digital marketing agency in malad

By Prashaant KD, Post updated on 2018-10-09 17:33:37

Digital marketing agency in Malad

The internet and along with it the number of websites has grown tremendously in Malad, Mumbai.

Ten years back it was easy to rank for your keywords and website. Today, it takes quite an effort and the expert guidance of digital marketing agency in Malad.

In this blog post, we shall discuss the issues, challenges and problems faced by internet marketers in Malad.

To rank the website for their clients.

Introduction –  Malad Commercial Setup

The commercial epicentre of Mumbai we are going to discuss is Malad.

In the last decade, Malad has grown tremendously in terms of property value, commercial and residential premises with constant improvement in infrastructure facilities.

Now you can find all the information about various business in a dedicated search directory for Malad.

digital marketing services in malad

Digital marketing services in Malad

The details and history of the Malad are well briefed in the Wikipedia article.

Intense competition and performance targets are compelling digital marketers to find fresh and innovative ideas.

The SEO company in Malad can help in the right planning, execution and analysis of your sales and marketing goals.

Business History of Malad

Malad is the main epicentre of all manufacturing and commercial offices in Mumbai.
It is a house of many commercial offices, industries and industrial estates.
A digital marketing agency in Malad has a good market for offering digital marketing services.
The prominent industrial estates in Malad are:

  1. Prestige Industrial Estate
  2. Orbit Industrial Estate
  3. Old Sonal Industrial Estate
  4. Mehta Industrial Estate
  5. Bkdee Fashions, Synthofine Industrial Estate
  6. Vijaykar Wadi Industrial Estate
  7. Saraf Udyog Industrial Estate
  8. Malad Industrial Estate

The future of digital marketing in Malad, Mumbai!

As compared to 10 years ago, technology and innovations have guided the industrial growth. The main pillar of the digital revolution is mobile & internet.

Today all the commercial transactions are increasingly been done with smartphones. The ease and comfort of searches, payments and shopping have given more freedom to the end users.

According to a report released by FICCI published on July 31, 2018. The digital payments are set to become a trillion dollar market in the next 5 years as quoted by NITI Aayog report.

As a more global leader is entering the Indian market, it is set to grow fast!

The NITI Aayog quote:

The digital payments market In India is expected to grow to US$ 1 trillion by 2023 led by growth in mobile payments, presenting huge business opportunities for players in the digital space. Mobile payments are slated to rise from $ 10 billion in 2017-18 to $ 190 billion by 2023.

The above statistics reveal the growth and reach of digitalization all over India. The companies in Malad need to take into account the changing preferences of consumers.

They need to adapt to the latest digital technologies and solutions to retain customers. The major step in this regard is:

  • Optimizing website
  • Adding online payment solutions
  • Data management
  • Integration of Unified Payments Service (UPI) & Immediate Payment Service (IMPS)
  • Maintaining social media channels

IAMAI Digital marketing report 2018

As per the report from IAMAI published in ET Brand Equity! The digital advertising market in India is likely to grow 30 per cent on a year-on-year basis to 12,046 crores in 2018.
 
The above report jointly published by Internet and Mobile Association of India and Kantar IMRB.
digital marketing agencies in Malad

digital marketing agencies in Malad

 
As per the above report, growth in spends on digital advertising. Is expected to continue at a CAGR (compound annual growth rate) of 30 per cent! To touch Rs.12,046 crores by December 2018.
 
The report also stated expenditure on digital advertising is about 16 per cent! Of the total expenditure in the advertising market in India.
 
This offers ample opportunity for a digital marketing agency in Malad. As more companies are willing to spend on digital ads. The need for specialized services of digital marketing agencies will be in demand.
 
The report also confirmed the growing importance of search ads. Search ads are now dominating the share of digital ads.
 
Search ads accounted for digital ad spending. 27% of total digital ad spends Rs 2,502 crore made on search.
 
The second position was taken by video ads/mobile ads. In this segment, companies spend around Rs.1,779 crores and Rs.1,761 crores respectively.
 
The above report will help in making a long-term digital marketing plan. The statistics show that search is the preferred metrics for audiences.
 
Video and mobile ads are gaining popularity. The digital marketers need to channelize the client resources to more effective platforms.

