Competition among websites has urged companies to optimize their websites with the help of best Seo company in Mumbai. The importance of ranking on the first page of search engines such as Google, Yahoo, Yandex.
Search Engine Optimization of your website is inevitable to rank at the top pages of search results.
SEO has to be targeted at both local and international customers. The website needs to be optimized for the best user experience and render rich search results.
Online visibility and higher ranking can be achieved only by the best SEO company in Mumbai.
Before we start on how the best SEO company in Mumbai can get the best of digital marketing for your business. Let us look at some important statistics released by Internet and Marketing Association of India (IAMAI):
The digital advertising spend is estimated to grow at a compound annual growth rate (CAGR) of 30% to touch Rs12,046 crore by 2018, on the back of increased consumer trust in online ads, said a report jointly published by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB.
The share of digital spending is expected to be about 16% of the total ad spends estimated to be around Rs59,000 crore this year. Digital spends stood at Rs9,266 crore in 2017, growing at 27% over 2016.
In another press release from IAMAI, it stated:
The number of mobile Internet users in India is likely to reach 478 million by June 2018.
“The number of mobile Internet users increased by 17.22 per cent from December 2016 to reach 456 million users by December 2017,” said the report titled “Mobile Internet in India 2017”, published jointly by the Internet and Mobile Association of India (IAMAI) and KANTAR-IMRB.
The above statistical data and press releases from Internet and Mobile Association of India (IAMAI) show the increasing number of internet user. The growing number of internet subscribers fuelling online advertising.
The services of best SEO companies in Mumbai are beneficial for ranking on higher pages of search engines.
In today’s blog post we shall check what the services and features you should look in from your online marketing companies in Mumbai.
As per the Directorate of Municipal Council,
The local bodies of the Konkan Division of Maharashtra are:
- Brihanmumbai Municipal Corporation
- Bhiwandi Nizampur
- Kalyan Dombivali
- Mira Bhayandar
- Navi Mumbai
- Raigad Zilla
Mumbai the financial capital of India. The economy of Mumbai houses of all major industrial, manufacturing, construction, e-commerce, Financial services, Information Technology, startups, hospitals, pharmaceutical establishments. For a complete detailed list of companies based in Mumbai, please visit the link.
The critical commercial locations in Mumbai are:
- Nariman Point
- Bandra Kurla Complex
- Santacruz Electronic Export Processing Zone (SEEPZ)
- Zaveri Bazaar
- Bharat Diamond Bourse
Image Courtesy: Municipal Corporation of Greater Mumbai
Best Seo Company in Mumbai
We all understand the meaning of SEO, but for those new to Search Engine Optimization let us understand the definition in brief.
What is Search Engine Optimization?
What is SEO in digital marketing?
As per the definition in Wikipedia,
“Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results.
It is often referred to as “natural”, “organic”, or “earned” results.”
Why should my website have a Search Engine Optimization (SE0)?
As stated above, due to the growing number of websites, daily new websites are added to the web. The motto is common to all the websites. All the websites whether new or established ones want to rank on the first page of Google SERP.
As per Quora and internetlivestats.com currently, there’s 1.2 billion websites globally and 294 Billion web pages that are archived for 20 years ago.
There is a cost involved in hosting a website. Although there are options available today for hosting a free website also with a credit to the web hosting company. You can collect more information about this from SEO services company Mumbai.
Promptly, we first need to understand how Google search works?
Google has always stated your web pages should be for the visitors, not the search engines. What does it seek?
Any person seeking some information, advice or knowledge from the internet must obtain the most precise answers for his search query. Here the role of Google algorithm is very vital.
Daily thousands of web pages are submitted, and indexes in Google and the most accurate results are rendered matching your query.
It is the job of the online marketing company to completely understand the Google algorithm, requirements and quality guidelines and best practices. The legitimate companies in Mumbai, India, will always abide by search engine ethical practices.
The emphasis Google puts on your search query are:
- Analyzing your words that your type in Google search box
- Matching your search
- Ranking useful pages
- Considering context
- Yielding the most valid results
There are various benefits of having Search Engine Optimization of your website with a professional SEO services Mumbai, India, as compared to a non-optimized website:
- Improve page rank of your website.
