real estate digital marketing SEO | comprehensive guide

Real estate digital marketing in India and in all countries is having a very dominant role in marketing real estate properties. Real estate SEO expert services can help generate quality website traffic.

For both commercial and residential properties, online marketing is the first option for customers. Detailed research, investigation, and analysis are done over the internet before the final deal by real estate SEO expert

The Internet is an abundant source of information for both commercial and non-commercial property buyers, investors and analyst.

In this blog post, we shall share the real estate digital marketing SEO tips, the construction industry in India and how digital marketing has transformed the marketing and sales strategy for real estate and construction companies.

We shall also share some important tips, strategy, techniques for real estate website for digital marketing and SEO in 2018.

Real estate digital marketing

Real estate SEO services can significantly generate online leads. Buyers are now relying on internet and online information for search properties.

Digital marketing for real estate companies is the best strategy to acquire new customers. It needs to be strategically planned, executed and analyzed.

Before we start with best internet marketing tips for real estate companies, let us look at some latest statistical data and trends from the Government of India and other authoritative agencies.

In the latest Union Budget of India, our Honorable Finance Minister Shri.Arun Jaitely has given major budgetary allocation for the housing sector.

It is an ambitious project of our Honorable Prime Minister Mr.Narendra Modi to provide “Housing for All”.

As per the image below we can see the year on year increased allocation for the Core Schemes of the Government of India in the budget for the year 2017-18 and 2018-19.

Due budgetary financial allocations were given for the project “Pradhan Mantri Awas Yojana”.

Union Budget India Housing Sector 2018

Union Budget India Housing Sector 2018

The budget has also given incentives to the real estate in 2017-18.

The incentive for real estate transactions as quoted by the Finance Minister in his budget speech for the financial year 2018-19:

Currently, while taxing income from capital gains, business profits and other sources in respect of transactions in immovable property, the consideration or circle rate value, whichever is higher, is adopted and the difference is counted as income both in the hands of the purchaser and seller. Sometimes, this variation can occur in respect of different properties in the same area because of a variety of factors including shape of the plot and location. In order to minimize hardship in real estate transaction,
I propose to provide that no adjustment shall be made in a case where the circle rate value does not exceed 5% of the consideration.

In the budget of the Maharashtra State Government on 9th March 2018, the Honourable Finance Minister Shri.Sudhir Mungantiwar has also given a major boost to the housing for all citizens in Maharashtra.

A Provision of Rs.2215.85 crores for Pradhan Mantri Awaas Yojana was allocated.

Statutory and Legal compliance

The landing page or the home page must clearly display the important statutory/legal compliances. For example, Real Estate Regulatory Act (RERA) is mandatory for real estate developers.

What is RERA?

As per the information on the official website of Maharashtra Government, Maharashtra Real Estate Regulatory Authority.

The Government of India has enacted the Real Estate (Regulation and Development) Act 2016 and all the sections of the Act shall come into force with effect from May 1, 2017. The key objectives of the Act are:

  • Ensuring Transparency & Efficiency in real estate sector in regards to the sale of plot, apartment, building or real estate project
  • Protecting the interest of consumers in the real estate sector
  • Establishing adjudicating mechanism for speedy dispute redressal
  • Establishing Appellate Tribunal to hear appeals from the decisions, directions or orders of the Real Estate Regulatory Authority

Under this Act, Government of Maharashtra established Maharashtra Real Estate Regulatory Authority (MahaRERA), vide Notification No. 23 dated 8 March 2017, for regulation and promotion of real estate sector in the State of Maharashtra, Mumbai.

Statistical Data/Reports

As per the reports from India Brand Equity Foundation, The real estate market is expected to touch US$ 180 billion by 2020.

The key highlights of the report were with the rapid growth in services sectors:

  • IT/ Information Technology Enabled Services (ITeS)
  • Banking Financial Services and Insurance (BFSI)
  • Telecom
  • Rising demand from MNCs, Demand for office space in Tier 2 cities
  • All the above sectors have contributed the demand and rate of property in India.

The housing sector alone contributes 5% to 6% of India’s Gross Domestic Product (GDP). In the period FY2008-2020, the market size of this sector is expected to increase at a Compound Annual Growth Rate (CAGR) of 11.20%.

As per the infographics below we can clearly witness the growth in the real estate sector in India from the financial year 2008 onwards.

The market size of real estate in India is growing annually at an average Compound Annual Growth Rate (CAGR) OF 15.20%.

From the year 2008, the size of the real estate industry/market was 50 US$ bn and predicted to increase 180 US$ bn till 2020.

real estate industry in India 2018

real estate industry in India 2018

Why use digital marketing – SEO for real estate company/website? and

What are the benefits of digital marketing for real estate business?

