By Prashaant KD, Post updated on 2018-09-19 09:32:01
Thane Industrial Preview
The Thane is a both commercial and manufacturing epicentre of its sister city Mumbai. The digital marketing agency in Thane is offering specialized services for marketing.
Thane has seen huge growth in commercial activities in the past decade.
Due to intense competition and digitalization of the companies based in Thane.
There is a need for exploring the growth opportunities at both B2B and B2C level.
The digital marketing agency in thane offers online marketing services to companies. Who wants to have an online presence!
In the top results of search engine result pages!
The intent is clear to generate quality leads. Get new customers with search engine optimization.
The digital marketing agency in thane can offer different online marketing services. To the members of Thane Small Scale Industries Association (TISSA).
TISSA is one of the oldest and largest small scale industries association of India. They have more than 3000 registered members.
They are playing a major role in empowering and training the small and medium-sized business.
To help explore local, national and international business opportunities.
In India, Thane regarded as the next commercial hub for all major industrial sectors of India.
As per the report of Government of India and Ministry of MSME Micro, Small and Medium Enterprises. The vital industrial areas in the Thane district are:
- Village Palle & Bohonoli
As per the Annual Report 2016-17 of MSME Development Institute, Mumbai. The Ministry of MSME, India. Given below are some vital statistics businesses registered in the state of Maharashtra.
Services of a digital marketing agency in Thane
As stated above the digital marketing agency in Thane guide the industries. To go online and grow their business with digital marketing.
Image Courtesy: pawsasia.org
No of Udyog Aadhaar Registered Enterprises in the State of Maharashtra. During 2015-16 and 2016-17 from September 2015 till March 2017 is as under:-
For complete information and details about the types of industrial enterprises. Registered in Maharashtra please visit the link above.
Image Courtesy: Thane.nic.in
The digital marketing agency in Thane
Due to the growing number of industrial enterprises and competition. Among local and international businesses, digital marketing is the right long-term strategy.
With research and data analytics tools digital marketers can take the right decisions.
The various benefits of digital marketing to the business in Thane, Maharashtra is:
- Search Engine Optimization
- Search Engine Marketing
- Right Content Management
- Email Marketing
- Online Lead Generation
- Social Media Marketing – for new customer acquisition, holding and loyalty
- Brand Management
- Customer Engagement
- Better Customer Service
In today’s blog post we will discuss how SEO – Search Engine Optimization can help business. To expand their business and generate more quality of client leads.
5 digital marketing trends 2018
2018 has been a year of many changes established new trends in 2018. We will recap some of the important ones.
Content is been the main centre point of all the digital marketing planning. The customers are looking for quality information, sources and solutions.
Content is always the number one of digital marketing strategy. Search engines have rewarded websites with quality content and information.
Videos have become the new favourite digital marketing tool. Great visuals, sound and content are influencing the modern customers.
The reasons for the growth, popularity and reach of videos are many. Mainly, cheap high-speed internet, low-cost smartphones and online video platforms.
As per YouTube’s chief product officer, Neal Mohan, Web TV has changed the perception and entertainment need of modern viewer.
The flexibility, options and freedom with cheap cost have empowered the online viewers.
The speed of the internet and how fast the website page is loading is a vital factor. Consumers today are time conscious.
Not interested in slow loading websites or loaded with too many advertisements.
All these factors affect the speed of your website.
Performance of website is another latest web page ranking signal in mobile searches. As per the Google Webmasters Central Blog the latest update. Both speed and performance of the website is a ranking factor.
The metrics digital marketers need to understand and optimize are:
- Main thread work
- Fonts & text size
- Cache Policy on static assets
- Critical CSS request
The above points are a technical part of the website. The online marketer needs to keep an update of the above latest metrics.
Digital Marketing Ads growth
Ads have become the popular medium to promote websites, brands, products & services. Results of Search Engine Optimization (SEO) take some time.
Companies are now willing to spend on advertisements for quick returns or results. The intent is to get customer attention in this competitive market.