- More considerable opportunities for appearing in Google, Bing and other search engine result pages.
- Creditability/trust for your website
- Help searchers find your business, products, solution, and services.
- Online lead generation for your business
- Contribute valuable information about your business to the world.
This witness some of the important and vital benefits and there are still more to count.
Best Search Engine Optimization – SEO guide for a company in Mumbai
SEO is not as difficult to understand for your website. If you are seriously interested in learning the important SEO guidelines and strategy. Then there is no better source compared to Google.
The best SEO company in Mumbai must take a note of all the important instructions, policies and quality guidelines for Search Engine Optimization.
For beginners and intermediate users can refer this valuable SEO starter guideline from Google.
The SEO starter guidelines contain many important steps for a perfect optimization of your website such as:
- It helps the search engine understand your content
- The content crawled and indexed is present to the searcher as per intent
- The pages or URLs that are not to be crawled
- Optimize your content and images
- Organize and manage your site hierarchy
- Guidelines on how to promote your website
- How to create a mobile-friendly website
SEO is very vital for companies in Mumbai. The reason is simple. There is no cost unless you hire the services of SEO company in Mumbai.
Second, you save on investment in PPC advertising.
Note: It takes some time for the SEO work to show results.
Services from the top SEO companies in Mumbai
Now let us see what you type of services you should expect from your best SEO company in Mumbai. It is essential to the success of digital marketing and SEO goal of your company to get the best of the services in the industry.
Given below are the important services:
- Search Engine Optimization (Local/International)
- Content Writing
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
- Pay Per Click Management Google AdWords, Facebook Adverts or Twitter Ads
- Google Analytics
- Google Webmasters Tools
- Bing Webmasters Tool
SEO benefits of Google Search Knowledge Panel
Knowledge panel is a summary of the factual information of your company. For new visitors and customers get a short snippet of all the vital company related information such as:
- Brief description
- Contact numbers
- Social media account details
- Product details
- Opening and closing hours of business
- Appointment booking, messaging or call
As seen above it works a visiting card for your business over the internet.
Google has now made it easier for the company owners and webmasters handling their client account to edit the information.
As per the Google blog post dated Jun 22, 2018, by Lauren Clark, Product Manager to claim the knowledge panel and provide authoritative feedback for the above-mentioned details. Companies and individual with knowledge panels can use the verification process.
The informative and detailed you are in submitting the information in the knowledge panel the SEO benefits it has. The services of the best SEO company in Mumbai are very useful to complete the knowledge panel details.
To learn and understand how you can provide the correct information in the knowledge panel also refer to the help centre of Google.
Google Autocomplete feature
The best SEO company in Mumbai you hire for the online marketing of your brand will take care of your website rankings at all major search engines.
Google search is very complex and has many technicalities to understand and implement. For digital marketing and especially SEO the digital marketer has to keep a track on all the updates and policy guidelines of the search engine.
One such aspect of Google search is Google Autocomplete. Every internet marketer must understand how the Google Autocomplete works. It is a very important part of your overall SEO strategy to rank higher your website in search results.
It will also assist in your keyword analysis. As stated earlier the website content must be for the user or searchers. The intent of the search engines is to offer the right information to the searchers. Your page rank will improve if your web pages are offering the right answer to the search queries.
As stated above, with Google Autocomplete feature the SEO expert has to type the search query in the Omni box. The intent has to be like a customer seeking information.
Then you can see all the suggestions coming while you are typing your query.
In the desktop website, approximately 10 auto-suggestions will pop below the search box. In the mobile site, approximately 5 suggestions pop up. Now with the options given below you can frame your SEO content writing strategy.
The best SEO Company with specialized SEO professionals always considers the Google Autocomplete feature.
The only point to be considered is that the suggestions are based on historical data and they are not future predictions.
Backlinks are the key to rank higher on the search page results. The best SEO Company in Mumbai will focus completely on getting the right, legitimate and natural links.
Before the SEO company or in-house digital marketing team finalises their link building strategy.
Look for the competitor’s link building strategy.
This is the basic and right way to start with building quality links.
