digital marketing agency in thane

By Prashaant KD, Post updated on 2018-10-12 21:15:06

Contents

Thane Industrial Preview

The Thane is a both commercial and manufacturing epicentre of its sister city Mumbai. The digital marketing agency in Thane is offering specialized services for digital marketing.

Thane has seen huge growth in commercial activities in the past decade.

Due to intense competition and digitalization of the companies based in Thane.
There is a need for exploring the growth opportunities at both B2B and B2C level.

The digital marketing agency in thane offers online marketing services to companies. Who wants to have an online presence!

The intent is clear to generate quality leads. Get new customers with digital marketing.

The digital marketing agency in Thane offers many online marketing services. To the members of Thane Small Scale Industries Association (TISSA).

Think with google-digital marketing trends

Think with google-digital marketing trends

TISSA is one of the oldest and largest small scale industries association of India.

They have more than 3000 registered members.
They are playing a major role in empowering and training the small and medium-sized business with digital marketing training.
To help companies explore local, national and international business opportunities.

In India, Thane regarded as the next commercial hub for all major industrial sectors of India.
As per the report of Government of India and Ministry of MSME Micro, Small and Medium Enterprises.

The vital industrial areas in the Thane district are:

  • Tarapur
  • Mira-Bhayander
  • Dombivali
  • Badlapur
  • Ambernath
  • Village Palle & Bohonoli
  • Kalyan-Bhiwandi
  • Murbad
  • T.T.C

As per the Annual Report 2016-17 of MSME Development Institute, Mumbai {Ministry of MSME}, India.

Given below are some vital statistics businesses registered in the state of Maharashtra.

Digital marketing benefits of advanced TV ads

Digital channels and platforms are increasing medium of digital marketing. One such medium is advanced TV.

Today consumers have the option to access information via online advanced televisions.

With the popularity of smart TV’s the option of online advertisements is wide open for marketers.

There is been a huge shift in accessing online content with advanced TV.

The digital marketers need to tap effectively this growing platform.

As per Wikipedia, Advanced television is an array of features enabled by digital technology that significantly change analogue television.

The major feature of the growing success of advanced TV is time shifting, addressability, interactivity and interoperability.

With this, we have a new market!

The digital marketers need to adjust their digital marketing campaigns to focus on Smart TV ads.

Google is also aware of the growing importance and popularity of this new digital platform. It is aligning its digital ads platform. To top this new ad revenue market!

According to the Google blog post published on October 10, 2018. Written by Jamie Jordan Product Marketing Manager, Google Ad Manager!

He quoted,

The TV industry is steadily embracing digital as people consume more live, linear, and on-demand content across all screens.

Digital marketing benefits of advanced TV ads Digital channels and platforms are increasing medium of digital marketing. One such medium is advanced TV. Today consumers have option to access information via online advanced televisions. With the popularity of smart TV’s the option of online advertisements is wide open for marketers. There is been a huge shift in accessing online content with advanced TV. The digital marketers need to tap effectively this growing platform. As per Wikipedia, Advanced television is an array of features enabled by digital technology that significantly change analog television. The major feature of the growing success of advanced TV is time shifting, addressability, interactivity and interoperability. With this we have a new market! The digital marketers need to adjust their digital marketing campaigns to focus on Smart TV ads. The Google is also aware of the growing importance and popularity of this new digital platform. It is aligning its digital ads platform. To top this new ad revenue market! According to the Google blog post published on October 10, 2018. Written by Jamie Jordan Product Marketing Manager, Google Ad Manager! He quoted, The TV industry is steadily embracing digital as people consume more live, linear, and on-demand content across all screens. As part of this shift, Google announced Google Ad Manager’s advanced TV solutions to help its partners deliver seamless, personalized, and measurable commercial experiences everywhere audiences are watching. This indeed is a big signal to digital marketers to quickly adapt to this new digital marketing channel. The blog confirmed Google’s participation in events to share how we’re bringing the power of digital to advanced TV from October 17th & 18th 2018: The National Association of Broadcasters (NAB) Show in New York TV Week New York City The event is consists of three Google Ad Manager sessions at its Streaming Summit. The digital marketers can have a preview of this live summit. Take useful tips on how to scale their digital marketing plans.

