Different types of mobile marketing

Mobile is an important tool for marketing your product and services. Today, almost everyone is having a mobile handset or smartphone. So, it becomes logical for the digital marketers to have a strategy in place in 2018 for mobile marketing. There are many types of mobile marketing and we shall explore them in depth to get the best out of these latest mobile marketing tool.

The different types of mobile marketing are:

SMS marketing
MMS marketing
Push notifications
App-based marketing
In-game mobile marketing
Location-based marketing
Mobile search ads
QR codes
Mobile image

First, let us understand what is mobile marketing and how does it work?

Mobile marketing or M marketing to put in simple words is the marketing of goods and services to mobile devices such as smartphones, tablets, iPods and much more. It is an important type of digital marketing strategy There are different types of mobile marketing strategy as discussed in detail below. Through mobile marketing, you can effectively market your goods or services. Mobile marketing can reach the customers with the time and location sensitive information of customer’s behavior regarding its products. Today mobile marketing has emerged one of the biggest platforms where your consumers spend most of the time on mobile devices.  If your company does not have any properly planned mobile marketing strategy for 2016 then you are sent to lose a big potential market share that can be generated from mobile marketing trends taking place now. Mobiles are widely used as a global payment model as per data reports are shown below:

total revenue of global mobile payment market 2015 to 2019

global mobile payment market

Data Source: Statista

As per the reports, there has been a great change in the mobile usage as compared to desktop and this means of customers are using mobile platform for doing online shopping. It is also estimated that the search queries to surpass the desktop. There is a year on year increase in the number of mobile devices shipped to India as per reports.

types of mobile marketing

types of mobile marketing

Do I need mobile marketing?

The answer is simple and straightforward yes! The data are shown above today the Shoppers prefer online shopping through their mobile devices.

Advantages of Mobile Marketing

There are many advantages of mobile marketing today as given below

  • Large audience base – as many of your prospects are mobile today, you have a larger potential customer base to target.
  • Low Cost – The cost of mobile marketing is much lower as compared to other digital mediums such as print or television. There are many types of mobile media you can use to promote your goods or services. The major types of mobile media widely used are SMS, In-App advertisements, mobile-friendly website ads etc.
  • Easy tracking – Due to the advancement of app-based mobile advertising the tracking and performance of your mobile advertising campaign is
  • very easy now. You get complete analytics of the data such as impressions, click through rate, call to actions, demographics of your audiences and much more.
  • Quick Response – As the recipients of your mobile ads always are near to their smartphones or mobile devices the response is quick enough. Either some actions will be taken on your advertisement or it will be rejected.

Let us take a look at some interesting statistics on mobile spend in the United States of America in 2017

mobile share of digital ad spend US 2017

mobile share of digital ad spend US 2017

The above report is witnessing a sharp rise in moble advertising share of total digital advertisement expenditure in the U.S. from 2011 to 2017.

So how can I do mobile marketing?

Mobile marketing in India and all over the world can be done by placing different types of advertisements on mobile smartphones & tablets it may come in your header, footer, YouTube videos or as a pop up also. There are also different types of mobile marketing software’s available today.

It is absolutely clear that the mobile industry is clearly changing the game the way audiences today are engaging with their brands and products. People are opting to do all their daily works through mobile devices such as listening music; writing emails watching movies, Web browsing and much more. It is very important to engage your customers with their mobile devices.
In the US alone more and more people almost 60% are using mobile as the main source of using the Internet.

As per KPCB Internet Trends report 2016 the Indian mobile subscriber base is crossed 227MM in 2015 with a year on year increase of 33%.

Types of Mobile Marketing

SMS Marketing

SMS marketing it is one of the oldest forms of mobile marketing in this you send messages using phone numbers of your potential buyers.

MMS Marketing

Multimedia messaging service (MMS) it’s one of the oldest forms of mobile marketing. In this mobile media marketing is done by sending a timed slideshow of images, text, audio, and video. in this form, you can send both mobiles terminated and receive mobile originated rich content through MMS A2P person to person.

Push notifications

Push notifications are another important mobile marketing tool. It helps brands to communicate those messages to the potential buyers in a simple and effective way. This method is cheaper compared to SMS marketing if used for a longer period but for short-term it may be expensive.

