Online Sales Generation Guide

How to convert leads to sales?

Online Sales generation guide every digital marketer is looking for. It is every corporate prime goal.

Sales organization are trying to leave no stone behind to conquer the potential sales prospects through leads generated from various sources. 

online sales generation strategy

Sales Strategy

Corporates have to carefully analyze and scrutiny all the leads generated.

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I will share with you some effective sales generation process to follow in 2018. With proper Lead Management strategy, given below are some basic steps to follow for effective results.

Filter your leads

Your sales team has to filter all the leads generated by various sources.

It can be both online and offline but every Lead has to be checked carefully to get maximum closures.  The team should analyze and understand that all leads are not equally important. 

A systematic ranking process has to be made so that you can target the leads with the maximum prospects of closure. 

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Sales strategy 

Your sales team has to devote their time and efforts for qualified leads. The other prospective leads had to be nurtured and closed in the future depending on their assessment.

Local Marketing

There is a bigger target audience at a local level and ensure to spend some time in understanding the regional pattern.

How your prospective clients share their content or do shopping. Lead generation is an ongoing process.

The sales team has to know the process followed in the past to generate the leads to determine the best process.

The above process applies to both local & international markets.

Cost and Time involved in lead processing

The sales team has to work on priority basis assigning the leads according to their merits.

Departmental budgetary resources should be allocated with proper planning, research and management of your sales force

Lead Assistance

In lead assistance, prospects visit your website for various reasons such as getting information about the product & service or educating. Here comes the role of the sales team in guiding people not purely from the point of view of making the sales.

These potential visitors in the future may turn out to be your customers this is the best way to nurture your leads.

Such type of leads validation can help you to convert them into sales. Who are not willing to buy presently but intending to get any information and may purchase your goods or services in future. 

One of the major myth with marketers is that all these types of leads may turn into sales.

But one has to evaluate them and all such leads may not turn into sales and hence they have to save their valuable resources.

Referrals Management

Referrals are the lifeline of any business. It is one of the sources of a positive conversion compared to cold leads. 

The sales team should give equal importance to the opportunity. Arising from referrals of past existing clients and their business networks.

Advocate and practice great customer service

A good customer service is the lifeline of any business. 

Customer service is a major source of generating future sales.   A company with a good after Sales Service is regarded with high rankings in the industry and with their clients.

Therefore utmost care must be taken for the client servicing.  These happy and satisfied clients may refer you to others prospects in the industry.  

They will be your goodwill ambassadors in present and future. 

Sometimes it pays well to the sales team if they go out of the scope to service their clients it may be by anyway.

For example, the use of the product, technical know-how, or enquiring market-related information.

The given above face are some examples of how small and medium-sized businesses can leverage their digital marketing efforts.

Without any additional cost, they can focus on their regular business. Generate the maximum results from online leads.

The above process does not involve the use of expensive Technologies all apps they can do it at minimal cost.

Given below is a checklist of a few things by which you can have a greater impact on the digital marketing strategy.

Make optimized website

Do some basic SEO (Search Engine Optimization) get your website listed in Google, Bing and other major search engines.


Create a social media profile such as Facebook, Twitter, Google Plus etc.

Have a dedicated email account for your sales leads with a dedicated telephone number for receiving queries.

Create a regular blog post also know that all your content writing should not be clear from the point of view of making sales.

You should write contents to educate inform and make aware your website visitors of the latest development in your industry. 

This is the best way to be in contact and keep your visitors engaged with your company.

The whole idea is to keep them returning to your website for any information, knowledge or Support.
If you have a decent budget then you can think of hiring a full-time digital marketing agency or consultant.

To help you in achieving your goals. Digital marketers have specialized knowledge in the domain and their services are invaluable.

Today it is not technically feasible for your sales team to reach each and every one of your potential prospects in different parts of the world. Through your vibrant website and online presence, you can reach out to your prospects easily. 

So make a responsive website, social profile and good content to make a way you are clients about your products and services.


If you have not started your digital marketing presence it is the right time now. 

Take the first step in this regard if you don’t have any prior knowledge or experience of digital marketing.

You can take the help of your friends, relatives or Digital marketer in this regard.

Your digital marketing efforts will surely have a greater impact on your total sales effort. 

If you want further details or discuss your company’s online / internet marketing strategy, please feel free to call us at +91-8879181833 or write us at


Online Lead Generation

In today’s blog post we shall explain in detail

What is online lead generation?

What are online lead generation techniques in 2018?

The effective online lead generation tools for 2018?

Before we start our blog post on online lead generation, let us take a look some statistical data reports released by India Brand and Equity Foundation (IBEF).

As per their reports released on 25th of January 2018, Digital ad industry to grow 32% approximately Rs 18,986 crore by 2020.

Thanks to the smartphone market penetration in India. This gives the digital marketers and immense opportunity to run online campaigns to generate online leads in 2018.

Let’s start with some basic concepts for the online lead generation.

What is Lead Generation?

In marketing, the definition of the lead generation is the initiation of consumer interest in an inquiry into the goods and services of a company. Lead generation can be generated in many ways traditional and digital methods. Traditional methods include hoardings, banners, radio, and television. The new revolution in digital age includes various digital platforms such as print, mobile, through the internet and social media. The prime reason for all B2C and B2B lead generation is to improve the sales numbers.
Today, as compared to traditional sources there are many ways for generating leads such as digital marketing, it includes social media  (Linkedin, Facebook, G+ etc.) telemarketing, email marketing etc.  As compared to traditional marketing today we have more avenues to reach our potential customers these resources have opened a new scenario for lead generation

Why go online for Lead Generation?

There are a number of surveys done in 2015 which shows 89% of the respondents has said email is the most effective mode for lead generation and secondly followed by content marketing search engine and other direct events. As said above social media today as playing an important role in direct marketing to reach your potential prospects. Among them, LinkedIn is a very successful strategy which can give you the desired leads. With systematic planning, research and historical data analysis one can apply the successful LinkedIn strategy. Since when LinkedIn has become available in 2011 for the social and business networking platform it has grown insubstantial professional display and reach the platform.
Traditionally LinkedIn was regarded as a platform just uploading your resume and finding better jobs but now the scenario is changed more B2B leads are coming from this channel. nurturing them through your corporate sales funnel process, you have more prospects of growing your business. It is easier to reach out corporates, professionals and do networking for yourself and your company. As per reports, many marketing plans have been successful simply by using the LinkedIn platform.
Given below are some useful tips to write/improve your LinkedIn profile

  • Have a personalized professional profile batch
  • Be active in networking with B2B
  • Optimize your anchor title
  • Post your achievements
  • Personalize your URL
  • Use infographics in your profile.

There are many ways startups can make lead generation easily by applying the following simple rules in addition to discussed above. There are other avenues available for lead generation such as CPM (Cost per Mile), in this model advertisers charge for the impression. CPC (Cost per Click) here advertises charged only when prospects click on the advertisement. CPA  (Cost per Action)  by charging only by the lead. All these models we shall discuss in detail in my next post. Other popular digital methods of methods of lead generation for SEO – Search Engine Optimization, online banners, surveys, email flyers, scion social media ads etc.


It can be said that today lead generation is possible in both traditional and digital models. We have to find a balance of both so that we can get the desired results. Today social media is playing an important role in this regard. There are both free and paid sources by which companies can achieve desired presence and reach their potential customers.  So, what are you waiting for, explore these digital platforms for generating marketing and sales leads?

If you want further details or discuss your company’s online / internet marketing strategy, please feel free to call us at +91-8879181833 or write us at