Seo Company in Mumbai


Competition among websites has urged companies to optimize their websites with the help of best Seo company in Mumbai. The importance of ranking on the first page of search engines such as Google, Yahoo, Yandex.

Search Engine Optimization of your website is inevitable to rank at the top pages of search results.

SEO has to be targeted at both local and international customers. The website needs to be optimized for the best user experience and render rich search results.

Online visibility and higher ranking can be achieved only by the best SEO company in Mumbai.

Before we start on how the best SEO company in Mumbai can get the best of digital marketing for your business. Let us look at some important statistics released by Internet and Marketing Association of India (IAMAI):

The digital advertising spend is estimated to grow at a compound annual growth rate (CAGR) of 30% to touch Rs12,046 crore by 2018, on the back of increased consumer trust in online ads, said a report jointly published by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB.

The share of digital spending is expected to be about 16% of the total ad spends estimated to be around Rs59,000 crore this year. Digital spends stood at Rs9,266 crore in 2017, growing at 27% over 2016.

In another press release from IAMAI, it stated:

The number of mobile Internet users in India is likely to reach 478 million by June 2018.

“The number of mobile Internet users increased by 17.22 per cent from December 2016 to reach 456 million users by December 2017,” said the report titled “Mobile Internet in India 2017”, published jointly by the Internet and Mobile Association of India (IAMAI) and KANTAR-IMRB.

The above statistical data and press releases from Internet and Mobile Association of India (IAMAI) show the increasing number of internet user. The growing number of internet subscribers fuelling online advertising.

The services of best SEO companies in Mumbai are beneficial for ranking on higher pages of search engines.

In today’s blog post we shall check what the services and features you should look in from your online marketing companies in Mumbai.

As per the Directorate of Municipal Council,

The local bodies of the Konkan Division of Maharashtra are:

  1. Brihanmumbai Municipal Corporation
  2. Bhiwandi Nizampur
  3. Kalyan Dombivali
  4. Mira Bhayandar
  5. Thane
  6. Navi Mumbai
  7. Raigad Zilla

Mumbai the financial capital of India. The economy of Mumbai houses of all major industrial, manufacturing, construction, e-commerce, Financial services, Information Technology, startups, hospitals, pharmaceutical establishments. For a complete detailed list of companies based in Mumbai, please visit the link.

The critical commercial locations in Mumbai are:

  1. Nariman Point
  2. Bandra Kurla Complex
  3. Santacruz Electronic Export Processing Zone (SEEPZ)
  4. Zaveri Bazaar
  5. Bharat Diamond Bourse
    Mumbai city map

    Mumbai city map

Image Courtesy: Municipal Corporation of Greater Mumbai

Best Seo Company in Mumbai

We all understand the meaning of SEO, but for those new to Search Engine Optimization let us understand the definition in brief.

What is Search Engine Optimization?

What is SEO in digital marketing?

As per the definition in Wikipedia,

“Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results.

It is often referred to as “natural”, “organic”, or “earned” results.”

seo from internet marketing company

SEO from internet marketing company

Why should my website have a Search Engine Optimization (SE0)?

As stated above, due to the growing number of websites, daily new websites are added to the web. The motto is common to all the websites. All the websites whether new or established ones want to rank on the first page of Google SERP.

As per Quora and internetlivestats.com currently, there’s 1.2 billion websites globally and 294 Billion web pages that are archived for 20 years ago.

There is a cost involved in hosting a website. Although there are options available today for hosting a free website also with a credit to the web hosting company. You can collect more information about this from SEO services company Mumbai.

Promptly, we first need to understand how Google search works?

Google search

Source: Google search

Google has always stated your web pages should be for the visitors, not the search engines. What does it seek?

Any person seeking some information, advice or knowledge from the internet must obtain the most precise answers for his search query. Here the role of Google algorithm is very vital.

Daily thousands of web pages are submitted, and indexes in Google and the most accurate results are rendered matching your query.

It is the job of the online marketing company to completely understand the Google algorithm, requirements and quality guidelines and best practices. The legitimate companies in Mumbai, India, will always abide by search engine ethical practices.

The emphasis Google puts on your search query are:

  • Analyzing your words that your type in Google search box
  • Matching your search
  • Ranking useful pages
  • Considering context
  • Yielding the most valid results

There are various benefits of having Search Engine Optimization of your website with a professional SEO services Mumbai, India, as compared to a non-optimized website:

  • Improve page rank of your website.
  • More considerable opportunities for appearing in Google, Bing and other search engine result pages.
  • Creditability/trust for your website
  • Help searchers find your business, products, solution, and services.
  • Online lead generation for your business
  • Contribute valuable information about your business to the world.

This witness some of the important and vital benefits and there are still more to count.

Best Search Engine Optimization  – SEO guide for a company in Mumbai

SEO is not as difficult to understand for your website. If you are seriously interested in learning the important SEO guidelines and strategy. Then there is no better source compared to Google.

The best SEO company in Mumbai must take a note of all the important instructions, policies and quality guidelines for Search Engine Optimization.

For beginners and intermediate users can refer this valuable SEO starter guideline from Google.

The SEO starter guidelines contain many important steps for a perfect optimization of your website such as:

  1. It helps the search engine understand your content
  2. The content crawled and indexed is present to the searcher as per intent
  3. The pages or URLs that are not to be crawled
  4. Optimize your content and images
  5. Organize and manage your site hierarchy
  6. Guidelines on how to promote your website
  7. How to create a mobile-friendly website

SEO is very vital for companies in Mumbai. The reason is simple. There is no cost unless you hire the services of SEO company in Mumbai.

Second, you save on investment in PPC advertising.

Note: It takes some time for the SEO work to show results.

Services from the top SEO companies in Mumbai

Now let us see what you type of services you should expect from your best SEO company in Mumbai. It is essential to the success of digital marketing and SEO goal of your company to get the best of the services in the industry.

Given below are the important services:

SEO benefits of Google Search Knowledge Panel

Knowledge panel is a summary of the factual information of your company. For new visitors and customers get a short snippet of all the vital company related information such as:

  • Brief description
  • Images
  • Address
  • Contact numbers
  • Social media account details
  • Reviews
  • Product details
  • Opening and closing hours of business
  • Appointment booking, messaging or call

As seen above it works a visiting card for your business over the internet.

SEO benefits of knowlege panel

SEO benefits of knowledge panel

Google has now made it easier for the company owners and webmasters handling their client account to edit the information.

As per the Google blog post dated Jun 22, 2018, by Lauren Clark, Product Manager to claim the knowledge panel and provide authoritative feedback for the above-mentioned details. Companies and individual with knowledge panels can use the verification process.

The informative and detailed you are in submitting the information in the knowledge panel the SEO benefits it has. The services of the best SEO company in Mumbai are very useful to complete the knowledge panel details.

To learn and understand how you can provide the correct information in the knowledge panel also refer to the help centre of Google.

Google Autocomplete feature

The best SEO company in Mumbai you hire for the online marketing of your brand will take care of your website rankings at all major search engines.

Google search is very complex and has many technicalities to understand and implement. For digital marketing and especially SEO the digital marketer has to keep a track on all the updates and policy guidelines of the search engine.

One such aspect of Google search is Google Autocomplete. Every internet marketer must understand how the Google Autocomplete works. It is a very important part of your overall SEO strategy to rank higher your website in search results.

It will also assist in your keyword analysis. As stated earlier the website content must be for the user or searchers. The intent of the search engines is to offer the right information to the searchers. Your page rank will improve if your web pages are offering the right answer to the search queries.

As stated above, with Google Autocomplete feature the SEO expert has to type the search query in the Omni box. The intent has to be like a customer seeking information.

Then you can see all the suggestions coming while you are typing your query.

How Google Autocomplete Works for SEO

How Google Autocomplete Works

In the desktop website, approximately 10 auto-suggestions will pop below the search box. In the mobile site, approximately 5 suggestions pop up.  Now with the options given below you can frame your SEO content writing strategy.

The best SEO Company with specialized SEO professionals always considers the Google Autocomplete feature.

The only point to be considered is that the suggestions are based on historical data and they are not future predictions.

BackLink Checker

Backlinks are the key to rank higher on the search page results. The best SEO Company in Mumbai will focus completely on getting the right, legitimate and natural links.

Backlink Checker

Backlink Checker

Before the SEO company or in-house digital marketing team finalises their link building strategy.

Look for the competitor’s link building strategy.

This is the basic and right way to start with building quality links.

Thre are many free and paid backlink checker tools. Among the paid ones SEMrush, ahrefs is the popular tool. Backlink Checker,  SEO review tools is a free tool.

Both of them offer almost the same services, whereas SEMrush gives a more detailed analysis. They also offer a free version with limited analytical data access.

SEO – Local and International

Optimization of your website is to be done for both the local and international audiences by SEO company in Mumbai.

In India, there are many local languages. The goal should not only be to rank higher on search engine result pages. It must be to render rich search results and user experience.

Search engine giant Google is also promoting the local search results.

As per the official Google India Blog, on March 15, 2018, Google has launched Assistant in Hindi in Allo.

The internet marketers need to full advantage of the Google Assistant service. A local language version of URL is vital and help your website overall ranking.

Google Assistant

Google Assistant

Digital marketers and companies can get more details of the Google Assistant at their official website.

Now Chatting up your Google Assistant just got easier with the new Google Assistant Update. As per the Google blog published on June 21, 2018.

Jaclyn Konzelmann Product Manager, Google Assistant stated that the interaction with Google assistant has been made easier. As per the many feedbacks received by the Google developer team people had to say “OK Google” or “Hey Google” before and request.

The follow-up question for the Google Assistant was not sounding as a natural conversation.

Google has announced at its I/O 18 that continuous chatting, interaction or conversation was an optional setting that lets you have a human-like normal chatting with the Assistant.

