, we shall reveal how you can effectively use search engine marketing (SEM) to organically improve your website traffic with a balance and mix of paid advertising such as PPC advertising.

Organic search engine marketing

Organic search engine marketing

First, let us understand what is Search Engine Marketing?

As per the definition is given in Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising”.

Search Engine Marketing Strategies for 2018

From the above definition we can clearly make out the following important components of search engine marketing:

  • It is a part of your marketing strategy
  • With search engine marketing companies promote your website through it, your product and services
  • To improve the page rank of organization’s website URL and its linked pages
  • Application of paid advertising to increase visibility and interaction of visitors with the website

Before we start understanding in details how search engine marketing works and how best to optimize it.

Let us have a look at some interesting statistical data.

digital advertisement revenue worldwide

digital advertisement revenue worldwide

From the above statistics from Statista on different types of paid search engine marketing such as banner advertising, video advertising, search advertising and social media advertising.

There is a significant worldwide growth in the revenue from this various form of paid advertisements.

From the given below statistics we can also see the growth of paid search advertising spending in the Asia-Pacific region from the year 2013 to 2018 increased from 11.1 million U.S. dollars to 19.30 U.S. dollars. (Forecast for the year 2018)


asia pacific paid search ad spending

asia pacific paid search ad spending

Search Engine marketing is marketing strategy

You cannot ignore the role of search engines today in the success of the marketing strategy today.

All your competitors have an online presence in the form of a website, mobile apps, e-commerce site and major social media platforms.

Having a brick and mortar location and marketing strategy for the sale of your product and services will not have a cutting edge over your competitors.

How does search engine marketing works?

Search engine marketing is the core of getting your website on the top pages of search engine result pages.

Intent of searchers

It is very important to categorically understand the intent and the purpose of the website visitors.

The search engine optimization services company must keep in mind the queries, information and the nature of the transaction that consumers want to do before purchasing the goods or services.

Digital marketing in India has started getting the recognition from the organization’s sales & marketing stakeholders.

Search engine marketing strategies for 2018 needs to be worked out strategically to drive quality website traffic. The intent of the online marketing companies in Mumbai should be to have a clear customer engagement and interaction.

The SEO expert needs to understand the company product and services and how best they can convey the message to their target audiences.

The best SEO company in India will take care of all the important details of the company products range, area of services covered and the geographical presence of operations of the company.

To get free website traffic and organic growth of the search traffic of the website, different search engine marketing techniques need to be tested.

Relevant Content

Digital marketing Mumbai has a good pool of SEO firm who can plan, design and execute content that is both reader-friendly and search engines.

Content is king as per Google and other search engines.

Google has always pointed that quality and rich content will get a preference over their competitor content if they are answering the queries of searchers.

Google search results

Google search results

Keyword Analysis

Many search engine marketing examples have proved that keywords play an important role in the website ranking.

The SEO services company Mumbai use different tools to identify and implement the right selection of the keywords for the searchers and for the search engines to render rich results.

The SEO service provider needs to be creative and visualize himself as the actual end consumer and perform searches.

With this habit and practice of keyword and phrases analysis, the SEO consultant India can get the right keywords for the indexing of the search engines to display in search engine result pages (SERP).

Regular updating of information or content at the website

The best SEO services in India will always take care to regularly upload latest and useful information at their client website.

Search engines such as Google, Bing, Yahoo and Yandex are always crawling every second for the fresh content.

For example, if the visitor wants information on the specification of a new mobile phone launched. If your content has a complete description of the all the specification with the right keywords.

If you are among the first ones to write an article or review.

Then there are great chances of your website review page ranking on the first page of the search engines.

There are some other important SEO factors that have to be considered and to be included in the search engine marketing strategies for 2018 as below:

  • Website theme and design
  • Mobile responsiveness and mobile website
  • Accelerated Mobile Pages – AMP
  • Mobile marketing
  • Social Media Marketing
  • Off page SEO
  • Local directory citation
  • Getting quality links from  domains with reputation and authority
  • White hat SEO tactics
  • Search engines best practices and quality guidelines
  • No grammatical errors

Google algorithm and Search engine result pages are dynamic, unpredictable and constantly changing. The digital marketers should not be worried about the frequent algorithm changes.

They should focus on the right keywords, phrases, and long-tail keywords your consumers use to find the product or services.

So, this is how organic search engine marketing works.

Paid search engine marketing

Above we have understood the search engine marketing strategies for 2018 that top digital marketing companies in Mumbai, India implement for organically increasing the website traffic of their clients.

Now, take another scenario.

You have a new company, website or completely revamping your new website domain.

The pay per click services India is the answer.

