Goregaon has emerged as important commercial offices centre in Mumbai. With the increasing number of websites and competition among them, companies opt for the expert services of the digital marketing agency in Goregaon.
Digital marketing has become a vital part of overall sales & marketing campaigns of all corporates. Due to its wide reach instantly and low cost, it is suitable for all size of organizations such as small, medium and large business houses.
Both Goregaon east and west hosts a large number of commercial offices, advertising and media agencies, manufacturing units, industrial estates, hotels, real estate (both residential and commercial) and hospitals.
There are more than 30 plus schools and 10 plus colleges in both Goregaon east and west.
Above were some interesting facts about Goregaon and its growth as a commercial hub.
For companies operating their businesses, there is a need for a top digital marketing agency in Goregaon.
There are some important points to be taken note of before hiring the services of SEO company in Goregaon.
Digital marketing agency in Goregaon
Take the first step for online success
Business promotion is the daunting task of the marketing team. Investment of both time and financial budgets are involved.
The digital marketing agency in Goregaon in coordination with the management and marketing team should plan the way to promote client business online.
The SEO company in Goregaon must brief them on the digital channel which will work for their client. The options and how they can set up a well-defined marketing plan or strategy.
There are many ways to promote a business online.
But before you get started, you should familiarise your clients with how these digital channels work, which options are best suited for them.
Set up a clear plan or strategy that will help you achieve company goals and assess key performance indicators.
Clear client goals drafting
All digital marketing strategy and planning starts with clarity of client goal and vision. It may be generating leads, increasing brand value or customer engagement.
The digital marketing goals must be well defined and documented. It will help in delivering timely and accurate results by the SEO company in Goregaon.
Set realistic goals
Goals setting are the foundations of any sales and marketing planning.
Ambitious high goals are usually targetted. It must be realistic. All market factors must be properly researched with both company and industry historical data.
Accordingly, the digital plan must be drafted for both short-term and long-term goals.
After the implementation of the plan tools for tracking client result, A/B testing of marketing strategies and adapting to the new changes in technology and your niche.
Always remember! It takes some time to set up your digital presence and get results.
Understand how search engines work!
Now that you are ready with a perfect digital marketing plan created with the assistance of digital marketing agency in Goregaon.
The second step – a brief knowledge of how the search engine works
The SEO agency must brief the company stakeholders about the ways the search engines work.
They should explain to the client how Google discovers, crawls, and serves web pages.
It is interesting to understand How do search engines find web pages matching your query, and determine the order of search results?
As per the Google webmasters support,
The three key processes in delivering search results to you are:
Crawling: Does Google know about your site? Can we find it?
Indexing: Can Google index your site?
Serving: Does the site have good and useful content that is relevant to the user’s search?
Googlebot, spider or bot is deployed with the task of crawling and fetching website pages.
These web pages are then indexed with google.
Whenever any searcher types a query in the search box of google.com or google.co.in the results are served.
As per google, there are over 200-page ranking factors. These factors decide the ranking of your website pages.
Building quality Links
Links are very important for ranking top in the search result pages.
Among the 200-page ranking factors, Backlinks are an authoritative signal to the search engines.
Blackhat SEO tactics must be completely avoided to build backlinks.
The digital marketing agency in Goregaon working in accordance with search engines guidelines and policy will always suggest the white hat SEO strategy for your website.
Join Google Assistant Developer Community Program
Invest in new technology. Both companies and digital marketing agency in Goregaon must take full advantage of the new technologies in the market.
Smartphone users are increasingly exploring the new smart devices and apps. Apart from the traditional methods of marketing.
One such latest technology that is increasingly becoming popular among smartphone users is Google Assistant.
The digital marketing agency in Goregaon must advise and encourage the marketing team with new ideas and technology trending in the market.
What is Google Assistant?
As per Wikipedia:
The Google Assistant is a virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations.
The highlights of google assistant are:
- the Assistant is able to search the Internet
- take photos
- play songs
- open folders & files
- schedule events and alarms
- adjust hardware settings on the user’s device
- show information from the user’s Google account and much more
Now you can also build an app for Google Assistant.
Secondly, Google is also rewarding developers for building the app.
The incentives they offer are:
- A credit to the account associated with your app with up to $200 for Google Cloud services a month (applicable to any Firebase plan)- for a full year
- A chance to meet google experts
- Opportunity to participate in google events around the world
- A free Google home
- A free Google Assistant T-shirt
Have a Mobile friendly website
Google, Bing and Yandex have always emphasised the importance of having a mobile-friendly website.
Today, the major searches and e-commerce transactions are done with smartphones.
It is logical to have a fully optimized mobile website.
In fact, Google has even clearly stated in their official website that mobile version of the website will be used for ranking, parsing structured data, and generating snippets in search results.
The SEO company in Goregaon must have a clear mobile marketing strategy for their client website.
The key areas to take care while making a mobile website strategy are:
Responsive web design
You can even test the mobile version of your website with free Google tool. You will get results and suggestions from the detailed audit report for improvements.
Local Awareness with Google My Business
Google my business is a very important and free tool to promote your online business in both local an international markets.
It is a summary of who you are and what you do with a clear call to action details.
If explored carefully there are many in-depth details in it.
The digital marketing agency in Goregaon must advise their clients to take maximum advantage of all the free features offered by Google My Business account.
Digital marketing including SEO is a long-term strategy. It takes right planning, timely execution, analysis and corrective actions.
Companies must be cautious of not falling prey to claims of very quick results. As the use of any black hat SEO tactics will damage your online reputation with search engines. In addition, they will penalize by the website and downgrade your rankings.
What is your SEO strategy?
What tools do you use for digital marketing?
Share your thoughts with our readers in the comment box below.
Increase website traffic with a best digital marketing agency in Goregaon. Start with lowest SEO packages from top SEO company.
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