Now there will be no need to repeatedly say “Hello Google” “Hey Google” for any follow-up requests.

This new feature will be functioning from June 21, 2018.

You can select the function in the Google Assistant app with Settings-Preferences-continued conversation and change the toggle button.

Content Marketing – website content writer

We have discussed what is Search Engine Optimization, now let us recognize the importance of Content writing.

Content writing is the backbone of your website. If the website fails to satisfy the search query of your visitor it will not rank in Google search result pages.

Your best SEO company in Mumbai should possess the extraordinary quality, talented competent writer to execute your content marketing plan. Hire a good website content writer for full-time or part-time as per your requirement and long-term SEO strategy. Your company can also employ content writing services in Mumbai from content writing company with a good track record. 

91% of B2B and 86% of B2C marketers are planning to use content marketing in their campaigns.

content writing statistics

Content writing statistics

As per the statistics and data available from the Statista from North America. The content marketing institute, average 90% of the marketers use content marketing as the primary digital marketing tool.

It is used for B2B promotion, marketing of their client’s products and services.

Google has repeatedly stressed the importance of content richness or quality. In simple words, your content on your website must offer some useful, correct and informative information. Your SEO expert Mumbai are aware of this important and effective tool and use it strategically for the promotion of their client product, services, and brand value.

The reason is straightforward. There are tons of websites on the web today and Google wants to render the most desirable results for the search query. All the elite marketing companies in Mumbai, India hire the best content writer as they are informed of all the industry trends, keywords requirement and ranking signals.

Social Media Marketing

Social media’s role is more significant in promoting, marketing, informing your company’s product or services.

As per the statistics from Statista below, we can clearly witness the popularity of the social media platform among users all over the world.

top social media network report 2017

Top social media network report 2017

Facebook the number one platform as far as the number of users with 2047 million users in August 2017.

YouTube with 1500 million users in the second position

Whats App with 1,200 million users on the third position

Other prominent players We Chat, Instagram, LinkedIn and others as per the image above

The social media is portraying a dominant role in India. The number of social media user has increased every year as per the data from the Statista. The number of social media users stood at 250.80 million in the year 2017.

number of social media users India 2017

Number of social media users India 2017

Your best SEO company in Mumbai should have a clear understanding and ways to optimize the complete potential of these social media sites.

Search Engine Marketing

Search engine marketing and search engine optimization are considered similar. Although there is the difference between the two search engines optimization approach. The search engine optimizations services company is the expert in this domain and can guide you the valid option for the goals of your organization.

As per the definition is given in Wikipedia “Search Engine Marketing is a form of Internet marketing that requires the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.”

As stated above the primary difference between Search Engine Optimization and Search Engine marketing is the former incorporates weight on organic search ranking of your website and the other on the paid medium of (pay per click).

As per the Merkle’s report Spending on Google AdWords increased 21 per cent year over year in Q1 2017, up from 19 per cent in Q4 2016 and the click volume increased 20 per cent over the previous year. CPCs ticked up 1 per cent.

Even the spend on the advertisement on social media has increased all over the world. As per the statistics and data available from Statista, in Europe, America and Asia the share of social media advertising as a percentage of digital display advertising has grown.

social media advertising expenditure report 2017

Social media advertising expenditure report 2017

Email Marketing

Email marketing is one of most conventional digital marketing tools that your best SEO company in Mumbai trust and apply.

It is very cost effective and reliable as compared to other digital marketing solutions.

Email marketing can be an effective and profitable tool if deployed strategically, timely and targeted to the ideal audiences. Unfortunately, due to spamming and strict spam rules by the search engine giants like Google and Bing, it has seen lower deployment.

email marketing reach report 2017

Email marketing reach report 2017

But still with some dedication of time and quality content you can attract your target audiences. As per the data released by Statista on the basis of the study of digital marketers in North America and Canada on an average 44%, people do check their Email Inbox at least 1-3 times a day. There were 18%, respondents, who checked their Inbox 4-9 times a day.

With the right email marketing policy, you can

  • Derive brand value for your organization.
  • Attract new prospects.
  • Promote your new and existing product and services.
  • Convey important announcements.
  • Increase customer loyalty with personalized emails

Your digital marketing services company the desirable place to obtain professional advice for meaningful and return on investment-oriented email marketing. Email marketing will not fulfil any purpose if they are landing in the spam folder.

So, what needs to be done for right email marketing campaign?

  • Email subject title optimization
  • Email to your target audiences
  • Attractive low size images (preferably below 30 KBS)
  • Brief, specific and short content (around 400-500 words) preferably in bullets
  • Call-to-action
  • Link to your website or the desired destination link

Call-to-action is often unoptimized for the digital marketers. It is the primary essence of your sending email to your target audiences.

Pay Per Click

Businesses today are seeking for the organic ranking of their website. Companies don’t want to willingly invest in digital marketing paid form solutions. This is the prime reason for the popularity of Search Engine Optimization.

SEO takes time and requires proper planning from your digital marketing firm. You need a proper and clear understanding of search engines requirements and guidelines such as Google or Bing. For a new company or website to rank, there are over 200-page ranking signals.

To reach your target audiences quickly you should have a pay per click form of advertising. It may be putting an advertisement on your website through Google AdWords or Bing Ads.

The instant results don’t require major optimization of your website. You simply need having a modest advertising budget. The benefits of PPC are:

  • Start with a modest budget
  • Restrict the amount spent on a daily, weekly and monthly basis.
  • Target specific Geolocation.
  • Analytical reports
  • Select your target audiences.
  • Instant reach to your target customers

There are many other benefits of PPC type of advertising which we shall discuss in the subsequent post. Once again the online internet marketing company can guide you in creating the effective ads for your website.

Due to the competition and over optimization of websites by the best SEO company in Mumbai, companies are now relying on paid medium for promoting their brands, goods and services.

As per the report from Statista, the advertising revenue of Google Alphabet websites rose from 0.07 billion U.S. dollars to 63.79 billion U.S. dollars in the year 2016.

advertising revenue of google websites

Advertising revenue of google websites

Even the second biggest search engine Bing or Yahoo is not far behind as per the statistics the revenue rose from 3574.5 million U.S. dollars in the year 2004 to 5169 million U.S. dollars in the year 2016.

As witnessed above the statistics are promising and indicates the increasing dependence on paid forms of advertising.

Although PPC a straightforward way to accomplish on the first page of Google or any search engine, still a significant work needs to be done on optimizing your website.

It is the expert job of your best SEO company in Mumbai to have a well-planned roadmap for the success of the digital marketing campaign for your products and services.

Apart from the search engine giant such as Google and Bing the other options are the social media. From social media, you can easily connect with your target audiences.

Studies and research data have proved the more crucial role of social media in customer acquisition and retention. Today, if brands need to make their presence, acquire new customers and customer loyalty then they need to have a social media marketing strategy.

If we have a look at the revenue figures of three major social media channels from the United States of America from 2013 to 2017 the market share of revenue of Facebook has grown from 3,283.40 U.S. a million dollars in 2013 to 10,034 million U.S. dollars in 2017.

The advertising revenue share of Twitter has grown from 432.60 million U.S. dollars in 2013 to 2544.70 million U.S. dollars in 2017.

The share of LinkedIn grew from 337.10 U.S., a million dollars in 2013 to 715.70 U.S., a million dollars in 2017.

top social media ad revenue in the US 2017

Top social media ad revenue in the US 2017

From these advertising revenue reports of these social media platforms, we can appreciate their growing role in branding and customer acquisition.

For the success of any digital marketing campaign, there needs to be a balance between your SEO and SEM optimization. SEO is good for long-term considering the low investment cost. SEM is good for new startups, companies, and websites desiring the immediate attention of their customers.

It is the responsibility of website content writer or your in-house digital marketing team to perceive the needs and long-term goals and vision of your company in regards to the policy of your management.

Your best SEO company in Mumbai needs to come up with a balance and mix of all the digital marketing tools in the best interest of the organization.

Page Speed

Google has been continuously insisted on the speed of your website pages to render the search results faster. It was for this purpose they introduced Accelerated Mobile Pages Project. As per the Google India blog post, 53% of people are bound to leave your website if the page is loading slow. This greatly impacts the reputation of both the website and the Google.

So the next time when you search for any queries in your mobile pages and the result delivers is marked AMP’d the page, it simply means the webpage is optimized to load lightning fast. You can request your best SEO company in Mumbai to implement the AMP project on your website.

As per the report available from Google until October 2016, above 600 million AMP web pages were created.

All the top SEO companies in Mumbai take care of the page speed ranking factor from search engines quality guidelines requirements.

Another interesting fact about the page speed is the latest update from the Google.  As per the blog post released by the Google Developers Tools in May 2018 written by Philip Walton (Engineer at Google working on the Web Platform) regarding First Input Delay

As per the blog post from Philip Walton, there is an interesting discussion on the importance of speed and responsiveness of the website.

An interesting point that was discussed is that the speed and responsiveness can be easily calculated as compared to design and layout liked by the visitor of your website.

Equally the first impression of your site is very critical.

It was for this reason the First input Delay measurement was introduced.

So, What is First Input Delay (FID)?

As per the quote from the Google Developers:

First Input Delay (FID) measures the time from when a user first interacts with your site (i.e. when they click a link, tap on a button, or use a custom, JavaScript-powered control) to the time when the browser is actually able to respond to that interaction.

To know more about First Input Delay and how to implement it on your website. Please read the link from Google Chrome Labs.

To summarise, First Input Delay is the latest speed and responsiveness measurement tool form the Google. The aim is to understand the real-time pain and issues faced by your website visitors while interacting with your website.

SEO benefits of  regional languages

With the growth and reach of the internet to all the corners of India, thanks to the low internet data cost. Smartphones and the internet have penetrated to all the corners of India.

