By Prashaant KD, Post updated on 2018-10-05 22:14:37
Best SEO Company in Mumbai
Competition among websites has urged companies to optimize their websites. Yes! It is achievable with the help of the best SEO company in Mumbai.
It is important for companies to rank on the first page of search engines such as Google, Yahoo, and Yandex.
Search Engine Optimization of the website is important to rank on search results.
SEO needs to target at both local and international customers. Also, the website has to optimize for the best user experience and render rich search results.
SEO advantages of Google Podcasting App
Many onsite and offsite SEO tools are deployed by SEO professionals. With the advancement of technology, best tools are available to attract the consumers.
Podcast is an important SEO tool now.
Let us briefly see what is a Podcast?
As per the definition available in Wikipedia,
A podcast or generically net cast is an episodic series of digital audio or video files which a user can download in order to listen to. It is often available for subscription, so that new episodes are automatically downloaded via web syndication to the user’s own local computer, mobile application, or portable media player.
In the fast world today, consumers have less time to go through website. Read other information available online.
Here comes the utility of Podcast!
In Mumbai, seo experts have not yet fully used the podcast to its potential.
They need to understand its increasing popularity and demand.
As per the blog post written by Zack Reneau-Wedeen, Product Manager, Google Podcasts.
It was published on Jun 19, 2018. The post stated how the podcast is an important to time saver while users are travelling, cooking, salon or on a commute.
The highlights of the Google Podcast App are:
- Integrated with the Google Assistant
- Available across different devices
- Comes with personalized recommendations
- Usage of Artificial Intelligence (AI) in a podcast
So now you can suggest your client have an early SEO advantage of investing in Podcast. As users are looking for new time-saving technologies!
Users are also looking for quick answers/solutions!
The SEO company can help setup podcast to their client. There are many free and paid podcast available.
A list of all podcasting services providers is given for reference.
The podcast can be easily integrated with an RSS feed. It can also be a part of your website navigation menu.
Even the Google is giving the due credit to the Podcast. They want their users across the globe to easily find and access the podcast.
Zack Reneau-Wedeen further confirmed in a Google Blog post. Published on October 4, 2018, he quoted,
From November 18th, the application window is official open globally for the first round of the Google Podcasts creator program, which will kick off in January 2019.
Google has three main agenda’s to promote the podcast by:
Empowering and training underrepresented voices. With the launch an accelerator program
Educating a global community with free tools
Showcasing participants’ work as a model for others
To achieve the above, Google is joining hands with the best in the podcasting industry, PRX.
The SEO company must understand the important and role of Podcast in spreading client message.
The target audience may listen to the product information, how to use and troubleshooting steps.
All these can be easily achieved with a good podcast service.
The Google will also be fast indexing the Podcast. If all the webmasters guidelines are correctly followed.
Organic Search update-September 2018
Google completed 20 years on 27th September 2018. Ever since the Google came the search has transitioned.
It started in a small garage in California and now almost in every part of the world.
It was Larry and Sergey, dream to to organize the world’s information and make it accessible to everyone.
Google also gave a thank you doodle to all its users through its official blog post.
A thank you YouTube video also shared to mark the 20th anniversary!
SEO Company in Mumbai and across the globe has been looking forward to Google search product. The algorithmic changes, best practices and guidelines!
New product launches, updates and much more. The fundamental principal has been same as it was 20 years ago. Focus on the user!
New SEO strategy with Google search update
The SEO experts must also have the same strategy, vision and goal. This will help in achieving the goals of their clients.
Ranking in organic search results in the main goal of SEO companies!
The expectations of clients and delivering ROI for SEO services. An important challenge to SEO experts!
Google search is complex!
Google search has high-quality standards, guidelines and parameter to deliver relevant results.
The best SEO company in Mumbai must start all their client SEO strategy. In regards to search engine guidelines.
A website, social media page, mobile apps are the sources. TO providing right information or details to the searcher.
However, many SEO experts do the mistake of not adhering to the above searcher goal!
The more SEO company is focusing on offering satisfactory answers or replies. The more the chances of a happy searcher!
This might help convert searcher to lead and from qualified lead to customer!
Great, we have found the answer for generating business!
Now the question is how to get it executed?
Well! The answer is pretty straightforward and simple. Focus on the intent of your prospects. As stated by Google India blog post on 25th September 2018! Written by Ben Gomes, VP, Search, News and Assistant
The motto of Google is to offer relevant, correct, fast and easy access to information!
Google is completing 20 years now! This motto was the fundamental of starting the search engine. To make easy access to information.
The mission of the search engine giant was to our mission was to:
“Organize the world’s information and make it universally accessible and useful”
Billions of web pages indexed today by Google. Spreading over 150 languages and 190 countries across the globe!
The SEO company to focus on the user with new search update
The best SEO company in Mumbai must have the similar goal to Google. To offer greater access to information in as much detail as possible to your:
- Qualified Leads
- Government Bodies
As per the post, though new technologies deployed. The core principals of search have stayed the same. Such as:
- 100% focus on user
- Most relevant and highest quality information
- A systematic algorithmic approach to queries both historical and future
- Rigorously test every change by experimentation and by raters guidelines
At the mark of the 20th anniversary of Google! Ben Gomes, VP, Search, News and Assistant revealed the next chapter of search.
How Google’s working to make information more accessible and useful to people everywhere?
Ben Gomes even shared the three fundamental shifts in how Google think about Search:
The shift from answers to journey-constant access to new information through learning
The shift from query to providing a query less way to get information– answers based on your interest
A shift from text to a more visual way of finding information– effective use of visual content to search queries
The SEO professionals must understand the implications on search. The announcements of the Google India Blog post!
