digital marketing for hospitals

Digital marketing for hospitals is inevitable today. Mainly due to the growing number of hospitals and competition among them to render the best services.

The growing number of urban populations and diseases have splurged the number of both public and private hospitals.

The strategies and techniques that will be discussed are:

How to do digital marketing for hospitals, strategy, trends tips and techniques in 2018. SEO for hospital, healthcare, clinics, diagnostic centres, pathology labs and pharmaceutical companies from top healthcare SEO services agency.

 We shall discuss:

  1. digital marketing strategy for hospitals
    1. diagnostic centres
    2. pathology labs
    3. clinics – Dental, Eye, Physiotherapy centres etc
    4. Super Speciality Hospitals
    5. Multi Speciality Hospitals
  2. The role of digital marketing in healthcare, India
  3. The importance of digital marketing in healthcare, India
  4. indian healthcare industry opportunities and trends
  5. How to plan and developing a digital strategy for healthcare marketing
  6. how to do digital marketing for hospitals
  7. The significance of digital marketing to doctors/physicians

Before we start with the SEO and digital marketing strategies, techniques and tips for your hospital/healthcare in 2018.

Let us have a look at some vital statistics and data released by the Government of India and other agencies.

The World Health Organization (WHO) – India in collaboration with the Ministry of Health & Family Welfare (MoHFW) Government of India.

Both jointly organized a consultation with the scheme of “UNITE TO END TB: Leave no one behind.”

WHO, India planned to use digital technology in the healthcare sector to improve patient care.

Swasth E-Gurukul: A digital e-learning platform was launched.

The Indian government in the Union Budget speech from our Honourable Finance Minister Mr.Arun Jaitely on 1st February 2018.

The Finance Minister Shri.Arun Jaitely in his budget speech quoted as below:

We have taken up programmes to direct the benefits of structural changes and good growth to reach farmers, poor and other vulnerable sections of our society and to uplift the under-developed regions. This year’s Budget will consolidate these gains and particularly focus on strengthening agriculture and rural economy, provision of good healthcare to economically less privileged, taking care of senior citizens, infrastructure creation and working with the States to provide more resources for improving the quality of education in the country.

The budget significantly promoted healthcare in its core schemes. Given below are the statistics of budget allocation and expenditure for the financial years 2017-18 & 2018-19 in various healthcare related schemes such as:

  1. National Rural Drinking Water Mission
  2. Swacch Bharat Mission
  3. National Health Mission

The allocation in the various healthcare related schemes as mentioned above are given in the image below:

The allocation of Healthcare schemes- Budget India 2018-19

The allocation of Healthcare schemes- Budget India 2018-19

As per the budget speech of Maharashtra, India state government on 9th March 2018. The Honourable Finance Minister Mr.Shri Sudhir Mungantiwar has given due allocation to healthcare infrastructure.

The major highlights of the Maharashtra budget for 2018-19 for healthcare sector are:

  1. An outlay of Rs. 964 crores for National Health Mission
  2. Establishment of a multispecialty hospital in Sindhudurg
  3. An outlay of Rs. 576 crores for Mahatma Jyotiba Phule Jan Aarogya Abhiyan
Ayushman Bharat - National Health Protection Mission

Ayushman Bharat – National Health Protection Mission

As per the reports from PWC, the investment of Indian Government is only 1% of the Gross Domestic Product (GDP), lowest as compared to other countries in the world.

SEO-strategy-for-hospitals

The private sector in India is actively contributing in providing healthcare services in India along with Foreign Direct Investment (FDI).

In the healthcare sector including hospitals have been one of the most substantial sources of employment generation.

As per the PWC report with the investment of Rs.245 billion USD by the year 2034, additional employment opportunities of 4.30 million will be generated.

The emerging trends in the hospitals and healthcare funding as per the reports are:

  • Venture capital and private equity
  • Initial Public Offerings (IPOs)
  • National Health Protection Scheme (NHPS)
  • Public-private partnerships (PPP)
  • Foreign direct investments (FDI)

In the 1st edition of Hospital strategic summits in Mumbai on 6th March 2018.