What are the services of real estate SEO expert?

The above are the common questions when it comes to the use of digital marketing for the real estate.

The answer is the growth of the internet and smartphones!

No statistical data proof is needed to show how important and an integral part of our life both internet and smartphones are today.

Right from finding nearby restaurants to real estate properties, people are today using their mobile handsets.

The biggest benefit of digital marketing is now you reach your target audiences instantly with low-cost of investment through their mobile devices.

Tips, Strategy and Techniques for Digital Marketing – SEO in 2018

Online tools are very important for improving productivity and saving cost. One such tool is DocuSign from Google.

The G Suite and DocuSign from Google can help real estate brokers close deals faster.

It helps to schedule signings, maintain communication between real estate agents and customers, and easily exchange paperwork.

Above we have seen the real estate market in India, the vital Government of India statistical data and from other agencies. Now let’s get to the other important aspect:

  1. How to do digital marketing for real estate?
  2. Types of digital marketing services (tools) for real estate?
  3. Real estate marketing techniques?
  4. SEO for real estate company/websites

How to do digital marketing for real estate?

Now that we have seen how real estate can connect with your target audiences. The online marketers need to acknowledge the fact that real estate properties both commercial and residential are different from other products.

  1. The price range or the value of the transactions is of higher value
  2. Buyers put their hard earned saving in purchasing the property
  3. Capital gains, legal and tax-related laws are involved

The internet marketer needs to be more careful and absolutely sure of what is being published online.

All the details of the real estate product must be authenticated.

Real estate digital marketing campaign and strategy is a matter of winning trust and confidence of all the stakeholders.

The more transparency you have in your digital marketing campaign, the more successful it will be.

Go Mobile

All the real estate companies today have an online presence with a website.

The onus should be on having a mobile responsive website. The real estate website has to be responsive to all the platforms desktop, mobile, and laptop.

The need is for having a mobile marketing strategy for your real estate business.

Test check your mobile version and see if the mobile website is user-friendly. If you are hiring real estate SEO expert, he can check it for you.

There are many free tools to check the mobile-friendliness of your real estate website. The best one among them is right from the search engine giant Google. Use their free tool to check the mobile-friendly test and analyze the scores with recommendations for improvement.

Google Mobile friendly test

Google Mobile friendly test

The result of the mobile-friendly is rendered as below

mobile friendly test

mobile friendly test

You get very vital metrics in test report such as page load issues, AMP, page speed etc.

Other major search engines such as Bing and Yandex have the tool to check the mobile version of your website.

AMP version of real estate website

To render search results with lightning speed and instantly, Google has launched Accelerated Mobile Pages –  AMP Project. The AMP version of your website has a chance of ranking better in search engine result pages as compared to your competitors.

Another reason why you should implement AMP version to your website is the number of search volume of mobile is comparatively higher as compared to desktop websites.

Content Marketing stratey for real estate

Why use content marketing for real estate?

Google has always stressed the quality of content ranks better in their search results.

Your website content must be focussed on your buyers.

Understand their intent of searching. The property type, locations, amenities etc.

A detailed understanding of your product and highlighting all the possible good factors of the real estate property must be a priority.

All the above task takes time and planning, keywords research, images etc.

The hard work will give a good return on investments in both short and long-term.

The real estate SEO expert take care of all the AMP requirements of your website.

Video marketing

The most important factor the digital marketers need to understand how they can save the valuable time of their buyers and assist in selecting the property of their choice.

The properties are located at different locations and videos can be a very helpful tool.

Secondly, you can regularly update the construction status of the real estate in different stages through videos.

The benefit will be that your buyers will be convinced of your reputation and intent to complete the project at the scheduled time.

For completed projects, the buyer can see the final video of the real estate and its surrounding areas. Virtual tours are the most effective marketing technique to win customer confidence.

Video marketing is a very powerful tool in digital marketing technique in 2018 to connect with your target audiences.

Videos are also rendered in search results. For example, videos uploaded in YouTube are indexed and rendered in search queries by the search engines.

Create a YouTube channel and upload your latest videos with optimization.

Mobile Applications (Apps)

Mobile applications, in short, called “Mobile Apps”. Mobile apps are very popular today. The major benefits, highlights and use to both companies and users are:

  1. The growth of smartphones market share
  2. Smartphones are an integral part of the mobile marketing strategy
  3. Mobile App an important chain in sales funnel – property buyers can easily download mobile apps through popular platforms such as Safari or Andriod and keep a track of new or ongoing projects
  4. With a touch of a finger, the real estate information or status can be accessed.
  5. Reach of internet across all the corners of the globe.
  6. Retargeting marketing” is an important marketing strategy. The mobile apps can track the behavior of the history of visitor data, their preferences, geographical locations.
  7. With the help of the above user metrics, customized rates/offers/terms can be offered to the buyers.
  8. With the mobile app, you have a competitive edge over your competitors as it improves brand loyalty.