As stated above search is complex, evolving and changing! The job of SEO expert is to adapt to changing guidelines, algorithmic changes and new technologies.
The SEO experts task today is to get audiences and company (client) access each other easily and fast.
The intent is to have a meaningful transaction or relation in the market/industry. The SEO company that is able to get this done gets favourable ROI.
Google Discover update in September 2018
As stated above on the eve of completion of 20 years of Google. New search updates are coming up. The intent is very clear from Google! Focus on the user!
Google is striving to offer the best of search experiences & results to their users. Render the information at the right place & time.
The reason was to make it easier to discover, explore and stay connected to what matters to you!
Still when you don’t search or have a query in mind!
Google is deploying its machine learning algorithms to understand the user behaviour. With their interest! Providing an instant feed based on earlier interactions with Google search.
In the new search feed, Google offered rich cards like:
- Sports Highlights
- Trending News
- Latest Music
- Top Stories
- Local News
- Health Tips
- Weather update
- Movies nearby etc.
The new search feed is offering customized results. It is in the form of interactive cards even when you have not searched or requested for it.
As per the statistics from Google blog post, Discover new information and inspiration with Search, no query required. Written by Karen Corby Group Product Manager, Google Search and published on 24th September 2018.
More than 800 million users across the globe are using the new search feed.
The search feed keeps the users update on their areas of interaction and interest.
As per Karen Corby on 24th September 2018,
Google is introducing 3 fundamental shifts. They are intending to get a major search feature update.
The three major updates as per the Google blog post is:
- New name
- New look
- A new set of features/updates
Let’s check in detail the new Google search updates:
A new name to Google feed is Discover
After the success of the new search feed feature! Google has given a new name to it-Discover.
The new name comes with a brand new design and making it easier to explore your areas of interest.
A new topic header is also introduced. Giving an explanation why a card shown in Discover.
Next to each topic name is a Discover icon.
The discover icon which you’ll also start to see in Search for an ever-growing set of topics.
After tapping “Follow” you will start seeing more about that topic in your experience.
New feature Evergreen content
In discover a new feature Evergreen content added. Here you get more videos and fresh visual content. Evergreen content means articles and videos that were available over the internet. But you have not yet discovered them.
Customize your feed with discover
The Google is giving powers to its user to see and get the news, articles and updates of their areas of interest.
To make this possible there is a new customize feature in Google search.
All you need to do is tap on the control icon. Simply, to state that you want more or less content on topics you are interested.
Henceforth, you continue to see content from a range of sources on any given topic. This will help you explore new ideas surrounding your interests.
For news discover uses the same technology as Full Coverage in Google News! To bring you a variety latest on news from different sources!
Discover with many languages
Google is starting support for English and Spanish in the U.S.
They are planning to expand to more languages and countries soon!
For example, if you are both Hindi & English speaking! The search cards will include both the languages options.
Exciting new search features to roll out soon!
The Google blog post also stated coming to mobile browsers is Google.com.
Now, Google search has made it easier to keep up with your interests.
Blogging for SEO in Mumbai
Blogging is a great SEO tool to get your company message to your customers. It works very effectively in both national and international SEO.
Google is also supporting and encouraging blogs. To make it easier and popular! It has introduced Blog Compass App.
As per the Google India blog, published on September 7th 2018. Written by Dru Knox, Product Manager, Google Search.
The blog compass app is providing all the vital tools required for blogging.
You may be a company, a small business owner or freelancer. It has all the important metrics for every blogger.
From the Search Engine Optimization perspective, a blog post has an effective role. They not only bring your company website to targeted markets & audiences. But even help in the ranking of your website pages!
The major highlight of the blog compass app is:
- Suggest new topics
- Recommend trending topic
- Visitor traffic
- integrates with WordPress and Blogger.com
- Multilingual option English & Hindi
- Assist in writing an engaging post
- Connects to Google Analytics and Search Console
- Access to Google Trends data
SEO update August 2018–Page speed is landing page factor for Google Search and Ads for companies in Mumbai
Page speed is landing page factor for Google Search and Ads
Google has announced through developers.google.com update for July 2018. The Page Speed is now a landing page factor for Google Search and Ads.
Speed is now used as a ranking factor for mobile searches (Source: Google)
Google’s Eng. Manager, Web Developer Relations Addy Osmani, Developer Advocate. Along with Web Perf Guru, Ilya Grigorik explained in depth how it works?
The SEO company in Mumbai has to take into consideration this new development and update. Important for ranking of web pages in search results and ads.
Why the PageSpeed of the website is important for SEO?
Google is now giving importance to the performance of the web pages of your website. Such as speed, performance, progressive web apps, best practices and SEO.
Implement suggestions of Progressive Web Apps for better page rankings.
All the above metrics have their individual performance score. Web developers and seo company must look into the depth of each of the above metrics.
A detailed report on each of the above metrics offered by Lighthouse tool. The scope of the optimization on the basis of the above metrics and reports. To ensure a great mobile and desktop experience!
The searcher must be able to get the information, details to make a transaction. Search engines are now looking to get more conversions from each visit from a customer.
Hence, the speed of a website is a crucial factor for the above goal. As per Google data,
53%of visits abandoned if a mobile site takes longer than 3 seconds to load (source: Google)
As stated above for mobile searches. Google has stated that page loading and page speed is the major ranking factor. Vital for search queries now!