Both of them offer almost the same services, whereas SEMrush gives a more detailed analysis. They also offer a free version with limited analytical data access.
SEO – Local and International
Optimization of your website is to be done for both the local and international audiences by SEO company in Mumbai.
In India, there are many local languages. The goal should not only be to rank higher on search engine result pages. It must be to render rich search results and user experience.
Search engine giant Google is also promoting the local search results.
As per the official Google India Blog, on March 15, 2018, Google has launched Assistant in Hindi in Allo.
The internet marketers need to full advantage of the Google Assistant service. A local language version of URL is vital and help your website overall ranking.
Digital marketers and companies can get more details of the Google Assistant at their official website.
Now Chatting up your Google Assistant just got easier with the new Google Assistant Update. As per the Google blog published on June 21, 2018.
Jaclyn Konzelmann Product Manager, Google Assistant stated that the interaction with Google assistant has been made easier. As per the many feedbacks received by the Google developer team people had to say “OK Google” or “Hey Google” before and request.
The follow-up question for the Google Assistant was not sounding as a natural conversation.
Google has announced at its I/O 18 that continuous chatting, interaction or conversation was an optional setting that lets you have a human-like normal chatting with the Assistant.
Now there will be no need to repeatedly say “Hello Google” “Hey Google” for any follow-up requests.
This new feature will be functioning from June 21, 2018.
You can select the function in the Google Assistant app with Settings-Preferences-continued conversation and change the toggle button.
Content Marketing – website content writer
We have discussed what is Search Engine Optimization, now let us recognize the importance of Content writing.
Content writing is the backbone of your website. If the website fails to satisfy the search query of your visitor it will not rank in Google search result pages.
Your best SEO company in Mumbai should possess the extraordinary quality, talented competent writer to execute your content marketing plan. Hire a good website content writer for full-time or part-time as per your requirement and long-term SEO strategy. Your company can also employ content writing services in Mumbai from content writing company with a good track record.
91% of B2B and 86% of B2C marketers are planning to use content marketing in their campaigns.
As per the statistics and data available from the Statista from North America. The content marketing institute, average 90% of the marketers use content marketing as the primary digital marketing tool.
It is used for B2B promotion, marketing of their client’s products and services.
Google has repeatedly stressed the importance of content richness or quality. In simple words, your content on your website must offer some useful, correct and informative information. Your SEO expert Mumbai are aware of this important and effective tool and use it strategically for the promotion of their client product, services, and brand value.
The reason is straightforward. There are tons of websites on the web today and Google wants to render the most desirable results for the search query. All the elite marketing companies in Mumbai, India hire the best content writer as they are informed of all the industry trends, keywords requirement and ranking signals.
Social Media Marketing
Social media’s role is more significant in promoting, marketing, informing your company’s product or services.
As per the statistics from Statista below, we can clearly witness the popularity of the social media platform among users all over the world.
Facebook the number one platform as far as the number of users with 2047 million users in August 2017.
YouTube with 1500 million users in the second position
Whats App with 1,200 million users on the third position
Other prominent players We Chat, Instagram, LinkedIn and others as per the image above
The social media is portraying a dominant role in India. The number of social media user has increased every year as per the data from the Statista. The number of social media users stood at 250.80 million in the year 2017.
Your best SEO company in Mumbai should have a clear understanding and ways to optimize the complete potential of these social media sites.
Search Engine Marketing
Search engine marketing and search engine optimization are considered similar. Although there is the difference between the two search engines optimization approach. The search engine optimizations services company is the expert in this domain and can guide you the valid option for the goals of your organization.
As per the definition is given in Wikipedia “Search Engine Marketing is a form of Internet marketing that requires the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.”
As stated above the primary difference between Search Engine Optimization and Search Engine marketing is the former incorporates weight on organic search ranking of your website and the other on the paid medium of (pay per click).
As per the Merkle’s report Spending on Google AdWords increased 21 per cent year over year in Q1 2017, up from 19 per cent in Q4 2016 and the click volume increased 20 per cent over the previous year. CPCs ticked up 1 per cent.