The need for digital marketing agency services in Malad

As soon as, digital India movement gained momentum. Soon, the businesses in Malad adopted the digital revolution.
All the business transactions along with marketing and sales are being digitalized.
Soon, there is a need for skilled agency or agencies in Malad.
They can assist the businesses with digital marketing.
Meanwhile, as per the statistical data report. More than half of the world’s population is on the internet.
Hence, it is important for industries to have a strong digital marketing presence.

marketing companies in malad

Marketing companies in Malad

Digital marketing effect of the Project Strobe Google update!

Data privacy and security is the prime concern today. Companies today have access to vital consumer data.

The customers are also concerned today about sharing their personal information and data. Also how the data is being used.

The digital marketing agency must understand consumer data privacy and sharing norms. As compared to a few years ago the rules have become more stringent.

In Europe, we have already seen stringent data privacy norms.

In India also we are seeing the concerns over consumer data use. The digital marketing agency must suggest their client be cautious! Over the consumer data collection process storage and usage.

In the latest update from Google as per blog published on October 8, 2018. The post was written by Ben Smith

Google Fellow and Vice President of Engineering confirmed above argument.

The major takes of the Google post are:

Role of third-party apps, services and websites build Google services.

How Google is improving everyone’s phones, working life, and online experience.

  • Securing user’s data
  • Clear rules for developers
  • Closure of Google+ app

Google has laid down policies and norms for effective user data and security. These changes in norms based on internal reviews, user feedback. The evolving expectations about data privacy and security!

Google officially started a project at the beginning of 2018 named it Project Strobe. It is a root and branch review of third-party developer access. To Google account and Android device data!

To check whether it meets Google’s philosophy around apps’ data access!

digital marketing effect of Google+ shutdown

Digital marketing effect of Google+ shutdown

The four major findings of the Google project strobe. Its possible effect on digital marketing is:

  • The challenges of creating & maintaining a public utility app! The closure of Google+ for consumers!
  • Greater control over the data shared with applications online. Action by Google!  More stringent Google Account permissions that will show in individual dialogue boxes!
  • Users autonomy to grant access to the confidential app such as Gmail. The measure was taken by Google, limiting the access on the case by case basis!
  • To grant SMS, Contacts and Phone permissions to Android apps. Now users can do so with certain use cases selective cases.
  • Action by Google! Limiting apps’ ability to receive Call Log and SMS permissions on Android devices!
  • Now debarring apps contact interaction data available via the Android Contacts API.

The above measure taken by Google will certainly have positive long-term effects. The digital marketing agency in Malad must update their clients. The implications and impact on digital marketing campaigns!

Companies while collecting user data need to take of the information privacy and security.

Invest in Data Analytics/Customer Insights for digital marketing in Malad

 The modern digital marketing agency is having all the needed resources. To market their client campaign!
Yet they are not sure of the Return on Investments ROI. The success rate of paid advertising campaigns!
 
It is not easy to predict the consumer behaviour and buy patterns. To support the digital marketing campaigns data analysis & customer insights are vital.

 

Neilsen CMO report 2018 for digital marketing

Neilsen CMO report 2018 for digital marketing

The idea is to predict and understand the consumer behaviour. The customers are today equipped with many choices.
To make your client product & services stand apart in the market is a challenge.
 
The digital marketing agency has all the resources at their disposal. Historical data, technology, manpower and tools for in-depth analysis are available.
 
As per the Nielsen CMO report 2018 by Eric Solomon, SVP Marketing and Strategy, Nielsen Watch.
 
Challenges the digital marketer is:
 
It’s About Meeting Customer Expectations by Delivering More Relevant Experiences.
 
The Nielsen report stated the brands are now more focusing on the customer. At the centre of their marketing strategy!
 
Whereas 80% of the brands are willing to invest in marketing analytics in the next 12 months! Many of them are ready to hike in digital ads spend.
 
The report also quoted the CMO’s are ready to learn, test and invest in new technologies. Adapt to changes in consumer behaviour!
 