There is a race to better score in the competition. As per the report from Reuters India, the ad spends on social media giant Facebook.
It is expected to touch $980 million in India in 2018. Companies and digital marketers are ready to invest in platforms. They fell the consumer is active.
Whereas the search engine Google crossed the $1 billion revenues in 2017.
Both Facebook & Google account for account for almost 70% of digital ad market in India.
Digital marketing with SEO best practices
The business owners of the small company, startups, management and digital marketing team.
Have all the important basic understanding and knowledge of all the SEO terms.
How SEO works, guidelines and best practices?
The business owners in Thane are passionate about learning SEO techniques and strategy.
The place to start is with SEO starter guide from Google Search Console help team.
If you can devote some time on a regular basis. Then you can get the knowledge and understanding of how the search engine works.
Google/Bing My Business for digital marketing in Thane
It is the first and most important part of your LOCAL online presence. In Thane, Maharashtra, India and abroad.
It is the first digital marketing strategy.
You can also avail services of the digital marketing agency in Thane.
Collect complete benefit of this free services offered by the search engines giants. Such as Google, Bing, Yandex and others.
Even if you don’t have a website, please go ahead and register and authenticate your business.
It will give the instant online presence of your company. To the customers who are looking for your product and services.
Why Google My Business for digital marketing in Thane?
The information that you provide online relating to your business, Google My Business listing:
- Google Map
- Product Images
- Contact numbers
- Website URL
- Opening and closing hours of your business
- Appointment booking
- Messaging feature
- Reviews of your customers
Google My Business Account and your website play an important role. In promoting your online website presence organically.
The goal is to reach your target audiences and offer the all the important details of the business.
Even home-based businesses can use Google My Business services. To promote and grow their online and on-site business. By verifying the business address of your house, the company can go live!
Digital marketing announcements to scale up Google My Business
As per the Google Small Business post, on 3rd May 2018. At the Google, partner connects broadcasting live summit. At Googleplex at Mountain View, California.
Toure Owen, the Product Marketing Manager at Google. Shared while celebrating the National Business Week.
The SEO services in thane must acknowledge the resources available Google My Business.
To make their client business reach both local and international markets.
The live event shared by Jessie Hochhalter, Partner Enablement Manager, Google.
Shared the importance of having a strong online presence.
To get found by your target audiences with some key trends in the industry.
The digital marketing agency in thane can provide great value to the SEO campaign of the client.
The impact of competition on the local market has forced companies for long-term SEO.
At the Nations Business Week, Jessie Hochhalter quoted. How Google helps small business to face the challenges and competition. In the local market!
The live summit has also shared the importance of complete business listing. Presented by Anastasia Kudrez, Small and Medium Business (SMB) Educator, Google.
It stated how Google can help businesses and customers connect with each other.
The intent is to find company products and services. Across any device and Google products.
Digital marketing advantages of New Google My Business Account
It shared that billions of local searches happened at the local level. A thorough comparison of similar products or services. Executed before making purchases either online or offline.
Thanks to the different payment channels and options in Thane. More online transactions saw with growing figures year on year basis.
This gives an opportunity to all businesses in Thane. To grow their business and convert leads into sales.
With a detailed listing at Google My Business Account. Greater are the chances of your products and services appearing in search results.
As the above complete company profile shared with Google Search and Google Maps free of cost.
There is also an opportunity for companies to interact with reviews of their clients. Make changes in the profile in real time.
It is a part of the digital marketing agency in Thane to offer as much detailed information.
Such as videos, directions, contact numbers, messaging options, website URL etc.
This will help the business to appear in local searches. Also, Google maps with full listing details.
Use Google Search with Google Assistant or Voice Search in Thane
Google Search has changed the way people now interact with search engines. With Google Assistant now you can talk instead of typing.
