How to increase website traffic 5 simple tips free in 2018

All businesses and webmasters want to know how to increase website traffic. There is a common purpose among the organizations – generate more traffic, leads, customers and ultimately sales. In today’s blog post we shall see some highly effective ways to increase website traffic 5 simple tips free.

All internet marketers have common interest and question

How do I get people to my website?

How can I make my website popular?

How to increase website traffic?

How do you increase traffic to your website for free without paying ANYTHING for SEO?

How do I make my website show up on Google Search results on the first page?

We all understand the importance of getting website traffic but we are confused on how to get it.

There are many SEO guides and tips and you are not sure which to follow.

The answer is simple.

You need to follow all the basics as a digital marketing agency.

Let’s start!

How to increase website traffic 5 simple tips free in 2018

SEO Optimization

Search Engine Optimization (SEO) is the foundation of your website to be ranked in search engine result pages (SERP). Both on-page and off-page SEO needs to be done properly as shown in the infographics below will show you how to increase website traffic for free!

On-Page & Off-Page SEO 2018

On-Page & Off-Page SEO

Local Listing

Google always pays more weight to local presence.

With a local listing of search engines, directories and forums there are great chances to get traffic to your website for free.

Digital marketing in India for companies completely targeting Indian consumers than local digital presence is a must.

Preferably go for a .in or .co.in domain to rank higher in Google Search Engine Result Pages in India. This rule applies to any company targeting audiences in a particular country.

Enrol your website URL listing in local business and trade directories. There are many free and paid directory services.

Not all of them worth dedicating your precious time. Try to register your website URL with complete business information with images and other media.

Your focus should be on top 5-7 minimum local business directories.

Local listing will be a deciding factor on how to increase website traffic 5 simple tips free in 2018

Join local forums and be part of conversations related to your category of goods and services. Try to go for reputed forums as they enjoy a higher domain authority and any link juice from them is of a higher value.

Maintain good PR with local journalists

Getting a good amount of website traffic depends on two major factors.

One high-quality content. The content or information on your website or your social media platforms must have great relevance.

It should offer valuable information, solution or useful knowledge.

If your content is answering the search query, search engines will show them on top of their search results.

Second, the reputation of the website is also vital.

Your website reputation depends on the number of quality links from reputed websites linking to your website.

So, how should I get quality links from the reputed website?

The next golden question is how to get quality backlinks without any black hat SEO tactics?

Link building is not easy. It requires patience, dedication, and a planned approach.

Reach out to influencers in your product/service category niche. Start with commenting on their personal blog post or website.

Then, subscribe to their monthly newsletter. Let them know, you appreciate their work and contribution to the industry.

After a couple of interactions, forward them a link to your website for an opinion.

Appreciate all their positive and negative feedback.

Digital marketing services from an SEO agency in Mumbai follow this digital marketing strategy.

Once you have made a personal repo with the journalist in your product or services. You can send them a free sample of your product or services for their review.

If they are impressed with it they might happily offer a review on their blog or website.

In this way, you have gained a quality backlink. Congratulations!

Remember high-quality content and backlinks from high reputed websites are secrets of higher page ranking in search engine results.

Getting quality backlinks from a trusted domain is the answer for how to increase website traffic 5 simple tips free in 2018.

Best SEO company in Mumbai

Best SEO company in Mumbai

Consistency

Any digital marketing tools or strategy you apply, consistency is the key.

Many digital marketers often miss out on this important factor.

Google pays relevance to the freshness and the frequency of new content added to your website. Google bot is always there to crawl and index new content for rendering answers to the billions of search queries it receives.

The rule also applies to your Social media marketing strategy.

It may be Facebook, Twitter, Google+, Instagram or any other social media platform you follow. Consistency is the key.

With being consistent with posting new and quality content frequently, you are inviting search engines to crawl your website and improve your page ranking.

Video Marketing

21st of November is World Television Day as declared by the United Nations General Assembly.

Television has by far the highest reach among the audiences.

But, it is expensive and not easily affordable for small businesses. Social media marketing agency Mumbai and all over the globe are finding a cost-effective alternative to television.

Video marketing is the answer and future in 2018 and beyond.

Video has emerged as a strong platform to reach and spread your message to your target audiences.