Even the spend on the advertisement on social media has increased all over the world. As per the statistics and data available from Statista, in Europe, America and Asia the share of social media advertising as a percentage of digital display advertising has grown.
Email marketing is one of most conventional digital marketing tools that your best SEO company in Mumbai trust and apply.
It is very cost effective and reliable as compared to other digital marketing solutions.
Email marketing can be an effective and profitable tool if deployed strategically, timely and targeted to the ideal audiences. Unfortunately, due to spamming and strict spam rules by the search engine giants like Google and Bing, it has seen lower deployment.
But still with some dedication of time and quality content you can attract your target audiences. As per the data released by Statista on the basis of the study of digital marketers in North America and Canada on an average 44%, people do check their Email Inbox at least 1-3 times a day. There were 18%, respondents, who checked their Inbox 4-9 times a day.
With the right email marketing policy, you can
- Derive brand value for your organization.
- Attract new prospects.
- Promote your new and existing product and services.
- Convey important announcements.
- Increase customer loyalty with personalized emails
Your digital marketing services company the desirable place to obtain professional advice for meaningful and return on investment-oriented email marketing. Email marketing will not fulfil any purpose if they are landing in the spam folder.
So, what needs to be done for right email marketing campaign?
- Email subject title optimization
- Email to your target audiences
- Attractive low size images (preferably below 30 KBS)
- Brief, specific and short content (around 400-500 words) preferably in bullets
- Link to your website or the desired destination link
Call-to-action is often unoptimized for the digital marketers. It is the primary essence of your sending email to your target audiences.
Pay Per Click
Businesses today are seeking for the organic ranking of their website. Companies don’t want to willingly invest in digital marketing paid form solutions. This is the prime reason for the popularity of Search Engine Optimization.
SEO takes time and requires proper planning from your digital marketing firm. You need a proper and clear understanding of search engines requirements and guidelines such as Google or Bing. For a new company or website to rank, there are over 200-page ranking signals.
To reach your target audiences quickly you should have a pay per click form of advertising. It may be putting an advertisement on your website through Google AdWords or Bing Ads.
The instant results don’t require major optimization of your website. You simply need having a modest advertising budget. The benefits of PPC are:
- Start with a modest budget
- Restrict the amount spent on a daily, weekly and monthly basis.
- Target specific Geolocation.
- Analytical reports
- Select your target audiences.
- Instant reach to your target customers
There are many other benefits of PPC type of advertising which we shall discuss in the subsequent post. Once again the online internet marketing company can guide you in creating the effective ads for your website.
Due to the competition and over optimization of websites by the best SEO company in Mumbai, companies are now relying on paid medium for promoting their brands, goods and services.
As per the report from Statista, the advertising revenue of Google Alphabet websites rose from 0.07 billion U.S. dollars to 63.79 billion U.S. dollars in the year 2016.
Even the second biggest search engine Bing or Yahoo is not far behind as per the statistics the revenue rose from 3574.5 million U.S. dollars in the year 2004 to 5169 million U.S. dollars in the year 2016.
As witnessed above the statistics are promising and indicates the increasing dependence on paid forms of advertising.
Although PPC a straightforward way to accomplish on the first page of Google or any search engine, still a significant work needs to be done on optimizing your website.
It is the expert job of your best SEO company in Mumbai to have a well-planned roadmap for the success of the digital marketing campaign for your products and services.
Apart from the search engine giant such as Google and Bing the other options are the social media. From social media, you can easily connect with your target audiences.
Studies and research data have proved the more crucial role of social media in customer acquisition and retention. Today, if brands need to make their presence, acquire new customers and customer loyalty then they need to have a social media marketing strategy.
If we have a look at the revenue figures of three major social media channels from the United States of America from 2013 to 2017 the market share of revenue of Facebook has grown from 3,283.40 U.S. a million dollars in 2013 to 10,034 million U.S. dollars in 2017.
The advertising revenue share of Twitter has grown from 432.60 million U.S. dollars in 2013 to 2544.70 million U.S. dollars in 2017.
The share of LinkedIn grew from 337.10 U.S., a million dollars in 2013 to 715.70 U.S., a million dollars in 2017.