Companies are now adjusting their marketing strategy to the regional level. They are adapting to the culture and languages of their target market. One such example is the initiative of the Google India by enabling Bengali for publishers and advertisers from India.

As per the Google blog post, Bengali is the 6th most spoken language in the world. So it makes sense for the Google to enable Bengali as a preferred language choice for it Google Adsense and Google AdWords project.

Now for the content creators in Bengali can monetize their website and get advertisements in regional languages.

As said above there are many SEO advantages for your business to go for regional languages to your business. With this initiative in mind, Google will hold a conference across the country on various dates.

As quoted by the Google India Blog post dated May 31, 2018, Google announced the search conference for 2018. For date details please visit the website link.

Google Search Conference 2018

Google Search Conference 2018

Image Source: Google India Blog

As per Google, the regional language Internet usage is growing at an unprecedented pace in India and generating great demand for local language content.

While many publishers have focused on Hindi, there is now growing demand for other regional languages.

Google quoted as below:

We are bringing back the Google Search conference with an objective to help Indian language publishers make the most of the opportunity and bridge the Indian language content gap that exists on the web today.

Google will be hosting conferences across 11 cities in India to help local language publishers and webmasters better understand how they can make their content easily accessible to the growing number of Internet users across India. In addition to Hindi, this year we will cover four other Indian languages such as Tamil, Telugu, Marathi and Bengali.

The best SEO company in Mumbai will guide you on how to plan a digital marketing strategy in various local languages in India.

In this way, the SEO company can help its client to reach their target audiences in parts of the country in a local language.

As per the report from forindia.google.com and KPMG-Google survey:

57 per cent of India’s 410 million Internet users – 234 million Indians – prefer to access the Internet in Indian languages.

The number of Indian-language Internet users is expected to expand to 536 million by 2021, growing six times faster than English-language Internet users in India.

Constitute the free listing on Google My Business

The first important step in your new startup, business or website needs to do is to constitute a free listing on Google My Business. Listing with Google is your first step in discovering your website with Google. Most importantly it helps your customers and clients consider and locate you. Through the listing in Google and Bing, you can give information about your products, services, locations, business timings, website link, etc.

If you are unready for your website hosting, you can also develop a free website with Google. Your customers can also rate and give a review of your business which contributes to brand value and loyalty. Your SEO company can also guide you in this free listing.

Google Search Console

Google search console is a free web service for webmasters. On May 20th, 2015 Google renamed and rebranded webmasters tool as Google Search Console.

What is Google Search Console?

It is a helpful service from the Google to get found on the Web. It does not mean that if you are not signed up to the Google Search Console account your website is not indexed.

In fact, it is a more methodical way to get your website and its pages crawled and indexed in Google search results faster.

With the Goggle Search Console, the SEO company in Mumbai can easily understand how the search engine views the website. It gives the opportunity to the SEO experts to optimize the website.

Webmasters can now easily monitor and check the site’s presence in Google search results.

The Google Search Console is very easy to understand. It can be used by anyone such as webmasters, business owners, SEO experts, website administrator, developer, digital marketer or app developer.

Benefits of using Google Search Console

Using Google Search Console is the first and important SEO strategy. The SEO Company in Mumbai will first setup the account and add the client website or property.

There are many benefits or advantages of using Google Search Console account such as:

  • It is a free service i.e. zero cost
  • Add any number of properties or websites
  • Detailed analytical performance data of your website
  • Easily download all the vital website data or statistics
  • User friendly dashboard
  • Easily check whether Google bot can access your website
  • Index fresh pages quickly
  • Get search guidelines with the help centre
  • Remove or de-index pages that are not important or not required
  • Check for any malware or spam problems
  • Connect or link Google Search with Google Analytics and Adwords
  • Keywords or queries responsible for your website appearing in search results
  • Best performing pages
  • Internal and external links of your website
  • AMP results and guidelines
  • Analyse performance of desktop version with the mobile version
  • Structured Data Testing Tool
  • Crawl error statistics
  • txt tester
  • Submit sitemap to index your website pages and check the number of pages indexed with issues if any and much more features

The intent is simply to get found on the web. There are many free features and support provided by the Google. For example:

  • Easy to use dashboard
  • Update on index coverage issues
  • Search appearance overview –
  • Titles
  • Snippets
  • Sitelinks
  • search within a site
  • URL structure
  • Event – Rich snippet
  • Breadcrumbs
  • Reviews
  • Product- Rich snippet
  • Structured Data
  • Rich Cards
  • HTML Improvements
  • Accelerated Mobile Pages
  • Data Highlighter

Google Search Console is a vital SEO tool for the webmasters. Monitor and check the performance of the website.

SEO Technique 2018 – SEO Quake

Apart from the search engine guidelines and best practices there many useful SEO tools to use. From free to premium or paid. The SEO tools or techniques are important to execute and analyze the SEO strategy in 2018.

We are going to discuss the free and effective SEO tool i.e. SEO Quake.

SEO Quake is a performance assessment toolbar for your web browser.

You can easily check the vital statistics of your website or your competitor’s website.

With the help of SEO quake, you can all the important competitor data before planning your SEO strategy.

All the major SEO Company in Mumbai takes the advantage of this powerful SEO tool for client data analysis and competitor also.

The important metrics for analysis covered by SEO quake is:

  • Conduct on page SEO audit
  • Real-time data
  • Link checker – internal and external links on any webpage, including URLs, anchor texts and link types
  • Export the result of the audit
  • Get important page info
  • Compare URL
  • Get detailed keyword analysis report
  • Available as a browser extension for Chrome, Firefox, Safari, iPhone and iPads

From the above list, it is clear the benefits of using SEO quake. As it is free to use, it is very popular among SEO companies.

SEO experts and companies must use this free tool for competitor analysis and accordingly plan a digital marketing strategy in 2018.

The best SEO company in Mumbai must keep a check on the Google Seach Console Statistics and make changes to the  SEO techniques 2018.

Google Analytics 

In the above, we have considered the various ways and strategies that are adopted by your “best SEO company in Mumbai.”

Once you have accomplished all the complex work by optimizing:

  1. Website
  2. Content marketing
  3. SEO
  4. Search Engine Marketing
  5. Email marketing
  6. Social media marketing, now it’s time to analyze the results.

Although there are various free and paid tools to assess and monitor the website traffic, Google Analytics is the strongly recommended tool.

The reason is simple first it comes from the search engine Google and secondly it is free to use. Google has taken care of all the essential details that the webmaster needs to analyze.

Similar to Google we also consider the option for Bing users Bing webmasters tool.

Conclusion

There are many ways to optimize your website with both free and paid options. It is the role of your best SEO company in Mumbai to guide you the best mix of balance. The best SEO agency in Mumbai with all their years of experience and competent experts can acknowledge you valuable advice on the ever-changing page ranking factors of the search engine such as Google and Bing.

They can also advise you on the best social media platform for customer engagement.

What is your SEO strategy?

What PPC model your use for your business?

Which is your preferred SEO firm in Mumbai?

You can share your thoughts with us or solicit an expert advice for the digital marketing or SEO plan for your organization. You can also get customized SEO packages in Mumbai.

Digital marketing strategy in 2108 from Best Seo Company in Mumbai. Get results with top SEO company in Mumbai with best SEO packages and experts. Get more website traffic, online leads, clients with white hat SEO tactics with our services.

We are internet marketing company offering Search Engine Optimization (SEO) services in Navi Mumbai, Thane, Mira Road, Vasai-Virar, Andheri, Palghar. Please write us back at contact@365digitalmarketing.in, call us at +91-8879181833.

Statistics Courtesy: Statista

Images Courtesy: pixabay

seo agency in andheri

Looking for an SEO agency in Andheri? the choice is not easy as the SEO company you want to hire must understand your business.

In this blog post, we shall share the desired areas the SEO agency in Andheri should target.

The ultimate objective of hiring any  digital marketing agency in Andheri is to get:

  1. website traffic
  2. qualified leads
  3. Higher PageRank
  4. building brand value
  5. customer satisfaction
  6. sales

SEO agency in Andheri

In Mumbai, Andheri is the centre of all commercial offices. All major brands have their offices at Andheri. The reason is:

  • Good connectivity to all areas of Mumbai
  • Airport
  • Metro Train
  • Hotels

There are prominent industrial estates and trade associations in Andheri such MIDC, Marol Industrial Area  Seepz  Gems and Jewellery Manufacturer’s Association.

Let’s see what activities the SEO agency in Andheri must take into consideration for the SEO strategy of the client.

The SEO company in Andheri can successfully meet the above objectives of hiring the agency with following steps:

Invest in new marketing and SEO tools

Use Augmented Reality (AR) as a digital marketing tool to engage with the existing and potential customers.

With the growth of smartphones with advanced features and tools, it can be effectively used to market the products and services.

For example, if you are the owner of a resort, you can use augmented reality to show a virtual tour of your place to potential customers.

The SEO agency in Andheri will guide their clients to use the new technology and features to showcase their client product and services.

One such great and free marketing technology from Google is Poly.

What is Poly?

Poly is a website created by Google for users to browse, distribute, and download 3D objects. It features a free library containing thousands of 3D objects for use in virtual reality and augmented reality applications.

There are many off page SEO benefits of using such new technologies. As with minimal or zero cost you can better market your company product and services as compared to your competitors.

As per the Google India blog post dated June 25, 2018 Courtney Hampson, Program Manager, Google AR & VR To support the augmented reality growth and nurture a new generation of AR creators, today we’re launching Introduction to Augmented Reality and ARCore—a free class on Coursera for those who are just getting started with Augmented Reality.

The SEO agency in Andheri and the client digital marketing team must take full advantage of this free course.

The more time is invested in learning new technology for digital marketing, it will get more customers.

 Neighbourly, a neighbourhood app from Google

Daily new marketing tools are launched over the internet. Not all the tools may be equally effective for your product or services.

