digital marketing agency in goregaon

By Prashaant KD, Post updated on 2018-09-15 10:12:31

Digital marketing agency in Goregaon

Goregaon has emerged as important commercial offices centre in Mumbai.

Most importantly, with the increasing number of websites and competition among them.

With digital marketing, you can reach the right customer in Goregaon. Data insights offered by digital marketing tools are vital for online marketers.

As per the Google blog post published on September 6th, 2018. Consumer experiences, insights, machine learning and new technologies assist in digital marketing planning.

digital marketing services in goregaon

Digital marketing services in Goregaon

It is now faster and easier to reach target audiences.

Today, companies opt for the expert services of the digital marketing agency in Goregaon.

Digital marketing has become a vital part of the overall sales & marketing campaigns of all corporates.

Due to its wide reach instantly and low-cost. Now, suitable for all size of organizations such as small, medium and large business houses.

Goregaon Business Infrastructure

Both Goregaon east and west host a large number of:

  • Commercial Offices
  • Advertising and Media Agencies
  • Manufacturing Units,
  • Industrial Estates
  •  Hotels
  • Real Estate (both residential and commercial)
  • Hospitals

There are more than 30 plus schools and 10 plus colleges in both Goregaon east and west.

Above were some interesting facts about Goregaon and its growth as a commercial hub.

At last for companies operating their businesses, there is a need for a top digital marketing agency in Goregaon.

First, some important points to be taken note of before hiring the services of a digital marketing agency in Goregaon.

The list of important industrial estates in Goregaon is:

  1. Virwani Industrial Estate
  2. Rocky Industrial Estate-Goregaon East
  3. Pravasi Industrial Estate
  4. Vakil Industrial Estate
  5. Nigos Industrial Estate
  6. Piramal Industrial Estate

Let start!

In brief, let us understand the meaning of digital marketing.

As per the definition is given by Wikipedia,

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

In simple words any digital or electronic medium.

Primarily to convey any brand message, promotion or announcement to target customers.

So what is the mode, medium or channels included in digital marketing:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Influencer Marketing
  • Content Automation
  • Campaign Marketing
  • Data-Driven Marketing
  • E-Commerce Marketing
  • Social Media Marketing
  • Social Media Optimization
  • E-Mail
  • Display Advertising
  • E-Books
  • Optical Disks
  • Video
  • PDF
  • PowerPoint Presentations
  • Games
  • Mobile Phones (SMS and MMS)
  • Callback
  • On-Hold Mobile Ring Tones

Great! As stated above, we have plenty of options in digital marketing.

In today’s age of digital and internet-fuelled with smartphones market. It is easy to connect and market the product or services.

Virtually in every corner of the world!

The use of new marketing techniques powered by the latest technology for marketing of products.

A new ecosystem for marketing of products and services such as digital marketing system is formed.

Digital Marketing Meaning

As per the definition is given in Wikipedia a digital marketing system {DMS} is:

A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS products. It combines a content management system (CMS) with syndication across the web, mobile, scannable surface, and social channels.

As stated above the role of the latest technologies. Such as web, mobile and social media platforms are helping the cause of digital marketing.

It can be local marketing (Goregaon) or all over the world!

It is now much easier and cost effective to market the goods & services.

Role of Search Engine Marketing {SEM} in Goregaon

First, let us quickly understand the meaning of Search Engine Marketing {SEM}

Search Engine

Search engines are dominating the marketing and online presence of your product & services.

The major players in India are Google and Bing.

Google is having over 90% of the share of searches in India.

Marketing

Marketing as we traditionally understand. It is conveying your message, announcement and information about your product & services.

In the right market!

The right audiences!

How can search engine marketing get the job done?

Every digital marketer has to put the client goals in first place. With the clarity of goals in mind! The digital marketing campaign planned, executed and analyzed.

To explain the above point, let us look at the new ads solution from Google Ads.

Google ads as we all know a paid example of search engine marketing.

As per the official Google blog post published on September 6th, 2018 written by Surojit Chatterjee-Director of Product Management, Google Shopping

Consumers are willing to research over the internet. It is very important for any business in Goregaon to have an online presence.