The healthcare providers laid the emphasis on creating smart hospitals, hospital care and use of digital technologies.

According to the reports and statistics from India Brand Equity Foundation (IBEF), During 2008-20, the market is expected to record a CAGR of 16.50%

SEO-for-hospitals

As per IBEF, The Indian Government targets to expand the total health expenditure to 2.5 percent of Gross Domestic Product (GDP) by 2025 from the current 1.15 percent.

Digital marketing for hospitals

Now let us share some important tips on how you can successfully plan, execute and measure your digital marketing campaign.

Digital marketing strategy for hospitals

Digital marketing is the teamwork of different channels of online marketing such as:

digital marketing strategy for hospitals

Digital marketing strategy 2018 for Hospital

SEO – Search engine optimization is the foundation of your digital marketing plan.The distinctive aspects of your website optimized are:

  1. On Page SEO
  2. Off Page SEO

On Page SEO for Hospitals

On-Page & Off-Page SEO 2018

On-Page & Off-Page SEO for Hospitals

The critical components of the on-page SEO of your hospital are:

Keyword research – Healthcare industry keywords are the core of your content marketing strategy. Research for the right keywords typed by your searchers to find the hospital as their requirements.

Fresh content – Regularly update your website and all active social media platforms with informative and useful content for the patients.

Technical Audit of hospital website – Do a regular technical audit of your website. Take the help of SEO experts. They can guide you with:

  1. correct title tags
  2. meta descriptions for snippets
  3. headers and footers text
  4. Clear and specific Image Alt tags for search engine bots/spiders to understand the context of the image

Coding structure – In the digital marketing for hospitals, coding is very vital. The website must be fully responsive. Accessible easily on all the platforms such desktop, mobile and laptop.

Off-Page SEO for a hospital

As equal to on-page SEO, off-page SEO is also very crucial. The search engine optimization in healthcare is incomplete without off page strategy.

As shown in the image above, the components of off-page SEO are:

Link Building

Ranking in the Google search results is decided by 200-page ranking factors. Link Building is one of the vital signals to search engines. The authority of the website is established from the number of quality incoming links.

Domain authority and SSL Certification

The older your website domain and with SSL certification will promote you increase the online reputation of your hospital website.

Directory Listing

There are many reputed national and international healthcare directories for listing your hospital websites.

Develop Brand value of your hospital

Website search results position and ranking are all about the reputation of the website and number of quality links. The vision of your healthcare SEO services agency has to be building the brand value and image in the industry.

Patients impose a considerable weight on the reputation of the hospital before making a choice for treatment, surgeries or operation.

Beneficial information/educating the patients

The hospitals a part of its social responsibility must not only offer quality treatment. They must also offer resources or knowledge base for prevention of the diseases.

The hospital website as a part of its long-term strategy of digital marketing for hospitals should have a dedicated blog or journal.

The benefit of having a dedicated blog is:

  1. Your hospital website will appear search engine result pages (SERP)
  2. The website traffic will increase
  3. The patients will navigate different menus/departments/doctors of your website
  4. More traffic will improve the domain authority of your website
  5. The patient will put more trust in the hospital

Multilingual Website

  • The benefit of having a multilingual website is a numerous and dominant strategy of digital marketing for hospitals. The given below is the major advantages of a multilingual hospital website:
  • In India, diverse types of languages are spoken. It will assist such patients.
  • Overseas patients will also be able to translate and navigate your website. It will give a boost to medical tourism.
  • There will be a more engagement with both domestic and international patients resulting in more website traffic, return on investments.

Website search link box

There is a pool of information uploaded in the hospital website. In order to assist the patients retrieve information faster have a site search link box at the top of your website.

The patient need not navigate all the menus, pages the website. The site search link box will assist him to retrieve the information he is searching.