But when Google launches any new tool such as an app or any service it matters.

Google products simply mean business. Along with being a utility product they serve both common people and businesses.

From SEO point of view also the popular and new upcoming tools are important. The SEO agency in Andheri will suggest their clients invest in such new and popular tools.

The ultimate goal of the SEO agency in Andheri is to connect with the target audiences of the client.

As per the news from Google India Blog, Introducing Neighbourly: the app for trusted, neighbourhood answers the beta app was launched in Mumbai only on May 31, 2018. It was posted by Caesar Sengupta, VP, and Next Billion Users Team.

SEO benefits of Google neighbourly app

SEO benefits of Google neighbourly app

Image Source: Google India Blog

The Neighbourly app can be a good competition to Facebook and WhatsApp. Google is the number one search engine in Mumbai, India.

Let us understand what are the features of the Neighbourly app?

  • Ask your neighbours questions about any product, place or service
  • Get suggestions from your real people in your neighbourhood
  • Share your local area knowledge or expertise
  • Keep up with your neighbourhood safely – Personal data or details are not shared or disclosed with other users such as full name, address, contact number etc.
  • Works with Google’s voice recognition
  • Users can speak your question or answer into the app, just like talking to a neighbour
  • Available in English and eight Indian languages
  • The question and answers can feature across the Google services
  • Option to delete your Neighbourly data
  • In the settings, you have the option to change the Neighbourly area for example, from Andheri – East change to Andheri – West.

From SEO and marketing optimization how the Neighbourly app is vital?

The Neighbourly app is a new concept and social sharing app. The intent is to take help in the form of asking questions and getting replies. The enquiry may be for a dentist, pathology lab, courier services, mobile phone advice, popular restaurants etc.

From local SEO aspect, the app is very effective. For example, your company is having a banquet hall in Andheri. A prospective customer from Andheri will use the Neighbourly app to ask for the best banquet hall.

As an alert SEO agency in Andheri, you will interact on behalf of the client and offer a review and feedback. The SEO agency may also request the potential customers to submit an answer with the website link or contact number details.

The Neighbourly app is a human, helpful and local way to ask and answer neighbourhood questions

Launching on 31st May 2018, a Beta version of Neighbourly available on the Google Play Store for all smartphones in Mumbai running Android 4.3 (Jelly Bean) and higher for Mumbai use

Soon the services will be expanded to other neighbourhoods across India.

The above app will be monetized in future with advertisements on the same lines of Facebook and WhatsApp once it gains subscriber base in Andheri and all over the Mumbai.

Smartphones have become an integral part of long-term SEO strategy of SEO agency in Andheri. Especially in a metro city like Mumbai, the majority of the population is having smartphones.

Almost all of them are active on the popular social media sites such as Facebook, WhatsApp, Linked In or Twitter.

As per the newspaper report published in ndtv.com on June 25, 2018, Google India generated approximately $1 billion in ad revenue, and the app opens a new avenue to potentially sell high-priced targeted local ads.

Secondly, while collecting more information about users which can be used to sell ads across other products.

Google Maps for Off Page-SEO

Google maps are an important off-page SEO tool. The SEO agency in Andheri must use it to its full potential. Google is constantly updating and upgrading the Google Maps.

New features are added for its users on regular basis. It is very crucial for both SEO agency in Andheri and companies to regularly maintain and update their Google Maps listing.

One such new feature added by the Google Maps is new ways to explore maps.

As per the Google blog post, published on Jun 26, 2018, by Sophia Lin, Senior Product Manager, Google Maps – new ways to explore (tab) maps feature was added to the Google Maps.

As per the blog post, Sophia Lin referring to its earlier blog post published on May 8, 2018, explore around the town with Google Maps.

Google has announced its upcoming feature in Maps with the new redesigned Explore tab that will be available to its global users.

The features to be launched were as follows:

The map will be a more personal assistant and will come up with recommendations. Example – restaurants, hotels, grocery, shopping malls etc.

Find new spots

Find new things to do such as event, activity based on activity from local experts, Google algorithms, and publishers like The Infatuation.

Getting suggestions for your match based on your previous visits, ratings and reviews

Group planning feature – now share and vote your place of visit with your friends and family

For your Tab – a list of recommendations especially for you now available only in selected countries such as U.S., U.K., Canada, Australia, and Japan.

To start exploring and using the above features simply update your Google Maps app from the App Store or Play Store.

The above mentioned featured can be used by all categories of business apart from hospitality industry such as healthcare, manufacturing, education sector.

With digital marketing, you can now explore your target customers or audiences to reach you with these new features.

The SEO agency must take a serious note of all the above changes and developments and accordingly adjust the digital marketing and SEO campaign.

Investing time, manpower and financial resources will certainly fetch good Return on Investments in these new features.

Focus on Google SERP – Search Engine Result Pages

Coming straight to the point.

The goal is to be on the first page of the search results.

Google is the number one search engine in India. The focus should be to perform better on Google.

Google has put a vast pool of quality, speed and search policy and guidelines for webmasters to follow.

These guidelines are your ticket to rank at tops of search.

please follow the link for detailed google guidelines, policies

The bitter truth – COMPETITION

Companies and SEO agency in Andheri must acknowledge the truth – competition.

Your competitors are also working hard for the first-page appearance at search engine result pages.

Your competitors are also hiring the best of digital marketing companies in Andheri.

Before you start your SEO campaign look what online marketing strategy they are deploying.

There are various paid and free tools to know the different website popularity metrics.

Use SEMrush they have both free and paid plans.

With SEMrush you can get data of the popular pages of your competitor websites, keywords, website traffic statistics. links etc.

With tools like SEMrush and Ahrefs.

If you are seriously interested in your competitor performance metrics over the internet. Go for the paid versions of the above tools.

The major highlights or benefits of using the above tools are:

you get a detailed analysis of:

  1. Backlinks of your competitors: New, Lost, Borken
  2. Referring Domains: New, Lost
  3. Anchor Text
  4. Top Referring Domains
  5. Organic Search Data: New, Changes
  6. Top performing pages
  7. Competing Domains
  8. Pages Performance: By links, growth rate, top content
  9. Paid keywords data

Looking at the above valuable information and statistical data of your competitors you can frame a long terms SEO strategy for your website.

Page Speed of your website

One of the major area in which you can outrank your competitor is the speed of your website.

Speed is one of the major page ranking factors among the major 200-page rankings signal for the Google.

As discussed above there are many similar niche websites along with yours.

All are adopting the best of SEO strategy and services of the digital marketing agency in Andheri.

Companies and digital marketers must acknowledge the truth if your website is not loading fast. It will struggle to rank at the top pages of search results.

To achieve the objective of higher speed go for an SEO friendly and high-performance website theme.

If you are developing your website from a developer, ask him to test the website with Lighthouse.

What is Lighthouse?

Lighthouse is an automated and open source tools for measuring website speed and optimizing its performance.

Lighthouse - audit your website

Lighthouse – audit your website

Image Source: Google Developers

It is a free website auditing tool for various metrics such as SEO, performance, accessibility, First Input Delay etc.

SEO experts can run it on any of your website pages to measure its speed and performance. You get a detailed audit report with suggestions.

Create a delightful web experience for your visitors

Do you wish your web pages/website to appear at the top pages of search results?

There is no choice but to create an effective and great website visit experience for your visitors.

The goal is simple the visitor must easily get the information and satisfied.

Google rewards and gives high page rank value to the websites who are creating a delightful web experience.

Google has mentioned in its developers website the core fundamentals of creating a great website experience for its searchers.

The digital marketing companies in Andheri must understand the importance and effectiveness of these guidelines.

The important highlights of these guidelines are:

  • Fast
  • Integrated
  • Reliable
  • Engaging
Custom search engine for your website

Did you ever think of having a search engine for your own website, blog, app or a collection of your websites?

Yes! it is possible with Google Custom Search.

If you are keen to provide a better search experience for your website. If you have a large website with complex site structure, contents and media. 

Google Custom Search is the right answer for better User Experience  UX.

The digital marketing agency in Andheri must suggest of having a custom search for your website.

Benefits of having a Google custom search on your website:

  1. search index technology that powers Google.com
  2. configure your engine to search both web pages and images
  3. fine-tune the ranking
  4. add your own promotions
  5. customize the look and feel of the search results
  6. accurate and blazing-fast results
  7. monetize the search by connecting your engine to your Google AdSense account

Simply follow the link to Google Custom Search to get started and turn your website into a search engine.

Keywords
  1. I have written a lot about the importance and essence of the right keywords to rank higher on the search engine result pages.
  2. In 2018, the important tips for the Do’s of using keyword strategy are:
  3. Don’t stuff your website with keywords
  4. Overuse and repeated use of keywords may attract google penalty and downgrade in ranking
  5. Research for keywords relevant only to your niche
  6. Don’t go for highly competitive keywords. It takes quite an amount of time and effort to rank for them.
  7. Start with low competition keywords first. 
  8. Do A/B testing with the keywords and check with Google Analytics and Google Search Console date report.
  9. Remember it will take some time for your keywords to rank provided you have a great quality content to offer.
  10. Google is always ready to rewards web pages with high-quality content and user experience.
  11. It will not matter how many backlinks you have if your content is great and serving the intent of searchers.

Conclusion

The SEO agency in Andheri must take a note of all the above mentioned vital points. These are important to rank higher in search results.

Ranking on the first page of Google and search engine is not impossible. It requires accurate planning and developing a great content marketing strategy.

Backlinks are still relevant today. Provided they are from domains related to your business and are of higher authority.

365 digital marketing is an SEO agency in Andheri offering digital marketing solutions to all industries such as manufacturing, service, IT, Real Estate, Healthcare, E-commerce, Fashion brands etc.