Digital marketing benefits of advanced TV ads

As part of this shift, Google announced Google Ad Manager’s advanced TV solutions to help its partners deliver seamless, personalized, and measurable commercial experiences everywhere audiences are watching.

This indeed is a big signal to digital marketers to quickly adapt to this new digital marketing channel.

The blog confirmed Google’s participation in events to share how we’re bringing the power of digital to advanced TV from October 17th & 18th 2018:

  • The National Association of Broadcasters (NAB) Show in New York
  • TV Week New York City

The event is consists of three Google Ad Manager sessions at its Streaming Summit.

The digital marketers can have a preview of this live summit. Take useful tips on how to scale their digital marketing plans.

Services of a digital marketing agency in Thane

As stated above the digital marketing agency in Thane guide the industries. To go online and grow their business with digital marketing.

thane district map

Thane district map

Image Courtesy: pawsasia.org

Number of udyog aadhar registered enterprieses in Thane

Number of Udyog Aadhar registered enterprises including Thane

No of Udyog Aadhaar Registered Enterprises in the State of Maharashtra. During 2015-16 and 2016-17 from September 2015 till March 2017 is as under:-

For complete information and details about the types of industrial enterprises. Registered in Maharashtra please visit the link above.

thane district new map

Thane district new map

Image Courtesy: Thane.nic.in

How Google station is promoting digital marketing in Thane

Google promoting free internet its Google station project. All over the world including India.
Google is offering this free service! In partnership with RailTel, Indian Railways & Pune Smart City.
Google is helping the cause of spreading access to information to all.
 
It is available at Thane railway station, Dombivali and Kalyan as a free Wi-Fi service. The goal of the search engine giant is to:
 
  • Offer Fast-speedy Wi-Fi and discover more of what the internet can offer in Thane
  • Reliable & experience will be consistent across Google stations
  • For everyone to bring Wifi to more places around the world
 As the internet spread across Thane city! More internet users we will have. With the right awareness, education and understanding of digital transactions!
 
Digital marketing agencies will be able to create more business opportunities in Thane.
 
It is very important for companies in Thane that internet is available. The more consumers come online more e-commerce business well done.

The government of India incentives for digital 

Digital marketing services will get results! Only when the end consumer is able to transact. It may be filling up a contact form, email enquiries and making payments.
 
The major success of the digital medium is the direct online payment.
 
As per the definition is given in Wikipedia, a digital payment system is:
 
A payment system is any system used to settle financial transactions through the transfer of monetary value.
It includes the institutions, instruments, people, rules, procedures, standards, and technologies. That makes such an exchange possible.
 
The ultimate goal of all digital marketing plan and actions is to generate business.
Investment done in the latest digital tools, techniques and ads are for meaningful action.
 
The Government of India took effective measures to promote, encourage digital transactions.
 
The reason for the digital marketing agency existence is to generate business. The agencies need to educate and create awareness.
The means by which the customer can transact with the company.
 
Digital payments are easy, fast and secure today!
 
The Government of India has introduced schemes to promote digital transactions. One such scheme is Lucky GrahakYojana & Digi-धनVyaparYojana.

How Government of Thane, Maharashtra & India is promoting digitalization?

Thane city is fast catching up with the digital India movement. The Government of Maharashtra & India has taken significant steps to digitize its operations.
 
An important step taken by the Government of Maharashtra is the implementation of the national e-governance plan.
 
You can download the document from the above link to have a detailed understanding. The steps were taken by the Government of Maharashtra for improving digital infrastructure!
 
 
Other strong initiatives adopted by the Government of Thane. The inauguration of the digitally signed 7/12 project.
 
The above steps will help companies in Thane. with the digitalization of its departments.
The digital marketing agency must assist corporates in this regard.
 
Digital marketing will be successful! With the coordination of all the departments & team members.
 
All the important departments of a company such as:
 
  • Human Resources
  • Sales & Marketing
  • Digital Marketing
  • Social media Marketing
  • Production & Distribution
  • After Sales Service
  • Customer Care
Thane is now having the perfect digital infrastructure for companies. The digital agency’s responsibility is utilizing the entire digital platform.
 
Each of the above-mentioned department needs to work as a unit. For the success of a digital marketing strategy!
 
The digital marketing team needs to frame the long-term strategy for company success.
Getting quality leads, customers and revenue! These are the top challenges of an online marketer in Thane.