As a digital marketer, why should I care about video marketing?

Let us check some of the interesting facts from the study report of Octane of the status of digital marketing in India for 2017.

There are 300 million internet users in India and more 200 million will be added in 2017.

If prima facie we purely go by numbers this is a huge potential for social media agencies in Mumbai, India.

The video is a strong platform to effectively with low-cost investment as compared to television.

Customer acquisition and engagement is the primary goal of your video marketing strategy in 2018.

As per the Octane case study report, social media marketing had the maximum 40% customer engagement in 2016.

The report is inspiring for any digital marketing company.

Now, what next?

First, if you have a media team in your company you can simply put them to the job and create a high-quality video.

Please note the length of the video here is important. Ideally, the length of your video should be maximum 3-4 minutes.

As lengthy videos may not attract full viewership and engagement.

Try to be precise, short and informative about your content. Engage your target audiences on how your product or services will benefit the end customer and save money.

Always at the end of your video include a call-to-action such as a form submission, contact number of your salesperson or a link to your website.

There are also many free and online platforms today who offer ready to use templates for your videos.

If you have a modest budget and want to save time, then go for it!

Simply, go to Google search and type for video marketing tools. You will get tons of suggestions.

Now you have made an excellent video next what?

Promote! Promote and promote!

Yes!

To start with viral the video to your staff, existing customers and request them to viral in their circles.

Promote them on your official website and blog post.

Upload the video to your official Youtube channel and optimize with few keywords and tags.

Conclusion

In today’s overcrowded internet space all the organizations want an answer for how to increase website traffic for free in 2018.

The road for the digital marketers is long but steady and consistent efforts can get you the results and return on investments.

Given above are some of the simple free tips for the digital marketers who are preparing an online marketing strategy for 2018.

What is your digital marketing strategy and preparation for 2018, what existing tools you use?

Please share your thoughts with our readers!

 

 

 

Free seo plan with internet marketing services

For the first time in India, 365 digital marketing -internet marketing company in Mumbai is introducing Free seo plan with internet marketing services.

Our offers free trial plans and on getting the desired results, you can at any time upgrade to our premium paid plans.

we are also among the best ecommerce website development company in Mumbai. Your website is designed to get the maximum number of visitors with best user experience.

Social network marketing strategy is our main expertise and we have the best of experts offering quality services with return on investments. We offer the best results with right social media marketing tools.

We are among the best Social media companies offering services across all popular social media platforms such as Facebook, Twitter, LinkedIn, Google Plus. We offer customized social media marketing strategy of the success of your social media campaigns.

In India, businesses have become more conscious of the power and reach of digital marketing. But they have no clear picture how to start with it.

Free SEO plan with Internet Marketing Services

There are other internet marketing services companies offering various type of website optimization services such as social media marketing, content marketing, email marketing and much more.

But unfortunately, due to high pricing, it is not viable for small, new and mid-sized businesses to take advantage of these services in Mumbai, Navi Mumbai, Thane, Vasai-Virar, Mira Road and rest of  India we are offering the best SEO packages.

Digital marketing agency in Navi Mumbai

Navi Mumbai is the sister city of Mumbai. It has fast emerged as a growing industrial hub of India. We are offering the best of professional expert services in Navi Mumbai.

We are the only internet marketing in Mumbai offering affordable SEO packages in India. Our cheap SEO packages in India are suitable for all type of businesses such as startups, small, mid-sized and big corporates.

Digital marketing spending especially SEO is showing an increasing trend as the reports of Statistia in the U.S. below:

SEO Spending in U.S.

SEO Spending in U.S.

There are also other factors hampering the growth of digital marketing, as listed below

  • Transparency
  • Accountability
  • Return on Investments
  • Measurability

Businesses need to have transparency in pricing and services offered by the digital marketing agencies.

There is also a requirement for accountability on the part of SEO company / digital marketing company offering services

Finally, the businesses investing in digital marketing strategies need to get a good return on investments.

The success results of the business should be measurable by proper reporting.

All these above metrics should be kept in mind before finalizing a digital marketing agency.

We at 365 digital marketing implement best business practices with free SEO plan with internet marketing services.