Real Estate digital marketing | SEO services

Above we have discussed some of the effective digital marketing services provided by an agency or SEO expert. Given below is a list of effective digital marketing services for real estate companies to tap new  customers in 2018:

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Content marketing
  4. Social Media Marketing
  5. Email Marketing
  6. Pay Per Click Campaigns

Each of the above digital marketing tools has their respective benefits and reach, please read the resources in the knowledge base for in-depth information of these tools.

A best digital marketing campaign for the real estate business is a combination of the above-mentioned types of digital marketing.

Real estate marketing SEO strategies 2018

Now its time to launch your marketing strategy/campaign. We shall share some proven and result oriented strategies for your real estate campaign.

Listing at property websites/Directories

The first step is to spread the word of your new launch or existing property. Listing of the website will give you:

  1. Backlinks to your main website
  2. Organic search presence
  3. Mostly the listing is free of cost or nominal charges
  4. Reach the target audiences

How to build backlinks for real estate website 2018?

As quoted above backlinks are the signals to the search engines of the authority of the URL of the website. There are 200-page ranking factors that decide the position or ranking of the pages in the search results of Google.

The backlink is one of the strongest signals for ranking of website pages. Secondly, the quality of the backlinks is important not quantity.

The SEO experts need to be cautious of the guidelines and best practices of search engines on the link building techniques.

Any black hat SEO tactics or paid link will damage the reputation of the website and also face Google penalty.

The best strategy is to approach real estate blogging sites, magazines and directories. Even a guest posting to high authority websites will be a good ranking factor.

YouTube Marketing

Google is the number one search engine in the world. In India, the viewership of YouTube videos is very high. Create a channel with your business name.

Upload a free video to your YouTube channel. They even have a paid advertisement plan. It makes sense to invest in this format.

Secondly, you have the choice of targeting the right audiences, time and detailed analytics of viewership are offered.

Facebook Adverts

In social media marketing, Facebook is at the top position. Facebook is very popular in India and has worlds biggest account base.

There are the free viral post, images, videos options. But paid adverts has faster and targeted reach.

As there is immense competition in the realty sector and if you have a decent budget then having paid Facebook Adverts makes sense.

Whats App Marketing for real estate

After Facebook, Whats App is the most popular social media platform in India.

But be careful, be cautious about marketers advising you to send unsolicited campaigns to unknown mobile numbers.

Privacy of the prospects must be respected. Only organically acquired contact numbers must be retargeted.

What App has many interesting features that online marketers are yet to fully tap?

Social Media Marketing Platforms for real estate

Above we have seen how Facebook, YouTube, Whats App can strategically help to market your products.

There are other popular social media platforms such as:

  • Pinterest
  • Instagram
  • Google +
  • Snapchat
  • Twitter
  • Tumblr

The above mentioned have distinctive features and tools to attract new prospects and generate new leads.

Launch a real estate Email Campaign

Emails are the oldest and cost-effective digital marketing strategy. Make a database of all the enquires received by

  • forms filling
  • call inquiries
  • open house seminars,
  • local gatherings,
  • site visits
  • Property Expo Exhibitions etc.
  • Website contact form submission

Caution: Don’t buy the ready database of email addresses. They are illegal and your email account may also be blocked for spam emails.

Send you registered database email addresses tips, resources, offers to make a more informed buying decision.

Promote your brand with existing customers

Your happy customers are the real brand ambassadors. They have great influencing power as compared to celebrities.

Promote and share their real-life experience and the selection of your property has made better their life.

Local Marketing Strategy for Real Estate

Promote your real estate in the local events, gathering and special occasions. As many prospects lead gather at such events and functions the more viral the news will be.

Clear Call-to-Action

The website, social media sites, mobile Apps, online classified must have a clear call-to-action. All your marketing strategy and planning will not render the desired return on investment if there are no desired action form buyers.

It may be direct call inquiry, site visit, contact form submission, the deposit of booking amount etc.

How to do SEO for real estate website?

Search Engine Optimization (SEO) is your big ticket to get higher ranking on the Search Engine Result Pages (SERP).

You will not connect with your target audiences and they will not discover you unless your website is visible on the first page of Search Results.

For this reason, SEO is so important for your website to gain higher rankings.

There are many SEO strategy and techniques to optimize your real estate website. We shall share some important tips to follow in 2018.