As per the Google webmasters blog published on January 17, 2018, and updated on July 9, 2018. Google will now consider page speed in mobile search ranking.
The best SEO company in Mumbai must work on the website page speed and load times. This will help to take advantage of this Google update.
What is the Web Page Testing Tool available for SEO company in Mumbai?
If your website is showing better performance and speed results in the speed tools. Then your website has greater chances of ranking ahead of your competitors.
The most important speed testing tools recommended by Google are:
- WebPage Test
- PageSpeed Insights
- Speed Scorecard
- Impact Calculator
- Chrome Developers Tools
Each of the above speed tools has their own metrics and features. The goal is to achieve fair scores. Follow all the best practices and guidelines suggested by search engines.
Google has explained in easy details how these speed tools and metrics work. The final goal is to offer the best User Experience (UX) and User Interface (UI).
Google has explained the above speed tools in infographics. The infographics describe all the facts, clears all myths, guidance about performance data.
Kindly download the PDF file from the above link. It will help to understand in aspect affecting the speed and performance of your website.
This will assist in making changes in the SEO planning, implementation and measurement.
Speed is one of the major factor and not the only one in judging the performance of a web page. The best SEO company in Mumbai has to consider them before optimizing the website.
New business opportunity for Seo Company in Mumbai
Google partnership opportunity for women entrepreneur’s led company or startup in Mumbai.
As per the blog post published on August 08, 2018.
Google India is offering opportunities for women entrepreneur’s in India. To encourage entrepreneurs in tier II cities including Mumbai.
With this intent, 91springboard-India’s biggest co-working space and startup community and Google. Both have partnered to offer monthly training, events and seminars.
Many startups have flourished and are continuing to grow in Mumbai, India. This gives an opportunity for the best SEO company in Mumbai to offer their SEO services.
The above-mentioned startup’s companies depend on SEO company. For promoting and reaching their target audiences. The SEO services are important for their survival and growth.
Why SEO for companies in Mumbai?
Before we start on how the best SEO company in Mumbai can get the best of SEO strategies for your business. Let’s check important statistics by Internet and Marketing Association of India (IAMAI):
The digital advertising spend estimated to grow at a compound annual growth rate (CAGR) of 30%. To touch Rs12,046 crore by 2018, on the back of increased consumer trust in online ads. A report published by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB.
The share of digital spending expected to be about 16% of the total ad spends estimated to be around Rs59,000 crore. Digital spends stood at Rs9,266 crore in 2017, growing at 27% over 2016.
In another press release from IAMAI, it stated:
The number of mobile Internet users in India is likely to reach 478 million by June 2018.
The mobile Internet users increased by 17.22 per cent. From December 2016 to reach 456 million users by December 2017. Confirmed the report titled Mobile Internet in India 2017. Published by the Internet and Mobile Association of India (IAMAI) and KANTAR-IMRB.
Above statistical data & press releases from the Internet and Mobile Association of India. Show the increasing number of internet user. The growing number of internet subscribers fuelling online advertising.
The services of best SEO companies in Mumbai are beneficial for ranking of pages.
In today’s blog post we will check the SEO services and features. Companies should look in from online marketing companies in Mumbai.
As per the Directorate of Municipal Council,
The local bodies of the Konkan Division of Maharashtra are:
- Brihanmumbai Municipal Corporation
- Bhiwandi Nizampur
- Kalyan Dombivali
- Mira Bhayandar
- Navi Mumbai
- Raigad Zilla
Mumbai the financial capital of India. The economy of Mumbai houses of all major industries such as:
- Financial services
- Information Technology
- Pharmaceutical establishments.
For a complete detailed list of companies based in Mumbai, please visit the link.
The critical commercial locations in Mumbai are:
- Nariman Point
- Bandra Kurla Complex
- Santacruz Electronic Export Processing Zone (SEEPZ)
- Zaveri Bazaar
- Bharat Diamond Bourse
Image Courtesy: Municipal Corporation of Greater Mumbai
What is SEO?
We all understand the meaning of SEO, but for those new to Search Engine Optimization let us understand the definition in brief.
- What is Search Engine Optimization?
- What is SEO in digital marketing?
As per the definition in Wikipedia,
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results.
It is often referred to as natural, organic, or earned results.
Why should my website have a Search Engine Optimization (SE0)?
As stated above, due to the growing number of websites, daily new websites are added to the web. The motto is common to all the websites. All the websites whether new or established ones want to rank on the first page of Google SERP.
As per Quora and internetlivestats.com currently, there’s 1.2 billion websites globally and 294 Billion web pages that are archived for 20 years ago.
There is a cost involved in hosting a website. Although there are options available today for hosting a free website also with a credit to the web hosting company. You can collect more information about this from seo services company Mumbai.
Promptly, we first need to understand how Google search works?
Google has always stated your web pages should be for the visitors, not the search engines. What does it seek?
Any person seeking some information, advice or knowledge from the internet must obtain the most precise answers for his search query. Here the role of the Google algorithm is very vital.
How do search engines work?
Daily thousands of web pages are submitted, and indexes in Google and the most accurate results are rendered matching your query.
The legitimate companies in Mumbai, India, will always abide by search engine ethical practices.
The emphasis Google puts on your search query are:
- Analyzing your words that your type in Google search box
- Matching your search
- Ranking useful pages
- Considering context
- Yielding the most valid results
There are various benefits of having Search Engine Optimization of your website with a professional seo services Mumbai, India, as compared to a non-optimized website:
- Improve page rank of your website.