From these advertising revenue reports of these social media platforms, we can appreciate their growing role in branding and customer acquisition.
For the success of any digital marketing campaign, there needs to be a balance between your SEO and SEM optimization. SEO is good for long-term considering the low investment cost. SEM is good for new startups, companies, and websites desiring the immediate attention of their customers.
It is the responsibility of website content writer or your in-house digital marketing team to perceive the needs and long-term goals and vision of your company in regards to the policy of your management.
Your best SEO company in Mumbai needs to come up with a balance and mix of all the digital marketing tools in the best interest of the organization.
Google has been continuously insisted on the speed of your website pages to render the search results faster. It was for this purpose they introduced Accelerated Mobile Pages Project. As per the Google India blog post, 53% of people are bound to leave your website if the page is loading slow. This greatly impacts the reputation of both the website and the Google.
So the next time when you search for any queries in your mobile pages and the result delivers is marked AMP’d the page, it simply means the webpage is optimized to load lightning fast. You can request your best SEO company in Mumbai to implement the AMP project on your website.
As per the report available from Google until October 2016, above 600 million AMP web pages were created.
All the top SEO companies in Mumbai take care of the page speed ranking factor from search engines quality guidelines requirements.
Another interesting fact about the page speed is the latest update from the Google. As per the blog post released by the Google Developers Tools in May 2018 written by Philip Walton (Engineer at Google working on the Web Platform) regarding First Input Delay
As per the blog post from Philip Walton, there is an interesting discussion on the importance of speed and responsiveness of the website.
An interesting point that was discussed is that the speed and responsiveness can be easily calculated as compared to design and layout liked by the visitor of your website.
Equally the first impression of your site is very critical.
It was for this reason the First input Delay measurement was introduced.
So, What is First Input Delay (FID)?
As per the quote from the Google Developers:
To know more about First Input Delay and how to implement it on your website. Please read the link from Google Chrome Labs.
To summarise, First Input Delay is the latest speed and responsiveness measurement tool form the Google. The aim is to understand the real-time pain and issues faced by your website visitors while interacting with your website.
Go for regional languages.
With the growth and reach of the internet to all the corners of India, thanks to the low internet data cost. Smartphones and the internet have penetrated to all the corners of India.
Companies are now adjusting their marketing strategy to the regional level. They are adapting to the culture and languages of their target market. One such example is the initiative of the Google India by enabling Bengali for publishers and advertisers from India.
As per the Google blog post, Bengali is the 6th most spoken language in the world. So it makes sense for the Google to enable Bengali as a preferred language choice for it Google Adsense and Google AdWords project.
Now for the content creators in Bengali can monetize their website and get advertisements in regional languages.
Constitute the free listing on Google My Business
The first important step in your new startup, business or website needs to do is to constitute a free listing on Google My Business. Listing with Google is your first step in discovering your website with Google. Most importantly it helps your customers and clients consider and locate you. Through the listing in Google and Bing, you can give information about your products, services, locations, business timings, website link, etc.
If you are unready for your website hosting, you can also develop a free website with Google. Your customers can also rate and give a review of your business which contributes to brand value and loyalty. Your SEO company can also guide you in this free listing.
Google Search Console
Google search console is a free web service for webmasters. On May 20th, 2015 Google renamed and rebranded webmasters tool as Google Search Console.
What is Google Search Console?
It is a helpful service from the Google to get found on the Web. It does not mean that if you are not signed up to the Google Search Console account your website is not indexed.
In fact, it is a more methodical way to get your website and its pages crawled and indexed in Google search results faster.
With the Goggle Search Console, the SEO company in Mumbai can easily understand how the search engine views the website. It gives the opportunity to the SEO experts to optimize the website.
Webmasters can now easily monitor and check the site’s presence in Google search results.
The Google Search Console is very easy to understand. It can be used by anyone such as webmasters, business owners, SEO experts, website administrator, developer, digital marketer or app developer.
Benefits of using Google Search Console
Using Google Search Console is the first and important SEO strategy. The SEO Company in Mumbai will first setup the account and add the client website or property.