The digital marketing agency in Thane

Due to the growing number of industrial enterprises and competition. Among local and international businesses, digital marketing is the right long-term strategy.

With research and data analytics tools digital marketers can take the right decisions.

The various benefits of digital marketing to the business in Thane, Maharashtra is:

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Right Content Management
  4. Email Marketing
  5. Online Lead Generation
  6. Social Media Marketing – for new customer acquisition, holding and loyalty
  7. Brand Management
  8. Customer Engagement
  9. Better Customer Service

In today’s blog post we will discuss how SEO – Search Engine Optimization can help business. To expand their business and generate more quality of client leads.

5 digital marketing trends 2018

2018 has been a year of many changes established new trends in 2018. We will recap some of the important ones.

Content Marketing

Content is been the main centre point of all the digital marketing planning. The customers are looking for quality information, sources and solutions.

Content is always the number one of digital marketing strategy. Search engines have rewarded websites with quality content and information.

Video

Videos have become the new favourite digital marketing tool. Great visuals, sound and content are influencing the modern customers.

The reasons for the growth, popularity and reach of videos are many. Mainly, cheap high-speed internet, low-cost smartphones and online video platforms.

As per YouTube’s chief product officer, Neal Mohan, Web TV has changed the perception and entertainment need of the modern viewer.

The flexibility, options and freedom with cheap cost have empowered the online viewers.

Click on this link to watch 365 digital marketing YouTube Video!

Speed

The speed of the internet and how fast the website page is loading is a vital factor. Consumers today are time conscious.
Not interested in slow loading websites or loaded with too many advertisements.
All these factors affect the speed of your website.

Performance

Performance of a website is another latest web page ranking signal in mobile searches. As per the Google Webmasters Central Blog the latest update. Both the speed and performance of the website is a ranking factor.

The metrics digital marketers need to understand and optimize are:

  • Main thread work
  • Fonts & text size
  • Javascript execution time
  • Cache Policy on static assets
  • Critical CSS request

The above points are a technical part of the website. The online marketer needs to keep an update of the above latest metrics.

Digital Marketing Ads growth

Ads have become the popular medium to promote websites, brands, products & services. Results of Search Engine Optimization (SEO) take some time.

Companies are now willing to spend on advertisements for quick returns or results. The intent is to get customer attention in this competitive market.

There is a race to better score in the competition. As per the report from Reuters India, the ad spends on social media giant Facebook.

It is expected to touch $980 million in India in 2018. Companies and digital marketers are ready to invest in platforms. They fell the consumer is active.

Whereas the search engine Google crossed the $1 billion in revenues in 2017.

Both Facebook & Google account for account for almost 70% of digital ad market in India.

Digital Marketing opportunity-Joint report of BAIN & COMPANY/GOOGLE/OMIDYAR NETWORK-August 2018

 
Digital marketing agencies have huge potential and market. The growth of digital platform fuelled with low-cost smartphones market is a good sign.
The services of a digital marketing agency in Thane required for:
 
  • Online transactions
  • E-commerce website
  • Payment banks
  • Social media networks
  • Website design and optimization
  • Search engine marketing
  • Search engine optimization
  • PPC management
They all need expert knowledge of digital marketing agency.
 
As per the report published in the newspaper Business Standard on August 9, 2018! India has the potential of driving e-commerce business of over $50 Billion.
 
The main reason for driving this huge growth is:
  • Internet users
  • Digital awareness
  • Digital payment platforms
As per the Press report and the joint report of BAIN & COMPANY, GOOGLE & OMIDYAR NETWORK in August 2018!
More than 500 million Indians will join the next wave of online buyers.
digital marketing opportunity in Thane report August 2018

digital marketing opportunity in Thane report August 2018

 
A few glimpses of the joint report of BAIN & COMPANY, GOOGLE & OMIDYAR NETWORK is:
 
The report named “unlocking digital for Bharat $50 billion opportunity”
 