- More considerable opportunities for appearing in Google, Bing and other search engine result pages.
- Creditability/trust for your website
- Help searchers find your business, products, solution, and services.
- Online lead generation for your business
- Contribute valuable information about your business to the world.
This witness some of the important and vital benefits and there are still more to count.
Search engine optimization-seo guide for a company in Mumbai
SEO is not as difficult to understand for your website. If you are seriously interested in learning the important SEO guidelines and strategy. Then there is no better source compared to Google.
The best seo company in Mumbai must take a note of all the important instructions, policies and quality guidelines for Search Engine Optimization.
For beginners and intermediate users can refer this valuable SEO starter guideline from Google.
The SEO starter guidelines contain many important steps for a perfect optimization of your website such as:
- It helps the search engine understand your content
- The content crawled and indexed is present to the searcher as per intent
- The pages or URLs that are not to be crawled
- Optimize your content and images
- Organize and manage your site hierarchy
- Guidelines on how to promote your website
- How to create a mobile-friendly website
SEO is very vital for companies in Mumbai. The reason is simple. There is no cost unless you hire the services of SEO company in Mumbai.
Second, you save on investment in PPC advertising.
Note: It takes some time for the SEO work to show results.
Type of Services from the top SEO companies in Mumbai
Now let us see what you type of services you should expect from your best SEO company in Mumbai. It is essential to the success of SEO campaign of your company to get the best of the services in the industry.
Given below are the important services:
- Search Engine Optimization (Local/International)
- Content Writing
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
- Pay Per Click Management Google AdWords, Facebook Adverts or Twitter Ads
- Google Analytics
- Google Webmasters Tools
- Bing Webmasters Tool
The speed of your website (Mobile and Desktop) important SEO factor
It is now officially confirmed by Google at the Marketing live event on July 23, 2018, in San Jose, United States that speed of your website is now a ranking factor.
For SEO companies it’s now time to take serious considerations of page load speed as a critical point for ranking of their client websites.
Intense competition and higher search user experience are prompting the search engines to put greater emphasis on the page speed of the website.
From on-page SEO point of view, it will certainly impact the ranking of your website in search results.
With the above intent, the Google has introduced Speed Scorecard and impact calculator on February 26th 2018 at the Mobile World Congress in Barcelona
As per the official Google Blog, Mr.Jon Diorio – Group Product Manager of Google Ads stated how important it provides the great user experience in terms of speed, quality, content and rich landing page to searchers.
As per the blog, the important point from both SEO and advertising perspective to be taken by SEO companies are:
- Landing Pages
- AMP version of your website
- Parallel tracking
Not companies and advertisers can test how their website performs in terms of speed for mobile experiences.
For this, a new tool speed scorecard is introduced in thinkwithgoogle.com.
The idea is to check how fast your website loads on mobile devices and you can compare with your competitors also.
You can check the speed of your on both 3G and 4G devices.
Additionally, you can also check the impact of financial metrics.
Speed scorecard tool is another important testing tool for on-page SEO of websites.
SEO benefits of Google Search Knowledge Panel
Knowledge panel is a summary of the factual information of your company. For new visitors and customers get a short snippet of all the vital company related information such as:
- Brief description
- Contact numbers
- Social media account details
- Product details
- Opening and closing hours of business
- Appointment booking, messaging or call
As seen above it works a visiting card for your business over the internet.
Google has now made it easier for the company owners and webmasters handling their client account to edit the information.
As per the Google blog post dated Jun 22, 2018, by Lauren Clark, Product Manager to claim the knowledge panel and provide authoritative feedback for the above-mentioned details. Companies and individual with knowledge panels can use the verification process.
The informative and detailed you are in submitting the information in the knowledge panel the SEO benefits it has. The services of the best seo company in Mumbai are very useful to complete the knowledge panel details.
To learn and understand how you can provide the correct information in the knowledge panel also refer to the help centre of Google.
Google Autocomplete feature|seo advantages
The best seo company in Mumbai you hire for the online marketing of your brand will take care of your website rankings at all major search engines.
Google search is very complex and has many technicalities to understand and implement. For Search Engine Optimization the SEO expert has to keep a track on all the updates and policy guidelines of the search engine.
One such aspect of Google search is Google Autocomplete. Every internet marketer must understand how the Google Autocomplete works. It is a very important part of your overall SEO strategy to rank higher your website in search results.
It will also assist in your keyword analysis. As stated earlier the website content must be for the user or searchers. The intent of the search engines is to offer the right information to the searchers. Your page rank will improve if your web pages are offering the right answer to the search queries.
As stated above, with Google Autocomplete feature the SEO expert has to type the search query in the Omni box. The intent has to be like a customer seeking information.
Then you can see all the suggestions coming while you are typing your query.
How to use AutoComplete feature for SEO?
In the desktop website, approximately 10 auto-suggestions will pop below the search box. In the mobile site, approximately 5 suggestions pop up. Now with the options given below you can frame your SEO content writing strategy.
The best seo company in Mumbai with specialized SEO professionals always considers the Google Autocomplete feature.
The only point to be considered is that the suggestions are based on historical data and they are not future predictions.
How to use BackLink Checker for seo
Backlinks are the key to rank higher on the search page results. The best seo company in Mumbai will focus completely on getting the right, legitimate and natural links.
Before the SEO company or in-house SEO team finalizes their link building strategy.
Look for the competitor’s link building strategy.
This is the basic and right way to start with building quality links.
Best BackLink checker Tools?