Now the searchers can speak and ask for the product or services and information they are looking for. For example,
- they can talk
- find the nearest bakery shop or restaurant
- Add Remainders
- Speak and ask any questions
- Discover things around you – ask for opening and closing time of your office
- Talk and send text messages, make phone calls and send emails
- Ask for maps and navigation routes
- View you schedules, bills and flight or train timings
- Updates as per your feed
For more details, please watch the YouTube video. More details to learn about the latest product. And platform innovations Google Keynote led by Sundar Pichai.
With the popularity and growth of Google Assistant. The digital marketing agency in thane needs to align the digital marketing strategy.
With this new technology for their client.
All the important product or service details. Contact must be uploaded to your Google My Business profile for voice search results.
Use Google Manufacturer Centre for digital marketing
If you are a manufacturing company? and manufacture different types of goods and services. There is a free tool from Google to list your products.
Secondly, the Google Manufacturer Centre tool is free to use.
In the Google Manufacturer Centre service. You can upload all the details. Such as images, prices, specifications of all the products manufactured by your company.
The information provided used for listing on Google Shopping and other Google services.
The data can also be used by retailers and distributors to create ads.
Please follow the YouTube video guideline to setup your Google Manufacturer Centre Account. The digital marketing agency in thane will help you in the account set up.
With Google Merchant Centre you also get complete analytics data for your products. For example, Review impressions, clicks, and other performance metrics against category benchmarks.
The other huge benefit is it Improve your presence on Google and its search partners.
Manufacturers must take full advantage of this free tool from Google. It is easier to retrieve data of their products whenever the ads displayed.
Expert knowledge of digital marketing agency in thane is very useful. In handling your account.
Applying all the guidelines and best practices of search engines.
Benefits Country TLD Extension in local digital marketing
If your primary geographical location of the business is Thane, Maharashtra, India.
Then having a country code Top Level Domain Extension i.e. .co.in or .in is very essential.
Contrary, if you are targeting for website visitors all over the world. Having a .com domain extensions is the right SEO strategy.
For selecting the right domain name and extension. You can get the service of the best digital marketing agency in Thane.
They can help you plan and execute a long-term digital marketing strategy.
Google AMP Pages adds value to digital marketing strategy
For faster search results on mobile websites.
Google has launched the Accelerated Mobile Pages – AMP project.
You can visit the Google developers website. For further in-depth details on the project.
For fast page rendering and content delivery AMP is the answer.
The AMP project can also be implemented by digital marketing experts.
The AMP story format from Google is the latest feature of AMP Project.
It offers content publishers with a mobile-focused format for rendering news/information. rich, tap-through stories.
Please watch the AMP video
Social Media Marketing vital digital marketing tool in Thane
For marketing your products and services. A social media platform is also important.
Due to its immense popularity, companies can generate online leads. Get new customers, make important announcements of its brands and much can more.
It may be noted that it is not mandatory to have a presence on all the social media platforms.
Depending on the business and product or services of your organization. You can select the popular platform.
The leading social media platforms in Thane for social media marketing are:
- What’s App
- Google Plus
Companies must plan and execute a long-term social media marketing.
For engaging with their clients and generate online leads in 2018.
On Page and Off Page SEO Strategy in Thane
Companies should important to both on the page and off the page strategy. For higher page ranking of their website.
On page SEO strategy includes:
- Header Tags
- Meta Descriptions Tags
- Keyword Selection
- Internal Page Links
- External Page Links
- Image Alt Tags
- Title Tags
- Anchor Text
- Quality Content
Off Page SEO strategy are:
- Social Networking
- Forum Posting
- Guest Posting
- Directory Listing
- Article Submission
- Press Releases
- Events Submissions
- Video Promotion/Marketing
- Online complaint handling
The significance of Mobile Optimized Website in digital marketing
Google has clearly stated in their blogs. The significance of having a mobile-friendly website.
Customers are now relying on their smartphones for accessing information.
Conduct a mobile test of your website from Google. Check the score and try to fix the issues and problems suggested in it. If you are unable to do it, take the help of top digital marketing agency in thane to fix them.
Local Directory Listing in Thane
It is an off page SEO strategy. The businesses must rightly put in place this technique. In 2018 for their online presence.