Social Media Marketing for Hospital

Patients are more active on the social media platforms today. Social media sites are the channel to drive patients to your hospital website. Digital marketing for hospitals is very effective, and you can get to your target audiences.

Link Building with Social Media

There is an immense value of link building in SEO for hospitals. The more followers you have and they engage with your website. The more they will share links to your website. Social media are the most beneficial organic way to develop links.

With the social media, you can generate awareness, prevention of diseases and educate your patients.

Through social media, you can share case studies of complex patients treated. How well the patient care is taken. The link for the administrative help such as billing, admission, appointments, etc.

To summarize, if you are not promoting or sharing information on the social media sites regularly. You are not following a good SEO strategy for your hospital.

Don’t just have a facebook, twitter or Google Plus page. Regularly updated with latest information and announcements. Give a clear call to action like your hospital helpline numbers or website link.

Google Map

In providing prompt health care services time is very vital.

Every second count. Even a delay of a minute can cost a life.

For your hospital, clinic, diagnostic centre, pathology must have a Google map to guide your patients correctly and save their valuable time.

You can set up Google map in the Google My Business Account.

The Google map in addition to providing your healthcare location offers traffic alerts, travel options, distance etc.

I am sure your patients will thank you for this valuable information

Conclusion

Good Healthcare (hospitals) infrastructure is an essential need of all the countries. The public and private hospitals need to join hands to offer the best of medical treatment and facilities.

With the help of digital marketing – SEO, both government and private hospitals can spread the message and mission of their hospitals.

365 digital marketing is offering its internet marketing services to all types of hospitals like Multispeciality, Super-speciality and General Hospitals.

We offer online marketing and lead generation services to clinics, diagnostic centres, pathology labs and pharmaceutical companies.

We are offering digital marketing services (SEO) in the U.S.A., U.K, Canada, U.A.E.

Email: contact@365digitalmarketing.in

Call: +91-8879181833

seo for hotel industry


In India, the hotel industry is the fastest growing industrial sector. SEO for the hotel industry is more vital due to the increasing number of hotels. In the blog post, we shall share some important SEO tips for hotels.

The hotel industry is employing full-time SEO experts or services of SEO experts in Mumbai.

There are very dominant Search Engine Optimization strategies to be worked out for the success of the digital marketing campaign.

As per the reports released by Tourism Department of the Government of India, given below is the number of heritage hotels in India as on January 2018.

Number of Heritage Hotels in India 2018

Number of Heritage Hotels in India 2018

The number of hotels given above is enormous. All the hotels have a website. The website needs to be fully optimized for both domestic and international customers.

As of 6th March 2018, there were total 808 approved heritage hotels in India.

In the distinctive types of star categories like 1 star/2 stars/3 stars/4 stars/5 stars divided the maximum number of total 22483.

Today, the hotel industry is more dependent on the internet. People are using their smartphones, tablets, and desktop to gather information about hotels at remote locations at distinct parts of the world.

There has to be a clear and planned hotel SEO strategy to tap the customers who are looking for hotels.

As per the press release by the Ministry of Tourism, Government of India and Press Information Bureau dated 5th March 2018 Over Rs. 5,600 crores sanctioned under Swadesh Darshan Scheme by Tourism Ministry and Rs. 687.92 crores sanctioned for 23 projects under PRASHAD scheme.

The above initiative by the Ministry of Tourism will give an enormous boost to the hotel industry and infrastructure.

There is also a growth in the number of foreign tourists in India. As per the statistics and data released by the Press Information Bureau:

  1. The number of Foreign Tourist Arrivals in India (FTAs) in January 2018 was 10.66 lakh as compared to FTAs of 9.83 lakh in January 2017 and 8.45 lakh in January 2016
  2. The growth rate in FTAs in January 2018 over January 2017 was 8.4%, compared to 16.4% in January 2017 over January 2016

We can clearly witness from the above statistics and data the growth and demand of the hotel industry in India.

