With Inbound Marketing, Businesses today whether big or small and webmasters/content strategist are constantly thriving new ways of content marketing to establish and enhance their web and social presence to reach their customers and increase sales, for achieving this a planned content marketing strategy is the most reliable tool. Businesses who are new to the digital marketing often ask me, what is content marketing? How to do content marketing? What is content marketing strategy? Hang on to this post, it is for all the curious business people who want to know the knick of content marketing and how they can benefit, generate leads and sales from it. A number of blog post and articles have been written on content strategy/content marketing plan. Without taking much time we shall straight away come to the point and understand how we can simply and quickly apply content marketing services for your business?
What is Content Marketing?
As per the definition Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action with the help of a website content writer.
Content Marketing Strategy in 2017
The whole purpose of SEO content writing content is a meaningful interaction with your buyers, customers, prospective seeking information about your goods & services. Before having a content marketing strategy first make yourself clear about certain things. What is the purpose of writing content? Inform my target audiences about my existing or new product & services, update my present customers about recent changes in the company product list or make an announcement of future plans of your company. Hire content writers or hire a writer (ghostwriter) who understands SEO content writing
Time is money and vice versa. Once you have shortlisted your goals and a professional content writer, fix a time frame for the planning, implementation, execution and measurement of your content marketing strategy. Make a precise and decisive plan and share them with your team. Assign the role of each team member with a time limit. This creates accountability for the task assigned.
Understanding the market trend and knowing exactly what your customers or buyers need is very important for a successful content marketing plan. Collect market data from reliable sources it may be your internal or external industry data, evaluate it and apply to your online content process. Market research will keep you focused on your business goals and get accurate marketing results.
Content Marketing Strategy Execution
After you have done all the hard work now it’s the time to execute your content marketing plan with the dedicated efforts of all the team members involved. Check your content; always put emphasis on the customer first. Your content must focus on what your customers want their requirements and need. Address to all the details in a minute and answer them in your content. Always remember your content will not be accepted unless you are not targeting the expectations of your customers.
Now you have a carefully crafted content ready exclusively tailor-made as per your customer and market requirement. Now distribute it through all the possible mediums so that it reaches your audiences. There are both free and paid mediums to viral your content so that it reaches your potential customers. Your content marketing strategy is ineffective unless it reaches its target audiences. Along with publishing the content on your website distribute your content across all your social media platforms, send emails, press releases, submit it to blogs etc. The more the circulation of your content the more web traffic will be directed to your website.
As your content successfully reaches your potential target audiences through all the efforts as mentioned above. The next step is to make an analysis and measurement of the data of visitors visiting your website or contact you directly. These important data are the vital rewards of your content marketing efforts. The sales team now takes over from here and evaluates and takes measurable action to convert the leads into successful sales and customer acquisition.
Content marketing is surely rewarding. It requires some patience and strategic planning. You timing of content should be planned as per the market sentiments. For example, make your content for woollen garments ready at least one month prior to the onset of the winter season. Google also emphasis on quality content and awards higher ranking to websites who provide useful and beneficial information to its visitors. If you are not very good at content writing employ or hire professional writers, freelancers or digital marketing agency to get the job done. It is a worthy investment with sure Return on Investments (ROI).
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