Both of them offer almost the same services, whereas SEMrush gives a more detailed analysis. They also offer a free version with limited analytical data access.
SEO strategy – Local and International Markets 2018
Optimization of your website is to be done for both the local and international audiences by SEO company in Mumbai.
In India, there are many local languages. The goal should not only be to rank higher on search engine result pages. It must be to render rich search results and user experience.
Search engine giant Google is also promoting the local search results.
As per the official Google India Blog, on March 15, 2018, Google has launched Assistant in Hindi in Allo.
The internet marketers need to full advantage of the Google Assistant service. A local language version of URL is vital and help your website overall ranking.
Digital marketers and companies can get more details of the Google Assistant at their official website.
Now Chatting up your Google Assistant just got easier with the new Google Assistant Update. As per the Google blog published on June 21, 2018.
Jaclyn Konzelmann Product Manager, Google Assistant stated that the interaction with Google assistant has been made easier. As per the many feedbacks received by the Google developer team people had to say “OK Google” or “Hey Google” before and request.
The follow-up question for the Google Assistant was not sounding as a natural conversation.
Google has announced at its I/O 18 that continuous chatting, interaction or conversation was an optional setting that lets you have a human-like normal chatting with the Assistant.
Now there will be no need to repeatedly say “Hello Google” “Hey Google” for any follow-up requests.
This new feature will be functioning from June 21, 2018.
You can select the function in the Google Assistant app with Settings-Preferences-continued conversation and change the toggle button.
How to effectively use Content Marketing for SEO
We have discussed what is Search Engine Optimization, now let us recognize the importance of Content writing.
Content writing is the backbone of your website. If the website fails to satisfy the search query of your visitor it will not rank in Google search result pages.
Your best seo company in mumbai should possess the extraordinary quality, talented competent writer to execute your content marketing plan. Hire a good website content writer for full-time or part-time as per your requirement and long-term SEO strategy. Your company can also employ content writing services in Mumbai from content writing company with a good track record.
91% of B2B and 86% of B2C marketers are planning to use content marketing in their campaigns.
As per the statistics and data available from the Statista from North America. The content marketing institute, average 90% of the marketers use content marketing as the primary digital marketing tool.
It is used for B2B promotion, marketing of their client’s products and services.
Importance of Content Marketing for SEO
Google has repeatedly stressed the importance of content richness or quality. In simple words, your content on your website must offer some useful, correct and informative information. Your SEO expert Mumbai are aware of this important and effective tool and use it strategically for the promotion of their client product, services, and brand value.
The reason is straightforward. There are tons of websites on the web today and Google wants to render the most desirable results for the search query. All the elite marketing companies in Mumbai, India hire the professional content writer as they are informed of all the industry trends, keywords requirement and ranking signals.
Relationship between Social Media Marketing & seo
Social media’s role is more significant in promoting, marketing, informing your company’s product or services.
As per the statistics from Statista below, we can clearly witness the popularity of the social media platform among users all over the world.
Facebook the number one platform as far as the number of users with 2047 million users in August 2017.
YouTube with 1500 million users in the second position
Whats App with 1,200 million users on the third position
Other prominent players We Chat, Instagram, LinkedIn and others as per the image above
The social media is portraying a dominant role in India. The number of social media user has increased every year as per the data from the Statista. The number of social media users stood at 250.80 million in the year 2017.
Your best seo company in mumbai should have a clear understanding and ways to optimize the complete potential of these social media sites.
Difference between Search Engine Marketing and seo
Search engine marketing and search engine optimization are considered similar. Although there is the difference between the two search engines optimization approach. The search engine optimizations services company is the expert in this domain and can guide you the valid option for the goals of your organization.
As per the definition is given in Wikipedia “Search Engine Marketing is a form of Internet marketing that requires the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.”
As stated above the primary difference between Search Engine Optimization and Search Engine marketing is the former incorporates weight on organic search ranking of your website and the other on the paid medium of (pay per click).
As per the Merkle’s report Spending on Google AdWords increased 21 per cent year over year in Q1 2017, up from 19 per cent in Q4 2016 and the click volume increased 20 per cent over the previous year. CPCs ticked up 1 per cent.
Even the spend on the advertisement on social media has increased all over the world. As per the statistics and data available from Statista, in Europe, America and Asia the share of social media advertising as a percentage of digital display advertising has grown.
Improve Email Marketing with SEO analytics data
Email marketing is one of most conventional SEO tools that your best SEO company in Mumbai trust and apply.
It is very cost effective and reliable as compared to other SEO solutions.
Email marketing can be an effective and profitable tool if deployed strategically, timely and targeted to the ideal audiences. Unfortunately, due to spamming and strict spam rules by the search engine giants like Google and Bing, it has seen lower deployment.
But still with some dedication of time and quality content you can attract your target audiences. As per the data released by Statista on the basis of the study of digital marketers in North America and Canada on an average 44%, people do check their Email Inbox at least 1-3 times a day. There were 18%, respondents, who checked their Inbox 4-9 times a day.
With the right email marketing policy, you can
- Derive brand value for your organization.
- Attract new prospects.
- Promote your new and existing product and services.
- Convey important announcements.
- Increase customer loyalty with personalized emails
Your SEO services company the desirable place to obtain professional advice for meaningful and return on investment-oriented email marketing. Email marketing will not fulfil any purpose if they are landing in the spam folder.
So, what needs to be done for the right email marketing campaign?