You can access the knowledge base and other blog posts on in-depth SEO strategies for your website or take the services of real estate SEO companies.

Have a dedicated blog

Blogs are the most vital SEO strategy. Blogs are the most favored way to get a place in search engine results.

With regular blog posts, you can build the brand value, customer confidence and trustworthiness. Blogs give you the freedom of sharing valuable information, announcements and free resources.

The blog post is also the search engines best friend.

Quality and high-value blogs often get the deserved ranking and position in search results.

Keywords for real estate

You have published great website and content, but still, your website is not showing in the search results.

Keywords are the answer for this.

The targeted keywords your property buyers type in the search query box will render your website in the search results.

Keywords are the lifeline of SEO strategy.

Having mentioned that keywords must be used sparingly. The search engine spiders/bots are smart enough to detect keywords stuffing.

The choice of keywords must be relevant to the content of the website.

The real estate SEO expert will help you in this context.

Google My Business Account Listing

Real estate digital marketing is not complete without listing of your business in Google my business account. Other search engines such as Bing also have a free listing feature for businesses.

There are many advantages and benefits of listing your business at Google:

  1. It is zero cost service -Free listing
  2. Map location of your website
  3. Complete business details are listed
  4. Upload images of products/business premises
  5. Call-to-Action is displayed:
  • contact number
  • website URL
  • appointment booking
  • messaging
  • Reviews and star ratings
  • Edit listing at any place, device and time

Conclusion

Real estate digital marketing SEO is a long time strategy. It will give a guaranteed return on investments.

There has to be a well-researched planning, execution and analysis at regular intervals.

Companies are today convinced and have trust in the digital marketing reach and growing their online presence and business.

Real estate digital marketing SEO is a catalyst for generating leads and converting quality prospects to sales.

The only prerequisite is that it should be implemented as long-term sales & marketing strategy.

The services of the real estate SEO expert are very vital in attaining your digital marketing goals.

What is your digital marketing strategy for real estate?

Kindly share your comments with our readers!

What do we do?

We are offering Real estate digital marketing SEO services with the best strategy, technique, campaign examples. SEO for real estate websites from real estate SEO expert with local SEO, expert tips, keywords in 2018 from top real estate SEO companies.

how to promote clothing brand

In the competitive fashion industry, how to promote clothing brand and its products is a challenge for online marketers.

The fashion industry in India both online and offline is highly competitive. There is a place for every type of manufacturer i.e both branded and unbranded fashion brands.

The common digital marketing issues faced by fashion brands are:

  • How to promote clothing store?
  • How to promote clothes on Instagram?
  • Best ideas to market clothing brand?
  • How to market a clothing line on social media?
  • Clothing brand marketing plan 2018?
  • Fashion/clothing brand advertisement ideas?
  • How to promote clothing line on Facebook?

As per the statistical data and reports from The Economic Times of India, Branded apparel market in India may swell to Rs 250K crore by 2020.

sales promotion ideas for clothing stores

sales promotion ideas for clothing stores

International fashion and lifestyle brands are coming to India to make their presence.

The Economic Times in another article also stated Indian branded apparel market to touch Rs 30,000 crore in 3 years.

The Government of India, Ministry of Commerce & Industry also relaxing the Foreign Direct Investment (FDI) norms, international players are prompted to take advantage of it (100% investment in a single retail brand).

The increasing demand from the young population is fuelling the growth of fashion brands in India.

Increased penetration of smartphones market with cheap internet data has helped e-commerce companies to grow their market and customer base.

Let us share some useful tips on how to promote clothing brand:

How to promote clothing brand

Use Social Media

Social media are very popular with the masses in India and across the globe. There is a Facebook, Twitter or Whats App account of almost every individual of all age groups.

Digital marketers have this vast choice of social media platforms and their users base.

how to promote clothing store

how to promote clothing store

Tips for handling your social media account on how to promote clothing brand:

  • Regularly update your fashion brand profile
  • Upload attractive product/clothing line images
  • Clear call to action – address, phone numbers, website URL or contact person
  • Reply to all the queries or grievances of your customers on a priority basis
  • Create a loyalty or bonus program/incentive schemes for regular customers
  • Send personal greetings or messages on their special days/occasions such as birthdays, anniversaries or career advancements etc.
  • The announcement of the new line of fashion clothes with images/videos

Paid advertisements on social media

It is a fact that competition is very stiff in the retail fashion industry. The number of companies is there right from your local neighbourhood store, streets, e-commerce stores, local brands and international brands.

If you are starting new or launching a new line of fashion clothes. Paid advertisements are the preferred medium to promote.

Fortunately today you don’t need to start with a heavy budget allocation.