  1. Hotel SEO Agency

    Hotel SEO Agency

SEO for the hotel industry

In this blog post, we shall discuss various vital SEO strategies/techniques and tips.

The hotel industry is very competitive today due to innovative services, pricing, online websites, etc.

The intent of all the SEO and digital marketing strategy is:

  1. To get the customer discovers your hotel
  2. Navigate all the important aspects of the hotel
  3. Improve booking rates
  4. All the above at a reasonable cost/investment
  5. Finally, connect the guest to your hotel.

For retrieving the information on the absolute number of hotels in India in various metro cities like Mumbai/New Delhi/Kolkatta/Chennai/Bengaluru and other II tier and III tier cities.

Please visit the website The Federation of Hotel & Restaurant Associations of India (FHRAI). 

It is India’s most substantial national body representing the hospitality industry in India.

As quoted by Mr.Garish Oberai, President FHRAI in the monthly publication Magazine of FHRAI for the month of February 2018

“The focus on technology is very relevant in this digital age. The government is planning to set up 5 lakh Wi-Fi hotspots and has allocated `10,000 crores for this under telecom infrastructure.”

Now that we have understood the importance and role of digitalization in the hospitality industry including hotel industry.

There is a growth of both the domestic/local tourists and foreign tourists in India.

People today are searching the internet the best of the hotels in India.

The hotels in particular need to be ready for the discovery and navigation of their hotel website.

SEO tips for hotels

The SEO expert needs to be innovative, deploy novel ideas and search engine best practices for the hotel website’s SEO.

Today every hotel wants to know “How to do SEO for hotels?”

“How do I expand the occupancy of my hotel rooms?”

I have covered in-depth in detail What do we mean by SEO? And how does SEO works?

Please read the knowledge base on the right-hand side of the desktop website for some important and vitals SEO tips.

We shall discuss some vital SEO tips for hotels in 2018!

Hotel SEO Strategy

The online marketer needs to recognize unique departments of the hotels, their specializations, and services.

The management and stakeholders of the hotel must have a detailed session with the digital marketing team or the SEO agency.

Both the vision and mission of the hotel must be included in the detailed hotel SEO strategy.

Best Keywords for Hotels

Search Engine Result Pages (SERP) is all about the keywords or phrases that the customer or guest types to determine the most legitimate hotels at the desired locations.

Many digital marketers make the mistake of stuffing their website landing pages, posts, pages with keywords.

The prime intent of the online marketer must be to offer right/valuable information to the guests and not for the search engine spiders/bots.

All the keywords should be properly researched with the paid and free tools available.

One of the most legitimate tools is offered by Google AdWords, Keywords Planner Tool.

Research for top hotel keywords and hotel-related keywords.

SEO for the hospitality industry is very competitive and content for the hotel website must be informative, add value and help guest to constitute decisions.

SEO tips for hotels

SEO tips for hotels

Competitor Research

The hospitality industry is all about competition. You need keeping a watch on all your local competitors.

The intent is to get better of them.

Better in terms of:

  1. Quality
  2. Services
  3. Facilities
  4. Ambiances
  5. Tariff/Rates/Pricing

Embrace an accurate view of all the above aspects of your competitors and learn from them how better you can improve.

It is not an immediate strategy. You need evolving the facilities and infrastructure of your hotel. Hotels now recognize the importance of digital marketing in the hospitality industry.

Reviews, Feedback, and Ratings from Customers

SEO for hotel industry is easy to implement with proper research, understanding, and expectations of your guests.

The center point of all the hotel digital marketing strategy is your patron or guests.

Their feedbacks, reviews and services ratings increase goodwill and public reputation.

They were also a vital part of mobile marketing strategy of hotels in 2018.

As customers are using their smartphones or mobile phones to search hospitals and the reviews of the guests who have visited your hold strength.

The more favorable and extensive reviews, the more legitimate chances you have as compared to your competitors.

Any negative reviews should also be seen as an opportunity to develop and consider desired actions to make your guests satisfied in future.