- Email subject title optimization
- Email to your target audiences
- Attractive low size images (preferably below 30 KBS)
- Brief, specific and short content (around 400-500 words) preferably in bullets
- Link to your website or the desired destination link
Call-to-action is often unoptimized for the digital marketers. It is the primary essence of your sending email to your target audiences.
Pay Per Click
Businesses today are seeking for the organic ranking of their website. Companies don’t want to willingly invest in SEO software solutions. This is the prime reason for the popularity of Search Engine Optimization.
SEO takes time and requires proper planning from your SEO firm. You need a proper and clear understanding of search engines requirements and guidelines such as Google or Bing. For a new company or website to rank, there are over 200-page ranking signals.
To reach your target audiences quickly you should have a pay per click form of advertising. It may be putting an advertisement on your website through Google AdWords or Bing Ads.
The instant results don’t require major optimization of your website. You simply need having a modest advertising budget. The benefits of PPC are:
- Start with a modest budget
- Restrict the amount spent on a daily, weekly and monthly basis.
- Target specific Geolocation.
- Analytical reports
- Select your target audiences.
- Instant reach to your target customers
There are many other benefits of PPC type of advertising which we shall discuss in the subsequent post. Once again the online internet marketing company can guide you in creating the effective ads for your website.
Due to the competition and over optimization of websites by the best seo company in mumbai, companies are now relying on paid medium for promoting their brands, goods and services.
As per the report from Statista, the advertising revenue of Google Alphabet websites rose from 0.07 billion U.S. dollars to 63.79 billion U.S. dollars in the year 2016.
Even the second biggest search engine Bing or Yahoo is not far behind as per the statistics the revenue rose from 3574.5 million U.S. dollars in the year 2004 to 5169 million U.S. dollars in the year 2016.
As witnessed above the statistics are promising and indicates the increasing dependence on paid forms of advertising.
Although PPC a straightforward way to accomplish on the first page of Google or any search engine, still a significant work needs to be done on optimizing your website.
It is the expert job of your best SEO company in Mumbai to have a well-planned roadmap for the success of the SEO campaign for your products and services.
Apart from the search engine giant such as Google and Bing the other options are the social media. From social media, you can easily connect with your target audiences.
Studies and research data have proved the more crucial role of social media in customer acquisition and retention. Today, if brands need to make their presence, acquire new customers and customer loyalty then they need to have a social media marketing strategy.
If we have a look at the revenue figures of three major social media channels from the United States of America from 2013 to 2017 the market share of revenue of Facebook has grown from 3,283.40 U.S. a million dollars in 2013 to 10,034 million U.S. dollars in 2017.
The advertising revenue share of Twitter has grown from 432.60 million U.S. dollars in 2013 to 2544.70 million U.S. dollars in 2017.
The share of LinkedIn grew from 337.10 U.S., a million dollars in 2013 to 715.70 U.S., a million dollars in 2017.
From these advertising revenue reports of these social media platforms, we can appreciate their growing role in branding and customer acquisition.
For the success of any SEO plan, there needs to be a balance between your SEO and SEM optimization. SEO is good for long-term considering the low investment cost.
Search engine marketing is good for new startups, companies, and websites desiring the immediate attention of their customers.
It is the responsibility of website content writer or your in-house SEO team to perceive the needs and long-term goals and vision of your company in regards to the policy of your management.
Your best SEO company in Mumbai needs to come up with a balance and mix of all the SEO tools in the best interest of the organization.
Page Speed and SEO advantages
Google has been continuously insisted on the speed of your website pages to render the search results faster. It was for this purpose they introduced Accelerated Mobile Pages Project. As per the Google India blog post, 53% of people are bound to leave your website if the page is loading slow. This greatly impacts the reputation of both the website and the Google.
So the next time when you search for any queries in your mobile pages and the result delivers is marked AMP’d the page, it simply means the webpage is optimized to load lightning fast. You can request your best seo company in mumbai to implement the AMP project on your website.
As per the report available from Google until October 2016, above 600 million AMP web pages were created.
All the top SEO companies in Mumbai take care of the page speed ranking factor from search engines quality guidelines requirements.
Another interesting fact about the page speed is the latest update from the Google. As per the blog post released by the Google Developers Tools in May 2018 written by Philip Walton (Engineer at Google working on the Web Platform) regarding First Input Delay
As per the blog post from Philip Walton, there is an interesting discussion on the importance of speed and responsiveness of the website.
An interesting point that was discussed is that the speed and responsiveness can be easily calculated as compared to design and layout liked by the visitor of your website.
Equally the first impression of your site is very critical.
It was for this reason the First input Delay measurement was introduced.
So, What is First Input Delay (FID)?
As per the quote from the Google Developers:
To know more about First Input Delay and how to implement it on your website. Please read the link from Google Chrome Labs.
To summarise, First Input Delay is the latest speed and responsiveness measurement tool form the Google. The aim is to understand the real-time pain and issues faced by your website visitors while interacting with your website.
SEO benefits of regional languages
With the growth and reach of the internet to all the corners of India, thanks to the low internet data cost. Smartphones and the internet have penetrated to all the corners of India.
Companies are now adjusting their marketing strategy to the regional level. They are adapting to the culture and languages of their target market. One such example is the initiative of the Google India by enabling Bengali for publishers and advertisers from India.
As per the Google blog post, Bengali is the 6th most spoken language in the world. So it makes sense for the Google to enable Bengali as a preferred language choice for it Google Adsense and Google AdWords project.
Now for the content creators in Bengali can monetize their website and get advertisements in regional languages.
As said above there are many SEO advantages for your business to go for regional languages to your business. With this initiative in mind, Google will hold a conference across the country on various dates.