Social media platforms are offering a flexible and low entry level budgets to start with your advertisement campaigns.

Secondly, there is an option of payments on daily impressions or clicks on your advertisements.

marketing strategies for clothing stores

marketing strategies for clothing stores

Google Adwords

On similar lines of social media advertisements, you also have an option of advertising your fashion brands on search engine giant such as Google.

Google is the most preferred and number one search engine in India.

The number of fashion brand websites have increased significantly. Almost all reputed and local clothing brands have an online website presence.

To rank on the first page of Google search takes some time and expert knowledge of digital marketer.

Services of the best SEO company in Mumbai are taken to improve overall page ranking of the website.

But still to get the first page organic ranking for your clothing brand website takes time. In such cases, PPC advertisements are the right option.

Keywords Research

Keywords are the lifeline of your SEO tactics. How to promote clothing brand in the organic search results widely depends on the selection of right keywords.

Again Google AdWords is the best source in this regards. They offer a free keywords planner tool to know the estimated impressions of the keywords.

Video Marketing

Generally, high-quality images are the most economical and preferred choices for promoting your online clothing brand.

Today you have many cost-effective and free video making software available both online and offline.

If you can devote some time to learn then you can make a decent video at very low cost.

Your fashion brand can also hire services of freelancers for this job. The reason is simple, due to cheap internet data and smartphones.

Videos have a better impact than still images. They are the right medium for fashion brands to promote and convey the messages to the targeted audiences.

Promote your brand on Instagram/Pinterest

Both Instagram and Pinterest are the most popular websites for the fashion brand and apparels companies.

Companies have to regularly maintain these social media accounts with latest trending fashion in the industry.

The more followers you have and it will spread the word in their groups.

This will directly give traffic to your company website and improve click-through rates.

Google Search Console Account

If you have an online website then your company must have a Google Search Console account.

It is a free service from Google. Even other search engines such as Bing, Yandex and Baidu have a webmasters central account.

Every fashion brand owner or the digital marketing agency has to keep a check on the various components listed on their search console website property account.

By default, Google indexes all the website pages over the internet. Even if you don’t have a search console account.

The advantage is that you can directly request the search engine the pages you wish to crawl and indexed on a priority basis.

Apart from the above, there are many additional benefits of having a search console account.

Free webmaster help/forum support/tutorials

  • Indexed pages status
  • Crawling status and issues
  • Sitemaps submissions
  • Structured data testing tools
  • Maintain all your website property in a single account
  • Search analytics – impressions, clicks and average position
  • Country wise website traffic information
  • Desktop and Mobile website traffic data and much more

Online marketers of clothing brand websites must take full advantage of this very important service from the Google.

Google Analytics for fashion brands

In addition to above Google Search Console, Google Analytics is another powerful and free tool for internet marketers.

Google analytics is more detailed and comprehensive website traffic analysis tool.

After doing all the important digital marketing including SEO of your clothing brand website. The management and stakeholders need to understand the return on investments (ROI) generated.

Along with the historical data of website traffic and analysis, it provides the base for the future course of action.

Given above are some useful tips for some good results on how to promote your clothing brand.

What is your digital marketing strategy for promoting your online clothing label? You can share your thoughts by submitting a comment in the box given below.

Tips for how to promote clothing brand online, on Instagram, a fashion brand/label in 2018. Get website traffic for your online e-commerce store. How to promote a clothing line on social media, Facebook and Pinterest.

To discuss your online marketing requirements to promote your fashion brand. Kindly contact us at contact@365digitalmarketing.in or call us at +91-8879181833.

How to generate leads from social media?

How to generate leads from social media? is the common question social media marketers face. We all know the power and importance of social media for its networking and connecting with your customers.

A business offers often tend to ask following questions:

How to generate leads from social media?

Does Social media increase sales?

How to build a social networking site?

Which social media platform is the best to generate leads?

List of social media agencies in Mumbai?

Which are the best digital media agencies in Mumbai?

How to do selling through social media?

how to use social media to make sales?

Even you must be having one or more of the above questions in your mind.

Now let’s get to the solution straight away i.e. how to driving sales through social media. I shall share with you some easy tips or ways by which you can easily get quick results in your social media marketing strategy.

How to generate leads for your business from social media networking

Social Media Networking

How to build a social networking site?

You may be any type of business a hospital, cosmetics products, Ayurveda products manufacturer, school, industrial products manufacturing unit etc. All of them need to build a social networking site today either to generate sales or stay in constant contact with their existing clients for news and updates on their product and services.

Today time is very precious for all us. We have run short of time and have to deliver results quickly in the shortest possible manner.