Local SEO services

We are an internet marketing firm offering online marketing services with business intelligence and web analytics. Our specialization is in local SEO with a guaranteed return on your investments. The difference between other digital marketing agencies and us lies in transparency in pricing and return on investments provided by us.

Seo services in Mumbai

As a part of our contribution to #digitalIndia movement, we are offering free SEO and digital marketing plans to businesses who want to go for a specialized digital marketing agency services but are yet to be fully convinced about the role digital marketing can have on the growth of their business.

Secondly, they are concerned about the high prices charged by other agencies.

We have all type of plans to suit the budget and sales, marketing and branding requirements of start-ups, small, medium and big corporates.

For beginners, we have a lifetime free SEO plan with  digital marketing services

Once convinced with our services later in future anytime you can upgrade to premium paid plans.

For the Advanced user who is convinced of the role of digital marketing in their business or is using expensive services from other agencies.

Check out the details of all our plans at this link pricing

The motto of our agency is to:

  • Scale your business reach to new milestones
  • Generate leads and sales
  • Increase brand value
  • Reach your target customers
  • Retention existing customers
  • Create new geographical markets for your products/services
  • Get the best return on investments from digital marketing
On Page/Off Page Optimization – free SEO plan with internet marketing services

Our SEO expert Mumbai offer result oriented website optimization, social marketing campaigns, email marketing, social media marketing services. We offer the affordable SEO packages India with best results. We are one the best seo companies for small businesses as they have limited financial budget for their digital marketing campaigns.

To discuss the digital marketing plan call our Customer Growth Associate (CGA) at +919699938013. To subscribe to the Free seo plan with internet marketing services,

Email at contact@365digtial marketing.in

Simply, fill in the form below, we shall contact you.

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social media marketing tools 2017

Social Media Marketing is the use and optimization of social media websites and social networks to market a company’s products and services. Social media marketing tools 2017 provides organizations a way to reach new customers and engage with existing customers. To the leverage, the best of social platforms social media marketing tools are very useful.

To the leverage, the best of social platforms, social media marketing tools are very useful.

Time is money and we all agree to it. Manually, we cannot reach everywhere. At some stage of business, you need to take help of social media tools for business so that you can save your time and focus on other areas of your business.

social media marketing platforms 2017

Social media networking platforms

Today, the social media is a crowded place. To make your presence will take efforts, time and patience. There is no instant formula to grow your social media rankings, Facebook likes.

In brief, the different and popular social media platforms 2017 where your future customers are:

Facebook

Instagram

Google+

Pinterest

Twitter

LinkedIn

Tumblr

Social media marketing uses techniques that target social networks/platforms and applications to spread your product and services brand awareness or promote them. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms where you are sure your target audiences spend their time.

Having a robust social media campaign

social media campaign is a joint marketing effort to execute or help with a business goal using popular social media platforms.  The campaigns you plan needs to be innovative and keep your target audiences involved and should be measurable. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.

best social media management tools 2017

Social media management tools for 2017

Now coming back to our main topic about the various social media marketing tools which we are going to discuss today. The list of most popular social media marketing tools are:

Buffer

MeetEdgar

IFTTT

SproutSocial

Panda5

Socialoomph

Social Metrics Pro

Hootsuite

Post Planner

Social Clout

Buzzsumo

Canva

Let’s analyze the above social media tools:

Buffer

The number of subscribers speaks itself for the buffer. It has over 3 millions subscribers. It is one of the most popular social media content sharing app among marketers and businesses.

The main feature of the buffer is it shares your content at the best possible times throughout the day. If enables your followers and fans see your updates more often.

If you have a very busy schedule, you can just either once in a day or week schedule your posts. They offer both free and premium plans.

How to create leads from social media networks

How to use social media in business

MeetEdgar

Another popular social media tool is Edgar. It is the most effective tool to double your traffic by automatically resharing your content.  It is the social media scheduling tool that grows your business.

Edgar increases engagement and gets you new fans. It ensures that you have content going out on social media regularly. Shuffle, start and stop at will – the queue auto-refills from your unlimited library of saved updates. They offer the only premium paid plans.

IFTTT

IFTTT is a free web-based service that people use to create chains of simple conditional statements known as applets. It brings all your services together to create a new experience. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest.An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user’s archive if someone tags a user in a photo.