As quoted by the Google India Blog post dated May 31, 2018, Google announced the search conference for 2018. For date details please visit the website link.
Image Source: Google India Blog
As per Google, the regional language Internet usage is growing at an unprecedented pace in India and generating great demand for local language content.
While many publishers have focused on Hindi, there is now growing demand for other regional languages.
Google quoted as below:
We are bringing back the Google Search conference with an objective to help Indian language publishers make the most of the opportunity and bridge the Indian language content gap that exists on the web today.
Google will be hosting conferences across 11 cities in India to help local language publishers and webmasters better understand how they can make their content easily accessible to the growing number of Internet users across India. In addition to Hindi, this year we will cover four other Indian languages such as Tamil, Telugu, Marathi and Bengali.
The best SEO company in Mumbai will guide you on how to plan a SEO strategy in various local languages in India.
In this way, the SEO company can help its client to reach their target audiences in parts of the country in a local language.
As per the report from forindia.google.com and KPMG-Google survey:
57 per cent of India’s 410 million Internet users – 234 million Indians – prefer to access the Internet in Indian languages.
The number of Indian-language Internet users is expected to expand to 536 million by 2021, growing six times faster than English-language Internet users in India.
Free listing on Google My Business|Off-Page seo strategy
The first important step in your new startup, business or website needs to do is to constitute a free listing on Google My Business. Listing with Google is your first step in discovering your website with Google. Most importantly it helps your customers and clients consider and locate you. Through the listing in Google and Bing, you can give information about your products, services, locations, business timings, website link, etc.
If you are unready for your website hosting, you can also develop a free website with Google. Your customers can also rate and give a review of your business which contributes to brand value and loyalty. Your SEO company can also guide you in this free listing.
Google my business account is an important tool for the best SEO company in Mumbai to help their clients to:
- Improve search presence
- Engage with customers
- Give maximum details about the company
- Information on products and services
- New launches
- Blog Post
- Upload Media-photos
- Get Insights – New feature rolled out on 12th July 2018
- Customer Reviews
- Call Messaging feature
- Free website
- Sharing Google my business account user rights
Google my business account is offering the best possible features for your business to get noticed and grow online.
It is for the best seo company in Mumbai to execute the long-term seo strategy. The idea is to make it easy for your customers to connect with your business.
As part of this effort, the new feature named Insights was launched officially by Google My Business through Twitter on 12th July 2018.
The goal of the Insights tab in Google My Business account to show the seo experts how your customers search for your business.
The highlights of the Insight tab are:
- Statistics for last 1 week, 1 month and 1 quarter
- Customers who came directly to your website
- Clients who discovered you via listing for a category, product or service
- Where did the customers view your business at Google and its search partners, i.e. search or Google maps
- Metrics for customer behavior or actions
- Website clicks
- Request directions
- Messaging or chat with you
- Made phone calls
- Media-Photo views, the number of times your photos have been viewed by searchers and compared to photo views of your competitors.
- Search queries or keywords that lead customers to your listing and ranking these terms or queries.
The new search queries feature rolled out as above will help the best seo company in mumbai to get a detailed view of the search terms or keywords and improve their local seo.
The search queries will help them to restructure their content marketing strategy and include the right search queries.
In addition, there will be a rank assigned to these search terms.
Although the feature is still not available everywhere and is still being rolled out. The Google has confirmed this in it’s the Google Advertiser Community blog.
Use Google Search Console for seo planning
Google search console is a free web service for webmasters. On May 20th, 2015 Google renamed and rebranded webmasters tool as Google Search Console.
What is Google Search Console?
It is a helpful service from the Google to get found on the Web. It does not mean that if you are not signed up to the Google Search Console account your website is not indexed.
In fact, it is a more methodical way to get your website and its pages crawled and indexed in Google search results faster.
With the Goggle Search Console, the SEO company in Mumbai can easily understand how the search engine views the website. It gives the opportunity to the SEO experts to optimize the website.
Webmasters can now easily monitor and check the site’s presence in Google search results.
The Google Search Console is very easy to understand. It can be used by anyone such as webmasters, business owners, SEO experts, website administrator, developer, digital marketer or app developer.
Benefits of using Google Search Console
Using Google Search Console is the first and important SEO strategy. The SEO Company in Mumbai will first setup the account and add the client website or property.
There are many benefits or advantages of using Google Search Console account such as:
- It is a free service i.e. zero cost
- Add any number of properties or websites
- Detailed analytical performance data of your website
- Easily download all the vital website data or statistics
- User friendly dashboard
- Easily check whether Google bot can access your website
- Index fresh pages quickly
- Get search guidelines with the help centre
- Remove or de-index pages that are not important or not required
- Check for any malware or spam problems
- Connect or link Google Search with Google Analytics and Adwords
- Keywords or queries responsible for your website appearing in search results
- Top performing pages
- Internal and external links of your website
- AMP results and guidelines
- Analyse performance of desktop version with the mobile version
- Structured Data Testing Tool
- Crawl error statistics
- txt tester
- Submit sitemap to index your website pages and check the number of pages indexed with issues if any and much more features
The intent is simply to get found on the web. There are many free features and support provided by the Google. For example:
- Easy to use dashboard
- Update on index coverage issues
- Search appearance overview –
- search within a site
- URL structure
- Event – Rich snippet
- Product- Rich snippet
- Structured Data
- Rich Cards
- HTML Improvements
- Accelerated Mobile Pages
- Data Highlighter
Google Search Console is a vital SEO tool for the webmasters. Monitor and check the performance of the website.