Depending on the geographical area, customers, products and services. They must list their businesses in popular trade directories.
Trade directories offer free backlinks and listing at their websites.
Google Ads-Search Engine Marketing
Due to intense competition among websites and companies. To attract the attention of new customers, paid advertising strategy applied.
Appearing in the organic search results of Google or Bing will take some time. Companies cannot afford to wait for it. The advertising budget allocated for both online and offline channels.
The above fact can be validated by the recent report published in the Livemint.com. As per the article published the Ad spends in India to grow by 12.5% in 2018.
For 2019 the estimates are even stronger!
Due to the economic growth and growth of the digital media. The general elections in India and cricket world cup.
How Google Ads help digital marketing campaigns?
The digital marketing agency in thane will proactively use this advertising channel.
To attracting new customers!
As per the report published on 21st June 2018. By IPG Media Brands-owned media agency Magna.
The Ad spending in India will increase at the rate of 12.50 per cent to cross the mark of Rs.68,000 crores in 2-18.
As per the report, the good news for the digital marketing services company in Thane. The digital media is pushing this growth.
The contribution is nearly 40% of the incremental advertising rupee. Projected to grow by 27% in 2018.
This represents 19% of total advertising budgets currently. It will touch quarter shares of media growing at CAGR of 22.6% by 2022.
Retail, BFSI (banking, financial services and insurance), FMCG, telecom &auto. Are the major contributors to this growth.
The online marketers providing digital marketing agency in Thane. Must take a clear sign of the popularity of digital advertising platform. From the above facts and statistics.
Google PPC Online Advertising Google Ads is the right platform! to start your digital marketing campaign.
Your customers are looking to the online platform to search for the product or services.
The major highlight of the Google Ads is that you get charged. Only when someone clicks your website, per thousand impressions or make a call.
Secondly, you can target your clients at all levels. Local, national and international level.
Even within a set mark of distance from your business, shop or establishment.
Thirdly, you also have the option to select how you want to reach your reach your target audiences such as:
- Text-Based Search Ads
- Graphics Display Ads
- YouTube Video Ads
- In-App Mobile Ads
- Third Party Websites
- Get Google Ads dashboard
With Google Ads, you also get a dashboard to track and manage all your account activity.
You can check or check how your ads are performing.
Within the Ads dashboard. You can check how many people showed your ads, visit your website, or call your business.
You can even target specific types of people. Male or female even a specific age group if your business specialized.
Google has now re-branded its flagship product Google Adwords to Google Ads.
As per the Google blog post published on Jun 27, 2018. By Kim Spalding, Product Management Director of Google.
The fact to be noted is page speed is now a ranking factor for search and ads. As per July 2018 Google update.
For more information and details contact your SEO company in Thane.
As per the blog post, the intent of the revamp is to help small businesses. To create better advertising smart campaigns with some new features.
They want to simplify the whole advertising technology and ads experience. Smart campaigns, small business owners without any prior technical knowledge. Can create ads in minutes.
The goal is to deliver a return on investments. By getting leads, promote special offers, website traffic, phone calls and store visits.
Image picker feature in new Google Ads
The blog post mentioned the coming soon new feature “Image Picker”. The idea is to showcase your products and services.
That has great stand outlook from your competitors.
This will not only make your business unique but also look attractive. The image picker will give three images auto-suggestion. You can upload your own images.
There will also be an option to test the combinations of both images and text. Before the ads go live like we have on Facebook ads.
The digital marketing agency in thane is the right agency to assist you.
In complying with the above changes. Understand the various benefits of the new Smart campaign.
For a successful SEO strategy and planning. It is relevant to understand how search engines work with the search queries asked.
The results in both organic and paid (PPC or Google Adwords). Machine Learning technology and Artificial intelligence used by search engines.
Before starting or drafting an SEO plan for the client. Complete knowledge and understanding of key technologies and marketing solutions are necessary.
The relationship between SEO and marketing technology or solutions
For providing a right, timely and accurate solution.
The digital marketing agency in thane the SEO agency has to keep changing.