There are many benefits or advantages of using Google Search Console account such as:
- It is a free service i.e. zero cost
- Add any number of properties or websites
- Detailed analytical performance data of your website
- Easily download all the vital website data or statistics
- User friendly dashboard
- Easily check whether Google bot can access your website
- Index fresh pages quickly
- Get search guidelines with the help centre
- Remove or de-index pages that are not important or not required
- Check for any malware or spam problems
- Connect or link Google Search with Google Analytics and Adwords
- Keywords or queries responsible for your website appearing in search results
- Best performing pages
- Internal and external links of your website
- AMP results and guidelines
- Analyse performance of desktop version with the mobile version
- Structured Data Testing Tool
- Crawl error statistics
- txt tester
- Submit sitemap to index your website pages and check the number of pages indexed with issues if any and much more features
The intent is simply to get found on the web. There are many free features and support provided by the Google. For example:
- Easy to use dashboard
- Update on index coverage issues
- Search appearance overview –
- search within a site
- URL structure
- Event – Rich snippet
- Product- Rich snippet
- Structured Data
- Rich Cards
- HTML Improvements
- Accelerated Mobile Pages
- Data Highlighter
Google Search Console is a vital SEO tool for the webmasters. Monitor and check the performance of the website.
SEO Technique 2018 – SEO Quake
Apart from the search engine guidelines and best practices there many useful SEO tools to use. From free to premium or paid. The SEO tools or techniques are important to execute and analyze the SEO strategy in 2018.
We are going to discuss the free and effective SEO tool i.e. SEO Quake.
SEO Quake is a performance assessment toolbar for your web browser.
You can easily check the vital statistics of your website or your competitor’s website.
With the help of SEO quake, you can all the important competitor data before planning your SEO strategy.
All the major SEO Company in Mumbai takes the advantage of this powerful SEO tool for client data analysis and competitor also.
The important metrics for analysis covered by SEO quake is:
- Conduct on page SEO audit
- Real-time data
- Link checker – internal and external links on any webpage, including URLs, anchor texts and link types
- Export the result of the audit
- Get important page info
- Compare URL
- Get detailed keyword analysis report
- Available as a browser extension for Chrome, Firefox, Safari, iPhone and iPads
From the above list, it is clear the benefits of using SEO quake. As it is free to use, it is very popular among SEO companies.
SEO experts and companies must use this free tool for competitor analysis and accordingly plan a digital marketing strategy in 2018.
The best SEO company in Mumbai must keep a check on the Google Seach Console Statistics and make changes to the SEO techniques 2018.
In the above, we have considered the various ways and strategies that are adopted by your “best SEO company in Mumbai.”
Once you have accomplished all the complex work by optimizing:
- Content marketing
- Search Engine Marketing
- Email marketing
- Social media marketing, now it’s time to analyze the results.
Although there are various free and paid tools to assess and monitor the website traffic, Google Analytics is the strongly recommended tool.
The reason is simple first it comes from the search engine Google and secondly it is free to use. Google has taken care of all the essential details that the webmaster needs to analyze.
Similar to Google we also consider the option for Bing users Bing webmasters tool.
There are many ways to optimize your website with both free and paid options. It is the role of your best SEO company in Mumbai to guide you the best mix of balance. The best SEO agency in Mumbai with all their years of experience and competent experts can acknowledge you valuable advice on the ever-changing page ranking factors of the search engine such as Google and Bing.
They can also advise you on the best social media platform for customer engagement.
What is your SEO strategy?
What PPC model your use for your business?
Which is your preferred SEO firm in Mumbai?
You can share your thoughts with us or solicit an expert advice for the digital marketing or SEO plan for your organization. You can also get customized SEO packages in Mumbai.
Digital marketing strategy in 2108 from Best Seo Company in Mumbai. Get results with top SEO company in Mumbai with best SEO packages and experts. Get more website traffic, online leads, clients with white hat SEO tactics with our services.
We are internet marketing company offering Search Engine Optimization (SEO) services in Navi Mumbai, Thane, Mira Road, Vasai-Virar, Andheri, Palghar. Please write us back at email@example.com, call us at +91-8879181833.
Statistics Courtesy: Statista
Images Courtesy: pixabay