It may be in the form of:

  1. Website or Blog
  2. Social Media Page
  3. Google My Business Account
  4. Bing My Business Account
  5. Twitter Account
  6. Registration with local trade directories

The significance of Research in digital marketing

Having said above when the customer is researching for product & services. The information rendered in search engine result pages through the above sources.

Think with google-digital marketing trends

Think with google-digital marketing trends

In search engine marketing you pay to get noticed!

For example, if you are a flower merchant in Goregaon. From 13th September 2018 to 24th September 2018 Ganesh Chaturthi festival celebrated.

There is a great demand for flowers and related decorate products during this festival.

As per the Google blog post, you can run a campaign for this specific 11 day period. It will give your products instant appearances to your target audiences.

Also, there are many other factors such as keywords, bidding prices, competition etc.

So a well-managed ads campaign with great video and images will attract new customers.

So as seen in the above example, we can see how paid ads are very important in quickly marketing your product & services.

Especially during festivals, holidays or special events!

Take the first step for online success

Business promotion is the daunting task of the marketing team. Meanwhile, it requires an investment of both time and financial budgets are involved.

The digital marketing agency in Goregaon, Mumbai – video

Second, the digital marketing agency in Goregaon in coordination with the management and marketing team. At first, plan the way to promote client business online.

The digital marketing agency in Goregaon must brief them on the digital channel which will work for their client.

The options and how they can set up a well-defined marketing plan or strategy.

There are many ways to promote a business online.

But before you get started, you should familiarise your clients with how these digital channels work, which options are best suited for them.

Furthermore, set up a clear plan or strategy that will help you achieve company goals and assess key performance indicators.

Digital marketing tools for agencies in Goregaon 2018

Let us look at some important tools that digital marketing agencies can deploy.
There are tools that assist in the marketing efforts of the digital marketing agency.
Finally, it is the result and saving of cost, time and efforts vital for the digital marketing agency.
Given below are some vital digital marketing tools:
 
Well! the list is endless, but I have kept it short to start with!
The best feature of the above digital marketing tool is there are both free and paid features.

Gmail for digital marketing in Goregaon

It is free and ads supported service from Google.
It can also be accessed by users on the web using third-party integrations that support email content through POP/IMAP.

As per the official Google products blog post released on September 10th 2018. By Matthew Izatt, Product Manager, Gmail.

  1. Prioritize your emails more easily. Example, Leads, Sales Funnel mails etc.
  2. Now write and reply to emails faster
  3. Work Offline
  4. Complete your pending work without leaving the inbox
  5. More safety features

As per the official Gmail | Google Blog on September 12, 2018, it is set to close its alternate mailing app Inbox in March 2019.

However, Google is providing appropriate time for the users to switch on to the old Gmail.

As stated by Matthew Izatt, Product Manager-Gmail, similar features of Inbox was released in new Gmail in April 2018.

Additional features such as smart compose that helps draft an email faster added in a new release.

New updates and releases are helping the digital marketers to effectively use them in campaigns.

digital marketing goals planning

All digital marketing strategy and planning starts with clarity of client goal and vision.

It may be generating leads, increasing brand value or customer engagement.

The digital marketing goals must be well-defined and documented. In fact, it will help in delivering timely and accurate results by the digital marketing agency in Goregaon.

Set realistic digital marketing goals

Goals setting are the foundations of any sales and marketing planning.

Although, ambitious high goals are usually targeted. It must be realistic. In addition, all market factors must be properly researched with both company and industry historical data.

Business Goals Planning - SEO agency and Client

Digital Marketing Goals Planning-Agency and Client

Accordingly, the digital plan must be drafted for both short-term and long-term goals.

After the implementation of the plan tools for tracking client result. Next, A/B testing of marketing strategies and adapting to the new changes in technology and your niche.

Always remember! It takes some time to set up your digital presence and get results.

Understand how search engines work!

Now that you are ready with a perfect digital marketing plan created with the assistance of digital marketing agency in Goregaon.

The second step-a brief knowledge of how the search engine works

The digital marketing agency in Goregaon must brief the company stakeholders about the ways the search engines work.

They should explain to the client how Google discovers, crawls, and serves web pages.

How google search engine works

How Google search engine works

It is interesting to understand, How do search engines find web pages matching your query, and determine the order of search results?

