Looking for an SEO agency in Andheri? the choice is not easy as the SEO company you want to hire must understand your business.
In this blog post, we shall share the desired areas the SEO agency in Andheri should target.
The ultimate objective of hiring any digital marketing agency in Andheri is to get:
- website traffic
- qualified leads
- Higher PageRank
- building brand value
- customer satisfaction
SEO agency in Andheri
In Mumbai, Andheri is the centre of all commercial offices. All major brands have their offices at Andheri. The reason is:
- Good connectivity to all areas of Mumbai
- Metro Train
There are prominent industrial estates and trade associations in Andheri such MIDC, Marol Industrial Area Seepz Gems and Jewellery Manufacturer’s Association.
Let’s see what activities the SEO agency in Andheri must take into consideration for the SEO strategy of the client.
The SEO company in Andheri can successfully meet the above objectives of hiring the agency with following steps:
Invest in new marketing and SEO tools – Neighbourly, a neighbourhood app from Google
Daily new marketing tools are launched over the internet. Not all the tools may be equally effective for your product or services.
But when Google launches any new tool such as an app or any service it matters.
Google products simply mean business. Along with being a utility product they serve both common people and businesses.
From SEO point of view also the popular and new upcoming tools are important. The SEO agency in Andheri will suggest their clients invest in such new and popular tools.
The ultimate goal of the SEO agency in Andheri is to connect with the target audiences of the client.
As per the news from Google India Blog, Introducing Neighbourly: the app for trusted, neighbourhood answers the beta app was launched in Mumbai only on May 31, 2018. It was posted by Caesar Sengupta, VP, and Next Billion Users Team.
Image Source: Google India Blog
The Neighbourly app can be a good competition to Facebook and WhatsApp. Google is the number one search engine in Mumbai, India.
Let us understand what are the features of the Neighbourly app?
- Ask your neighbours questions about any product, place or service
- Get suggestions from your real people in your neighbourhood
- Share your local area knowledge or expertise
- Keep up with your neighbourhood safely – Personal data or details are not shared or disclosed with other users such as full name, address, contact number etc.
- Works with Google’s voice recognition
- Users can speak your question or answer into the app, just like talking to a neighbour
- Available in English and eight Indian languages
- The question and answers can feature across the Google services
- Option to delete your Neighbourly data
- In the settings, you have the option to change the Neighbourly area for example, from Andheri – East change to Andheri – West.
From SEO and marketing optimization how the Neighbourly app is vital?
The Neighbourly app is a new concept and social sharing app. The intent is to take help in the form of asking questions and getting replies. The enquiry may be for a dentist, pathology lab, courier services, mobile phone advice, popular restaurants etc.
From local SEO aspect, the app is very effective. For example, your company is having a banquet hall in Andheri. A prospective customer from Andheri will use the Neighbourly app to ask for the best banquet hall.
As an alert SEO agency in Andheri, you will interact on behalf of the client and offer a review and feedback. The SEO agency may also request the potential customers to submit an answer with the website link or contact number details.
The Neighbourly app is a human, helpful and local way to ask and answer neighbourhood questions
Launching on 31st May 2018, a Beta version of Neighbourly available on the Google Play Store for all smartphones in Mumbai running Android 4.3 (Jelly Bean) and higher for Mumbai use
Soon the services will be expanded to other neighbourhoods across India.
The above app will be monetized in future with advertisements on the same lines of Facebook and WhatsApp once it gains subscriber base in Andheri and all over the Mumbai.
Almost all of them are active on the popular social media sites such as Facebook, WhatsApp, Linked In or Twitter.
As per the newspaper report published in ndtv.com on June 25, 2018, Google India generated approximately $1 billion in ad revenue, and the app opens a new avenue to potentially sell high-priced targeted local ads.
Secondly, while collecting more information about users which can be used to sell ads across other products.
Focus on Google SERP – Search Engine Result Pages
Coming straight to the point.
The goal is to be on the first page of the search results.
Google is the number one search engine in India. The focus should be to perform better on Google.
Google has put a vast pool of quality, speed and search policy and guidelines for webmasters to follow.
These guidelines are your ticket to rank at tops of search.
please follow the link for detailed google guidelines, policies
The bitter truth – COMPETITION
Companies and SEO agency in Andheri must acknowledge the truth – competition.
Your competitors are also working hard for the first-page appearance at search engine result pages.