There are many tools readily available today, so you need not start from scratch. Some of them are listed below:

Elgg

Community Engine

Ning

Social Engine

Local SEO

If you want to grow your business, your local territory of the market should be your prime focus. There are many benefits of going to your local market for increasing sales of your company.

There are many SEO companies in Mumbai offering local SEO guide for your business and prepare a long-term plan for your business marketing strategy.

There is plenty of SEO specialist with best SEO tools to improve SEO ranking of your company.

The first and basic thing you need to do is get your business listed on google my business. It is a very important free Google SEO tools to start your online presence

It is a free service from Google to get your business listed.

How to create leads from social media networks

How to use social media in business

Social Media Marketing Strategy

One the very popular yet not effectively used social media marketing strategy is holding contests.

In this also you can apply two strategies. One is for those who are interested in only winning the prize you award. The second one is for all those who are genuinely interested in your product or services.

The second option may note fetch you many leads, but it can give you quality leads.

There are many tools available online to create a contest and one of them is woobox. With woobox, you can easily create contests like quiz, video contest, puzzles and much more.

Social sites and social networks are the best marketing strategy for a long term to create quality leads in the long term for your business.

Social sites not only help in promoting your product and services but also improve website ranking by driving additional website traffic to your website.

Holding regular contest is key to how to get more traffic to your website?

Create your authority in your market

Now, this is very important. The industry to which you belong, you must prove your authority of expertise or knowledge in the market you belong.

This can be effectively done by reaching to your target B2B or B2C clients through your social media posts, blogs, listing in all the relevant trade directories category to which your business belongs.

Keep on issuing impressive press releases on how your product or services can help your end users or customers.

Similarly on writing descriptive blogs on your company website on how a particular problem can be solved with your product or services.

It should be always how you can help your customers in solving their problems or how beneficial your products or services can be to them as compared to your competitors.

This is a very important website optimization strategy that has to be fully explored by your SEO service provider.

The social media agency you hire must have all the above-mentioned strategies included in your marketing and promotion plan.

The social media management and social media campaign needs to be conversive with your targeted customers and should not be a waste of your resources.

Social media for business

Social media for business

How to generate leads from social media?

A number of blog post and articles are available over the web on how to generate leads from social media.

I will showcase some proven methods to scale up leads from social media

  • Focus on your target customers or market
  • See how your competitors are performing
  • what social media strategy they are applying
  • Paid advertisements relating to your product and services

How to do social media marketing is a regular and planned strategy on a long-term basis for your company. The results may not be instant but with regular testing and metrics you can assess the results and return on investments.

The prime focus of all the organizations should be how to get sales from social media. The selling through social media must be in such a way to be informative and useful from the end user point of view.

Your social media promotions must put the customer first, their problems, present grievances, solutions they are looking for over the internet.

The fact is that we often forget in our social media campaigns on how to use social media to make sales of our products or services.

Selling through social media

One of the most employed strategies for indirect selling through social media is to hold a contest and give freebies.

Contest and Quiz are an intelligent way to keep your target audiences engaged in conversation and linked with your social media promotions.

The focus again should be on your end users and it should keep them involved or engaged in a fun way yet with a purpose.

You can use photo contest, puzzle games, quiz and give away some freebies to the participants. The contest can also direct the visitors to the landing page of your website revealing more information about your product and services.

There will be multiple benefits of such promotional tactics:

  • Customer engagement
  • New customer lead generation
  • More traffic to your main website
  • Gathering of potential customer information such as name, email id, contact number etc.
  • Indirect promotion of your goods and services

To  summarize the above tips on leads from social media:

  • For twitter follow peers from your industry and influential people
  • Post regular tweets on current affairs affecting your industry. The best example is GST – Global Sales Tax coming into effect from 01/07/2017.
  • You can regularly update the tax implications to your customers and industry in general.
  • On regular basis give updates on your products and services and your future launches.
  • Take help from social media agencies in Mumbai.
  • There are a quality number of digital media companies in Mumbai offering affordable social media services on how to use social media to make sales.
  • You can go to Google search and easily get a list of social media agencies in Mumbai.
  • Take help of Facebook adverts till your business take the time to establish.
  • Facebook is a great source of generating leads online if planned systematically and executed properly.
  • Use smaller post and use more images.
  • Images are more appealing than words. It can easily carry your message effectively if used intelligently.
  • The media companies in Mumbai can assist you on how to use social media for lead generation
  • The best of marketing is to keep your ears wide open. Listen, listen and listen. This is a golden rule if you want to survive and grow in your niche market.
  • Be part of conversations, debate in linked in groups, an online forum like Quora, Facebook groups, Twitter. You potential target customers may come there to look for a solution to their problems.
  • Always remember social media is a very crowded place today. There are millions of company like you trying to hard sell their goods and services. You can stand a chance of being heard or visible only if you are out there to help your prospects or customers.
  • Giving away a freebie is a good tactic to attract new customers. But remember the freebie you offer must be useful to your customers. It should be tried or used by them. There are many companies who offer their product and services on a trial basis or for a limited period.
  • The whole purpose is to have the customer or prospect a feel for your product. You are fully aware how good or useful your product or services are. But it is equally important for the world to acknowledge the benefits of it.
  • The freebie can be of any type a pdf file, video or infographic on how to use a product or services.
  • If you are not clear on how to go about, visit the forums where your customers interact with their problems.