The search engine marketing techniques as mentioned above take proper planning, research, study, implementation and execution of your digital marketing plan.

This may take time.

Maybe a couple of months for your website pages to completely get crawled, indexed and ranked by the search engines.

Plus there is huge competition in the market today.

There is pay per click marketing companies and SEO services India that are doing a great job for their clients.

Time is a very crucial factor.

New companies or websites cannot wait for a couple of months for their websites to be ranked with search engines such as Google and Bing.

The immediate solution is paid search engine marketing or pay per click advertising.

Pay Per Click Services

Pay per click services or PPC services is the mechanism of a paid form of search engine marketing (SEM).

The goal is very clear.

Get an edge over your competitors.

It is an open market for bidding of the keywords.

The highest bidder gets the keywords or phrases that the consumers may use to find the product or services.

In addition, there are other factors apart from the highest bid amount such as the quality score of your website.

The good feature of it is, you are charged only when the advertisement is clicked.

It is also a good marketing tactic for new brands to get immediate recognition, discovery and impressions.

top social media ad revenue in the us

top social media ad revenue in the us

The social media platforms such as Facebook, Twitter and LinkedIn have shown a year on year growth in revenue from the advertising of various brands.

There are many options available for PPC services to marketing companies in Mumbai such as:

  • Google Adwords
  • Bing Advertising
  • Facebook Adverts
  • Twitter Advertising
  • Mobile App advertising
  • Third party advertisement solutions

The digital marketing agency in India has the expert knowledge of the way and mechanism pay per click marketing work.
Paid Search engine marketing strategies for 2018 should be a part your internet marketing strategy.

Especially, when the company is new or there is a new product or service launch.


Search engine marketing is constantly changing. With the search engine algorithm updates, that are not known to the SEO consultants or digital marketers.

The only golden rule that will never change is the high quality and relevant content of your website.

Content marketing is the core of your online marketing.

Secondly, you should put emphasis on getting a quality of the backlinks from reputed domains in your industry.

Thirdly, have a mobile marketing strategy in place.

Google is also giving importance to the mobile responsiveness of the website in rendering search results.

Have a balance between the paid form of advertising and your SEO planning.

Search Engine Marketing Strategy 2017

Search engine marketing strategy 2017 and website seo services have become the center point of all result oriented market and content distribution for digital marketers.

Search engine marketing consultant have to constantly analyze seo internet marketing or search engine marketing services and change their search engine marketing tactics. As the Google, continuously keeps on changing its algorithms, the focus has to be intense.

What is Search Engine Marketing?

We all know Search engine marketing (SEM) or seo online marketing is a type of Online/Internet marketing that focuses on the promotion of websites by enhancing their visibility in search engine results pages (SERPs) mainly through paid advertising such as Pay Per Click (PPC) campaigns.

Search engine optimization advertising is a long-term strategy and it has to be planned and executed with all the stakeholders of your sales & marketing department. The website optimization is to be delivered by the digital marketing team to attract more targeted audience traffic to your web portal.

If you are a SEO consultant/pursuing digital marketing and working in a SEO company, then this article must offer you some good industry insight.

At the Econsultancy event in Singapore, Digital Outlook 2017 Part 2 hosted by NTUC, delegates analyzed the overview of all significant changes Google executed. To summarize these are:

  • Constantly evaluate your Google AdWords campaigns
  • SEO is the center of all content delivery system
  • Google is emphasizing on mobile friendly sites
  • Finally, it is not possible to optimize your website for Rankbrian

The internet marketing/online seo services space is flooded with millions of content curated on a daily basis. To stand our the best among them is a challenge for the seo agency.

Don’t worry! There’s a simple solution to your search engine marketing strategy 2017.

  • All the seo basics need to be at the right place.
  • Keeps your eyes open and follow the current market trends
  • Socialize – spend time on social media to understand what your customers or prospects are behaving
  • Follow the leaders in the industry
  • Have a long mobile strategy and search engine marketing techniques for your website
  • Invest in time-saving search engine marketing tools
  • SEO marketing plan for customers not entirely for search engines

As mentioned above digital marketers need to get their basics implemented correctly. A few basic tips to follow are:

Techniques for search engine marketing strategy 2017

Indexing of Website

At least once in a week the marketers need to login their Google Search Console account and check the number of web pages successfully indexed by Google.

Until all the pages are properly indexed they may not show up in Google Search Engine Result Pages (SERPS).

SEO expert in Mumbai

SEO expert

Choose your keywords wisely

The whole game of Google search goes around keywords. Such is an immense importance of keywords to any website and digital marketer. Use Google keywords planner to know the best keywords for your website.

Search engine optimization cost should not be very high. It should be within your clients or Company’s budget.