The challenge for digital marketers is to deploy the new marketing channels. These channels are driven by new market technologies and digital driven.
The new/traditional digital platform for marketing is:
 
  1. Search
  2. Social Media
  3. Online Video
  4. OTT (Over-The-Top) TV/Connected TV (CTV)
  5. Mobile Video
  6. Email
  7. Online Display Advertising
As per the Nielsen report:
79% of respondents ranked search as “very” or “extremely” important
73% thought the same about social media
A large majority also considered online video (64%)
Email (59%) to be very or extremely important channels
 
The online marketer has to channelize all the digital media to assure ROI. It is the combined channels marketing strategy that will work for them.

Digital marketing benefits of Neighbourly App in Malad

Google recently introduced the Neighbourly App in Mumbai. The intent was to help people seeking any information about any place or services.

The digital marketing agency can use this Neighbourly App in Malad.
This will assist to create brand awareness of their product & services.

For example, if you have a restaurant in Malad-West, Link Road. download the App and if someone is looking a good restaurant at nearby link road.

You can send a suggestion!

The Neighbourly App in Mumbai popularity and success in Malad, Mumbai.

Today on 12th September 2108 through its official Indian blog post.

Google has announced the launch of Neighbourly App in other Indian cities.

The five cities are Ahmedabad, Coimbatore, Mysore, Vizag, and Kota.

The major feature of the Neighbourly app is it is available in local Indian languages. The digital marketing agencies need to adapt to the local market practices.

The local languages are Hindi, Marathi, Gujarati, and Tamil etc.

Downloaded the App from Google Play Store now in the above-mentioned cities.

As new tools and technologies are coming to the markets.
The digital marketing agency and companies need to learn and understand it.

So they can include them in their local marketing strategy in Malad.

Start a blog with Google Blog Compass App in Malad

Blogging is a vital tool to reach your target customers. Almost all websites have a dedicated blog. A blog post is an important digital marketing tool.

The digital marketing agencies in Goregaon have a dedicated content writing team.

They perform client blogging jobs.

Blog post help rank websites in search engine result pages.

Then, targeting the right keywords, anchor text and demographics will get the job done!

With the above intent, Google has launched Google Compass App for bloggers.

As per to the official Google India Blog post. Released on September 7, 2018, by Dru Knox, Product Manager, Google Search.

blog compass app from Google

blog compass app from Google

Image: Google

Almost every company want to reach out to their customers in an effective way.

But the question is how to execute it and reach the target audiences.

With Google Blog Compass App.

You can connect to your Google Search Console and Analytics account.

The metrics you can view are

  • Number of visitors
  • Traffic Sources
  • Indexing Status
  • Search Queries etc.

At present Blog, Compass is available in India only. It is an Andriod App. It integrates with WordPress and Blogger.com.

digital marketing benefits of Google Blog Compass App in Malad

digital marketing benefits of Google Blog Compass App in Malad

The Digital marketing benefit of Blog Compass App is:

  • Get a dashboard to manage your entire blogging schedule
  • Get suggestions for latest topics of your interest
  • Badge’s for successful completion of various stages
  • Data for weekly, monthly, 3 months & yearly
  • Visitor’s overview data
  • Traffic sources
  • Traffic from Google search queries-impressions & click
  • Top posts list
  • Data for top showing topics from India, related to interests
  • The above popular queries with topics can be saved a favorites
  • Write a blog post based on popular queries
  • Comments received on blog post both pending and approved comments
  • Finally, a learning center for digital marketers with help topics on:
  • Search Console Help
  • Webmaster Guidelines
  • SEO starter guide
  • Help Google find your content
  • Help Google and users to understand your content
  • Optimize your content
  • Optimize your images
  • Make your site mobile-friendly
  • Promote your website
  • Analyze your search performance and user behavior
  • Google Analytics help centre
  • Google AdSense help
  • How to sign up for AdSense
  • How to insert ad code in your WordPress site

Based on the interest of your company, it suggests Google Trends topic write.

Tools for a Digital Marketing agency in Malad in 2018

Video Marketing

Videos have to change the way products marketed over the digital channels.
In fact, more brands are switching to his popular platform. Videos are the present and future of digital marketing.
The digital marketers need to completely use the videos to target potential customers.

Search Engine Optimization

Search engine optimization is all time digital marketing tools.