Conclusion

Social media is not a place for only for personal contacts, but you can also generate qualified leads and new customers.

It takes some expertise to How to generate leads from social media? You also have the option to access social media lead generation software and there are many social media lead generation companies and social media lead generation b2b to help in this regards.

Which social media lead generation tools you deploy?

How you generate leads from social media?

365 digital marketing is one the best social media marketing companies in Mumbai. If you have any social media marketing goals, do contact us! +91-8879181833

how to create a long-term seo strategy

One of my clients came to me and asked how to create a long-term SEO strategy for his business.

As he was quite concerned about Google algorithm changes and was not happy with frequent changes in his website page ranking.

He insisted me to give a full proof long term SEO plan for his business and sales growth.

Steps for how to create long-term SEO strategy

Search Engine Optimization activities are the centre focus of all your digital marketing strategy.

Website Optimization

SEO spending is growing

Digital marketers across the globe have realized the importance of page ranking, better visibility of the website and to appear in top pages of search results.

The data on increase in expenditure on SEO on yearly basis in the U.S. shows its growing importance

SEO Spending in U.S.

SEO Spending in the U.S.

Secondly, he also was interested in knowing how to get affordable SEO services and cheapest SEO packages so that the investments are not high from a business financial health point of view.

Now, to start with one should have a clear understanding of

What is SEO?

What are the SEO strategies?

What are the techniques for SEO?

How does link building help SEO?

How to prepare an effective local SEO guide?

What are the local SEO tips?

How to prepare an SEO strategy document?

free seo plans from 365 digital marketing

Preparing SEO plan for the website takes a deep thought making process.
You have to analyze and project the long-term goals your organization is looking to achieve.
Of course, Sales is the foremost factors which are the driving forces that make you invest in any digital marketing channels.
But there are even other indirect channels which lead to the growth and branding of your business. To list a few of them are:

Social media marketing
content writing
email campaigns

Today, we shall share some most effective SEO strategies for 2017.

The challenges today digital marketers and business management are facing?

Which digital marketing activity will give the biggest incremental uplift in leads and sales in 2017?

This can be to some greater extent answered by the statistical data from Statistia.

Influential digital marketing strategies in 2017

Influential digital marketing strategies in 2017

AS a digital marketer you have to evolve yourself regularly with updates and advanced SEO strategies and techniques in 2017.

How to craft a remarkable SEO strategy in 2017 for your business is an art and methodical approach to your SEO plans.

So, you are ready to build your SEO strategy, let’s start with it.

Local SEO services

The majority of businesses are interested in first fully exploring their local markets and once they have achieved it. Later, they focus on national and international markets.

The second question comes “What is local SEO?” or “What is Local search optimization?”

In simple words, it exploring the complete local market potential for your products & services. With all the white hat SEO tactics you have to reach out your customers in your local markets of operations.

There are a lot of other benefits also if you are going for a long-term local SEO strategy such as:

  • Lower overheads cost
  • Lower marketing and advertising expenditure
  • Faster delivery of product and services
  • Quick after sales support and much more

Local SEO company

Once you have identified the importance of going for long-term local sales and marketing strategy for your business. The next step is to prepare a detailed local SEO plan. After careful consideration all your strengths and weakness and input from all the stakeholders in your organization, you are ready with your marketing plan.

Now it’s time for the implementations of the plan. As far as SEO is concerned, it required specialized knowledge to effectively execute it. If you can devote some time daily on a regular basis there are a lot of free resources over the internet from where you can get SEO tips and support.

While preparing the plan you have taken into consideration various local SEO factors such as customer preferences, local culture, habits your competitor marketing strategy, local laws, and regulations etc.

But all these exercises requires patience and dedication of your valuable time.

In such a situation the services of a local SEO expert comes very useful. They are specialized in this sector and offer the desired results. They can help you in offering a perfect local SEO guide for long-term sales and marketing strategy for your business.

Over Google search, you can easily search by typing the best local SEO company and go through their profile and by contacting them you can ask for the services of local SEO strategy with local SEO optimization they can offer.