As per the  Google webmasters support,

The three key processes in delivering search results to you are:

Crawling: Does Google know about your site? Can we find it?
Indexing: Can Google index your site?
Serving: Does the site have good and useful content that is relevant to the user’s search?

Googlebot, spider or bot is deployed with the task of crawling and fetching website pages.

These web pages are then indexed with google.

Whenever any searcher types a query in the search box of Google.com or Google.co.in. Soon, the relevant results are served.

As per google, there are over 200-page ranking factors. These factors decide the ranking of your website pages.

Building quality Links part of digital marketing strategy 2018

Links are very important for ranking top in the search result pages.

Among the 200-page ranking factors, Backlinks are an authoritative signal to the search engines.

Don’t use Blackhat SEO tactics to build links.

The digital marketing agency in Goregaon working in accordance with search engines guidelines and policy. Besides, it will always suggest the white hat SEO strategy for your website.

Join Google Assistant Developer Community Program

Invest in new technology. Both companies and digital marketing agency in Goregaon must take full advantage of the new technologies in the market.

Smartphone users are increasingly exploring the new smart devices and apps. Apart from the traditional methods of marketing.

One such latest technology that is increasingly becoming popular among smartphone users is Google Assistant.

The digital marketing agency in Goregaon must advise and encourage the marketing team with new ideas and technology trending in the market.

What is Google Assistant?

As per Wikipedia:

The Google Assistant a virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations.

The highlights of google assistant are:

  1. the Assistant is able to search the Internet
  2. take photos
  3. play songs
  4. open folders & files
  5. schedule events and alarms
  6. adjust hardware settings on the user’s device
  7. show information from the user’s Google account and much more

Now you can also build an app for Google Assistant.

Secondly, Google is also rewarding developers for building the app.

The incentives they offer are:

  • A credit to the account associated with your app with up to $200 for Google Cloud services a month. Later, applicable to any Firebase plan for a full year
  • A chance to meet google experts
  • Opportunity to participate in google events around the world
  • A free Google home
  •  A free Google Assistant T-shirt
Advantages of Mobile friendly website in Goregaon

Google, Bing and Yandex have always emphasised the importance of having a mobile-friendly website.

smartphones digital marketing strategy

smartphones digital marketing strategy

Today, the major searches and e-commerce transaction completed with smartphones.

It is logical to have a fully optimized mobile website.

In fact, Google has even clearly stated in their official website that mobile version of the website will be used for ranking.

Afterwards, to be used for parsing structured data and generating snippets in search results.

The digital marketing agency in Goregaon must have a clear mobile marketing strategy for their client website.

The key areas to take care while making a mobile website strategy are:

Responsive web design
Dynamic serving
Separate URL

You can even test the mobile version of your website with a free Google tool. Next, you get results and suggestions from the detailed audit report for improvements.

Local Brand Awareness in Goregaon with Google My Business

Google my business is a very important and free tool to promote your online business in both local & international markets.

It is a summary of who you are and what you do with a clear call to action details.

As soon as, if explored carefully there are many in-depth details in it.

The digital marketing agency in Goregaon must advise their clients to take maximum advantage of all the free features offered by Google My Business account.

Conclusion

To sum up, Digital marketing is a long-term strategy. It takes right planning, timely execution, analysis and corrective actions.

Companies must be cautious of not falling prey to claims of very quick results.

Finally, the use of any black hat SEO tactics will damage your online reputation with search engines.

In addition, they will penalize by the website and downgrade your rankings.

What is your SEO strategy?

What tools do you use for digital marketing?

Share your thoughts with our readers in the comment box below.

Increase website traffic, leads & customers with the best digital marketing agency in Goregaon. Start with the lowest prices/packages.

Lastly, for any information, please write us at contact@365digitalmarketing.in or call us at +91-8878181833.

About the Author-Prashaant KD

My Digital Marketing Journey
prashaant kd

Prashaant KD, Founder & Principal Consultant, brings 10+ years of experience (agency and in-house) with extensive knowledge of search engines from optimizing websites during his career.

He is also an accomplished blogger who has contributed to a multitude of authoritative blogs on the domain of digital marketing, SEO, Social Media Inbound Marketing and E-commerce.

He has experience in leading and training staff on Sales & Marketing, Content Writing, E-mail Marketing, Search Engine Marketing and SEO best practice to help companies realize their full website traffic and revenue potential.