Services are the apps and devices we use in our everyday working life.  Each service has a useful applet that you can turn on. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Instagram, or Pinterest.An applet may send an e-mail message if the user tweets using a hashtag or copy a photo on Facebook to a user’s archive if someone tags a user in a photo.

Quuu

Quuu is the unique source for content suggestions and the only place where each and every post has been hand-reviewed in-house. They have both free and premium paid plans.

In Quuu Select from over 300 interest categories to receive suggestions that matter to you and your audience. Then Choose how many suggestions you’d like to send to your social profiles via your Buffer or HubSpot account.

We shall take a look at some interesting statistical data of social media users in India. As per the data available from Statistia, there is a huge increase in the social media users every year.

Gowth of social media users in India

Growth of social media users in India

As per the data available above, there is 20% plus year on year growth in the number of users of social media in India.

Sprout Social

Founded in 2010, Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. Thier products help streamline and enhance those conversations—with customers, prospects and enthusiasts. They have all the handy features but stays out of the way to let brands easily engage with people and build lasting relationships.

Thier all plans are premium paid ones. Although, they offer a 30-day free trial. You can try their services and if you are satisfied upgrade to paid plans.

Panda5

It is one of the popular news-reading apps. Panda 5 will boost and speed up your content curation process by allowing you to browse multiple websites at one go, integrate them with other websites and pull in RSS feeds of your business content.

Panda5 is a smart news reader built for productivity, powered by integrations. It can also be used as a Chrome and Safari extension. It is a free platform for users.

Socialoomph

Socialoomph boosts your social media productivity. It doesn’t have to be a manual time-consuming process! Twitter, Facebook, Google+, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and much more!

Easily schedule updates, find quality people to follow, and monitor social media activity. The best part is they have both free and paid plans.

The main features of it are you can schedule your tweets, Track your keywords, save and reuse drafts and much more.

Social Metrics Pro

Social Metrics Pro is a useful WordPress plugin we use to monitor how our content performs on social networks such as Twitter and Facebook. It’s simple, neat and works precisely as you would expect it. Unfortunately, they don’t have any free trial plans.

Hootsuite 

HootSuite is another premium and popular social media platform. It allows you to save a lot of your time by automating your social media promotions.

With HootSuite, you can manage all of your company’s social networks in one convenient dashboard, and keep a track of what’s happening in your social world.

As said it is a premium paid plan, they offer a 30 day trial period.

Post Planner

Post Planner is another premium paid social media engagement platform. In this media, you can find the best content for your audience.

They offer best and recommended feeds based on your industry and interests. Discover new content by keyword, hashtag, Facebook page or Twitter handle. Gather your favorite content in one place.

Save and combine your feeds into powerful streams. Create a personal library organized the way you want.

SocialClout

Social clout is a social media monitoring software and analytics solution. Your marketing plan is not successful without a social media monitoring tool.

In this tool, you listen to the most active medium of social media and get insights about your brand, company, product and services across platforms like Facebook, Twitter, YouTube, Blogs, Forums etc.

You can also Manage your social campaigns across all your social platforms using a single interface. In addition, you can generate leads out these campaigns and get the power of best of the class reporting to make your campaigns more effective.

The good part is that they have a free plan. Their plans are suitable for all types of users.

BuzzSumo

In Buzzsumo you can analyze which of your content performs well in your social media channels. You can also check which of your competitors content is performing well.

Just enter the Url of the website and you will get a detailed analysis of which content is doing well. You can get Facebook engagements, twitter shares, Pinterest shares, the number of likes and much more.

They have been in social media analysis domain for a long time and done very well. They don’t have free plans. Although, they offer free trial period offer.

Canva

The most important thing your social media campaign requires is promotional materials. It can be flyers, banners, posters, cards, brochures, infographics etc. There are many free and paid tools. But, the best one in the industry is Canva. It is a very powerful tool for all your social media campaign and promotion requirements.

The best part is they have a free forever plan along with premium paid plans. So, go ahead and try Canva to its full potential and see what magic it can do.

Conclusion

There are many free and paid social media tools for 2017. What is your social promotion tool? If you have any interesting tool, please share with us.