App-based marketing

Today it is a known fact that people daily engage with their mobile apps. Daily huge number of apps is being downloaded on mobile devices. The most popular and market leader is Google app store. As per the reports, it is clear that Android smartphones are the winner.  As far as the download of the mobile app is concerned. This gives us great potential for direct engagement and targeting the right customers and generating revenue. One another successful example of Mobile app based marketing is Facebook. Facebook mobile promoted ad post is integrated so seamlessly with their feeds is that it is difficult to recognize them as any kind of distractions.

In-game mobile marketing

All types of age group people like to play games on their mobile devices. The huge success of Pokémon Go is the latest example.  This is a significant platform to engage with our target audience directly. Different types of advertisements can be displayed while playing the game such as banner pop up image advertisement video ads at the beginning in between or at the end of the game.

Location-based marketing

Marketing messages are sent to the website visitors depending on the geographical presence of the people. For example, a pizza outlet based in South Mumbai may wish to put ads for that specific location only and need not market the whole of Mumbai region.

Search Advertising

These are given as extra add-on extensions such as click2call; search advertising mainly used by the search engines such Google, Microsoft and MSN etc.

QR codes

QR codes are mainly used for Mobile gaming sites. QR codes are scanned by the users through their mobile camera and are taken to the site at which the QR code is linked.

Mobile image

Images are used as an important tool of mobile marketing, advertisements are placed at different places on the website such as header footer or as a pop-up of images.

Objective of mobile marketing

In the above paragraphs, we have discussed the different types of mobile marketing. Once your organizations are fully convinced with the adoption of a long-term mobile marketing strategy. The management has to clearly define the objectives they want to accomplish from mobile marketing.

It may be any one of the followings:

  • New lead generation
  • Customer retention
  • Detailed information on the goods and services of the company
  • Future plans and product launches
  • Brand engagement
Mobile marketing strategy

Many digital marketers must clearly understand the difference and approach towards marketing on a desktop website and mobile website.

First, both the URLs of desktop and mobile should be same.

Second, the links to all your social media platforms should be easily visible on both sites.

Third, the website design should be responsive on both desktop and mobile.

The more simple and less complicated the layout of your website is the more it will be user-friendly. There is special mobile SEO company who are specialized in this segment.


From the above discussion, it is clear that smartphones have become an inevitable part of our lives. People are spending most of their time on mobile handsets it may be making calls, messaging, chatting on social media, sending email, surfing the internet or doing online shopping. Digital marketers need to have a mobile media marketing strategy in their sales plans and to retain and increase their customer base. There are both pros and cons of mobile marketing, which I shall discuss in later posts. For now, if we look at the bigger picture there are surely more benefits of mobile marketing. If you want to share any views on mobile marketing, do share with us and we shall include on our blog.

How to increase website traffic 5 simple tips free in 2018

All businesses and webmasters want to know how to increase website traffic. There is a common purpose among the organizations – generate more traffic, leads, customers and ultimately sales. In today’s blog post we shall see some highly effective ways to increase website traffic 5 simple tips free.

All internet marketers have common interest and question

How do I get people to my website?

How can I make my website popular?

How to increase website traffic?

How do you increase traffic to your website for free without paying ANYTHING for SEO?

How do I make my website show up on Google Search results on the first page?

We all understand the importance of getting website traffic but we are confused on how to get it.

There are many SEO guides and tips and you are not sure which to follow.

The answer is simple.

You need to follow all the basics as a digital marketing agency.

Let’s start!

How to increase website traffic 5 simple tips free in 2018

SEO Optimization

Search Engine Optimization (SEO) is the foundation of your website to be ranked in search engine result pages (SERP). Both on-page and off-page SEO needs to be done properly as shown in the infographics below will show you how to increase website traffic for free!

On-Page & Off-Page SEO 2018

On-Page & Off-Page SEO

Local Listing

Google always pays more weight to local presence.

With a local listing of search engines, directories and forums there are great chances to get traffic to your website for free.

Digital marketing in India for companies completely targeting Indian consumers than local digital presence is a must.

Preferably go for a .in or .co.in domain to rank higher in Google Search Engine Result Pages in India. This rule applies to any company targeting audiences in a particular country.

Enrol your website URL listing in local business and trade directories. There are many free and paid directory services.

Not all of them worth dedicating your precious time. Try to register your website URL with complete business information with images and other media.

Your focus should be on top 5-7 minimum local business directories.