SEO Technique/Tool 2018 – SEO Quake
Apart from the search engine guidelines and best practices there many useful SEO tools to use. From free to premium or paid. The SEO tools or techniques are important to execute and analyze the SEO strategy in 2018.
We are going to discuss the free and effective SEO tool i.e. SEO Quake.
SEO Quake is a performance assessment toolbar for your web browser.
You can easily check the vital statistics of your website or your competitor’s website.
With the help of SEO quake, you can all the important competitor data before planning your SEO strategy.
All the major SEO Company in Mumbai takes the advantage of this powerful SEO tool for client data analysis and competitor also.
The important metrics for analysis covered by SEO quake is:
- Conduct on page SEO audit
- Real-time data
- Link checker – internal and external links on any webpage, including URLs, anchor texts and link types
- Export the result of the audit
- Get important page info
- Compare URL
- Get detailed keyword analysis report
- Available as a browser extension for Chrome, Firefox, Safari, iPhone and iPads
From the above list, it is clear the benefits of using SEO quake. As it is free to use, it is very popular among SEO companies.
SEO experts and companies must use this free tool for competitor analysis and accordingly plan a SEO strategy in 2018.
The best seo company in Mumbai must keep a check on the Google Seach Console Statistics and make changes to the SEO techniques 2018.
Google Analytics best seo tool for companies in mumbai
In the above, we have considered the various ways and strategies that are adopted by your “best seo company in Mumbai.”
Once you have accomplished all the complex work by optimizing:
- Content marketing
- Search Engine Marketing
- Email marketing
- Social media marketing, now it’s time to analyze the results.
Although there are various free and paid tools to assess and monitor the website traffic, Google Analytics is the strongly recommended tool.
The reason is simple first it comes from the search engine Google and secondly it is free to use. Google has taken care of all the essential details that the webmaster needs to analyze.
Similar to Google we also consider the option for Bing users Bing webmasters tool.
How to use Google Analytics for SEO?
Google analytics data and its tools are very vital for SEO related planning and execution of the correct SEO strategy.
For the best SEO agency in Mumbai, Google Analytics is an important SEO tool. Based on the metrics and data insights the SEO experts can have a right SEO STRATEGY.
Google is offering both free and premium version of Google Analytics.
Small and medium-sized businesses can start with the free versions to understand all its key features. Once the operations and business scale up and grows the SEO services company in Mumbai can assist you in adapting the premium paid version Analytics 360.
As per the official Google Analytics blog, Google has introduced Google Marketing Platform on June 27, 2018.
The Google marketing platform has brought together DoubleClick and Google Analytics 360 suite.
The intent of getting both above under on the platform is to make it easy for the company management and digital marketing team to have a more refined, clear and specific information based on real metrics.
The more detailed information is available about the client behaviour and their actions. It is easier to implement an effective SEO plan.
The analytics blog also stated how both DoubleClick and Google Analytics Suite 360 can be used to deliver the right ads for the consumers.
The SEO experts can use the Google Marketing Platform for the improvement of its organic search results. The valuable metrics and data can be utilized for both paid and organic search results.
The Google Marketing Platform products are:
- Display & Video 360
- Analytics 360
- Surveys 360
- Search Ads 360
- Data Studio 360
- Optimize 360
Each of the above Google Marketing Platform products has their unique feature and goals. The best SEO agencies in Mumbai have complete understanding and knowledge of these SEO tools.
At the Marketing Live 2018 – Marketing Innovations Keynote, the senior vice president of Google Ads, Mr.Sridhar Ramaswamy gave a detailed briefing of the new Google Marketing Platforms and its products.
The role of SEO services company in Mumbai is to have a deeper understanding of its consumers or buyers. They can easily get all the statistics required to make a long-term SEO strategy.
Google Analytics and SEO Strategy
Google Analytics is one of the most powerful free tools for businesses to prepare for long-term SEO policy. Your SEO team or the best SEO company in Mumbai you hire will assist you in setting up the account.
Your team can take important SEO related decisions with the help of different metrics, insights, reports and website traffic data from Google Analytics.
The statistics and data are very valuable for a deeper understanding of your consumer behaviour. How they navigate with your website, time spent on website pages, bounce rates etc.
With real-time data of your users (customers), you get a complete overview of:
- Top referrals
- Best performing keywords
- Social media sources
- Top locations
- Content viewed
- Events triggered such as video, pdf download, contact form submission etc.
- Conversions – the number of customers made purchases and made payments.
All the above reports will help the SEO experts to understand better consumer insights and accordingly plan the LOCAL SEO of the website.
Google Analytics 360 Suite is now part of Google Marketing Platform
SEO has always to be real-time. As the real marketplace is constantly evolving with new technology, products and updates, the SEO professionals have to adapt to the changing market conditions.
The key changes in your consumer data and the changes in market trends will help the SEO experts to make real-time changes.
Google analytics data helps SEO experts to understand the sessions data, goal completion and better understand the smart list.
The smart list offers deeper insights into visitors who have visited your website but have not taken any actions such as purchase or subscription to your services.
The remarketing list will enable the SEO expert to target the prospective list of your customers.
There are many ways to optimize your website with both free and paid options. The best SEO agency in Mumbai with all their years of experience and competent experts can acknowledge you valuable advice on the ever-changing page ranking factors of the search engine such as Google and Bing.
They can also advise you on the best social media platform for customer engagement.
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Statistics Courtesy: Statista
Images Courtesy: pixabay