  • India has the second-highest active Internet users
  • About 390 million residents who use the web at least once a month!
  • Demographics vary with 55% penetration in urban areas vs. 15% in rural areas
  • 33% of men have internet access compared with only 22% of women
  • Online retail spending is low—$224 per individual buyer per year
  • About one in five people in India currently owns a smartphone.
  • This number has doubled since 2014! Projected to cross 400 million (30% of the population) over the next three to four years.
  • Digital penetration in India varies across categories. Consumer electronics and apparel the most digitally-penetrated categories
  • The highest number of resident internet users in India 390 million
  • Mobile data usage 8 GB each subscriber per month
  • The access to digital transactions is not equitable across socioeconomic classes
  • Among the 390 million internet users in India, internet penetration is 28% and smartphone 22%

The above research presents a huge opportunity for digital marketing agencies. As the awareness of ease and safety of digital transactions grow in Thane. the more services of a digital marketing agency in Thane will be deployed.

Get more transparency in digital marketing ads measurement in Thane

The digital marketing agency has a more convincing authority to their clients. Recently, Google has announced New MRC accreditations and partners for Google and YouTube ads measurement.

As per the official Google blog post published Sep 26, 2018, written by Babak Pahlavan!

He is the Senior Director of Product Management, Analytics Solutions and Measurement from Google.

He said to help digital marketers understand if the digital ads are delivering results.

To help advance ads measurement, Google is getting third-party accreditations in association with Media Rating Council (MRC). Across Google advertising products!

He further stated Google will also partner with leading measurement technology providers.

Now the digital marketers in Thane are more equipped with information, insights and data on their digital marketing campaigns.

Moreover, the metrics align with industry standards, so also, be compared across providers.

The list of major Google advertising products is:

  • Google Ads
  • Google Marketing Platform (as below)
  • Display
  • Video 360
  • Campaign Manager
  • Google Ad Manage
The need for Creates interactive business websites with end-to-end services.
To design, performance, discovery (SEO), marketing (SEM), payment gateway and customer lead management
 
New technology for companies:
  • Lighthouse: dynamic website with auto SEO support and live analytics
  • Wildfire: digital marketing support
  • Bizapp: personalised business app
  • Dictate: website content creation
As more companies looking for digital options. To automate, speed and generate new business. The need for the digital marketing agency in Thane is inevitable.

Invest in right digital marketing software/tools

The competitive market has compelled the digital marketing agencies to automate processes. Time is the essence and online marketers burdened with time-bound deadlines.
 
The pressure of delivering results on time. It has prompted the internet marketers to deploy digital marketing automation software.
 
The digital marketing agency in Thane must advocate and encourage such automated solutions.
 
It may be on the cloud or premises as per the company requirements.
 
The trending digital marketing software/tools are:
 
The above software adds value to the marketing planning, implementation and analysis. The important data provided helps to track the correct digital marketing path.
 
As per the reports from future market insights the major players in this segment are:
 
 As per the report, the digital marketing software market. It’s expected to report a healthy CAGR for the period 2017-2027.
 
The above-mentioned software/tools needed by every digital marketer. To make the right planning and analysis.
 
Intense competition to get market share and consumers in Thane, automated solutions deployed.
 
Second, it helps in reporting the digital marketing campaign progress reports.
 
The above mentioned digital marketing software offers a free membership or trial offer. It’s worth for agencies/clients to use them.

Digital marketing with SEO best practices

The business owners of the small company, startups, management and digital marketing team.
Have all the important basic understanding and knowledge of all the SEO terms.
How SEO works, guidelines and best practices?

The business owners in Thane are passionate about learning SEO techniques and strategy.
The place to start is with SEO starter guide from Google Search Console help team.

If you can devote some time on a regular basis. Then you can get the knowledge and understanding of how the search engine works.

Google/Bing My Business for digital marketing in Thane

It is the first and most important part of your LOCAL online presence. In Thane, Maharashtra, India and abroad.

It is the first digital marketing strategy.
You can also avail the services of the digital marketing agency in Thane.

Collect complete benefit of this free services offered by the search engines giants. Such as Google, Bing, Yandex and others.

Google My Business Listing

Google My Business Listing

Even if you don’t have a website, please go ahead and register and authenticate your business.

It will give the instant online presence of your company. To the customers who are looking for your product and services.

Why Google My Business for digital marketing in Thane?

The information that you provide online relating to your business, Google My Business listing:

  1. Address
  2. Google Map
  3. Product Images
  4. Contact numbers
  5. Website URL
  6. Opening and closing hours of your business
  7. Appointment booking
  8. Messaging feature
  9. Reviews of your customers

Google My Business Account and your website play an important role. In promoting your online website presence organically.