Social media tools are there to save our time. Some tools are really good as seen above. If you are getting good results and return on investments (ROI), include it in your digital marketing strategy.

 

Best Digital Marketing Trends 2017


Companies today looking for new ways for creating new business opportunities and acquiring clients.

Because of the competition, you have to acquire all the latest skills and expertise to increase company sales by generating new leads and ultimately develop your business.

As a business owner, you are already occupied with multiple tasks. Your daily business activity ranges from production, management, finance and other key departments.

Generating new leads and ultimately expand your business.

As a business owner, you are already occupied with multiple tasks. Your daily business activity ranges from production, management, finance and other key departments.

For growth and increasing sales of your business, you have to constantly look for new channels to market your business brand and generate new sales leads and tap potential markets. But these activities demand special attention, time and knowledge to achieve them.
Here comes the role of digital marketer, who own specialized knowledge in this domain. They can assist you and help you grow your business with their specialized knowledge and skills.

A digital marketer’s expertise consists of expertise in:

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Social Media tools
  • Internet Marketing
  • Web Marketing
  • Search Engines Marketing
  • Marketing Online of your product & services
  • Knowledge of Social Networking Sites
  • Content Writing

Email marketing and much more

Content Curation

What is content curation?

As per the standard definition:
Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators.

Curation services can be used by businesses as well as end users.

If you can devote sufficient time, you can give a try. There are a number of content curation tools on the internet such as scoop, this tool has a Pinterest-esque interface, it is designed to give you a familiar user experience.

There is even other useful content curation software. If you are looking for professional and result oriented work than a digital marketer comes convenient.

YouTube Marketing

What is YouTube Marketing?

In today digital market YouTube marketing is imperative for both online and offline Businesses and internet marketers, YouTube Marketing is an important digital marketing tool to take advantage of the web’s massive shift toward media-video. That’s why it’s so important to learn and apply some strategies in your businesses.
The next question is how to do YouTube Marketing. What YouTube marketing strategy to apply to our business? A bit of research and digging into your business is required, understand your company long-term goals, have a long term planning in place for all key departments of your organization.

Take views, opinions, and feedback of all key stakeholders.

Understand and research what policies and tools your competitors are implementing to achieve their business goals.

Search Engine Optimization – seo 2017

Every business today should actively participate in search engine optimization. Seo 2017 is the key year for businesses, new tools and options are available to both businesses and webmasters.

Paid search options such as Google adwords are unviable and in reach of all small and medium-sized organizations. Financial resources are limited to be allocated wisely to different business growth channels.
All entrepreneurs should start investing some time in seo search activities. There are many free resources available on the internet today. You can fetch seo strategies 2017 from various seo professionals tutorials.

Social media marketing

For businesses just new to the digital marketing generally, would like to know what is social media marketing? The answer in words it is the promotion, marketing and awareness efforts of your company goods & services through various social media platforms such as Google, Facebook, Twitter, Linked In, Pinterest and other popular social media sites.

Through these popular social media, businesses connect directly with their present customers and prospective customers.
Organizations must clearly understand and planning of their digital marketing strategy. Companies have to apply a social media marketing strategy and with the help of latest social media marketing tools.
As customers are hooked to these social channels businesses cannot underestimate the role social media is playing in connecting your customers or potential customers to business brands.

There is a big influence of social media platform on the consumer behavior pattern. Companies have to actively adopt some top social media for business.

There is various short term and long terms social media strategy to apply. For example paid advertisements on Facebook can be termed as short term goal for the visibility and generating leads from your potential customers. Whereas regularly making a Facebook post and updating on new product and services of your company is a long-term strategy.

If you find these as a time-consuming task or are unable to devote time, there are good social media marketing agency which can assist you in connecting your company goods and services to your clients.
Above were some suggestions to keep in mind when planning for a long term digital marketing strategy for your company.

Please note paid models should be for gaining short-term goals or objectives of your sales lead generation or sales growth strategy. You have to constantly look for other non-paid yet effective models as a part of your digital marketing strategy in 2017.
There are good digital marketing and seo company in India which have quality seo experts. These seo professionals have great experience and domain knowledge and can save a great deal of your time in your internet marketing planning.
What is your online marketing strategy for your business goals? You are free to share your thoughts on the same.