Local listing will be a deciding factor on how to increase website traffic 5 simple tips free in 2018

Join local forums and be part of conversations related to your category of goods and services. Try to go for reputed forums as they enjoy a higher domain authority and any link juice from them is of a higher value.

Maintain good PR with local journalists

Getting a good amount of website traffic depends on two major factors.

One high-quality content. The content or information on your website or your social media platforms must have great relevance.

It should offer valuable information, solution or useful knowledge.

If your content is answering the search query, search engines will show them on top of their search results.

Second, the reputation of the website is also vital.

Your website reputation depends on the number of quality links from reputed websites linking to your website.

So, how should I get quality links from the reputed website?

The next golden question is how to get quality backlinks without any black hat SEO tactics?

Link building is not easy. It requires patience, dedication, and a planned approach.

Reach out to influencers in your product/service category niche. Start with commenting on their personal blog post or website.

Then, subscribe to their monthly newsletter. Let them know, you appreciate their work and contribution to the industry.

After a couple of interactions, forward them a link to your website for an opinion.

Appreciate all their positive and negative feedback.

Digital marketing services from an SEO agency in Mumbai follow this digital marketing strategy.

Once you have made a personal repo with the journalist in your product or services. You can send them a free sample of your product or services for their review.

If they are impressed with it they might happily offer a review on their blog or website.

In this way, you have gained a quality backlink. Congratulations!

Remember high-quality content and backlinks from high reputed websites are secrets of higher page ranking in search engine results.

Getting quality backlinks from a trusted domain is the answer for how to increase website traffic 5 simple tips free in 2018.

Best SEO company in Mumbai

Best SEO company in Mumbai


Any digital marketing tools or strategy you apply, consistency is the key.

Many digital marketers often miss out on this important factor.

Google pays relevance to the freshness and the frequency of new content added to your website. Google bot is always there to crawl and index new content for rendering answers to the billions of search queries it receives.

The rule also applies to your Social media marketing strategy.

It may be Facebook, Twitter, Google+, Instagram or any other social media platform you follow. Consistency is the key.

With being consistent with posting new and quality content frequently, you are inviting search engines to crawl your website and improve your page ranking.

Video Marketing

21st of November is World Television Day as declared by the United Nations General Assembly.

Television has by far the highest reach among the audiences.

But, it is expensive and not easily affordable for small businesses. Social media marketing agency Mumbai and all over the globe are finding a cost-effective alternative to television.

Video marketing is the answer and future in 2018 and beyond.

Video has emerged as a strong platform to reach and spread your message to your target audiences.

As a digital marketer, why should I care about video marketing?

Let us check some of the interesting facts from the study report of Octane of the status of digital marketing in India for 2017.

There are 300 million internet users in India and more 200 million will be added in 2017.

If prima facie we purely go by numbers this is a huge potential for social media agencies in Mumbai, India.

The video is a strong platform to effectively with low-cost investment as compared to television.

Customer acquisition and engagement is the primary goal of your video marketing strategy in 2018.

As per the Octane case study report, social media marketing had the maximum 40% customer engagement in 2016.

The report is inspiring for any digital marketing company.

Now, what next?

First, if you have a media team in your company you can simply put them to the job and create a high-quality video.

Please note the length of the video here is important. Ideally, the length of your video should be maximum 3-4 minutes.

As lengthy videos may not attract full viewership and engagement.

Try to be precise, short and informative about your content. Engage your target audiences on how your product or services will benefit the end customer and save money.

Always at the end of your video include a call-to-action such as a form submission, contact number of your salesperson or a link to your website.

There are also many free and online platforms today who offer ready to use templates for your videos.

If you have a modest budget and want to save time, then go for it!

Simply, go to Google search and type for video marketing tools. You will get tons of suggestions.

Now you have made an excellent video next what?

Promote! Promote and promote!


To start with viral the video to your staff, existing customers and request them to viral in their circles.

Promote them on your official website and blog post.

Upload the video to your official Youtube channel and optimize with few keywords and tags.


In today’s overcrowded internet space all the organizations want an answer for how to increase website traffic for free in 2018.

The road for the digital marketers is long but steady and consistent efforts can get you the results and return on investments.

Given above are some of the simple free tips for the digital marketers who are preparing an online marketing strategy for 2018.

What is your digital marketing strategy and preparation for 2018, what existing tools you use?

Please share your thoughts with our readers!