With the new evolving marketing trends, customer preferences, technology and new tools.
Google Adwords is an important part of any SEO company in Thane. Organic sources of traffic are the much-preferred choice for companies.
It is not easy and quick to get instant web page ranking and organic traffic. Here Google Adwords comes to the rescue.
Customer purchasing trend is evolving. The way the search for products or services at Google search and other search engines.
Use of Machine Learning (ML) technology by the digital marketing agency in Thane
Technology is defining the way products and services marketed. To the target audiences. The digital marketing services providers in Thane. Need to adapt to the new Machine Learning (ML) technology.
As per the definition is given in Wikipedia, Machine Learning is:
Machine learning is a subset of artificial intelligence in the field of computer science that often uses statistical techniques to give computers the ability to “learn” (i.e., progressively improve performance on a specific task) with data, without being explicitly programmed.
As compared to last decade a lot of marketing processes and solutions automated. Google Adwords has invested in these technologies to offer better marketing solutions.
The examples are marketing solution is:
- Google Cloud Services
- Cloud Tensor Processing Unit (TPU)
- Google Assistant
The role of Cloud TPU is to help and assist companies. With robust solutions to access the technology. To speed up their machine learning workloads on Google Cloud.
Cloud TPU, an ASIC designed from the ground up for machine learning.
Powers several of our major products, including Translate, Photos, Search, Assistant, and Gmail.
Artificial Intelligence (AI) technology is a major technology. Used in the above services to assist your customers or buyers.
To make purchasing decisions and help in completing the sales funnel.
The digital marketing agency in Thane. Must explore the above products and services. There are many SEO benefits of using the latest marketing solutions.
To stay ahead in the competition and offer quick solutions to your customers. The use of such marketing platforms or solutions is inevitable.
The above-mentioned technologies and solutions with their advantages and benefits. Discussed in the latest concluded Google Cloud Next ’18.
Among the 105 announcements made by the Google Cloud Next ’18.
The role and use of above marketing technologies and solutions shared in the summit.
Many corporates were the beneficiaries of these. And their example with case study shared at the Google Cloud Next ’18.
The digital marketing agency in thane must study and understand these case studies. And put in place in the long-term SEO plan of their clients.
Given below is the YouTube video example of eBay. By Larry Colagiovanni – VP New Product Development, eBay.
Larry Colagiovanni shared the experiences of eBay in using the artificial intelligence.
To connect millions of buyers and sellers around the world.
Google Search Console (Crawl Error Report) for digital marketing
It is very important for the digital marketing agency in Thane. To check whether the client website. Whether completely crawled and indexed by search engines.
For website pages to rank and appear in search engine result pages. The website URLs must be available for indexing.
But due to various technical reasons. The website or part of its URL’S are not crawled by search engine bots or spiders. Sometimes the website also returns with HTTP (Hypertext Transfer Protocol) error code. Such as 301, 302, 404, 100, 404, 405 and 451 etc.
To check this in Google Search Console or webmasters tools we have Crawl Error Report. It is a very important and starting point for the ranking of your website and SEO tool.
The crawl error reports help in two ways to SEO experts:
Site Error Report
The site error report displays the major issues. Googlebot or spider faced in crawling the website. The errors are:
- Total DNS errors
- Server Connectivity
- txt errors
- URL errors
In this report, the specific URL’S listed. The errors that the search spider encountered while crawling the URL’S
The SEO agency in Thane has complete knowledge. To understand the implications of the above reports and take corrective actions.
There is an increasing number of companies on the internet. Immense competition to rank on the first page of Search Engines. Example, Google, Yahoo, Bing and others.
The digital marketing agency in thane with genuine growth in organic search! Why pay heavy agency charges? Get excellent results with minimum investment.
Companies need to have a long-term SEO strategy. For increasing their web search page ranking and online presence.
365 digital marketing is providing a top digital marketing agency in Thane. We have all range of digital marketing services for achieving your organizational goals.
Please call us at +91-8879181833 or email us at firstname.lastname@example.org.