Google Structured Data Testing Tool

Google Structured Data Testing Tool

The reviews can also appear on the search engine result pages with the structured data testing tool from Google.

All internet marketers must consider distinct advantage of this free tool.

If the structured data is properly implemented on your website.

The reviews and star ratings of your valuable customers will appear in the knowledge base or the just below your search results.

High-quality Landing Page

It is well said, First impressions is the last impression.”

The landing page of the website has to be of extraordinary quality and easy to navigate at all the diverse sections or departments of your hotel.

There are many tailormade SEO ready premium themes for hotels available now.

Obtain the help of your SEO expert in selecting the right theme for your website.

Hotel Website Page Speed

Among the 200-page ranking factors of the Google. Website page speed is profoundly important. Emphasis must be laid on all the three versions of your website:

If you are qualified to get perfect 100-page score results in the test, then excellent.

Even the score for both the mobile and desktop website above 80 is good.

Accelerated Mobile Pages for the Hotel website

Search engine giant Google is giving more weight to the fast rendering of the search query results.

Google AMP project is the latest feature from Google to render lightning fast search results.

Accelerated Mobile Pages Project-AMP

Accelerated Mobile Pages Project-AMP

As per Google, more than 1.5B AMP pages have been published over the web. The most desirable feature of AMP is the web pages are loaded instantly even with low-quality internet speed.

Digital Marketing Trends 2018

  1. Use social media marketing to engage with your customers
  2. Upload latest updates and announcements to social media accounts
  3. Use Pinterest and Instagram to share latest images of your hotel
  4. Have online forms filled up with communication and social profile of your guests
  5. Request your patrons to give a fair review and star ratings
  6. If possible have a mobile application for direct hotel booking
  7. Use multiple third-party platforms for hotel listing and booking
  8. Reward your regular and loyal customers with discounts and coupons.

SEO for hotel industry is ever evolving. New technology and upgradations are regularly implemented for better customer service, reduce cost and save time.

  • The importance of digital marketing in the hospitality industry is such that you can significantly improve yours:
  • hotel operations
  • control revenue leakages
  • improve return on investments from digital marketing investment

Conclusion

In the above blog post, the best of hotel strategy is shared. What is the SEO and digital marketing plan of your hotel?

You can share your views with us by submitting in the comments box below.

SEO for hotel industry, hotel websites with important tips in 2018. Know how to do SEO for the hotel, hospitality industry. The best digital marketing campaign for the hotel industry and trends with its importance.

365 digital marketing is among best SEO company in Mumbai offering the best of digital marketing services and plans.

Connect with us Email: contact@365digitalmarketing.in

seo experts in mumbai


Companies hire a full-time team of online marketing experts, seo professionals, content writers to make their website appear on the first page of search engines. The demand for hiring seo experts in Mumbai and India is increasing due to intense competition.

As per the reports from IBEF, Maharashtra chief minister Mr.Devendra Fadnavis stated the state of Maharashtra (Mumbai) to a 1 Trillion USD economy by the year 2025.

Maharashatra government was aiming for an annual growth rate of 15.40%.

As compared to all the other states India, Maharashtra tops Gross State Domestic Product (GSDP) stands for 12.98% of India’s gross domestic product (GDP) in 2015-16

The major industrial sectors in the state of Maharashtra, Mumbai are:

  • Pharmaceutical
  • Textiles
  • Engineering
  • Gems And Jewellery
  • Biotechnology
  •  IT
  •  Ites Electronics
  •  Auto And Auto Components
  • Oil And Gas
  • Food And Agro Processing
  • Banking Financial Services
  • Insurance (BFSI)

The above industries include all size of organizations such as micro, small, mid-sized and big corporates.

The intensity of competition is very high among these companies.

To be on the first page of search engines they have to adopt high quality digital marketing techniques. This calls for the best of SEO experts.

In today’s blog post, we shall understand what are the qualities and skills required for seo experts profile.