For any SEO requirements of your website email us at contact@365digitalmarketing.in or call at +91-8879181833.

digital marketing agencies in borivali

Borivali is a prominent and vital suburban locality of the Mumbai. Apart from plush residential premises, there are also many small, medium and large size business houses. Due to the evergrowing number of businesses and competition, there is a need for a full-time digital marketer or the services of digital marketing agencies in Borivali.

To know more about the history and growth of Borivali east & west, please refer the Wikipedia article.

Companies are now more aware of the digitalization of their business processes and are quick in adapting to the new technologies and ideas.

Today customers visit search engines through their mobiles or desktop.

Along with the search engines, social media is also a popular place to find products and services.

Due to the growth of the internet and smartphones in India, it has become easier to market your products/services to any corner of the world.

In this blog post, we shall share some digital marketing (SEO)  and social media marketing tips to promote your goods & services.

We shall be discussing in this blog post the services and features from the Google. The intent is to make the digital marketing agencies in Borivali to make aware and use these vital services as apart of long-term SEO strategy.

Google is the most preferred search engine by searchers for any information, product, services or places. The digital marketing agencies in Borivali must have a strong client presence in the Google search engine result pages.

There are various options for the digital marketing agencies to reach the target audiences such as a website, knowledge panel, Google My Business, PPC advertising and much more.

As per the report published in The Business Standard on June 23, 2018, the search engine giant is planning to enter global e-commerce debut from India market.

Google India

Google India

If the reports are believed to be true it will be a major game changer in the e-commerce sector.

With this intent as per the report, Tez, a payment app under the Google umbrella, was launched with the idea of populating the seller database as per the official blog post from Google by Caesar Sengupta -VP, Next Billion Users Team Published on Sep 18, 2017.

The search engine is taking its own time to study the market situations in India and accordingly strategically enter the market.

The digital marketers need to keep a watch on this development. This will help them to restructure their digital marketing strategy.

For companies and business establishments in Borivali along with other payment solutions, Tez from Google is another alternative.

Why Tez?

The answer is simple. Tez comes straight from the search engine giant Google. They will ensure the product is having all the best of features, reliability and security.

For converting qualified leads from the search queries to facilitate making purchase and payments, the payment app or mobile wallets are the preferred option.

Digital marketing agencies in Borivali

Many small and medium-sized businesses tend to ask, Why their business need digital marketing?

Why should we hire a digital marketing agency?

The answer is simple. Compared to 10 years before the internet, smartphones and new technologies such as mobile apps were not so popular.

There has been digitalization of all business process and the initiatives taken by the Government of India for Digital India.

The intent is very simple to save time, cost and speed up business transactions.

digital marketing strategy 2018

digital marketing strategy 2018

Today with search engines such as Google or Bing you can easily search for a product or services nearby your local area or any part of the world easily.

Secondly, digital marketing is a vast subject.  You require prior knowledge and understanding of the various tools.

The company and digital marketers need to regularly update with new guidelines from search engines and technology.

  • The first option is to learn digital marketing yourself, it will require a significant amount of time investment.
  • Second, hire a full time experienced employee.
  • Third, hire the services of digital marketing agencies in Borivali.

It is entirely as per your business requirements the option you select. But it is important to have digital marketing plan or strategy for your business.

Now some tips and guidelines for making a great website experience

It is always said the first impression lasts long. Similarly, in digital search when a visitor visits your website for the first time, a lasting impression has to be created such as:

  1. Responsive website - Mobile, Tablets and Desktops
  2. Loads instantly within <3 seconds
  3. High on performance
  4. Easy navigation
  5. Media - Images/Videos
  6. Contact and other forms
  7. Screen sizes
  8. Payment Request API
  9. Credential Management API
  10. Device capabilities
  11. Security
  12. Call-to-action

For complying with the above guidelines please refer to the detailed article released by Google Developers.

Google has stated in their blog post, Web Fundamentals and Web Starter Kit: Resources for Modern Web Development a detailed website development guide.

The blog post in detail lists the best practices requirement for making a user-friendly website.

With this intent, Google has published  Web Fundamentals and Web Starter Kit - to build multi-device experiences with the Beta release of the Web Starter Kit (currently not supported by Google).

What is Google Fundamentals?

As stated by Google at their Web Fundamentals website:

Google's opinionated reference for building amazing web experiences.

 

Google has laid down the components or foundations of a delightful web experience are:

  • Fast
  • Integrated
  • Reliable
  • Engaging

Companies can delegate their digital marketing team with the task of following above guidelines.

Companies those don't have a dedicated internet marketing team must take the advice of SEO company in Borivali.

Social Media Marketing

Social media has grown tremendously in the last 5 years. The major players in India are Facebook, Twitter, Whats App, Pinterest, Instagram,  LinkedIn and YouTube.

The digital marketing agencies in Borivali must ensure the clients have a social media presence in all the major platforms and the account is updated.

social media marketing firm

social media marketing firm

With the social media, companies can now share important news, announcements, new product & services launch and customer engagement.

The main benefit of the social media presence is that the client or existing customers can upload a review of your products and services.

These reviews get viral and can help prospective customers to make a purchasing decision.

It also gives an opportunity for the SEO company in Borivali to handle the negative feedbacks and improve them.

The social media account must be regularly updated with media (images and videos), blog post and company profile information.

Video Marketing

Videos are an effective media to convey your messages to your audiences. As compared to reading post many customers enjoy watching videos.

Today, it is not expensive to make engaging videos. Your digital marketing team must be aware of all the free and paid video marketing tools.

Video marketing strategy is going to stay for a long time.

The digital marketing agencies in Borivali have special knowledge and expertise in creating an engaging video.

Tips for making a great video are:

  1. It must be short 2 to 3 minutes
  2. Start introduction with client pain areas or problem
  3. How your product has helped existing customers
  4. Price comparison in industry
  5. Offers or Discounts
  6. Captions in English and local language
  7.  Product Support
  8. In the end a clear call to action - sales team number, email or website URL
Use Payment Request API for online or e-commerce transactions

The ultimate goal of any digital marketing planning is to increase the sales of client product and services.

The SEO company in Borivali will suggest and implement all the latest digital marketing tools and SEO strategy.

As said above to facilitate and make easy the payment process in the sales funnel. Google has introduced Payment Request API.

payment request api

payment request API

Image Courtesy: Google

What are Payment Request API?

For example, you want to purchase a T-shirt and after searching google you have landed on the company website of a clothing brand.

After checking all the types of T-shirt you have decided to make a  purchase.

For completing the payment transaction at the checkup point, you are asked to fill a big form with full of your details.

With the desktop due to the big screen size, it is not that difficult but often painful to fill out all the detailed information.

In mobile devices due to small screen sized it is even difficult.

To overcome this problem and speed up the payment process Google has introduced payment request API.

How Payment Request AP works?

As per Google website:

Simply your browser is acting as an intermediary and the basic information filling process is automated by the browser before the final payment approval.

All the important information is stored in your browser. The purchaser just needs to confirm and make the payment.

It is a cross-browser standard which reduces the traditional payment checkout process. It allows the businesses to request and accept payment with a single API call.

With this, it will be less frustrating for the buyer to fill out all the data and make the payment process faster.

Companies must ask the digital marketing agencies in Borivali to assist you in setting up the purchase payment API.

Plan for social media channel Whats App to make online payments

Social media channels will no longer be a tool to share images, videos, send and receive messages.

The social media is geared up for some important commercial transactions.

Now with the popular social media sharing app Whats app you can make online purchases and make payments.

The digital marketing companies in Borivali must change their SEO strategy to this update.

This will push up the brand advertisement and open up marketing opportunities.

Potential customers in Borivali and nearby heavily use Whats app for communication. Whats app is testing its payments services in India, and on 24th June 2018, it’s updating its terms of service and privacy policy to “reflect the addition of payment interoperability features” ahead of the full-fledged launch of the service.

As per the report published in the Financial Express, nearly one million people are “testing” WhatsApp payments service in India, which is the largest base for the Facebook-owned company that has over 1.5 billion users globally.

WhatsApp has over 200 million users in India.

As per the WhatsApp, the spokesperson told PTI.

“We’ll be updating our WhatsApp payments Terms of Service and Privacy Policy to provide simpler language on how the payments feature operates. It also reflects the addition of payment interoperability features we’ve added since the beta started”

The digital marketing agencies in Borivali must start preparing for the marketing strategy to market their client product or services.

New Google My Business Agency Dashboard

As per the new development of Google for its partners now the digital marketing agencies in Borivali can easily manage thousands of locations with the Google My Business Agency Dashboard.

As per the Google blog post was written on June 05, 2018 by Aditya Tendulkar, Product Manager, Google My Business. New agency dashboard was launched.

The new dashboard lets agencies manage multiple listings faster, simpler and more intuitively.

New Agency Dashboard Google My Business

New Agency Dashboard Google My Business

Image Courtesy: Google My Business 

The major highlights of the new agency dashboard are:

  1. Manage all your locations under one account - cap of maximum 100 removed
  2. Send and receive invitations to manage listings
  3. Location Groups
  4. User Groups
  5. Search

SEO companies in Borivali should note that to access the above feature of the new agency dashboard they need to signup first with Google My Business.

The above will facilitate and help the agencies to manage all their client accounts more efficiently and easily.

Conclusion

The ultimate goal of all digital marketing tools, new technologies and apps is to generate business.

Take the expert help of the digital marketing agencies in Borivali to get the maximum benefit and sales.

All your digital marketing plans and strategy will take some time to get good results. Patience is required to fetch the desired ROI from investment in digital marketing plans.

All the above-mentioned tips are to improve customer experience. A good user experience will be rewarded by the search engines with improvement in website ranking.

The SEO company in Borivali will take of all the above fundamental factors important for the ranking of your website.

365 digital marketing is committed to offering its offer its expert SEO services for generating qualified leads, higher page rankings in search engine result pages and a great user experience UX.