You don’t need to be a website developer or a technical expert.
But, a basic underlying and continuous learning of how the search engines work! Good start with!
Once, you have understood the basics. Company owners can start on their own optimizing.

Effectively use Google Map Platform (Free & Premium) for digital marketing in Malad

The customers must easily and in minimum time must discover your website and actual geographical location of your business.

For example, if your customer is in Navi Mumbai and wants to reach your office at Malad by driving his car.

google maps platform

google maps platform

As we are aware of the traffic conditions in Mumbai having a correct map is valuable.

In the blog post of Google developers blog published on May 3, 2018. Google announced the new features and pricing structure for Google Maps Platform.

As per the blog post, it has a series of updates that designed to make it easier for users to start taking advantage of new location-based features and products.

How to use Google Maps for digital marketing in Malad

There are total 18 individual Application Program Interface  APIs into three core products—Maps, Routes and Places, to make it easier for users.

Now you can easily find, explore and add new features to your apps and sites.

Advantages of Google Maps

Advantages of Google Maps

Google is offering both free and paid Google Map services through its Google Map Platform.

If you have registered and listed your business in Google Place there is an option to mark your business address in Google Maps.

All companies must fill in all the complete details of their business location with nearby landmarks.

It will ensure your customers reach your place of business comfortably.

If you want to embed the Google Maps to your website or app then you can opt for Freemium version of its API.

In the Google Maps Platform, you get a free credit of $200.

As per the new pricing plan to be effective from 16th July 2018 users will be billed on a pay as you use plan.

The main highlights of the Google Maps Platform are:

  • Complete Details
  • Current Place
  • Find Place
  • Autocomplete
  • Geocoding
  • Geolocation
  • Time Zone

With the initial $200 credit you can explore the API features to the following limits. After this, you will be billed on a pay as you use plan.

  1. Unlimited Dynamic maps mobile loads
  2. Unlimited Static maps mobile loads
  3. 1,00,000 Static maps web loads
  4. 28,500 dynamic maps web loads
  5. 25,000 Static Street View web loads
  6. 40,000 Directions calls
  7. 40,000 Distance Matrix calls
  8. Routes – 40,000 Roads calls
  9. 11,500 Places Details calls
  10. 10,000 Autocomplete sessions
  11. Places – 10,000 Find Place Calls

With the above statistics usage figures, it is clear that initially when your business is growing you will not be billed till you exhaust the credit limit of $200 monthly.

For pricing details of Google Maps Platform please read the link.

Responsive website design from a digital marketing agency

Having a fast and SEO friendly website is the foundation of ranking on the first page of search results.

Benefits of Responsive website design

Benefits of Responsive website design

Both company and digital marketing agency in Malad must take care of the following parts of your website:

  1. Content
  2. Layout
  3. Graphic design
  4. Information architecture
  5. User experience

The benefit of the planning of the above resources of your website is

  • it will be user-friendly
  • make it easy for google bots to understand the site structure
  • crawl and index web pages of your website

SEO or SEM for digital marketing in Malad

There are many ways to reach your target audiences.

The first method, organically – ranking your website at the first, second or third page of search results.

We use SEO or Search Engine Optimization for it.

PPC – Pay Per Click – in this we put an advertisement in search engines. We also call it Search Engine Marketing.

Direct Marketing – emails, messaging, trade shows, seminars etc.

Time and budget is the essence of all your marketing strategy.

The management and SEO company in Malad need to strike down the right marketing channels to start their marketing campaigns.

Search Engine Marketing requires a decent budget to start.

In SEM You are competing with your competitors who are bidding for the popular keywords.

Search Engine Optimization, on the other hand, takes some time and skills to get good results.

Email Marketing – Effective digital marketing tool

Emails are highly underrated and implemented with incorrect email marketing strategy.

The digital marketing agency in Malad should discourage its clients sending junk email or “spam” that clutters up your inbox.

Email relevant information and offers to people who have already said they’d like to hear from you.

You can get people to sign up, or opt-in to receive emails from you. Then the rest is up to you.

You can send coupons to people who have made an appointment on your site, advertise special events, or promote sale items.