Seo experts in Mumbai

The first questions the company management need to consider is

  1. Why do they require hiring a seo services agency?
  2. What are the goals they want to achieve?
  3. Is it rational to have a team of seo experts?
  4. What is the return on investment expected from digital marketing investment?
  5. Does the company need a seo strategy?

Once the above basic questions are answered the management need plan, implement, execute and analyze the long term seo strategy.

seo for small buinsesses

seo for small businesses

The given below is some very essential points to be considered before hiring a seo experts in Mumbai:

Vision

The seo expert must plan the digital marketing strategy with the corporate vision. The seo strategy must be in accordance with the corporate goals and vision.

In-depth SEO Planning

The seo strategy must be drafted after detailed discussion with all the stakeholders. Your seo expert in Mumbai must understand the requirements of all the departments and include in the seo plan.

For example, if the company wants to offer excellent after sales services to retain customers. Then more emphasis should be given on website content relating to usage of product and services.

  • How to use the product?
  • The company help page link?
  • Clear replacement and warranty policy
  • Customer care number
  • Customer service center addresses

Fast Execution of SEO Strategy

The seo strategy as finally decided need to executed and implemented as soon as possible. The technical aspect of the seo needs to audited.

The important website changes to be considered are

  1. Menus
  2. Landing pages
  3. Anchor text
  4. Category Pages
  5. Tags
  6. Meta Description
  7. Title
Keywords Research

Keywords are the vital lifeline of any SEO strategy. The online marketers need to strategically use and deploy keywords at their blog post, pages, tags, categories, title, etc.

Best seo company in Mumbai

Best seo company in Mumbai

The goal of all your digital marketing activity including SEO is to get discovered by your target audiences.

You need thinking as a customer in real-time.

Use all the permutation and combinations that the customer might type in the search query box.

The other more precise method is to use free and paid keywords research tools.

If you are publishing adverts on Google, you have the privilege of using their keywords planner tool.

Those with the limited budget can opt for free keywords research tools. Simply you type for free keywords tools in the search box will get the result.

The intent is to get as precise and close as possible to what terms your clients are searching.

The seo expert in Mumbai are the more professional experts to assist you in getting this job executed.

Search Engine Crawling and Indexing

The basic of all your SEO strategy starts by making available your website to the search engines for crawling and indexing.

If all your website information such as blog post, pages, tags, categories are not fully crawled & indexed by search engines, it will not appear in search engine result pages.

All the major search engines such as Google, Yahoo and Bing have their free webmasters tool. SEO experts must take full advantage of this tools and submit their important webpages for indexing.

Robots.txt

Robots.txt file is very critical from search engine spiders/bots crawling point of view. If your robot.txt is blocking search spiders/bots to access your sites, the vital web pages will not be indexed.

Page Speed

There are more than 200 page ranking signals of the biggest search engine in the world i.e.Google.

Among the 200 page ranking signal, the page speed of your website rank among the tops.

Internet marketers along with the help of their webmasters should fix the page speed issues. There are free tools in the web to check your website page speed. The best among them are:

WEBPAGETEST

Google Page Speed Insights

Google Best Practices

SEO experts must always follow the best practices as laid down in their policy guidelines. They must strictly adhere to the white hat seo tactics.

Content duplication and paid links should be completely avoided.

The emphasis must be on creating high quality, original and useful content for the target audiences and not for the search engines.

Conclusion

Given above are some of the critical tips for selecting the right and reliable seo experts in Mumbai.

We are team of seo experts in Mumbai offering best internet marketing. We are among cheap seo company, India with low cost seo services for small business. 365 digital marketing is proved to be best seo companies for small businesses and best local seo company.

Our goal is to connect you with your target audiences and get the most adequate return on investments.

We are among cheap seo company, India with low cost seo services for small business.

365 digital marketing is proved to be best seo companies for small businesses and best local seo company.

The major parts India we offer our seo services including Thane, Navi Mumbai and Mumbai.

Call us today at +91-8878181833

Email us at contact@365digitalmarketing.

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