If you want further details or discuss your email campaign or email marketing strategy, please feel free to call us at +91-8879181833 or write us at contact@365digitalmarketing.in.

365 digital marketing is a digital marketing agency in Mumbai, Navi Mumbai, Thane, Mira Road and other locations in India. We offer free and paid digital marketing plans.

We assist organizations in their efforts for marketing online, content writing, website optimization. With our digital marketing services, we are your partner in growth.

Aaple Sarkar – Mumbai free wifi 500 Hotspots

Hello, today Mumbai, India got its first WiFi City 500 hotspots the service will be free until the end of this month. Citizens will get up 100 MB free data after which they will be charged the rates or not yet decided. chief minister Mr.Devendra Fadnavis said on Twitter “happy to dedicate Phase 1 #Mumbai WiFi from this instance 500 WiFi Hotspots go live across various locations. The prominent places to get WiFi network in Mumbai are the Gateway of India, Churchgate station, Marine Drive, Chembur station, Malad Railway station, Bandra Railway Station and much more

mobile marketing - aaple sarkar

mobile marketing

This WiFi Hotspot #Mumbai city is an initiative of digital India Movement started by our honorable Prime Minister Shri Narendra Modi. It is an important milestone crossed by Aaple Sarkar in its continual commitment to digital empowerment of citizens. It important phase to eradicate digital divide. It is India’s largest public wi-fi project and one of the largest globally in terms of a number of users. For the nearest hotspot you can check it at http://bit.ly/2jeCKMG> You can also visit Maharashtra Government website https://aaplesarkar.maharashtra.gov.in The project is implemented by  Maharashtra information technology  Corporation and is funded by MMRDA and its knowledge & technology partners PWC, L&T,  MTNL,  HPE-Aruba, Fortinet

You can also download the pdf link of Aaple Sarkar Mumbai wi-fi hotspots at https://aaplesarkar.maharashtra.gov.in/file/Mumbai-Wifi-hotspots.pdf.

365 digital marketing is a digital marketing agency with services such as social marketing, content writing, SEO tools, online marketing, email marketing, SEO services, internet marketing and much more of your product and services.

If you want further details or discuss your company websites SEO analysis or SEO optimization, please feel free to call your SEO consultant at +91-9699938013 or write us at contact@365digitalmarketing.in.

Why my business should go for digital marketing?

Why my business should go for digital marketing?

As a digital marketing or online marketing person often businesses new to this platform ask me this question why my business should go for digital marketing? Why should we go digital? The answer is Digital media / advertising is changing the whole perspective of sales and marketing process as we used to think back some years ago. With the advent of modern technologies virtual connectivity is instant and results are viral. I can connect A person from one place to B, C, D the list goes on virtually in real-time at nominal cost. As per the KPCB survey report India is now #2 global internet user surpassing USA and is one place behind China.  Ever since the mobile phone revolution has taken over India and with the reduction of data charges by telecom service providers has effectively helped India to gain this #2 spot. There has been a spurge of e commerce transaction.

What is e commerce?

In one line we can explain what is e commerce? Its simplest definition is commercial transactions conducted electronically on the internet. Due to the above surge of internet user base e-commerce business in India has grown many folds. All size of businesses whether big or small are taking advantages of e commerce.

Types of e commerce?

There are broadly 6 types of e commerce (this we shall discuss in detail in my next blog post)

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)
  • Consumer-to-Business (C2B).
  • Business-to-Administration (B2A)
  • Consumer-to-Administration (C2A)

Online media through its various platforms it may be social networking apps such as Google+, Facebook, Twitter, Snap chat, Whatsapp and many more. You can use an effective email marketing, content marketing, Search Engine Optimization (SEO) for your business. Why not use these platforms for net marketing. The shopping trend is changing now; online shopping is the new mantra in 2016 and in future. So if you don’t have a digital media presence you will lose a significant business.