Our services are Search Engine Optimization (SEO), Search Engine Marketing, Content Writing Services, Email Marketing, Social Media Marketing.

We offer affordable digital marketing and SEO packages. Check our plans and pricing for details of services offered.

For any information email us at contact@365digitalmarketing.in or call +91-8879181833.

digital marketing agency in malad

The internet and along with it the number of websites has grown tremendously. Ten years back it was easy to rank for your keywords and website. Today, it takes quite an effort and the expert guidance of digital marketing agency in Malad.

In this blog post, we shall discuss the issues, challenges and problems faced by internet marketers in ranking the website for their clients.

The commercial epicentre of Mumbai we are going to discuss is Malad.

In the last decade, Malad has grown tremendously in terms of property value, commercial and residential premises with constant improvement in infrastructure facilities.

The details and history of the Malad are well briefed in the Wikipedia article.

Digital marketing agency in Malad

Intense competition and performance targets are compelling digital marketers to find fresh and innovative ideas.

The SEO company in Malad can help in right planning, execution and analysis of your sales and marketing goals.

Given below are some fresh sales and marketing strategy:

Effectively use Google Map Platform (Free & Premium)

The customers must easily and in minimum time must discover your website and actual geographical location of your business.

For example, if your customer is in Navi Mumbai and wants to reach your office at Malad by driving his car.

google maps platform

google maps platform

As we are aware of the traffic conditions in Mumbai having a correct map is valuable.

In the blog post of Google developers blog published on May 3, 2018. Google announced the new features and pricing structure for Google Maps Platform.

As per the blog post, it has a series of updates that designed to make it easier for users to start taking advantage of new location-based features and products.

There are total 18 individual Application Program Interface  APIs into three core products—Maps, Routes and Places, to make it easier for users.

Now you can easily find, explore and add new features to your apps and sites.

Advantages of Google Maps

Advantages of Google Maps

Google is offering both free and paid Google Map services through its Google Map Platform.

If you have registered and listed your business in Google Place there is an option to mark your business address in Google Maps.

All companies must fill in all the complete details of their business location with nearby landmarks.

It will ensure your customers reach your place of business comfortably.

If you want to embed the Google Maps to your website or app then you can opt for Freemium version of its API.

In the Google Maps Platform, you get a free credit of $200. As per the new pricing plan to be effective from 16th July 2018 users will be billed on a pay as you use plan.

The main highlights of the Google Maps Platform are:

  • Complete Details
  • Current Place
  • Find Place
  • Autocomplete
  • Geocoding
  • Geolocation
  • Time Zone

With the initial $200 credit you can explore the API features to the following limits. After this, you will be billed on a pay as you use plan.

  1. Unlimited Dynamic maps mobile loads
  2. Unlimited Static maps mobile loads
  3. 1,00,000 Static maps web loads
  4. 28,500 dynamic maps web loads
  5. 25,000 Static Street View web loads
  6. 40,000 Directions calls
  7. 40,000 Distance Matrix calls
  8. ROUTES – 40,000 Roads calls
  9. 11,500 Places Details calls
  10. 10,000 Autocomplete sessions
  11. PLACES – 10,000 Find Place Calls

With the above statistics usage figures, it is clear that initially when your business is growing you will not be billed till you exhaust the credit limit of $200 monthly.

For pricing details of Google Maps Platform please read the link.

Responsive website design

Having a fast and SEO friendly website is the foundation of ranking on the first page of search results.

Benefits of Responsive website design

Benefits of Responsive website design

Both company and digital marketing agency in Malad must take care of the following parts of your website:

  1. Content
  2. Layout
  3. Graphic design
  4. Information architecture
  5. User experience

The benefit of the planning of the above resources of your website is

  • it will be user-friendly
  • make it easy for google bots to understand the site structure
  • crawl and index web pages of your website

SEO or SEM

There are many ways to reach your target audiences.

The first method, organically – ranking your website at the first, second or third page of search results. We use SEO or Search Engine Optimization for it.

PPC – Pay Per Click – in this we put an advertisement in search engines. We also call it Search Engine Marketing.

Direct Marketing – emails, messaging, trade shows, seminars etc.

Time and budget is the essence of all your marketing strategy.

The management and SEO company in Malad need to strike down the right marketing channels to start their marketing campaigns.

Search Engine Marketing requires a decent budget to start.

In SEM You are competing with your competitors who are bidding for the popular keywords.

Search Engine Optimization, on the other hand, takes some time and skills to get good results.

Email Marketing

Emails are highly underrated and implemented with incorrect email marketing strategy.

The digital marketing agency in Malad should discourage its clients sending junk email or “spam” that clutters up your inbox.

Email relevant information and offers to people who have already said they’d like to hear from you.

You can get people to sign up, or opt-in to receive emails from you. Then the rest is up to you.

You can send coupons to people who have made an appointment on your site, advertise special events, or promote sale items.

Prefer HTTPS over HTTP

Today we all are aware HTTPS have a better ranking advantage over HTTP websites.

Google has also through its Google developers website stressed the importance and need for implementing HTTPS version of your website

As per Google Developer, Kayce Basques (Technical Writer for Chrome DevTools)

You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.

Advantages of https website

Advantages of https website

The main advantages of HTTPS website are:

  • HTTPS protects the integrity of your website
  • HTTPS protects the privacy and security of your users
  • Higher page ranking

All search engines are concerned with the privacy and safety of the data of its users.

Especially after the Facebook data sharing row, the search engines are being more cautious.

Progressive Web Apps

Progressive Web Apps (PWA) are user experiences that have the reach of the web, and are:

  • Fast
  • Reliable
  • Engaging

PWA is all about the user experience with your website and app. Among the 200-page ranking factors of web pages. Speed, performance, push notifications and user experience UX are the higher in regard.

Why make Progressive Web Apps?

The answer is straight and simple:

  • Worthy of being on the home screen
  • delight your users
  • Increased engagement
  • Work reliably – no matter the network conditions
  • Improved conversions
  • Progressive Web Apps are installable and live on the user’s home screen of your mobile devices
  • No requirement of App store
  • Push notifications enabled.

Given above are some of the huge benefits of PWA.

The digital marketing agency in Malad must include the recommendations of Progressive Web Apps checklist in their digital marketing plan.

Ultimately all the search engines (Google, Bing, Yandex, Baidu etc.) are stretching to give a great user experience with performance.

As per Google,

53% of users will abandon a site if it takes longer than 3 seconds to load! And once loaded, users expect them to be fast—no janky scrolling or slow-to-respond interfaces.

The SEO company in Malad in coordination with the marketing team of the client should draft a strategy for implementing PWA as per the recommendations in the checklist provided above.

Now it is time to test your website. To check whether all the criteria of the PWA checklist are compiled. Use Lighthouse to test your website.

Lighthouse

Lighthouse, an open-source, automated tool for improving the quality of your Progressive Web Apps.

Lighthouse - audit your website

Lighthouse – audit your website

Lighthouse has predefined performance and audit standards for:

  • Audits for performance
  • Accessibility
  • Progressive Web Apps
  • Best Practices
  • SEO

How to use Lighthouse?

You can run Lighthouse in Chrome DevTools in your chrome browser at the top right : symbol – Customize and control google chrome.

Click on the above button and under more tools find the option Developers tools.

You give Lighthouse your client URL to audit, it runs a series of audits for the website pages, and then it generates a report on how well the page did with score maximum being 100.

From there, use the failing audits as indicators on how to improve the page. Each audit has a reference document explaining why the audit is important, as well as how to fix it.

It is not quite easy to score 100/100 all the above-mentioned standards. Even if you get 80 plus in each is quite an impressive result.

Note from an SEO point of view the results are very important.

They form a ranking factor of your website. Secondly, it gives you a competitive edge over your competitors.

Conclusion

Above are some of the important recommendations to follow in 2018 to rank your website at the top of search results.

It certainly takes effort, planning, execution and analysis of your results. The digital marketing agency in Malad has the SEO experts to rightly guide you on the path of ranking your website.

What is your online marketing strategy?

Do you follow search engine guidelines?

Do share with us your feedback and experiences in the comments box below.

365 digital marketing is a digital marketing agency in Malad, Mumbai. We are your partners in your website growth and ranking.

For any digital marketing services such as SEO, Search Engine Marketing, Email Marketing, Content Writing Services write us at contact@365digitalmarketing.in or call us at +91-8879181833

digital marketing agency in goregaon

Goregaon has emerged as important commercial offices centre in Mumbai. With the increasing number of websites and competition among them, companies opt for the expert services of the digital marketing agency in Goregaon.

Digital marketing has become a vital part of overall sales & marketing campaigns of all corporates. Due to its wide reach instantly and low cost, it is suitable for all size of organizations such as small, medium and large business houses.

Both Goregaon east and west hosts a large number of commercial offices, advertising and media agencies, manufacturing units, industrial estates, hotels, real estate (both residential and commercial) and hospitals.

There are more than 30 plus schools and 10 plus colleges in both Goregaon east and west.

Above were some interesting facts about Goregaon and its growth as a commercial hub.

For companies operating their businesses, there is a need for a top digital marketing agency in Goregaon.

There are some important points to be taken note of before hiring the services of  SEO company in Goregaon.

Let start!

Digital marketing agency in Goregaon

Take the first step for online success

Business promotion is the daunting task of the marketing team. Investment of both time and financial budgets are involved.

The digital marketing agency in Goregaon in coordination with the management and marketing team should plan the way to promote client business online.

The SEO company in Goregaon must brief them on the digital channel which will work for their client. The options and how they can set up a well-defined marketing plan or strategy.

There are many ways to promote a business online.

But before you get started, you should familiarise your clients with how these digital channels work, which options are best suited for them.

Set up a clear plan or strategy that will help you achieve company goals and assess key performance indicators.