Use Google Trends to know the latest happenings in the industry. Curate your content marketing strategy around your keywords.

Plan your Keyword Strategy 

First, I need to share with you some interesting statistics on Keyword. Please review the chart from Statistia.

Google Search engine market share by query and keyword size

Search engine market share by query size

Image Courtesy: Statistia

The above data show the keywords size typed by searchers in the different search engines such as Google, Yahoo, Bing, AOL, Ask and others.

One interesting thing that you must have noticed is that almost 40% share of keyword query size belongs to one word of Google and Bing!

Further, from the above data, it is very much clear Bing enjoys an upper hand in the share of searches of keywords by query size.

As we all know Google is the market leader as far as the share of search engines in the world today. To prove this Please refer the data given below. From the data available it is clear that in the U.S. Google is the market leader as far as the number of core search queries taken into account.

Search queries by U.S. search engines

Search queries by U.S. search engines

Image Courtesy: Statistia

The reason for displaying this data is to make the digital marketers and businesses the role of Google in the market share of search queries.

We all need to pay special attention to adhere all the web page quality guidelines regularly updated by the Google and follow all the white hat SEO tactics to avoid Google penalties such as Panda, Penguin, Hummingbird etc.


All digital marketers are well aware of the fact that social media marketing is a long-term strategy. Your digital marketing campaigns will take a time to show the desired results.

Google Adsense has revised its policies

Google has updated its AdSense ad policies, they are now no longer permitting the use of ads on pop-under pages.

The reason was that the company believes ads on pop-under pages do not provide a good user experience. It is now very essential for SEO experts to adhere to all the publishing guidelines of Google to be better placed in rankings of their web pages.

In simple words, if you want to rank well in Google’s algorithms and continue displaying AdSense ads, it’s best to refrain from using pop-unders.

“Google My Business” valuable Search engine marketing strategy 2017

Google my business is a free tool from the search engine giant. The purpose of it ease searchers and your potential customers discover your business location details and vital information. Digital marketers should religiously follow all the guidelines and provide all vital information of their business.

Social Media a website traffic driver magnet

Yes! social media is a very powerful tool in driving traffic to your website. Google webmasters are so occupied with their search engine marketing they often tend to overlook this vital segment.

Social media is the real-time place where your customers, prospects may be B2B, B2C exists. The two major benefits of it are:

You are in direct connection with your target audiences. You get an insight of their behaviors, preferences, and purchases.

As per the feedback, you receive from your audiences. You can make changes in your marketing strategies, product or service improvements, offer better customer services and much more.

So dear marketers do make sure to spend a part of your busy schedule exclusively for social media marketing.

Content Marketing Strategy for Consumers/Prospects, not Search Engines

This is the most vital strategy every digital marketing professional must religiously follow. Your main goal of all Search engine marketing strategy 2017, search engine optimization, and social media marketing is increasing sales of your product or services, acquire new clients and improve brand loyalty.

Your content does not exist only for search engines to consume. Google has always clarified that they will fetch your content to searchers if they are useful to them. 

If your content is offering the much-needed information or solving the problem of your searchers they will definitely be ranked higher in search engine result pages (SERP).

Get website index by major Search Engines

Any best seo company offering digital marketing services will primarily focus on google seo. As we are aware the top search engine is Google, Yahoo, Bing.

You should start with indexing of all your pages with google search engine submission first.

As one of the best seo company in India, our primary and first step is to check that all final pages are rendered for indexing to Google. 

You can also submit your site through Google Search Console. Internet marketing companies must adhere and follow strictly this practice of indexing of website pages to all major search engines.

Get quality links for your website

Good quality link building policy will always improve your google search engine page rankings.

Never fall prey to cheap and low-quality link building tactics. They can significantly damage and lower your page rank in google and other search engines.

Our seo services in India, U.S., U.K., Canada, U.A.E have zero tolerance policy for cheap and paid link building tactics.

To start with our seo experts will follow only white hat policies. It not only gets you quality links but also increases your google page rank. Internet marketing can only be successful when your website is visible on the first page of Google search results.


From the above, it is very clear that search engine marketing strategy is ever evolving and changing. If you are a budding digital professional working for a website optimisation company, then this guide must help you.

To summarize, always follow the white hat seo tactics for your company and clients.  The more quality Google guidelines and policies you adhere, the more benefits you will reap in long term. 

Search engine marketing strategy 2017 given above will definitely give you useful insights for digital marketing strategy.

365 digital marketing is one of the top 10 seo companies and online marketing agencies in India helping start-ups and entrepreneurs to conquer their digital marketing goals.We are also among top seo company in Pune offering the best internet marketing services to our clients.