As Google My Business Account is completely free. It comes with a dashboard to update company information.
It’s setup and full utilization is a part of the digital marketing agency in Thane.

The goal is to reach your target audiences and offer the all the important details of the business.

Even home-based businesses can use Google My Business services. To promote and grow their online and on-site business. By verifying the business address of your house, the company can go live!

New Dashboard of Google My Business for digital marketing in Thane

I advocate and advice digital marketers, companies and agencies in Thane. To completely explore and use Google My Business.
 
Digital marketing is about getting! the right information, at right time, right place and right person.
 
Google is offering a free tool to real businesses in Thane. To promote, grow, advertise and make popular their business.
 
The platform is suitable for all types of businesses. Micro, Small, Medium and Large corporates in Thane.
 
There’s no need for advertisement spending or any specialized skill.
 

Create a free account with Google My Business! And the features you get:

  • A dashboard
  • Create post
  • Upload rich media-images, videos, PDF, infographics etc
  • Create ads with Google Ads
  • Get data on the performance of Google My Business A/c
  • Number of views
  • Search Appearances
  • Actions were taken by a searcher
  • Views on Google Maps
Android App to manage your business on the go in Safari & Google Play Store
 
Given is a preview of a link of a post on Google My Business
 
Google My Business also has a dedicated support blog to help business. The support centre is a library of answers with steps to set up your account.
 
The agencies in Thane must use this free digital marketing tool from Google. It serves as a virtual website of the client.
 
All the important information, details and call to action are available in it.
Digital marketing announcements to scale up Google My Business

As per the Google Small Business post, on 3rd May 2018. At the Google, partner connects broadcasting live summit. At Googleplex at Mountain View, California.

Toure Owen, the Product Marketing Manager at Google. Shared while celebrating the National Business Week.
The SEO services in thane must acknowledge the resources available Google My Business.
To make their client business reach both local and international markets.

New Agency Dashboard Google My Business

New Agency Dashboard Google My Business

The live event shared by Jessie Hochhalter, Partner Enablement Manager, Google.
Shared the importance of having a strong online presence.
To get found by your target audiences with some key trends in the industry.

The digital marketing agency in thane can provide great value to the SEO campaign of the client.
The impact of competition on the local market has forced companies for long-term SEO.

At the Nations Business Week, Jessie Hochhalter quoted. How Google helps small business to face the challenges and competition. In the local market!

The live summit has also shared the importance of complete business listing. Presented by Anastasia Kudrez, Small and Medium Business (SMB) Educator, Google.
It stated how Google can help businesses and customers connect with each other.

The intent is to find company products and services. Across any device and Google products.

Digital marketing advantages of New Google My Business Account

It shared that billions of local searches happened at the local level. A thorough comparison of similar products or services. Executed before making purchases either online or offline.

Thanks to the different payment channels and options in Thane. More online transactions saw with growing figures year on year basis.

This gives an opportunity to all businesses in Thane. To grow their business and convert leads into sales.
With a detailed listing at Google My Business Account. Greater are the chances of your products and services appearing in search results.

As the above complete company profile shared with Google Search and Google Maps free of cost.
There is also an opportunity for companies to interact with reviews of their clients. Make changes in the profile in real time.

It is a part of the digital marketing agency in Thane to offer as much detailed information.
Such as videos, directions, contact numbers, messaging options, website URL etc.
This will help the business to appear in local searches. Also, Google maps with full listing details.

Use Google Search with Google Assistant or Voice Search in Thane

Google Search has changed the way people now interact with search engines. With Google Assistant now you can talk instead of typing.

Google search

Google search

Now the searchers can speak and ask for the product or services and information they are looking for. For example,

  • they can talk
  • find the nearest bakery shop or restaurant
  • Add Remainders
  • Speak and ask any questions
  • Discover things around you – ask for opening and closing time of your office
  • Talk and send text messages, make phone calls and send emails
  • Ask for maps and navigation routes
  • View you schedules, bills and flight or train timings
  • Updates as per your feed

For more details, please watch the YouTube video. More details to learn about the latest product. And platform innovations Google Keynote led by Sundar Pichai.