Your competitors are also hiring the best of digital marketing companies in Andheri.
Before you start your SEO campaign look what online marketing strategy they are deploying.
There are various paid and free tools to know the different website popularity metrics.
Use SEMrush they have both free and paid plans.
With SEMrush you can get data of the popular pages of your competitor websites, keywords, website traffic statistics. links etc.
With tools like SEMrush and Ahrefs.
If you are seriously interested in your competitor performance metrics over the internet. Go for the paid versions of the above tools.
The major highlights or benefits of using the above tools are:
you get a detailed analysis of:
- Backlinks of your competitors: New, Lost, Borken
- Referring Domains: New, Lost
- Anchor Text
- Top Referring Domains
- Organic Search Data: New, Changes
- Top performing pages
- Competing Domains
- Pages Performance: By links, growth rate, top content
- Paid keywords data
Looking at the above valuable information and statistical data of your competitors you can frame a long terms SEO strategy for your website.
Page Speed of your website
One of the major area in which you can outrank your competitor is the speed of your website.
Speed is one of the major page ranking factors among the major 200-page rankings signal for the Google.
As discussed above there are many similar niche websites along with yours.
All are adopting the best of SEO strategy and services of the digital marketing agency in Andheri.
Companies and digital marketers must acknowledge the truth if your website is not loading fast. It will struggle to rank at the top pages of search results.
To achieve the objective of higher speed go for an SEO friendly and high-performance website theme.
If you are developing your website from a developer, ask him to test the website with Lighthouse.
What is Lighthouse?
Lighthouse is an automated and open source tools for measuring website speed and optimizing its performance.
Image Source: Google Developers
It is a free website auditing tool for various metrics such as SEO, performance, accessibility, First Input Delay etc.
SEO experts can run it on any of your website pages to measure its speed and performance. You get a detailed audit report with suggestions.
Create a delightful web experience for your visitors
Do you wish your web pages/website to appear at the top pages of search results?
There is no choice but to create an effective and great website visit experience for your visitors.
The goal is simple the visitor must easily get the information and satisfied.
Google rewards and gives high page rank value to the websites who are creating a delightful web experience.
Google has mentioned in its developers website the core fundamentals of creating a great website experience for its searchers.
The digital marketing companies in Andheri must understand the importance and effectiveness of these guidelines.
The important highlights of these guidelines are:
Custom search engine for your website
Did you ever think of having a search engine for your own website, blog, app or a collection of your websites?
Yes! it is possible with Google Custom Search.
If you are keen to provide a better search experience for your website. If you have a large website with complex site structure, contents and media.
Google Custom Search is the right answer for better User Experience UX.
The digital marketing agency in Andheri must suggest of having a custom search for your website.
Benefits of having a Google custom search on your website:
- search index technology that powers Google.com
- configure your engine to search both web pages and images
- fine-tune the ranking
- add your own promotions
- customize the look and feel of the search results
- accurate and blazing-fast results
- monetize the search by connecting your engine to your Google AdSense account
Simply follow the link to Google Custom Search to get started and turn your website into a search engine.
- I have written a lot about the importance and essence of the right keywords to rank higher on the search engine result pages.
- In 2018, the important tips for the Do’s of using keyword strategy are:
- Don’t stuff your website with keywords
- Overuse and repeated use of keywords may attract google penalty and downgrade in ranking
- Research for keywords relevant only to your niche
- Don’t go for highly competitive keywords. It takes quite an amount of time and effort to rank for them.
- Start with low competition keywords first.
- Do A/B testing with the keywords and check with Google Analytics and Google Search Console date report.
- Remember it will take some time for your keywords to rank provided you have a great quality content to offer.
- Google is always ready to rewards web pages with high-quality content and user experience.
- It will not matter how many backlinks you have if your content is great and serving the intent of searchers.
The SEO agency in Andheri must take a note of all the above mentioned vital points. These are important to rank higher in search results.
Ranking on the first page of Google and search engine is not impossible. It requires accurate planning and developing a great content marketing strategy.
Backlinks are still relevant today. Provided they are from domains related to your business and are of higher authority.
365 digital marketing is an SEO agency in Andheri offering digital marketing solutions to all industries such as manufacturing, service, IT, Real Estate, Healthcare, E-commerce, Fashion brands etc.
For any SEO requirements of your website email us at firstname.lastname@example.org or call at +91-8879181833.