Digital Marketing Strategies

digital marketing strategies

digital marketing strategies

All business whether small, medium or big have realized the importance and advantages of online marketing and have their sales & marketing team working on online / digital marketing strategies and tactics. There is an e market waiting for you to explore and capture. To prove this point one good example to prove the power of e marketing its influence on Tourism industry and a good online marketing strategies example. As per the article published in Hindustan Times on 25/09/2016 online travel reading influenced 47% Indians vacations destinations. Now this is a big data on the changing trend of travellers looking for their travel options as it was earlier hugely by word of mouth or discount coupon offered. It was as per a survey of more than 8,000 people from across 10 countries in the Asia-Pacific region.  The Skyscanner survey revealed one in four people surveyed were inspired by the digital media. Such as travellers reviews posted, city tour guides, photo / images / scenery galleries, travel highlights / features related blog post or articles. 30% people said they found travel tips from online travel or tourism linked post, where as 15% said these media got them valuable deals and discounts on their flight and hotels bookings.

So even though you are a small business, I always focus my blog post to encourage small and medium size businesses to have their online presence. I regularly reveal and update online marketing strategies for small business. Take a look at interesting info graphics to prove this point. The below data proves the surge of digital devices shipped to India. There is a constant increase in a year on year basis the shipment of mobile handsets in India. More and more people daily are using these mobile devices for getting their daily work done. They either engage through calling, sending and receiving messages, chats, emails or doing online shopping

Conclusion

At the end the main motto of any business is to make profits. Profits are derived not purely by saving on cost but by generating sales. Your sales and marketing plan or strategies has to complement each other to reach this goal. So you have to go with the latest trends or changes by which your customers or target audiences are shifting. Going digital is not choice but need of the hour. If you find it difficult to manage the digital marketing on your own. Hire the services of a consultant or digital agency. Dont treat it as an expense it an investment in your business.

Reliance jio effect on digital marketing

Reliance Jio Free Voice Call and Cheap Data offer

Recently with the announcement of Reliance jio mega free voice calls forever and data at just the 5 paise per MB has brought a revolution in the digital marketing space of India. We shall see the Reliance Jio effect on digital marketing. According to digital marketing experts, this announcement will see a certain Surge in digital ad spending by corporates as it is a Win-Win win situation for both the stakeholders. Marketers, on one hand, will get better marketing space with the Surge of mobile base growth of customers and customers, on the other hand, will get a free call and cheaper data.

Traditional Indian advertisement was mainly on television and hoardings now with the Reliance jio announcements of free voice calls and cheap data we have one more avenue open in the digital space. More people are now looking towards accessing data through the internet in all corners of India. More villages and tier II and III cities can now enjoy these services. For digital marketers it means new markets to tap and make their presence. Corporates, on the other hand, will have to change their strategy and planning to market their goods and services which were not earlier easily accessible. The target customers to cater will be the youth of the country who are spending their most of time on smartphones. E-commerce sites such as Flipchart, Snap deal, Amazon etc. are seeing this as a great opportunity to increase their market presence. For customers, they can in return get better quality products, discounts, services and faster delivery.

Mobile Subscribers in India

According to ASSOCHAM India, the Internet of things (IoT) is changing the way we live and communicate as per the reports, India has the largest youth population based on UN report in November 2014 with 356 million 10 to 24 years old. India has the world’s largest population this has contributed to the tremendous growth of digital media further India has crossed the 1billion mobile phone connections as per the report of KPMG & The Associated Chambers of Commerce (ASSOCHAM), India report over 5 lakh villages have been covered with digital connectivity. India has the lowest call rate in the world. There has been a significant private sector investment in telecom infrastructure worth 8,00,000 crores. All these factors are favouring the growth of digital media. In India according to TRAI 2016 report of mobile subscribers with present mobile subscriber’s base of 1010 Million in 2015, they are expected to increase by 1213 in 2020. Among them, mobile data subscribers will form 64 per cent of the total subscriber base as compared to 29 per cent in 2015. The Internet subscriber’s reports show a rapid increase in mobile data adoption form 325 Million to 669 Million in 2019 as per TRAI 2016 report.

Conclusion

Considering the above data we can say that there will be huge scope for the digital marketers in India. With the Reliance jio effect, we can see the huge slash in data rates from other cellular service providers who will soon join this race to hold their market position. With the advent of new technology and reducing rates, consumers are going to benefit from this digital revolution.

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