With the popularity and growth of Google Assistant. The digital marketing agency in thane needs to align the digital marketing strategy.
With this new technology for their client.

All the important product or service details. Contact must be uploaded to your Google My Business profile for voice search results.

Use Google Manufacturer Centre for digital marketing

If you are a manufacturing company? and manufacture different types of goods and services. There is a free tool from Google to list your products.

Secondly, the Google Manufacturer Centre tool is free to use.

In the Google Manufacturer Centre service. You can upload all the details. Such as images, prices, specifications of all the products manufactured by your company.

The information provided used for listing on Google Shopping and other Google services.

SEO benefits of Google Marketing Platform

SEO benefits of Google Marketing Platform

The data can also be used by retailers and distributors to create ads.

Please follow the YouTube video guideline to setup your Google Manufacturer Centre Account. The digital marketing agency in thane will help you in the account set up.

With Google Merchant Centre you also get complete analytics data for your products. For example, Review impressions, clicks, and other performance metrics against category benchmarks.
The other huge benefit is it Improve your presence on Google and its search partners.

Manufacturers must take full advantage of this free tool from Google. It is easier to retrieve data of their products whenever the ads displayed.

Expert knowledge of digital marketing agency in thane is very useful. In handling your account.
Applying all the guidelines and best practices of search engines.

Benefits Country TLD Extension in local digital marketing

If your primary geographical location of the business is Thane, Maharashtra, India.
Then having a country code Top Level Domain Extension i.e. .co.in or .in is very essential.

Contrary, if you are targeting for website visitors all over the world. Having a .com domain extensions is the right SEO strategy.

For selecting the right domain name and extension. You can get the service of the best digital marketing agency in Thane.
They can help you plan and execute a long-term digital marketing strategy.

Google AMP Pages adds value to digital marketing strategy

For faster search results on mobile websites.
Google has launched the Accelerated Mobile Pages – AMP project.

You can visit the Google developers website. For further in-depth details on the project.

accelerated mobile pages project-AMP

accelerated mobile pages project-AMP

For fast page rendering and content delivery AMP is the answer.

The AMP project can also be implemented by digital marketing experts.

The AMP story format from Google is the latest feature of AMP Project.

It offers content publishers with a mobile-focused format for rendering news/information. rich, tap-through stories.

Please watch the AMP video

Social Media Marketing vital digital marketing tool in Thane

For marketing your products and services. A social media platform is also important.
Due to its immense popularity, companies can generate online leads. Get new customers, make important announcements of its brands and much can more.

It may be noted that it is not mandatory to have a presence on all the social media platforms.
Depending on the business and product or services of your organization. You can select the popular platform.

Social media optimization tips 2018

social media optimization tools 2018

The leading social media platforms in Thane for social media marketing are:

  • Facebook
  • Twitter
  • What’s App
  • LinkedIn
  • Google Plus

Companies must plan and execute a long-term social media marketing.
For engaging with their clients and generate online leads in 2018.

On Page and Off Page SEO Strategy in Thane

Companies should important to both on the page and off the page strategy. For higher page ranking of their website.

On page SEO strategy includes:

  • Header Tags
  • Meta Descriptions Tags
  • Keyword Selection
  • Internal Page Links
  • External Page Links
  • Image Alt Tags
  • Title Tags
  • Anchor Text
  • Quality Content

Off Page SEO strategy are:

  • Social Networking
  • Blogging
  • Forum Posting
  • Guest Posting
  • Directory Listing
  • Article Submission
  • Press Releases
  • Reviews
  • Events Submissions
  • Video Promotion/Marketing
  • PDF
  • Online complaint handling
The significance of Mobile Optimized Website in digital marketing

Google has clearly stated in their blogs. The significance of having a mobile-friendly website.
Customers are now relying on their smartphones for accessing information.

Mobile friendly website test

Mobile friendly website test

Conduct a mobile test of your website from Google. Check the score and try to fix the issues and problems suggested in it. If you are unable to do it, take the help of a top digital marketing agency in thane to fix them.

Local Directory Listing in Thane

It is an off page SEO strategy. The businesses must rightly put in place this technique. In 2018 for their online presence.

Depending on the geographical area, customers, products and services. They must list their businesses in popular trade directories.

Trade directories offer free backlinks and listing at their websites.