Clear client goals drafting

All digital marketing strategy and planning starts with clarity of client goal and vision. It may be generating leads, increasing brand value or customer engagement.

The digital marketing goals must be well defined and documented. It will help in delivering timely and accurate results by the SEO company in Goregaon.

Set realistic goals

Goals setting are the foundations of any sales and marketing planning.

Ambitious high goals are usually targetted. It must be realistic. All market factors must be properly researched with both company and industry historical data.

Business Goals Planning - SEO agency and Client

Business Goals Planning – SEO agency and Client

Accordingly, the digital plan must be drafted for both short-term and long-term goals.

After the implementation of the plan tools for tracking client result, A/B testing of marketing strategies and adapting to the new changes in technology and your niche.

Always remember! It takes some time to set up your digital presence and get results.

Understand how search engines work!

Now that you are ready with a perfect digital marketing plan created with the assistance of digital marketing agency in Goregaon.

The second step – a brief knowledge of how the search engine works

The SEO agency must brief the company stakeholders about the ways the search engines work.

They should explain to the client how Google discovers, crawls, and serves web pages.

How google search engine works

How google search engine works

It is interesting to understand How do search engines find web pages matching your query, and determine the order of search results?

As per the  Google webmasters support,

The three key processes in delivering search results to you are:

Crawling: Does Google know about your site? Can we find it?
Indexing: Can Google index your site?
Serving: Does the site have good and useful content that is relevant to the user’s search?

Googlebot, spider or bot is deployed with the task of crawling and fetching website pages.

These web pages are then indexed with google.

Whenever any searcher types a query in the search box of google.com or google.co.in the results are served.

As per google, there are over 200-page ranking factors. These factors decide the ranking of your website pages.

Building quality Links

Links are very important for ranking top in the search result pages.

Among the 200-page ranking factors, Backlinks are an authoritative signal to the search engines.

Blackhat SEO tactics must be completely avoided to build backlinks.

The digital marketing agency in Goregaon working in accordance with search engines guidelines and policy will always suggest the white hat SEO strategy for your website.

Join Google Assistant Developer Community Program

Invest in new technology. Both companies and digital marketing agency in Goregaon must take full advantage of the new technologies in the market.

Smartphone users are increasingly exploring the new smart devices and apps. Apart from the traditional methods of marketing.

One such latest technology that is increasingly becoming popular among smartphone users is Google Assistant.

The digital marketing agency in Goregaon must advise and encourage the marketing team with new ideas and technology trending in the market.

What is Google Assistant?

As per Wikipedia:

The Google Assistant is a virtual assistant developed by Google that is primarily available on mobile and smart home devices. Unlike Google Now, the Google Assistant can engage in two-way conversations.

The highlights of google assistant are:

  1. the Assistant is able to search the Internet
  2. take photos
  3. play songs
  4. open folders & files
  5. schedule events and alarms
  6. adjust hardware settings on the user’s device
  7. show information from the user’s Google account and much more

Now you can also build an app for Google Assistant.

Secondly, Google is also rewarding developers for building the app.

The incentives they offer are:

  • A credit to the account associated with your app with up to $200 for Google Cloud services a month (applicable to any Firebase plan)- for a full year
  • A chance to meet google experts
  • Opportunity to participate in google events around the world
  • A free Google home
  •  A free Google Assistant T-shirt
Have a Mobile friendly website

Google, Bing and Yandex have always emphasised the importance of having a mobile-friendly website.

smartphones digital marketing strategy

smartphones digital marketing strategy

Today, the major searches and e-commerce transactions are done with smartphones.

It is logical to have a fully optimized mobile website.

In fact, Google has even clearly stated in their official website that mobile version of the website will be used for ranking, parsing structured data, and generating snippets in search results.

The SEO company in Goregaon must have a clear mobile marketing strategy for their client website.

The key areas to take care while making a mobile website strategy are:

Responsive web design
Dynamic serving
Separate URL

You can even test the mobile version of your website with free Google tool. You will get results and suggestions from the detailed audit report for improvements.

Local Awareness with Google My Business

Google my business is a very important and free tool to promote your online business in both local an international markets.

It is a summary of who you are and what you do with a clear call to action details.

If explored carefully there are many in-depth details in it.

The digital marketing agency in Goregaon must advise their clients to take maximum advantage of all the free features offered by Google My Business account.

Conclusion

Digital marketing including SEO is a long-term strategy. It takes right planning, timely execution, analysis and corrective actions.

Companies must be cautious of not falling prey to claims of very quick results. As the use of any black hat SEO tactics will damage your online reputation with search engines. In addition, they will penalize by the website and downgrade your rankings.

What is your SEO strategy?

What tools do you use for digital marketing?

Share your thoughts with our readers in the comment box below.

Increase website traffic with a best digital marketing agency in Goregaon. Start with lowest SEO packages from top SEO company.

For any further information please write us at contact@365digitalmarketing.in or call us at +91-8878181833

How to improve google pagerank

To be visible on the first page of Google or to improve your organic search appearance in Google search takes time and effort. All businesses wish and like to be on the first page of search engine rankings or search engine result pages (SERP).

Google page speed is one of major influencing ranking factor while deciding your website page rank.

You can analyze your PageRank algorithm at above link and follow the Google recommendations to increase page speed.

Check your website speed at Google page speed tool Insights 

There are over 200 Google PageRank ranking signals which decide the ranking of pages of your website.

So how can businesses use these ranking signals to improve their search rankings? In 2018 let’s start a systematic planning, strategy, and execution of methods to boost your Google PageRank plan.

How to improve Google PageRank?

There are a systematic method, planning and appropriate financial resource allocation devoted to achieving your Google search appearance goal.

The easiest way to be on the first page is by a paid medium such as Google AdWords, Facebook Adverts or Bing Ads. This will help you in executing short-term digital marketing strategy.

But for a long-term, you have to devote time and efforts.

There are two simple ways to achieve your above brand building goal and acquiring new customers. First, do it by yourself. This requires time devotion. Still, you are not sure how much time it will take to deliver desired results.

Still, you are not sure how much time it will take to deliver desired results.

Secondly, hire services of a digital marketer. To be visible on Google search engine result pages (SERP) and in social media, businesses need to allocate some of their financial resources to get timely results.

Even if you are doing online marketing on your own or hiring an SEO professional or expert, given below are some important guidelines to which all businesses must pay attention.

Plan your digital marketing strategy

Have a methodical plan for your digital marketing strategy in 2018. Involve all the key stakeholders of your organization. Setup well-defined goals your company wants to achieve in 2018.

It is a team work and every small input can be of great value in making a strategic planning for increasing sales of your products & services.

Keyword stuffing

Generally, digital marketers get carried away in a haste to stuff keywords in their content marketing strategy. All the keywords which are used repeatedly in your blog articles or content thereby creating a poor quality content.  This is called keyword stuffing or keyword stacking.

Google bots are smart enough to identify thin quality pages. The main purpose of your content writing should be to provide quality information over the web.

It should be useful to your visitors coming to your website for information relating to goods or services of your company or brand.

Solution

  • Write high-quality articles with the intent of providing useful information to your website visitors. Use the keyword tool to identify the search terms your business customers are searching for
  • Writing blogs regularly will update your clients about your product & services
  • Use your main keywords sparingly 2 -3 keywords per 500 words.
  • Content marketing is very effective in increasing website traffic, generating leads, enabling sales and contributing to SEO by complete website optimization. So how can businesses use it to improve their search rankings?

Purposeful Content Writing

Content marketing, content writing or blog writing for your company is very important. They are the main face of your company. These are very vital to improve your Google Pagerank.

Given below are some important free article writing tips:

  • Create original or fresh content
  • Create an informative Anchor Text for your titles and links. It helps in on page SEO
  • Try to use simple language for your readers to understand easily
  • Avoid grammatical mistakes
  • Use your article title carefully. It should have a connection with your main article
  • Use keywords wisely. Don’t overload your blog content or articles with it
  • Use rich media in your articles such as images, infographics, presentations etc.
  • Create link-worthy content
  • Keep your articles reader-friendly with an emotional touch
  • Use empathy in your articles.  Put yourself in the position of your customers seeking information/solution.
  • Give honest opinions/view/suggestion to your readers
  • Built a loyal pool of readers or customers
  • Promote your content on all social media sites
  • Update yourself with Google Panda, Google Penguin and Google Hummingbird updates 

So now you have a useful, informative and well-researched content ready and published it on your website. You want visitors to visit your new blog post by submitting it to Google search engine called indexing.

The SEO tools you have applied to your website will take some time may be days or months.

You cannot afford to wait so long. You have to promote your website content through a social network. Submit your post to social sites such as Facebook, LinkedIn, Twitter, Google+ etc.

Social Media Marketing

Organizations are today aware of the importance and role of social media platforms in marketing and promotion of their products and services. Web marketing is the buzz of today’s online marketing.

It is a time-consuming task but yet very vital for your business to connect with their clients.

By having a presence at various social sites such as Facebook, Google+, Twitter, Instagram LinkedIn and much more, your company can enhance its brand value and reach out to remote market which was not possible earlier.

If you can take some time or have a team who can dedicate time for social media optimization it is a great choice. But if you are unable to do both then you can think of hiring a social media marketing companies to achieve your business goals.

They have all the skills and knowledge to start off with a result oriented social media strategy.

Have an Email Marketing Strategy

Email marketing is often ignored today since the popularity and growth of social network marketing. Emails even today are more effective, direct and meaningful way to link directly with your clients.

As per DMA infographics report confirms how digital marketers are failing to create an effective email content.

This is because there is a lack of research on consumer behaviour and lack of data for analysis.

Mobile Marketing

Compared to the desktop the share of mobile visitors has significantly increased during past years. The number of smartphone users is the crucial segment of your audiences to focus on.

As per the reports from Mobile Marketing Association and Radium One, digital marketers are yet to completely penetrate into their mobile marketing strategy in 2018.