Prefer HTTPS over HTTP 

Today we all are aware HTTPS have a better ranking advantage over HTTP websites.

Google has also through its Google developers summit stressed the importance and need for implementing HTTPS version of your website

As per Google Developer, Kayce Basques (Technical Writer for Chrome DevTools)

You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.

Advantages of https website

Advantages of https website

The main advantages of the HTTPS website are:
  • HTTPS protects the integrity of your website
  • HTTPS protects the privacy and security of your users
  • Higher page ranking

All search engines are concerned with the privacy and safety of the data of its users.

Especially after the Facebook data sharing row, the search engines are being more cautious.

Benefits of Progressive Web Apps in digital marketing

Progressive Web Apps (PWA) are user experiences that have the reach of the web, and are:

  • Fast
  • Reliable
  • Engaging

PWA is all about the user experience with your website and app. Among the 200-page ranking factors of web pages. Speed, performance, push notifications and user experience UX are the higher in regard.

Why make Progressive Web Apps?

The answer is straight and simple:

  • Worthy of being on the home screen
  • delight your users
  • Increased engagement
  • Work reliably – no matter the network conditions
  • Improved conversions
  • Progressive Web Apps are installable and live on the user’s home screen of your mobile devices
  • No requirement of App store
  • Push notifications enabled.

Given above are some of the huge benefits of PWA.

The digital marketing agency in Malad must include the recommendations of the Progressive Web Apps checklist in their digital marketing plan.

Ultimately all the search engines (Google, Bing, Yandex, Baidu etc.) are stretching to give a great user experience with performance.

As per Google,

53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast—no janky scrolling or slow-to-respond interfaces.

The SEO company in Malad in coordination with the marketing team of the client should draft a strategy for implementing PWA as per the recommendations in the checklist provided above.

Now it is time to test your website. To check whether all the criteria of the PWA checklist are compiled. Use Lighthouse to test your website.

Lighthouse for improving digital marketing campaigns in Malad

Lighthouse, an open-source, automated tool for improving the quality of your Progressive Web Apps.

Lighthouse - audit your website

Lighthouse – audit your website

Lighthouse has predefined performance and audit standards for:

  • Audits for performance
  • Accessibility
  • Progressive Web Apps
  • Best Practices
  • SEO
How to use Lighthouse?

You can run Lighthouse in Chrome DevTools in your chrome browser at the top right: symbol – Customize and control google chrome.

Click on the above button and under more tools find the option Developers tools.

You give Lighthouse your client URL to audit, it runs a series of audits for the website pages, and then it generates a report on how well the page did with score maximum being 100.

From there, use the failing audits as indicators on how to improve the page.

Each audit has a reference document explaining why the audit is important, as well as how to fix it.

It is not quite easy to score 100/100 all the above-mentioned standards.

Even if you get 80 plus in each is quite an impressive result.

Note from an SEO point of view the results are very important.

They form a ranking factor of your website. Secondly, it gives you a competitive edge over your competitors.

Conclusion

Above are some of the important recommendations to follow in 2018 to rank your website at the top of search results.

It certainly takes effort, planning, execution and analysis of your results.

The digital marketing agency in Malad has the SEO experts to rightly guide you on the path of ranking your website.

What is your online marketing strategy?

Do you follow search engine guidelines?

Do share with us your feedback and experiences in the comments box below.

365 digital marketing digital marketing agency in Malad with best page rank results, affordable charges and premium services. Maximum ROI.

For any digital marketing services such as SEO, Search Engine Marketing, Email Marketing, Content Writing Services write us at contact@365digitalmarketing.in or call us at +91-8879181833.

About the Author-Prashaant KD

My Digital Marketing Journey
prashaant kd

Prashaant KD, Founder & Principal Consultant, brings 10+ years of experience (agency and in-house) with extensive knowledge of search engines from optimizing websites during his career.

He is also an accomplished blogger who has contributed to a multitude of authoritative blogs on the topics of SEO, Social Media Inbound Marketing and E-commerce.

He has experience in leading and training staff on Sales & Marketing, Content Writing, E-mail Marketing, Search Engine Marketing and SEO best practice to help companies realize their full website traffic and revenue potential.