Due to intense competition among websites and companies. To attract the attention of new customers, paid advertising strategy applied.

Appearing in the organic search results of Google or Bing will take some time. Companies cannot afford to wait for it. The advertising budget allocated for both online and offline channels.

The above fact can be validated by the recent report published in the Livemint.com. As per the article published the Ad spends in India to grow by 12.5% in 2018.

For 2019 the estimates are even stronger!
Due to the economic growth and growth of the digital media. The general elections in India and the cricket world cup.

How Google Ads help digital marketing campaigns?

The digital marketing agency in thane will proactively use this advertising channel.
To attracting new customers!

As per the report published on 21st June 2018. By IPG Media Brands-owned media agency Magna.
The Ad spending in India will increase at the rate of 12.50 per cent to cross the mark of Rs.68,000 crores in 2-18.

As per the report, the good news for the digital marketing services company in Thane. The digital media is pushing this growth.

The contribution is nearly 40% of the incremental advertising rupee. Projected to grow by 27% in 2018.

This represents 19% of total advertising budgets currently. It will touch quarter shares of media growing at CAGR of 22.6% by 2022.

Retail, BFSI (banking, financial services and insurance), FMCG, telecom &auto. Are the major contributors to this growth.

digital advertisement revenue worldwide

digital advertisement revenue worldwide 2015-2021

The online marketers providing digital marketing agency in Thane. Must take a clear sign of the popularity of digital advertising platform. From the above facts and statistics.

Google PPC Online Advertising Google Ads is the right platform! to start your digital marketing campaign.
Your customers are looking to the online platform to search for the product or services.

The major highlight of the Google Ads is that you get charged. Only when someone clicks your website, per thousand impressions or make a call.

Secondly, you can target your clients at all levels. Local, national and international level.
Even within a set mark of distance from your business, shop or establishment.

Thirdly, you also have the option to select how you want to reach your reach your target audiences such as:

  1. Text-Based Search Ads
  2. Graphics Display Ads
  3. YouTube Video Ads
  4. In-App Mobile Ads
  5. Third Party Websites
  6. Get Google Ads dashboard

With Google Ads, you also get a dashboard to track and manage all your account activity.

You can check or check how your ads are performing.

google ads

google ads

Within the Ads dashboard. You can check how many people showed your ads, visit your website, or call your business.

You can even target specific types of people. Male or female even a specific age group if your business specialized.

Google has now re-branded its flagship product Google Adwords to Google Ads.
As per the Google blog post published on Jun 27, 2018. By Kim Spalding, Product Management Director of Google.

The fact to be noted is page speed is now a ranking factor for search and ads. As per July 2018 Google update.

For more information and details contact your SEO company in Thane.

As per the blog post, the intent of the revamp is to help small businesses. To create better advertising smart campaigns with some new features.

They want to simplify the whole advertising technology and ads experience. Smart campaigns, small business owners without any prior technical knowledge. Can create ads in minutes.

The goal is to deliver a return on investments. By getting leads, promote special offers, website traffic, phone calls and store visits.

Image picker feature in new Google Ads

The blog post mentioned the coming soon new feature “Image Picker”. The idea is to showcase your products and services.
That has great stand outlook from your competitors.

Google image picker feature

Google image picker feature

This will not only make your business unique but also look attractive. The image picker will give three images auto-suggestion. You can upload your own images.

There will also be an option to test the combinations of both images and text. Before the ads go live like we have on Facebook ads.

The digital marketing agency in thane is the right agency to assist you.
In complying with the above changes. Understand the various benefits of the new Smart campaign.

For a successful SEO strategy and planning. It is relevant to understand how search engines work with the search queries asked.

The results in both organic and paid (PPC or Google Adwords). Machine Learning technology and Artificial intelligence used by search engines.

Before starting or drafting an SEO plan for the client. Complete knowledge and understanding of key technologies and marketing solutions are necessary.

The relationship between SEO and marketing technology or solutions

For providing a right, timely and accurate solution.
The digital marketing agency in thane the SEO agency has to keep changing.
With the new evolving marketing trends, customer preferences, technology and new tools.

Google Adwords is an important part of any SEO company in Thane. Organic sources of traffic are the much-preferred choice for companies.

It is not easy and quick to get instant web page ranking and organic traffic. Here Google Adwords comes to the rescue.