As per the report, after taking interview of over 300 digital marketers they were still not convinced that they have fully understood their consumer behaviour

Get familiar with Google RankBrain

You must have seen in movies robots performing the task with their Artificial Intelligence (AI).  The same technology Google has applied in its new Google search algorithm Google RankBrain.

What is Google RankBrain? How does it work?

As said above it is an artificial intelligence called Machine Learning. With machine learning, machines are able to learn what to do without the aid of a human programmer or software developer.

The Intelligent algorithms are modelled after neural networks in the human brain; teach software programs how to complete tasks on their own.

Software engineers no longer need to reprogram these computer systems; the software learns, adapts, and updates it.

Twitter Marketing

Twitter is being used all over the world by people to express their emotions, feeling and opinions. People like to keep pace with what’s happening around them. Visitors are logging into their Twitter accounts for not only what their peers, celebrities, politicians and friends are expressing.

They are even ready to open up brands and organizations. They are ready to hear from them about their product & services.

According to Emarketer,  Google and Facebook, jointly occupy almost (51.6%)share of their paid advertisement market. Twitter is the 3rd most preferred channel.

Given below are the few tips to spice up your Twitter marketing efforts:

  • Conduct Twitter Polls
  • By induction twitter polls, you can understand the opinion and views about your brands
  • Upload Native Videos

Native videos should be an important part of your Twitter marketing strategy in 2018. Twitter has its native video duration of 140 seconds.

This duration is sufficient to update your consumers about any new product & services or provide other valuable information.

Search Engine Optimization (SEO) is not dead

SEO in 2018 is going to be more unpredictable and challenging with the advent of new technologies applied by search engines. It revolves around artificial intelligence, digital assistants, voice search, machine learning and much more.

On page SEO and SEO analysis in 2018 has to be proved with established data and changes in search trends of consumers. While making an SEO strategy a few key points to be taken note are:

Mobile friendliness

Google has been regularly emphasizing the importance of mobile first approach in their search engine result pages (SERP). They are building a mobile-first index and it is clearly visible the preference of an Accelerated Mobile Pages (AMP) ahead of non-amp pages.

Searches have become personal and predictive

With the emergence of voice assistance, Amazon Alexa and Google Home, it is quite evident that searches have become highly personalized and search queries have become conversational.

Visitors in Google search are no longer typing hospital + locations; instead, they are speaking “hospitals near me”.

You can test the mobile-friendliness of your website by following the link and logging into your google search console account

link for google mobile friendly test page

Google Mobile-Friendly Test Page Link for websites

Have a good local SEO strategy in 2018

All the thoughts are given above are in general and may take some time to deliver results. For small and mid-sized businesses that are interested in their nearby areas or limited to a particular city, local SEO strategy is very vital for them.

To start with:

  • Verify your Google my business listing and claim your Google my business page. The process takes maximum 2 weeks and your business starts appearing in Google listings.
  • Be sure to have a same consistent business address (contact information) on all online platforms.  Ensure the business name, address, and phone number of each of your company locations is consistent throughout the website (homepage, contact us page, header, footer, etc.) and on other websites like Google My Business, Yelp and Facebook, LinkedIn, Twitter etc.
  • Embed a Google Map on your website and include a GeoTag to show your location to search engines such as Google, Bing, and Yandex etc.
  • Submit your website to local business directories for citations
  • Request and insist your clients or customers write a review for your business.
  • Publish a separate website page for each geographical location of your business.
  • Optimize meta tags, meta description, meta keywords and your website page content for local search keywords
  • Use WordPress as your preferred Content Management System (CMS)
  • WordPress is the most used platform for websites as compared with Drupal or Joomla. It has incredible features and most importantly no coding knowledge is essential.
  • Anyone can straightaway start using this WordPress content management system. This is the main use of it. It is free software and can be downloaded at www.wordpress.org. Generally, it comes free along with all web hosting service providers.

The main benefits of WordPress platform are:

  • Writing and publishing content/articles is easy
  • It has SEO friendly permalinks
  • No coding language knowledge is essential
  • RSS feed stands for Really Simple Syndication. They improve SEO by sending your content to a feed directory with a link coming back to your website
  • Great support through forums and blog post articles
  • It has an infinite number of free and paid plugins
  • In WordPress, you can ping new articles or posts
  • Images can be optimized for SEO purposes
  • Create categories and tags for a user-friendly experience
  • Easy submission of Google sitemaps
  • Your website can be linked directly to your Google Analytics account and Google Adwords account

Set up a Google Analytics Account

Now as you have done all the hard work as mentioned above now it’s time assess the result of your internet marketing efforts. The first thing your business needs to do is set up a Google Analytics Account. Website analysis should be the core of your digital marketing strategy.

Google analytics account summarizes complete details of your website traffic, reach, search, indexability, audiences, crawl status sitemap errors, structured data and much more. It will take some time for you to understand the technicalities and jargons used. You can visit helpful resources from Google to understand them.

Now you can analyze your website traffic its source, paid or organic, geographical locations, mobile or desktop visitors, and many more useful reports.

You have the option to create your own customized reports. If you have not yet started with this free tool from Google, please start right now!

To implement the above recommendations take the help of best SEO company in Mumbai.

There are various key performance indicators (KPI’S) to look for. By understanding how your website is performing in Google Search you can have a better digital marketing plan which can help you in improving your page rank efforts.

365 digital marketing is a digital marketing agency in Mumbai, Navi Mumbai, Thane, Mira Road and other parts of India. We offer specialized SEO services, article writing, email marketing, social media marketing strategy, website optimization, social media marketing and much more to our clients.

If you want further details or discuss your company’s online / internet marketing strategy, please feel free to call us at +91-8879181833 or write us at contact@365digitalmarketing.in.

 

Online Sales Generation Guide

How to convert leads to sales?

Online Sales generation guide we all are searching. It is every corporate prime goal. Sales organization are trying to leave no stone behind to conquer the potential sales prospects through leads generated from various sources.  Corporates have to carefully analyze and scrutiny all the leads generated. I will share with you some effective sales generation process to follow in 2018 with proper Lead Management strategy given below are some basic steps to follow for effective results.

Filter your leads

Your sales team has to filter all the leads generated by various sources. It can be both online and offline but every Lead has to be checked carefully to get maximum closures.  The team should analyze and understand that all leads are not equally important.  A systematic ranking process has to be made so that you can target the leads with the maximum prospects of closure.  Your sales team has to devote their time and efforts for qualified leads and other prospective leads had to be nurtured and closed in future depending on their assessment.

Local Marketing

There is a bigger target audience at a local level and ensure to spend some time in understanding the regional pattern of how your prospective clients share their content or do shopping. Lead generation is an ongoing process the sales team has to know the process followed in the past to generate the links to determine the best process.

Cost and Time involved in lead processing

The sales team has to work on priority basis assigning the leads according to their merits. Departmental budgetary resources should be allocated with proper planning, research and management of your sales force

Lead Assistance

In lead assistance, prospects visit your website for various reasons such as getting information about the product & service or educating. Here comes the role of the sales team in guiding people not purely from the point of view of making the sales. These potential visitors in future may turn to be your customers this is the best way to nurture your leads. Such type of leads validation can help you to convert them into sales who are not willing to buy presently but intending to get any information and may purchase your goods or services in future.  One of the major myth with marketers is that all these types of leads may turn into sales but one has to evaluate them and all such leads may not turn into sales and hence they have to save their valuable resources.

Referrals Management

Referrals are the lifeline of any business it is one of the sources of a positive conversion compared to cold leads.  The sales team should give equal importance to the opportunity arising from referrals of past existing clients and their business networks.

Advocate and practice great customer service

A good customer service is the lifeline of any business.  Customer service is a major source of generating future sales.   A company with a good after Sales Service is regarded with high rankings in the industry and with their clients. Therefore utmost care must be taken for the client servicing.  These happy and satisfied clients may refer you to others prospects in the industry.  they will be your goodwill ambassadors in present and future. Sometimes it pays well to the sales team if they go out of the scope to service their clients it may be by anyway, for example, the use of the product, technical know-how, or enquiring market-related information.

The given above face are some examples how small and medium-sized businesses can leverage their digital marketing efforts without any additional cost they can smoke we focus on their regular business and generate the maximum results from online leads the abortion process does not involve the use of expensive Technologies all apps they can do it at minimal cost.

Given below is a checklist of few things by which you can have a greater impact on the digital marketing strategy.

Make optimized website

Do some basic SEO (Search Engine Optimization) get your website listed in Google Microsoft and other major search engines. Create a social media profile such as Facebook, Twitter, Google Plus and have a dedicated email account for your sales leads with a dedicated telephone number for receiving queries. Create a regular blog post also know that all your content writing should not be clear from the point of view of making sales. You should write contents to educate inform and make aware your website visitors of the latest development in your industry.  This is the best way to be in contact and keep your visitors engaged with your company. The whole idea is to keep them returning to your website for any information, knowledge or Support.
If you have a decent budget then you can think of hiring a full-time digital marketing agency or consultant to help you in achieving your goals. Digital marketers have specialized knowledge in the domain and their services are invaluable. Today it is not technically feasible for your sales team to reach each and every your potential prospects in different parts of the world. Through your vibrant website and online presence, you can reach out to your prospects easily.  So make a responsive website, social profile and good content to make a way you are clients about your products and services.

Conclusion

If you have not started your digital marketing presence it is the right time now.  Take the first step in this regard if you don’t have any prior knowledge or experience of digital marketing you can take the help of your friends, relatives or Digital marketer in this regard. Your digital marketing efforts will surely have a greater impact on your total sales effort. We offer both free and paid plans.

If you want further details or discuss your company’s online / internet marketing strategy, please feel free to call us at +91-8879181833 or write us at contact@365digitalmarketing.in.