Finally, if SEO pricing is your main concern, then check for various firms cheapest SEO packages with their different line of services. Alternatively, you can also go SEO plan monthly basis.

Fortunately today there are many affordable SEO services for small business with some good SEO packages in India.

Optimize your website for mobile

Search Engine giant Google has also confirmed that going mobile friendly is the present and future.

Today all of us are hooked on our smartphones and mobile handsets most of the time.

You can also check whether your website is mobile friendly or not by taking a simple test from Google available through its web master’s tools, the website mobile friendliness test.

To help webmasters Google has also laid down clear guidelines for a friendly mobile site.

By going through the above links you can easily check whether your website is meeting all the requirements as mentioned by Google and if not the corrective steps are also mentioned in it.

Content is King

Your website should be content-rich. I often quote to digital marketers, to make content for the target audiences and not for search engine consumptions.

Your main goal should not be to purely rank higher in search engine pages ranking but for a higher click-through rate. 

Use Voice Search for SEO

Voice Search is going to be the future for search by most of us.

Google CEO Sundar Pichai announced during his Google I/O keynote presentation that 20 per cent of queries on its mobile app and on Android devices are voice searches.

The available options today are Siri, Google Now and Cortana.

SEO Audit

To check the online health of your website and to see how your website is performing, you have to regularly get an SEO audit of your website from the SEO services company you have hired.

This aspect is often neglected or not paid by business owners the major benefits of SEO audit of your website are as follows:

  • Check the broken links
  • Check the broken images
  • Duplicate Content check
  • Titles
  • Meta descriptions length
  • Search engine crawling of your website
  • Number of pages indexed
critical website seo issues

critical website SEO issues

From the above data, we can clearly understand the SEO issues digital experts are facing.

The search engine optimization companies ensure a regular audit of your website and recommend the needed changes to your website structure.

SEO strategy in 2017, the first choice will always be links and the second one is the quality of your content.

While building your link building strategy you have to keep in mind the trusted source from where you get links.
 
The importance should not be on the quantity but on the quality of the links.
Digital marketers should never look for cheaply purchased links.
 
Optimise your website for search queries
Google has always given importance to web pages to satisfy the queries and search parameters of the visitors.
 
The content should be for the benefit and useful information to the people looking for solutions.
 
The content marketing strategy and the SEO strategy should not be primarily focused on search engines.
 
Use focus keywords in the URL title
 
The title of the URL should be very specific and clear.
The title should be brief and specify the first content of your article.
 
User experience matters
 
If the meta description of your post is not serving the purpose of your audience, it may not attract them to click on the link.
 
The reason is simple if your content ranks through the search result pages but is not good enough but fails to attract the reader. Then you may have a lower click-through rate.
 
Page speed matters
 
There are 200 Google page ranking factors. Page load speed is primary among them. The faster you websites loads, it will improve your google page rank. Test your website page speed with this free tool from Google
 
Try to put only relevant information on your website.
 
The more specific and beneficial information for your readers the more click-through rates you will have.
 
Give depth to your articles
 
It is seen that putting good emphasis on the quality of the content gives more useful information to your readers.
 
The keywords should be wisely and specifically used in regards to the content only.
 
Go for a secured https website
 
Today due to cybersecurity and various other malware, search engines and your audiences are preferring https source websites.
 
Use long tail keywords intelligently
 
When you’re right a blog post or a social media post, think as if you are the audience.
Try to ask the questions to yourself as if you are going to buy the ultimate product or services.
 
Try to highlight the problem areas the consumers may have and the desired solution they are looking for.
People generally type long tail keywords for seeking information or advice.
 
Conclusion

What is your local search optimizations strategy? If you have some local SEO tips, please share with our readers. How effectively the SEO services for small business can be achieved. Kindly leave your comments in the comment column below and share this article with your friends.

For our SEO packages pricing and monthly SEO packages, please visit our pricing page for full details of the services offered.

How to create a long-term SEO strategy in 2018 by the top digital marketing agency in Mumbai. SEO tips and tricks for the website. Best SEO tips for Google and beginners.

SEO is a long-term strategy and should be planned and implemented regularly for better results and return on investments. Corporates should have a long-term vision with respect to the branding and attract new customers.

365 digital marketing is a local SEO company in Mumbai, is one of the best companies for a small business offering a free plan with discounted premium affordable SEO services in India. 

365 digital marketing is a Mumbai based digital marketing company offering best SEO services to its clients in India, U.S., U.K., Canada, U.A.E. and others

We are the leading SEO agency Mumbai are offering free digital marketing plan to small businesses who cannot afford high SEO firm prices.