Customer purchasing trend is evolving. The way the search for products or services at Google search and other search engines.

Use of Machine Learning (ML) technology by the digital marketing agency in Thane

Technology is defining the way products and services marketed. To the target audiences. The digital marketing services providers in Thane. Need to adapt to the new Machine Learning (ML) technology.

As per the definition is given in Wikipedia, Machine Learning is:

Machine learning is a subset of artificial intelligence in the field of computer science that often uses statistical techniques to give computers the ability to “learn” (i.e., progressively improve performance on a specific task) with data, without being explicitly programmed.

As compared to last decade a lot of marketing processes and solutions automated. Google Adwords has invested in these technologies to offer better marketing solutions.

The examples are marketing solution is:

The role of Cloud TPU is to help and assist companies. With robust solutions to access the technology. To speed up their machine learning workloads on Google Cloud.

Cloud TPU, an ASIC designed from the ground up for machine learning.
Powers several of our major products, including Translate, Photos, Search, Assistant, and Gmail.

Google search

Google search

Artificial Intelligence (AI) technology is a major technology. Used in the above services to assist your customers or buyers.
To make purchasing decisions and help in completing the sales funnel.

The digital marketing agency in Thane. Must explore the above products and services. There are many SEO benefits of using the latest marketing solutions.

To stay ahead in the competition and offer quick solutions to your customers. The use of such marketing platforms or solutions is inevitable.

The above-mentioned technologies and solutions with their advantages and benefits. Discussed in the latest concluded Google Cloud Next ’18.

Among the 105 announcements made by the Google Cloud Next ’18.
The role and use of above marketing technologies and solutions shared in the summit.

Many corporates were the beneficiaries of these. And their example with case study shared at the Google Cloud Next ’18.

The digital marketing agency in thane must study and understand these case studies. And put in place in the long-term SEO plan of their clients.

Given below is the YouTube video example of eBay. By Larry Colagiovanni – VP New Product Development, eBay.

Larry Colagiovanni shared the experiences of eBay in using the artificial intelligence.
To connect millions of buyers and sellers around the world.

Google Search Console (Crawl Error Report) for digital marketing

It is very important for the digital marketing agency in Thane. To check whether the client website. Whether completely crawled and indexed by search engines.

For website pages to rank and appear in search engine result pages. The website URLs must be available for indexing.

But due to various technical reasons. The website or part of its URL’S are not crawled by search engine bots or spiders. Sometimes the website also returns with HTTP (Hypertext Transfer Protocol) error code. Such as 301, 302, 404, 100, 404, 405 and 451 etc.

To check this in Google Search Console or webmasters tools we have Crawl Error Report. It is a very important and starting point for the ranking of your website and SEO tool.

The crawl error reports help in two ways to SEO experts:

Site Error Report

The site error report displays the major issues. Googlebot or spider faced in crawling the website. The errors are:

  • Total DNS errors
  • Server Connectivity
  • txt errors
  • URL errors

In this report, the specific URL’S listed. The errors that the search spider encountered while crawling the URL’S

The SEO agency in Thane has complete knowledge. To understand the implications of the above reports and take corrective actions.

Conclusion

There is an increasing number of companies on the internet. Immense competition to rank on the first page of Search Engines. Example, Google, Yahoo, Bing and others.

The digital marketing agency in thane with genuine growth in organic search! Why pay heavy agency charges? Get excellent results with minimum investment.

Companies need to have a long-term SEO strategy. For increasing their web search page ranking and online presence.

365 digital marketing is providing a top digital marketing agency in Thane. We have all range of digital marketing services for achieving your organizational goals.

Please call us at +91-8879181833 or email us at contact@365digitalmarketing.in.

About the Author-Prashaant KD

My Digital Marketing Journey
prashaant kd

Prashaant KD, Founder & Principal Consultant, brings 10+ years of experience (agency and in-house) with extensive knowledge of search engines from optimizing websites during his career.

He is also an accomplished blogger who has contributed to a multitude of authoritative blogs on the topics of SEO, Social Media Inbound Marketing and E-commerce.

He has experience in leading and training staff on Sales & Marketing, Content Writing, E-mail Marketing, Search Engine Marketing and SEO best practice to help companies realize their full website traffic and revenue potential.

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