The internet and along with it the number of websites has grown tremendously. Ten years back it was easy to rank for your keywords and website. Today, it takes quite an effort and the expert guidance of digital marketing agency in Malad.
In this blog post, we shall discuss the issues, challenges and problems faced by internet marketers in ranking the website for their clients.
The commercial epicentre of Mumbai we are going to discuss is Malad.
In the last decade, Malad has grown tremendously in terms of property value, commercial and residential premises with constant improvement in infrastructure facilities.
The details and history of the Malad are well briefed in the Wikipedia article.
Digital marketing agency in Malad
Intense competition and performance targets are compelling digital marketers to find fresh and innovative ideas.
The SEO company in Malad can help in right planning, execution and analysis of your sales and marketing goals.
Given below are some fresh sales and marketing strategy:
Effectively use Google Map Platform (Free & Premium)
The customers must easily and in minimum time must discover your website and actual geographical location of your business.
For example, if your customer is in Navi Mumbai and wants to reach your office at Malad by driving his car.
As we are aware of the traffic conditions in Mumbai having a correct map is valuable.
In the blog post of Google developers blog published on May 3, 2018. Google announced the new features and pricing structure for Google Maps Platform.
As per the blog post, it has a series of updates that designed to make it easier for users to start taking advantage of new location-based features and products.
There are total 18 individual Application Program Interface APIs into three core products—Maps, Routes and Places, to make it easier for users.
Now you can easily find, explore and add new features to your apps and sites.
Google is offering both free and paid Google Map services through its Google Map Platform.
If you have registered and listed your business in Google Place there is an option to mark your business address in Google Maps.
All companies must fill in all the complete details of their business location with nearby landmarks.
It will ensure your customers reach your place of business comfortably.
If you want to embed the Google Maps to your website or app then you can opt for Freemium version of its API.
In the Google Maps Platform, you get a free credit of $200. As per the new pricing plan to be effective from 16th July 2018 users will be billed on a pay as you use plan.
The main highlights of the Google Maps Platform are:
- Complete Details
- Current Place
- Find Place
- Time Zone
With the initial $200 credit you can explore the API features to the following limits. After this, you will be billed on a pay as you use plan.
- Unlimited Dynamic maps mobile loads
- Unlimited Static maps mobile loads
- 1,00,000 Static maps web loads
- 28,500 dynamic maps web loads
- 25,000 Static Street View web loads
- 40,000 Directions calls
- 40,000 Distance Matrix calls
- ROUTES – 40,000 Roads calls
- 11,500 Places Details calls
- 10,000 Autocomplete sessions
- PLACES – 10,000 Find Place Calls
With the above statistics usage figures, it is clear that initially when your business is growing you will not be billed till you exhaust the credit limit of $200 monthly.
For pricing details of Google Maps Platform please read the link.
Responsive website design
Having a fast and SEO friendly website is the foundation of ranking on the first page of search results.
Both company and digital marketing agency in Malad must take care of the following parts of your website:
- Graphic design
- Information architecture
- User experience
The benefit of the planning of the above resources of your website is
- it will be user-friendly
- make it easy for google bots to understand the site structure
- crawl and index web pages of your website
SEO or SEM
There are many ways to reach your target audiences.
The first method, organically – ranking your website at the first, second or third page of search results. We use SEO or Search Engine Optimization for it.
PPC – Pay Per Click – in this we put an advertisement in search engines. We also call it Search Engine Marketing.
Direct Marketing – emails, messaging, trade shows, seminars etc.
Time and budget is the essence of all your marketing strategy.
The management and SEO company in Malad need to strike down the right marketing channels to start their marketing campaigns.
Search Engine Marketing requires a decent budget to start.
In SEM You are competing with your competitors who are bidding for the popular keywords.
Search Engine Optimization, on the other hand, takes some time and skills to get good results.
Emails are highly underrated and implemented with incorrect email marketing strategy.
The digital marketing agency in Malad should discourage its clients sending junk email or “spam” that clutters up your inbox.
Email relevant information and offers to people who have already said they’d like to hear from you.
You can get people to sign up, or opt-in to receive emails from you. Then the rest is up to you.
You can send coupons to people who have made an appointment on your site, advertise special events, or promote sale items.
Prefer HTTPS over HTTP
Today we all are aware HTTPS have a better ranking advantage over HTTP websites.
Google has also through its Google developers website stressed the importance and need for implementing HTTPS version of your website
As per Google Developer, Kayce Basques (Technical Writer for Chrome DevTools)
You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.
The main advantages of HTTPS website are:
- HTTPS protects the integrity of your website
- HTTPS protects the privacy and security of your users
- Higher page ranking
All search engines are concerned with the privacy and safety of the data of its users.
Especially after the Facebook data sharing row, the search engines are being more cautious.
Progressive Web Apps
Progressive Web Apps (PWA) are user experiences that have the reach of the web, and are:
PWA is all about the user experience with your website and app. Among the 200-page ranking factors of web pages. Speed, performance, push notifications and user experience UX are the higher in regard.
Why make Progressive Web Apps?
The answer is straight and simple:
- Worthy of being on the home screen
- delight your users
- Increased engagement
- Work reliably – no matter the network conditions
- Improved conversions
- Progressive Web Apps are installable and live on the user’s home screen of your mobile devices
- No requirement of App store
- Push notifications enabled.
Given above are some of the huge benefits of PWA.
The digital marketing agency in Malad must include the recommendations of Progressive Web Apps checklist in their digital marketing plan.
Ultimately all the search engines (Google, Bing, Yandex, Baidu etc.) are stretching to give a great user experience with performance.
As per Google,
53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast—no janky scrolling or slow-to-respond interfaces.
The SEO company in Malad in coordination with the marketing team of the client should draft a strategy for implementing PWA as per the recommendations in the checklist provided above.
Now it is time to test your website. To check whether all the criteria of the PWA checklist are compiled. Use Lighthouse to test your website.
Lighthouse, an open-source, automated tool for improving the quality of your Progressive Web Apps.
Lighthouse has predefined performance and audit standards for:
- Audits for performance
- Progressive Web Apps
- Best Practices
How to use Lighthouse?
You can run Lighthouse in Chrome DevTools in your chrome browser at the top right : symbol – Customize and control google chrome.
Click on the above button and under more tools find the option Developers tools.
You give Lighthouse your client URL to audit, it runs a series of audits for the website pages, and then it generates a report on how well the page did with score maximum being 100.
From there, use the failing audits as indicators on how to improve the page. Each audit has a reference document explaining why the audit is important, as well as how to fix it.
It is not quite easy to score 100/100 all the above-mentioned standards. Even if you get 80 plus in each is quite an impressive result.
Note from an SEO point of view the results are very important.
They form a ranking factor of your website. Secondly, it gives you a competitive edge over your competitors.
Above are some of the important recommendations to follow in 2018 to rank your website at the top of search results.
It certainly takes effort, planning, execution and analysis of your results. The digital marketing agency in Malad has the SEO experts to rightly guide you on the path of ranking your website.
What is your online marketing strategy?
Do you follow search engine guidelines?
Do share with us your feedback and experiences in the comments box below.
365 digital marketing is a digital marketing agency in Malad, Mumbai. We are your partners in your website growth and ranking.
For any digital marketing services such as SEO, Search Engine Marketing, Email Marketing, Content Writing Services write us at firstname.lastname@example.org or call us at +91-8879181833